Grupo ABC Supermercados

What Grupo ABC Supermercados does

Grupo ABC Supermercados, legally constituted as Adição e Distribuição Express S/A, is a privately-held, family-controlled multi-format retail group headquartered in Divinópolis, Minas Gerais, Brazil. Founded on September 13, 1982 by Valdemar Martins do Amaral and Walchir Dias Amaral, the group operates more than 70 stores across 45 municipalities spanning the Triângulo Mineiro, Alto Paranaíba, Centro-Oeste, and Sul de Minas Gerais regions. It ranks 22nd in the 2022 ABRAS (Associação Brasileira de Supermercados) ranking and employs between 7,000 and 9,000 workers, with Thiago Martins currently serving as Director and co-owner.

The group's operations span multiple retail formats including Super ABC supermarkets, Hiper ABC hypermarkets, ABC Atacado e Varejo wholesale outlets, approximately 30 Drogarias ABC pharmacies, 8–14 Auto Posto ABC fuel stations, and Indústria de Suínos ABC, an in-house pork processing plant in Divinópolis. The group operates an in-house private-label portfolio (ABC, Bonnamix, Bonnavida, Casalar, Legítimo), a financial services arm (Cartões ABC offering Cabal, Garantido, and Finup brands), the Cliente Plus loyalty program with 1.2 million+ members, the ABC Tech technology subsidiary, the ABC Digital/Super ABC Online e-commerce channel launched in 2018, and the Clube do Vinho wine club launched in August 2020. Across formats the network stocks more than 30,000 SKUs.

The business model is predominantly B2C grocery and household retail with selected B2B activity through the ABC Atacado wholesale banner. Revenue is generated through product margins across grocery, fresh, household, fuel and pharmacy categories, supplemented by economics from Cartões ABC (co-branded credit, in-store credit) and vendor/income flows across the store network. Operations are supported by six supply centers and three distribution centers with centralized purchasing across formats. Geographic concentration in the state of Minas Gerais is significant, with no disclosed operations in other Brazilian states.

Name

Grupo ABC Supermercados

Legal name

Adição e Distribuição Express S/A

Website

https://grupo.superabc.com.br

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo ABC Supermercados is a privately-held, family-controlled Brazilian multi-format retail group operating 70+ stores across 45 municipalities in Minas Gerais under banners including Super ABC, Hiper ABC, ABC Atacado, Drogarias ABC, and Auto Posto ABC.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451), Meat Retailers (445240)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140), Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

Keywords

• Food retail supermarkets
• Wholesale grocery
• Pharmacy chain operations
• Fuel station retail
• Private label brands

Headquarters

HQ city

Contagem

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Sales (Varejo): Revenue from food grocery retail through Super ABC and Hiper ABC store formats. Includes perishable departments (açougue/butcher, padaria/bakery, confeitaria/confectionery) and packaged goods (bazar, hygiene, beauty, cleaning, petshop).
2. Wholesale Sales (Atacado e Varejo): Revenue from wholesale format targeting merchants, transformers, and resellers alongside retail consumers, with units opened across Minas Gerais.
3. Pharmacy / Drogaria Sales: Sales from pharmacy chain offering medications, supplements, personal hygiene, and perfumery. Revenue from PBM (medication benefit program), Farmácia Popular, and other agreements with discounts up to 70%.
4. Fuel Sales (Auto Posto): Revenue from fuel sales at 8+ gas station units in Betim, Campo Belo, Divinópolis, and Oliveira. Includes convenience store sales and the 'Quarta Sustentável' ethanol cashback program.
5. Financial Services / Cards: Revenue from credit card operations (Cabal, Garantido, Finup brands), merchant acquiring, corporate card administration, benefit/prepaid cards, salary cards, meal/food vouchers, and web authorizer/QR Code. Active in payment market for over 15 years.
6. Pork Industry / Frigorifico: Revenue from own pork production at Central Frigorifica in Divinópolis, including wholesale pork cuts and branded linguiça ABC sausage.
7. Private Label Products: Own brand products (ABC, Bonnamix, Bonnavida, Casalar, Legítimo) sold through retail stores, increasing customer loyalty and competitive value.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Grupo ABC Supermercados operates a diversified multi-format retail and consumer services platform anchored on food retail. The group sells groceries and household goods through Super ABC and Hiper ABC supermarket formats, serves merchants and resellers through ABC Atacado e Varejo wholesale outlets, operates Drogarias ABC pharmacies and Auto Posto ABC fuel stations, issues Financial Cartões credit/benefit cards under Cabal, Garantido, and Finup brands, runs in-house pork production at Central Frigorífica in Divinópolis, and sells private-label products under ABC, Bonnamix, Bonnavida, Casalar, and Legítimo brands.

