BEYOND the RULES & MAGAZINE

What BEYOND the RULES & MAGAZINE does

BEYOND the RULES SRLS, operating commercially as Gruppo Beyond, is an Italy-headquartered boutique strategic communication, PR, and publishing group founded in 2006. The firm serves enterprise clients in luxury fashion, premium jewelry, high-end hospitality, luxury automotive, and institutional trade associations, delivering positioning, press office, media relations, digital presence, events and experiential activations, and media planning. Its self-described operating methodology, the 'Metodo Beyond,' is a selective, consultative engagement model in which the firm states it works with few clients at a time and declines engagements where conditions for substantive work do not exist.

The company's commercial model spans six revenue streams: strategic communication and PR retainers, digital and content services, events and experiential activations, media and advertising sales across its own and partner publications, transaction-fee revenue from its distinctive 'Cambio Merce' (bartering) service, and publishing. The proprietary editorial portfolio includes Beyond the Magazine, Beyond Art & Design, Beyond Travel & Location, and Beyond the Magazine TV, distributed in Italian, English, Cyrillic, and Chinese across 190+ countries with claimed readership of 30M+ annually. Distribution and advertising reach are amplified through partnerships with Class Editori (advertising inventory across 16 titles including MFFashion, Milano Finanza, Capital, and Gambero Rosso) and UPTV mobility TV (4,766 screens in Italian metros, airports, trains, and buses reaching 27.9M weekly passengers), while the bartering service has reportedly served over 2,000 Italian companies and hotels.

The group operates as a private Italian SRLS (simplified limited liability company) with 13 employees, dual Milan offices (operational in Via Bisceglie coworking space; legal seat at Corso Vercelli 25), and leadership under General Manager Justine D'Angelo. There is no disclosed external funding, no parent entity, and no public listing. Operational footprint extends nominally globally via the magazine portfolio and selected cross-border client engagements, with on-the-ground presence concentrated in Italy and Asia (China). The business is asset-light, with technology limited to standard web analytics (Google Analytics) and no proprietary AI, software platform, or API offering.

Name

BEYOND the RULES & MAGAZINE

Legal name

BEYOND the RULES SRLS

Website

https://gruppobeyond.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

BEYOND the RULES is a Milan-based boutique strategic communication, PR, and publishing agency founded in 2006 that serves luxury fashion, premium jewelry, high-end hospitality, and luxury automotive brands through selective retainers, a multilingual magazine portfolio, and a distinctive media-bartering service.

Ownership category

akta.pro rank

Product category

Public Relations & Strategic Communications

NAICS

Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418), Other Publishers (51319)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Strategic communication services
• Public relations agency
• Luxury brand PR
• Multilingual magazine publishing
• Barter advertising exchange

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communication & PR Services: Core revenue stream from providing strategic communication consulting, press office services, media relations, and reputation management. Services are delivered through their 'Metodo Beyond' structured approach.
2. Digital Presence & Content Services: Website development, content creation, social media management, and editing services for clients.
3. Events & Experiential Activations: Event organization, sponsorship management, red carpet coverage, and high-value relationship activations.
4. Media & Advertising Sales: Sale of advertising spaces across their magazine portfolio (Beyond the Magazine, Beyond Art & Design, Beyond Travel & Location) and partner media outlets.
5. Bartering/Exchange Services: Facilitating exchange of client merchandise/services for advertising spaces, creating revenue through barter transactions. In Italy, over 2,000 companies and hotels have benefited from this service.
6. Publishing: Revenue from magazine publishing including Beyond the Magazine (published in Italian, English, Cyrillic, and Chinese versions), distributed in over 190 countries.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

BEYOND the RULES & MAGAZINE is a Milan-based communication and PR agency providing strategic communication, press relations, digital presence management, and event services to luxury brands, high-end hotels, jewelry brands, and institutions. The company also publishes multilingual magazines (Beyond the Magazine, Beyond Art & Design, Beyond Travel & Location) distributed in four languages across more than 190 countries, and operates a distinctive Cambio Merce (barter) service that exchanges merchandise for advertising space in its publications.

