GS1 New Zealand

What GS1 New Zealand does

GS1 New Zealand Incorporated is a not-for-profit incorporated society, headquartered in Wellington with offices in Auckland and Christchurch, that operates as the local member organisation of GS1 — the global supply chain standards body spanning 116 countries and 2 million+ organisations. The organisation provides unique product identification through GTIN-licensed barcodes, the GDSN-compliant National Product Catalogue (NPC) for electronic product data synchronisation with major NZ retailers (Woolworths, Foodstuffs, Mitre 10, PlaceMakers), the ProductRecallNZ automated recall notification service, Serial Shipping Container Codes (SSCC) for logistics, Global Location Numbers (GLN), and next-generation QR Codes powered by GS1 with Digital Link. It also runs the NZBN in partnership with the New Zealand Government as core digital public infrastructure.

Underlying technology is a standards-and-data platform: barcodes encode GTINs/SSCCs/GLNs in 1D and 2D formats, the NPC is a centralised GDSN-compliant data pool, and the MyGS1 member portal enables self-service barcode/QR-code generation, invoice management, and barcode number access. Distribution is hybrid: direct self-service online signup through gs1nz.org supplemented by a network of 54 GS1 Accredited solution providers (printing, packaging, software, RFID, integration) and direct enterprise engagement via dedicated sector managers for Food & Grocery, Healthcare, and Construction & Hardware.

Revenue comes from turnover-based annual Full Membership subscriptions (with unlimited GTIN licensing), one-off Single Number Membership fees for businesses under $1M turnover, NPC access fees, ProductRecallNZ subscriptions, and paid training workshops and webinars. The customer base exceeds 8,000 NZ businesses across verticals including food & grocery, retail, healthcare, agribusiness, building & construction, hardware, transport & logistics, and government.

Name

GS1 New Zealand

Legal name

GS1 New Zealand Incorporated

Website

https://gs1nz.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

GS1 New Zealand is a not-for-profit standards organisation that licenses GS1 barcodes, the National Product Catalogue, ProductRecallNZ, and QR Codes powered by GS1 to over 8,000 New Zealand businesses across retail, grocery, healthcare, and primary industry verticals.

Ownership category

akta.pro rank

Product category

Barcode & Product Identification Standards

akta.pro primary industry

Reference, Corporate Actions & Symbology Master Data Providers (FSAFAIAC)

Keywords

• Barcode standards
• Product identification
• Supply chain data
• GTIN barcodes
• Product data exchange

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Full Member Annual Subscription: Annual subscription model for growing businesses with unlimited barcode licensing and access to all GS1 services at preferential member rates. Includes GS1 Company Prefix, unlimited GTINs, verification reports, barcode graphics, and training webinars.
2. Single Number Member (One-off): One-time payment for businesses with less than $1M annual turnover wanting a single barcode for one product. Includes basic training resources and email support.
3. ProductRecallNZ Annual Subscription: Annual subscription for automated product recall and withdrawal notification service, with pricing based on company turnover.
4. National Product Catalogue Access: Fees for NPC data pool access enabling electronic product data synchronisation with major retailers.
5. Training and Workshops: Revenue from in-person training including Foundation Seminar, 2D Barcode Starter Workshop, and National Product Catalogue Training sessions held across New Zealand cities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

GS1 New Zealand issues official GS1 barcodes (GTINs) and next-generation QR Codes powered by GS1 for unique product identification accepted by retailers and marketplaces worldwide. The organisation operates the National Product Catalogue (GDSN-compliant data pool) for electronic product data exchange with major NZ retailers, and provides ProductRecallNZ, an automated 24/7 product recall and withdrawal notification service. Additional services include barcode verification, professional product photography, training, and access to a network of 54 GS1 Accredited solution providers.

Product overview

GS1 New Zealand is a not-for-profit standards organisation providing a suite of interconnected barcode, product data, and supply chain solutions. The core offering comprises GS1 Barcodes/GTINs for product identification, supported by the National Product Catalogue (GDSN-compliant data pool) enabling electronic data exchange with major NZ retailers, and ProductRecallNZ for automated recall notifications. The portfolio extends to next-generation GS1 2D Barcodes/QR Codes powered by GS1 with Digital Link technology, SSCC for logistics identification, and GLN for location identification. Additional services include barcode verification, professional product photography, ProductFlow for charitable donations, MyGS1 member portal, and comprehensive training via webinars and workshops. The organisation offers two membership tiers—Full Membership for growing businesses with unlimited barcodes, and Single Number Membership for small businesses requiring a single barcode. A directory of 54 solution providers supports implementation across printing, packaging, software, RFID, and integration services.

Differentiator

Problem solved

Functional benefit

Products and services

• GS1 Barcodes / GTINs Unique GS1 barcodes (Global Trade Item Numbers) for product identification recognised globally by retailers and marketplaces, enabling point-of-sale scanning and inventory management.
• National Product Catalogue (NPC) New Zealand's centralised GDSN-compliant product data pool enabling standardised electronic data exchange between suppliers and major retailers including Woolworths, Foodstuffs, Mitre 10, and Farmlands.
• ProductRecallNZ Automated 24/7 online product withdrawal and recall service that streamlines communication of recall and withdrawal information to trading partners. Recommended by the Ministry for Primary Industries.
• GS1 2D Barcodes / QR Codes powered by GS1 Next-generation 2D barcodes combining point-of-sale scannability with consumer engagement via GS1 Digital Link, carrying GTIN plus batch, expiry, serial numbers and dynamic web links.
• Serial Shipping Container Code (SSCC) Unique identification for transport units enabling tracking through the supply chain. Adopted as preferred logistic label by grocery sector in 2021.
• Global Location Number (GLN) Unique identifier for physical locations and business functions, enabling accurate location identification across supply chains.
• NZBN (New Zealand Business Number) Trusted business identifier issued in partnership with the New Zealand government, serving as critical digital public infrastructure component.
• Product Photography Service Professional retail-ready product photography meeting industry standards for online and print distribution.
• ProductFlow Platform enabling product donation to charity partners including Auckland City Mission, Wellington City Mission, and Lions/Rotary clubs.