Product overview

Grupo ABC Supermercados is a diversified retail group operating a multi-format, multi-category portfolio of 70+ stores across Minas Gerais. The core business comprises supermarket formats (Super ABC, Hiper ABC) and wholesale-retail (ABC Atacado e Varejo), complemented by specialized verticals including Drogarias ABC (pharmacy chain), Auto Posto ABC (gas stations), and Financial Cartões (payment solutions). Digital commerce is served through ABC Digital/Super ABC Online e-commerce platform. Loyalty is managed via Cliente Plus program, while specialty offerings include Clube do Vinho and an in-house pork production facility. The group also offers private label products across five brands. The company operates with a ship-from-store logistics model supporting omnichannel fulfillment.

Differentiator

Problem solved

Functional benefit

Brands

• ABC: Primary own-label brand for consumer goods.
• Bonnamix
• Bonnavida
• Casalar
• Legítimo

Products and services

• Super ABC (Supermarket Format) Traditional supermarket format operating 43 stores offering groceries, bazaar, hygiene and beauty, cleaning, and pet products. Includes in-store production departments for meat (açougue), bakery (padaria), and confectionery (confeitaria), targeting individual consumers and families across Minas Gerais.
• Hiper ABC (Hypermarket Format) Hypermarket format with expanded product assortment and larger store footprint than the Super ABC format, offering a broader range of food and non-food items under one roof.
• ABC Atacado e Varejo (Wholesale and Retail) Wholesale format targeting merchants, transformers, resellers, and end consumers with bulk purchasing options. Approximately 10,000 items per store, with 27 units operating across Minas Gerais (seven new units inaugurated in 2021).
• Drogarias ABC (Pharmacy Chain) Pharmacy chain of 30-31 units offering medications, supplements, personal hygiene, and perfumery products. Accepts PBM (Programa de Benefícios em Medicamentos), Farmácia Popular government program, and other agreements providing up to 70% discounts, plus ABC Cabal cards with up to 6x interest-free installment payments.
• Auto Posto ABC (Fuel Stations) Gas station chain of 8-14 units in Betim, Campo Belo, Divinópolis, and Oliveira, offering fuels, convenience store shopping, and the Quarta Sustentável ethanol cashback program accessed via the Auto Posto ABC mobile app.
• Financial Cartões (Payment Solutions) Payment solutions subsidiary operating for 15+ years in the Brazilian payment market. Issues and accepts credit cards, prepaid cards, benefits cards, meal/food vouchers, gift cards, and salary cards; offers corporate card administration. Card brands include Cabal, Garantido, and Finup, accepted nationwide through an accredited network.
• ABC Digital / Super ABC Online (E-commerce Platform) E-commerce platform launched in 2018 as the first virtual supermarket in Centro-Oeste Minas Gerais. Operates at superabconline.com.br and via Super ABC mobile apps on iOS and Android, using a ship-from-store logistics model for same-day home delivery, click-and-collect locker pickup, WhatsApp ordering, and televendas.
• Cliente Plus (Loyalty Program) Loyalty program with 1.2M+ members, accessible via CPF registration at checkout, app, and website. Provides personalized discounts, exclusive promotions, sweepstakes, and purchase tracking to drive repeat visitation across all Grupo ABC retail formats.
• Clube do Vinho (Wine Club) Wine enthusiasts club launched in August 2020, led by the Grupo ABC sommelier, offering wine tips, pairings, recipes, videos, and weekly podcasts. Contact available via (37) 99822-3685.
• Indústria de Suínos ABC (Pork Processing) Own pork production and processing facility (Central Frigorífica) in Divinópolis implementing good production practices for food safety, low environmental impact, and animal welfare. Produces wholesale pork cuts and the proprietary ABC linguiça (sausage) made from 100% selected pork, retailed through the group's network.
• Marcas Próprias ABC (Private Label Brands) Own-brand consumer goods spanning food and household categories under five labels: ABC, Bonnamix, Bonnavida, Casalar, and Legítimo. Sold through the retail network to drive customer loyalty, deliver competitive value, and support exclusive differentiation across 30,000+ SKUs.
• Cartão ABC Cabal (Store Credit Card) Store-branded credit card accepted throughout Brazil, ideal for grocery purchases at Super ABC, Hiper ABC, and ABC Atacado e Varejo stores. Can be used at Drogarias ABC pharmacies with installment options up to 6x interest-free, issued under the Cabal brand within the Financial Cartões portfolio.