Product overview

BEYOND the RULES Communication is a strategic communication and PR agency operating since 2006, offering brand positioning, press relations, digital presence, and event management services. The company operates Beyond the Magazine, a flagship luxury publication available in Italian, English, Cyrillic, and Chinese, distributed to 190+ countries with 30M+ annual readers. Additional publications include Beyond Art & Design and Beyond Travel & Location. The Cambio Merce (bartering) service enables clients to exchange products for advertising space across Beyond publications and partner media including Class Editori titles (MFFashion, Milano Finanza, Capital, Class, Gambero Rosso), and UPTV mobility TV network. Beyond the Magazine TV provides video content distribution. The product portfolio combines editorial publications with advertising and bartering services for the luxury and fashion industry.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond the Magazine: Flagship magazine publication covering luxury lifestyle, fashion, and jewelry themes
• Beyond Art & Design
• Beyond Travel & Location
• Beyond the Magazine TV

Quantifiable outcome

• Over 2,000 companies and hotels have benefited from bartering services
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Class EditoricoreGTM or Marketing PartnerMajor publishing partnership for bartering services. Collaborates with Class Editori publishers offering advertising spaces across their portfolio including Milano Finanza, Capital, Class, Gambero Rosso, and other luxury/lifestyle publications.
• UPTV (Up Tv)coreGTM or Marketing PartnerLeader in Italian mobility TV (Airport, Metro, Train, Bus networks). 4,766 screens reaching 27.9 million weekly passengers. Partner for video advertising placements in Italian metros, airports, and transportation hubs.
• Milano Jewelry WeekcoreGTM or Marketing PartnerMedia partnership for jewelry industry event. Company provides editorial coverage, advertising, and TV interview opportunities for the event.
• Milano UnicaminorGTM or Marketing PartnerSpecial issue publication partnership for the Italian textile trade show.
• MipelminorGTM or Marketing PartnerSpecial issue publication partnership for the Italian leather goods trade association.
• AssopellettieriminorGTM or Marketing PartnerPartnership with Italian leather goods association for industry communication support.
• LuxuryConference (Luxury Hospitality Conference)minorGTM or Marketing PartnerMedia partnership for luxury hospitality industry conference.
• AITR - Associazione Italiana Turismo SostenibileminorOthersCompany is a member of the Italian Association for Sustainable Tourism, aligning with their sustainability vision and CSR commitments.
• Fondazione De Marchi ETSminorOthersCharitable donations recipient as part of company's external CSR initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Burda Media Italia: Italian presence of Burda Media, publisher of fashion, lifestyle, and luxury-adjacent titles. Comparable as a multi-magazine publisher monetized via luxury and fashion advertising, though with broader content scope.
• Hearst Italia: Italian subsidiary of Hearst publishing luxury and lifestyle magazines (Elle, Marie Claire, Cosmopolitan, etc.). Overlaps with Beyond's lifestyle and fashion magazine portfolio and competes for the same luxury advertising budgets.
• L'Uomo Vogue: Condé Nast's men's luxury fashion and lifestyle publication in Italy. Direct comparable in fashion/luxury consumer magazine publishing, with established relationships to many of the same Italian and international luxury brands Beyond serves.
• Condé Nast Italia: Italian arm of global luxury publishing group (Vogue, GQ, Vanity Fair, Condé Nast Traveler). Competes directly with Beyond's consumer lifestyle and fashion magazines while operating at significantly larger scale and offering broader advertising reach.

Direct peers

• The Communications Store: London-based PR, communications, and events agency specializing in fashion, luxury, and hospitality brands. Comparable in selective client engagement, premium positioning, and integrated PR + events offering targeting the same luxury and hospitality verticals.
• Black Tomato: Luxury travel agency and content publisher (also producing a magazine and brand-led editorial) serving high-net-worth travelers and premium hospitality partners. Direct overlap with Beyond's travel and hospitality publishing and PR services.
• Karla Otto: Italy-headquartered luxury fashion and lifestyle PR and communications agency serving many of the same brand and designer clients as Beyond. Operates a similar boutique, high-touch model with global reach, making it the closest direct comparable in scale and positioning.
• BWR Public Relations: Boutique consumer and lifestyle PR firm with strong entertainment, fashion, and hospitality verticals. Comparable in providing press relations, event activations, and celebrity-driven red-carpet services to luxury and lifestyle clients.

Others

• MySecretCase: Luxury Italian lifestyle brand that has used editorial-driven PR services and partnered with publications like Boux Avenue (also a Beyond client) for visibility. Listed as an adjacent reference point for the type of boutique luxury brand that consumes Beyond-type PR services rather than as a direct competitor.

Regional players

• Prestige (Media Group): Asia-focused luxury lifestyle media group publishing in multiple countries with a luxury, fashion, and travel emphasis. Comparable as a multilingual luxury lifestyle magazine publisher, though operating primarily in Asian markets versus Beyond's Italian base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@beyondthemagazine/videos
• Facebookfacebook.com/GruppoBeyond
• LinkedInlinkedin.com/company/beyond-the-rules-magazine
• Instagraminstagram.com/beyondthemagazine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEYOND the RULES & MAGAZINE