Gruppo Santa Rita S.r.l.

What Gruppo Santa Rita S.r.l. does

Gruppo Santa Rita S.r.l. is a privately held Italian family food group operating continuously since 1963 across three generations of the Valentini family, headquartered in Rivoli, Turin. The group is structured as a holding entity for three wholly-owned operating subsidiaries: Girarrosti Santa Rita, a rotisserie chicken and prepared-food retail chain operating 20+ storefronts across Piedmont and Lombardy (expanded to Milan in 2013); Parc Food, a B2B manufacturer of premium Italian gastronomic products (arancini, supplì, crocchette, breaded products, sauces) serving GDO supermarkets, Ho.Re.Ca channels, and private label customers from a 2,400 sqm ISO 22000:2018- and BRC-certified facility; and Red Bill, the exclusive Italian distributor for American foodservice equipment brands Henny Penny, AJ Antunes, and True, with additional partnerships including Rational, Hatco, and Hoshizaki.

The group's underlying technology is centered on artisanal food production methods supported by modern processing and quality control infrastructure, including a fully equipped demonstration kitchen for equipment client testing and a recently expanded spare parts warehouse. The business model operates through three distinct revenue streams: direct-to-consumer retail food sales through Girarrosti Santa Rita storefronts; B2B wholesale of gastronomic products to enterprise retail chains, foodservice operators, and private label manufacturers via Parc Food; and B2B professional kitchen equipment distribution with full-service support (consulting, delivery, installation, post-sale technical assistance) via Red Bill.

The group serves consumer, retail, foodservice, and celiac/dietary-restricted segments across Italy, with operational reach concentrated in northern Italy for the retail division and national reach for the B2B food manufacturing and equipment distribution divisions. Sustainability initiatives include solar energy from photovoltaic panels and certified responsible packaging. The company is privately held with no disclosed external institutional investment, public listing, or M&A activity.

Name

Gruppo Santa Rita S.r.l.

Legal name

Gruppo Santa Rita S.r.l.

Website

https://grupposantarita.it

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Gruppo Santa Rita is an Italian family-owned food group operating since 1963 through three subsidiaries: Girarrosti Santa Rita (20+ rotisserie retail stores in Piedmont and Lombardy), Parc Food (B2B premium gastronomic product manufacturing for GDO and Ho.Re.Ca), and Red Bill (exclusive Italian distributor of Henny Penny, AJ Antunes, and True professional kitchen equipment).

Ownership category

akta.pro rank

Product category

Foodservice and Food Manufacturing

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)

Keywords

• Rotisserie chicken chain
• Gourmet food manufacturing
• Commercial kitchen equipment
• Private label production
• Italian foodservice distribution

Headquarters

HQ city

Rivoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Girarrosti Santa Rita retail food sales: Direct retail sales of rotisserie chicken, potatoes, and prepared foods through 20+ company-owned storefronts in Piedmont and Lombardy regions
2. Parc Food B2B gastronomic products: Wholesale supply of high-quality gastronomic products to GDO (supermarkets), Ho.Re.Ca (hotels, restaurants, cafes), and private label customers. Products include arancini, supplì, crocchette, nuggets, polpette, sauces, and breaded products
3. Red Bill equipment distribution and service: Distribution of professional kitchen equipment (Henny Penny, AJ Antunes, True, Rational, Hatco, Hoshizaki and others) with full service support including consulting, delivery, installation, and post-sale technical assistance. Revenue from equipment sales plus service contracts

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gruppo Santa Rita is a family-owned Italian food group that operates three distinct businesses: Girarrosti Santa Rita sells rotisserie chicken, Patate Mitiche, and Italian prepared foods through 20+ company-owned retail stores in Piedmont and Lombardy; Parc Food manufactures premium gastronomic products (arancini, supplì, crocchette, nuggets, polpette, sauces, breaded items) for B2B clients in GDO, Ho.Re.Ca, and private label channels; Red Bill distributes professional kitchen equipment as exclusive Italian distributor for Henny Penny, AJ Antunes, and True, supplying consulting, delivery, installation, and after-sales technical support.

Product overview

Gruppo Santa Rita is an Italian food group operating since 1963 under three distinct divisions: Girarrosti Santa Rita (a rotisserie chicken restaurant chain with over 20 locations), Red Bill (commercial kitchen equipment distribution), and Parc Food (premium prepared food manufacturing). The group serves retail, Ho.Re.Ca., and professional food service channels across Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Patate Mitiche: Famous potato product brand associated with Girarrosti Santa Rita rotisserie chicken chain.