Quantifiable outcome

• Ranked 22nd in ABRAS 2022 national supermarket ranking
• +7 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ABRAS (Brazilian Supermarket Association)minorStrategic or Co-development Partner · 1 April 2021Participated in ABRAS-led 'Doação Super Essencial' campaign launched April 2021, donating R$50,000 to distribute 500 R$100 cards to vulnerable populations for purchasing essential goods nationwide. Also partnered with ABIA (Brazilian Food Industry Association) in this initiative.
• ABIA (Brazilian Food Industry Association)minorStrategic or Co-development Partner · 1 April 2021ABIA played a key role in the 'Doação Super Essencial' campaign, attracting food industry sector donations for distributing R$100 cards to vulnerable populations.
• Startup/Scale-up Innovation Partners (OPEN Ecosystem)coreTechnology or Integration · 1 August 2019Open innovation ecosystem (OPEN program) active since August 2019 with 6 startup and scale-up partners across verticals including foodtechs, rhtechs, retail & servicetechs, martechs & adtechs, logtechs, data analytics and process automation. IN (Innovation Network) ambassador program connects these partners to internal company challenges.
• Free Energy Market Suppliers (Energia Mercado Livre)coreTechnology or Integration · 1 January 2016Energy suppliers providing renewable energy through the free/competitive energy market. Started in 2016 with 13 establishments, growing to 25 stores by end of 2019. Target of migrating over 95% of establishments to this energy source by end of 2022.
• PBM (Programa de Benefícios em Medicamentos)coreGTM or Marketing PartnerMedication benefit program partnership enabling Drogarias ABC to offer discounts up to 70% on medications to customers through the PBM program, in addition to Farmácia Popular government program participation.
• Farmácia Popular (Government Program)coreGTM or Marketing PartnerGovernment medication subsidy program participation at Drogarias ABC stores, providing additional discounts on medications alongside PBM and other agreements.
• Cabal, Garantido, and Finup Card BrandscoreGTM or Marketing PartnerFinancial division issues and accepts credit cards under Cabal, Garantido, and Finup brands, enabling nationwide acceptance through established payment network infrastructure.
• Municipal Governments (Prefeituras) - Divinópolis and othersminorStrategic or Co-development PartnerPartnership with municipal governments (notably Divinópolis) to distribute food donations to charitable institutions, associations, institutes, and non-profit foundations serving vulnerable populations. Food near expiration is donated through this municipal coordination.

Scale indicators19 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Assaí Atacadista: One of Brazil's largest wholesale (atacarejo) chains, publicly listed and operated at national scale. Competes head-to-head with ABC Atacado e Varejo for both resellers and end consumers, but with materially larger purchasing power and pricing leverage.
• Atacadão (Carrefour Brasil): Carrefour Brasil's cash-and-carry wholesale banner and the largest atacarejo operator in Brazil; competes with ABC Atacado e Varejo on price and assortment but operates at national scale, with greater purchasing power and supply chain reach than ABC's regional network.

Direct peers

• Savegnago Supermercados: Regional supermarket and atacarejo operator headquartered in São José do Rio Preto (SP) with growing presence in Minas Gerais; competes with ABC on similar value-positioning, store-format mix, and wholesale-to-retail dual model serving small merchants and end consumers.
• Supermercados BH: One of Grupo ABC's closest direct competitors: a regional Brazilian supermarket chain headquartered in Belo Horizonte, Minas Gerais, operating a comparable multi-format model (supermarkets + atacarejo) within overlapping Minas Gerais municipalities, with a similarly strong regional brand identity.
• Tenda Atacado (Assaí owner group legacy): Brazilian atacarejo (cash-and-carry) chain targeted at small merchants and end consumers with a value proposition almost identical to ABC Atacado e Varejo, including bulk SKUs, self-checkout, and growing digital capabilities — a direct format competitor.
• Martins Atacado e Varejo: Mid-sized Brazilian regional atacarejo chain operating a similar merchant-and-consumer dual-target wholesale-retail model; comparable scale and competitive overlap with ABC Atacado e Varejo in regional markets.

Emerging players

• RD Saúde (Drogarias Raia + Pacheco): Brazil's largest pharmacy chain competing directly with Drogarias ABC across multiple Minas Gerais municipalities; provides a reference for scale, PBM program participation, and omnichannel pharmacy operations similar to ABC's pharmacy division.
• Sonae MC (Continente/Pingo Doce — Portugal; Brazil: Soberano/Maxxi): Although primarily Portuguese, Sonae's Brazilian grocery footprint (Maxxi Atacado) competes in the same atacarejo category as ABC Atacado e Varejo with comparable low-price positioning; an emerging regional-format challenger with cross-border operational expertise.

Others

• Carrefour Brasil (hypermarket/super): National hypermarket and supermarket incumbent with hypermarket stores overlapping ABC's Hiper ABC format, including a growing private-label portfolio, omnichannel investments, and a national Atacadão wholesale arm; competes across grocery formats but with broader geographic and category reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupoabcsupermercados

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo ABC Supermercados