Quantifiable outcome

• 10 billion+ daily scans globally
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• New Zealand Government (NZBN)coreStrategic or Co-development Partner · 1 January 2013Partnership with NZ government enabling every registered business to have a New Zealand Business Number (NZBN) as a trusted identifier. GS1 NZ positioned as critical component of NZ's digital trading infrastructure and trusted digital public infrastructure.
• GS1 Global Office (Belgium)coreStrategic or Co-development PartnerPart of worldwide GS1 network of 116 member organisations across 150+ countries. GS1 AISBL in Brussels manages global standards including GS1 Registry Platform.
• Auckland City MissionminorOthersCharity partner receiving donated products from GS1 members through ProductFlow and barcode verification processes.
• Wellington City MissionminorOthersCharity partner receiving donated foods and items from GS1 members.
• Eco Choice AotearoaminorOthersEnvironmental partnership supporting businesses to minimise environmental impact and help NZers buy better.
• Kai CommitmentminorOthersVoluntary agreement for leading food businesses to reduce food waste and related emissions, contributing to efficient, resilient and sustainable food system.
• Sustainable Business NetworkminorOthersPartnership accelerating NZ's transition to equitable, regenerative, circular economy.
• Woolworths New ZealandcoreStrategic or Co-development PartnerMajor NZ retailer receiving product data through National Product Catalogue and using QR Codes powered by GS1 for fresh produce tracking, food waste reduction and food safety.
• Foodstuffs (New World, PAK'nSAVE, FreshChoice, SuperValue)coreStrategic or Co-development PartnerMajor NZ retailer group receiving product data through National Product Catalogue. Includes Foodstuffs North Island and Foodstuffs South Island.
• Mitre 10coreChannel Partner/ Reseller/ DistributorMajor NZ hardware retailer receiving product data through National Product Catalogue.
• PlaceMakerscoreChannel Partner/ Reseller/ DistributorMajor NZ building and construction retailer receiving product data through National Product Catalogue.
• Asian Development Bank (ADB)minorStrategic or Co-development PartnerADB-initiated Sri Lanka Apparel and Textile Case Study led by GS1 NZ to test global digital exchange of ESG data using GS1 standards including QR Codes with Digital Link.
• GS1 Hong KongminorStrategic or Co-development PartnerCollaborated with GS1 NZ on Sri Lanka apparel and textile pilot for ESG data exchange testing using GS1 standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• GS1 UK: GS1 UK provides barcode standards, GTIN licensing, and data services to UK businesses. Operates the same member organization model as GS1 NZ with comparable product suite including NPC equivalent and ProductRecall services, but serves the UK market.
• GS1 US: GS1 US is the largest GS1 member organization globally, serving the US market with GTIN barcode licensing, GDSN data pools, and supply chain standards. Same not-for-profit, subscription-based business model as GS1 NZ, scaled to a much larger addressable market.
• GS1 Australia: GS1 Australia is the Australian member organization of the global GS1 network, providing identical GTIN barcode licensing, National Product Catalogue, and standards services to Australian businesses. Directly comparable business model to GS1 NZ, operating in the neighboring trans-Tasman market.
• GS1 Canada: GS1 Canada is the Canadian member organization of GS1, providing barcode licensing, GDSN data pools, and supply chain standards to Canadian businesses. Same not-for-profit structure and member subscription model as GS1 NZ.
• GS1 Ireland: GS1 Ireland is a smaller GS1 member organization serving the Irish market with GTIN barcodes, NPC, and standards services. Directly comparable to GS1 NZ in scale (small island economy), subscription-based model, and product portfolio.

Others

• AIM Global: AIM Global is the industry association for Automatic Identification and Mobility (AIDC) technologies including barcodes, RFID, and IoT. Adjacent ecosystem organization that represents technology providers serving GS1 NZ's standards ecosystem.
• GS1 AISBL (GS1 Global Office): GS1 AISBL is the global coordinating body of the GS1 network, headquartered in Brussels. Sets and maintains global standards that GS1 NZ implements locally. Not a competitor but the parent-level standards authority governing GS1 NZ's offerings.
• Standards New Zealand: Standards New Zealand is the national standards body responsible for developing and adopting standards across various industries in NZ. Adjacent in function to GS1 NZ but operating in broader standards domains beyond barcode/identification, as a government entity.

Broad incumbents

• Syndigo: Syndigo is a for-profit product information management (PIM) and master data platform provider serving global brands and retailers. Competes in adjacent product data management space where GS1's National Product Catalogue operates, but as a commercial rather than not-for-profit standards organization.

Emerging players

• 1WorldSync: 1WorldSync is a GDSN-certified data pool provider enabling product data synchronization between suppliers and retailers. Operates in the same product data exchange space as GS1 NZ's National Product Catalogue but as a for-profit alternative provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gs1nz
• LinkedInlinkedin.com/company/gs1nz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS1 New Zealand