Products and services

• Girarrosti Santa Rita (rotisserie chain) Restaurant chain and food brand offering rotisserie chicken and Italian side dishes (including the famous Patate Mitiche), operating more than 20 points of sale in Piedmont and Lombardy. Product range includes arancini siciliani (aranciotti), panzerotti, spiedini, hot wings, bocconcini all'ascolana, fried chicken strips, rice salads, cous cous, and gluten-free options for celiac consumers. Targets local retail consumers in Piedmont and Lombardy.
• Parc Food (gourmet food manufacturing) Food manufacturing business producing premium Italian gastronomic products including arancini, supplì, crocchette, nuggets, polpette, sauces (salse, sughi), and breaded products. Operates from a 2400sqm laboratory with 9 storage cells; certified according to ISO 22000:2018 and BRC standards. Serves GDO (large retail chains), Ho.Re.Ca (hotels, restaurants, cafes), and private label customers across Italy.
• Red Bill (commercial kitchen equipment distribution) Commercial kitchen equipment distributor founded in 2002, serving as exclusive Italian distributor for the American brands Henny Penny, AJ Antunes, and True, with additional partner brands including Rational, Arris, Hatco, Server/Nemco, Ayr King, and Hoshizaki. Provides end-to-end service including consultation, sales, delivery, installation, and post-sale technical support, plus a fully equipped demonstration kitchen for client testing. Targets Italian foodservice operators across Italy.

Quantifiable outcome

• ISO 22000:2018 and BRC certifications ensure food safety compliance and full traceability

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Henny PennycoreTechnology or IntegrationRed Bill is the exclusive Italian representative for Henny Penny, the American equipment brand. Red Bill adapted Henny Penny's extensive experience and know-how to Italian market requirements.
• AJ AntunescoreTechnology or IntegrationExclusive Italian distributor for AJ Antunes American professional cooking equipment.
• TruecoreTechnology or IntegrationExclusive Italian distributor for True American commercial refrigeration equipment.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Autogrill: Global Italian-based foodservice and travel retail operator (now under Aéroports de Lyon/MSC). Comparable to the broader Gruppo Santa Rita as a multi-vertical Italian food player combining retail, manufacturing, and Ho.Re.Ca distribution at scale.
• Chef Express: Cremonini group subsidiary operating foodservice at Italian travel locations (highways, airports, stations). Comparable to Parc Food and Red Bill as a large-scale Italian foodservice operator with both retail and B2B food distribution capabilities.
• Ali Group: Global Italian-based foodservice equipment manufacturer and distributor. Comparable to Red Bill as a much larger incumbent operating in the professional kitchen equipment space where Red Bill serves as a regional Italian distributor.
• Findus Italia: Leading frozen food brand in Italy (part of Nomad Foods) offering prepared fish, vegetables, and ready meals across GDO. Comparable as a broader-scale incumbent in the Italian frozen prepared-food category where Parc Food also operates.
• Eataly: Italian premium food retail and casual dining concept operating internationally. Comparable to Gruppo Santa Rita's combined retail/manufacturing model as a premium Italian food brand integrating production, retail, and foodservice channels.

Direct peers

• Old Wild West: Italian casual dining restaurant chain with 250+ locations operated by the Cigierre group. Comparable to Girarrosti Santa Rita as a regional Italian chain of themed casual food outlets with a similar multi-store footprint and retail food positioning.
• Orogel: Italian cooperative producing frozen vegetables, prepared dishes, and ready meals distributed through GDO and foodservice. Comparable to Parc Food as a domestic frozen/prepared food manufacturer with B2B retail relationships and BRC-grade food safety certifications.
• Giovanni Rana: Major Italian producer of fresh filled pasta and ready meals sold through retail (GDO) and foodservice. Closely comparable to Parc Food in product positioning as a premium Italian prepared-foods manufacturer supplying major retail chains and private label customers.
• Rosso Pomodoro: Italian Neapolitan-style casual dining chain with locations in Italy and abroad. Comparable to Girarrosti Santa Rita as an Italian-themed casual food chain operating multiple company-owned retail points of sale focused on regional Italian cuisine.
• Roadhouse Restaurant Italia: Italian casual dining chain (part of Cremonini group) operating 200+ locations nationwide. Comparable to Girarrosti Santa Rita as a multi-location Italian casual food chain, though with a different cuisine focus and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupposantarita

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppo Santa Rita S.r.l.