Guilden Sutton Day Nursery

What Guilden Sutton Day Nursery does

Guilden Sutton Day Nursery is an independent, family-run day nursery located in Guilden Sutton, Chester, United Kingdom, operating since approximately 2004. The business provides all-inclusive childcare and early years education for children aged 3 months through 5 years, organized across three age-differentiated rooms: Baby Room (0-2 years), Middle Room (2-3 years), and Pre-school Room (3-4 years). Operating 51 weeks per year from 7:30am to 6:00pm, the facility is purpose-built with extensive outdoor space, an onsite kitchen, a sensory room, an ICT room, and a wooded exploration area. The business serves working families in Chester and surrounding Cheshire areas, with maximum Ofsted-registered capacity of 54 children.

The product offering centers on integrated childcare delivered through the UK Early Years Foundation Stage (EYFS) curriculum, with emphasis on school readiness via phonics and early numeracy. Specialized offerings include the proprietary Badger Cubs outdoor education program for preschool-aged children, structured around nature walks, scavenger hunts, gardening, and sensory play. A facial recognition entry system provides security beyond standard Ofsted requirements. The nursery accepts UK government childcare funding schemes (15-hour universal and 30-hour extended entitlement) and offers add-on services such as meals, consumables, and enrichment activities for families not on the all-inclusive package.

Revenue is generated through three streams: private childcare session fees structured by age (£78.70/day for 0-3 years, £70.89/day for 3-5 years), government-funded childcare hours reimbursed at statutory rates, and ancillary charges for meals, consumables, and enrichment. Billing is monthly in advance via standing order. The go-to-market is direct-to-consumer, driven by the company website, Facebook and Instagram presence, parent word-of-mouth referrals, and community engagement in the Chester area. The business holds an "Outstanding" Ofsted rating from June 2022 and was shortlisted at The Standard Education Awards 2024. No funding rounds, acquisitions, or expansion to additional sites are disclosed.

Name

Guilden Sutton Day Nursery

Legal name

Guilden Sutton Day Nursery

Website

https://gsdn.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Guilden Sutton Day Nursery is an independent, family-run day nursery in Chester, UK, providing all-inclusive childcare for children aged 3 months to 5 years across three age-differentiated rooms. Operating since circa 2004 with an Ofsted Outstanding rating, it serves working families through the EYFS curriculum and outdoor education programs.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industries

Full-Day Nursery Programs (EDACACAD), Home-Based Infant & Toddler Care (Family Daycare) (EDACAGAD)

Keywords

• Childcare services
• Early years education
• Day nursery care
• EYFS curriculum
• Preschool care

Headquarters

HQ city

Guilden Sutton, Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Childcare Session Fees: The primary revenue stream comes from daily/weekly childcare session fees charged to parents for children aged 3 months to 5 years. Fees are structured by age group with different rates for 0-3 years and 3-5 years. Payment is made monthly in advance via standing order.
2. Government Childcare Funding: Revenue from government-funded childcare hours including the 15 hours universal entitlement for 3-4 year olds and the 30 hours extended entitlement for eligible working parents. These funded hours are provided free to families.
3. Additional Services: Additional charges for optional extras beyond core childcare including consumables (£1.77/day), enrichment activities (£4.00/day), and meals (£8.00/day) for those not using the all-inclusive package.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Guilden Sutton Day Nursery is an independent, family-run day nursery providing all-inclusive childcare and early years education for children aged 3 months to 5 years. The service is delivered through three age-differentiated rooms (Baby Room 0–2 years, Middle Room 2–3 years, Pre-school Room 3–4 years) following the EYFS curriculum, with operating hours of 7:30am–6:00pm, 51 weeks per year. The core offering is the all-inclusive childcare package covering meals, drinks, nappies, wipes, and consumables, supplemented by UK government 15- and 30-hour funded childcare entitlements and the proprietary Badger Cubs outdoor education program.

Product overview

Guilden Sutton Day Nursery operates as an all-inclusive day nursery offering integrated childcare services for children aged 3 months to 5 years. The core service comprises three age-differentiated rooms—Baby Room (0-2 years), Middle Room (2-3 years), and Pre-school Room (3-4 years)—each tailored to developmental needs. The nursery's offering is extended through Badger Cubs outdoor education sessions, enrichment activities including sensory room access and sports programs, and government funding support. All services operate from 7:30am to 6:00pm, 51 weeks per year, with all-inclusive pricing covering meals and consumables.

Differentiator

Problem solved

Functional benefit

Brands

• Badger Cubs: Preschool outdoor education program featuring weekly outdoor sessions for children aged 3-4 years, including nature walks, scavenger hunts, gardening, and sensory play.

Products and services

• Baby Room Dedicated care space for infants aged 0–2 years, providing a safe and stimulating environment that fosters positive relationships and lays the foundation for learning. Features cosy reading corners, sensory and exploratory play areas, and a dedicated sleep space.
• Middle Room Designed for children aged 2–3 years, focusing on fostering independence, self-confidence, and essential life skills through child-led learning activities including arts, crafts, music, movement, and outdoor play.
• Pre-school Room Dynamic preschool for children aged 3–4 years that fosters school readiness, independence, and a love for learning through focused curriculum on literacy, numeracy, social development, and age-appropriate technology experiences.
• All-Inclusive Childcare Package Comprehensive childcare package covering babies from 3 months through to preschoolers aged 4/5 years, including all meals (breakfast, lunch, tea), drinks, nappies, wipes, and consumables. Open 51 weeks per year from 7:30am to 6:00pm.
• Badger Cubs Outdoor Education Program Weekly outdoor sessions tailored for preschool-aged children (3–4 years) focused on nature-based learning through hands-on exploration including nature walks, scavenger hunts, gardening, and sensory play.
• Government Childcare Funding Acceptance Acceptance of UK government 15 and 30 hours childcare funding for eligible children aged 9 months, 2 years, and 3+ years, supporting families with financial assistance for childcare costs.
• Enrichment Activities Additional paid services including sensory room access, Badger Cubs outdoor sessions, off-site visits and trips, external visitors and animal encounters, seasonal events, A-Star Sports sessions, musical and sensory sessions, and gardening club.
• Outdoor Areas Vast outdoor environment featuring challenging climbing structures for gross motor skill development, artificial grass areas, and a wooded area for nature exploration and connection with the natural world.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/guildensutton.daynursery.5
• Instagraminstagram.com/guildensuttondaynursery
• LinkedInlinkedin.com/company/guilden-sutton-day-nursery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guilden Sutton Day Nursery