Gruppo Lunelli

What Gruppo Lunelli does

Gruppo Lunelli is a privately held, family-owned Italian beverage conglomerate headquartered in Trento, Trentino-Alto Adige, employing approximately 236 people. The group operates a multi-brand portfolio of seven premium Italian beverage and food brands unified by a stated commitment to quality, elegance, and territorial authenticity: Ferrari Trento (flagship Trento DOC metodo classico sparkling wine), Tenute Lunelli (still wines from Trentino estates), Bisol (Valdobbiadene Prosecco), Segnana (grappa and spirits), Surgiva (premium mineral water from the Trentino Alps), Tassoni (traditional Italian citrus sodas including Cedrata), and Locanda Margon (on-premise hospitality). The group has grown through a combination of organic brand development and the acquisitions of Bisol and Tassoni, retaining the acquired brands within the portfolio.

The group's revenue model is anchored in the production and sale of premium alcoholic and non-alcoholic beverages, distributed through a multi-channel architecture: a primary Ho.Re.Ca channel (Hotels, Restaurants, Cafes) governed by framework agreements with global geographic scope, regional wholesale/distribution partnerships serving mid-market buyers, and a global direct-to-consumer e-commerce channel operated through Enoteca Lunelli. Customer segmentation is horizontal, addressing business buyers in hospitality and end consumers in retail, with the Ho.Re.Ca sector flagged as the primary segment. Pricing is not publicly disclosed and is governed by framework agreements in B2B channels. Marketing is executed through individual brand websites, corporate communications, sustainability reporting, and bilingual (Italian/English) newsletter outreach.

Governance and compliance functions are formalized at the group level, including an Organizational Model under Italian D. Lgs. 231/2001, an Ethical Code, GDPR-compliant privacy policies, an internal whistleblowing channel operated via the ParrotWB platform under D. Lgs. 24/2023, a Responsible Drinking Policy, and a Supplier Code of Conduct. The group's international footprint is claimed globally for the Ho.Re.Ca channel and DTC e-commerce, while wholesale operations remain regional. No AI, software platform, or technology-product dimension is present in the operating model; the business is a traditional consumer packaged goods beverage group with institutional compliance and sustainability infrastructure.

Name

Gruppo Lunelli

Legal name

Gruppo Lunelli

Website

https://gruppolunelli.it

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Gruppo Lunelli is a privately held, family-owned Italian beverage group headquartered in Trento, operating seven premium brands — including Ferrari Trento sparkling wine, Bisol Prosecco, Segnana grappa, Surgiva mineral water, and Tassoni citrus sodas — distributed globally through Ho.Re.Ca, wholesale, and direct-to-consumer e-commerce channels.

Ownership category

akta.pro rank

Product category

Premium Italian Wines and Beverages

NAICS

Wineries (312130), Beverage Manufacturing (3121), Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Italian sparkling wine
• Premium wine production
• Spirits distillation
• Mineral water bottling
• Beverage brand portfolio

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Premium Sparkling Wine - Ferrari Trento: Production and sale of Ferrari Trento premium sparkling wines, representing the flagship brand of the group, distributed internationally as an expression of Italian excellence in sparkling wine.
2. Wine Production - Tenute Lunelli and Bisol: Production and sale of still wines from Tenute Lunelli estates in Trentino and Bisol wines from Valdobbiadene, representing the group's premium wine portfolio.
3. Spirits - Segnana Grappa: Production and distribution of Segnana grappa and spirits, leveraging traditional Italian distilling methods.
4. Mineral Water - Surgiva: Production and sale of Surgiva mineral water sourced from natural springs.
5. Food Products - Tassoni: Production and sale of Tassoni confectionery products including the traditional Cedrat liqueur and specialty food items.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gruppo Lunelli produces and distributes a multi-brand portfolio of premium Italian beverages, including Trento DOC sparkling wines under Ferrari Trento, still wines from Tenute Lunelli estates, Prosecco and Valdobbiadene sparkling wines under Bisol, traditional grappa and spirits under Segnana, alpine mineral water under Surgiva, and citrus beverages including cedrata under Tassoni. Distribution is concentrated in the Ho.Re.Ca (Hotels, Restaurants, Cafes) channel through framework agreements, complemented by wholesale partners, retail, and a direct-to-consumer ecommerce wine shop called Enoteca Lunelli.

Product overview

Gruppo Lunelli is a diversified Italian beverage group comprising multiple brands united by a shared commitment to quality, elegance, and territorial authenticity. The portfolio centers on Ferrari Trento as the flagship premium sparkling wine, complemented by Tenute Lunelli (still wines), Bisol (Prosecco), Segnana (spirits and grappa), Surgiva (mineral water), Tassoni (citrus beverages), and hospitality venues including Locanda Margon and Enoteca Lunelli (ecommerce). The group operates as a multi-brand platform rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Brands

• Ferrari Trento: Premium sparkling wine producer from Trentino, Italy
• Tenute Lunelli
• Segnana
• Surgiva
• Bisol
• Locanda Margon
• Tassoni
• Enoteca Lunelli

Products and services

• Ferrari Trento Premium Italian sparkling wine (Trento DOC) produced using metodo classico; the flagship brand of Gruppo Lunelli and an expression of Italian sparkling wine excellence sold to hospitality operators and consumers.
• Tenute Lunelli Winery estates producing still wines from Trentino vineyards, including Cabernet Sauvignon, Merlot, and indigenous grape varieties, distributed to hospitality operators and consumers.
• Bisol Prosecco and Valdobbiadene sparkling wines representing the Venetian tradition of Italian spumante production, sold to hospitality operators and consumers.
• Segnana Italian spirits brand producing grappa, brandy, and liqueurs based on Trentino distilling traditions, sold to hospitality operators and consumers.
• Surgiva Premium mineral water sourced from natural springs in the Trentino Alps, used in fine dining and sold as a standalone beverage brand to hospitality operators and consumers.
• Tassoni Traditional Italian beverage brand producing cedrata (citrus soda) and other carbonated soft drinks, sold to hospitality operators and consumers.
• Locanda Margon Restaurant and hospitality venue located at the Margon estate, offering culinary experiences tied to Gruppo Lunelli's wine and food culture for diners and event guests.
• Enoteca Lunelli Wine shop and ecommerce platform offering Gruppo Lunelli's portfolio of wines, spirits, mineral water, and specialty beverages directly to consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gruppo-lunelli%E2%80%8B

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Lunelli