Girl Scouts of the Desert Southwest - Southern New Mexico & West Texas

What Girl Scouts of the Desert Southwest - Southern New Mexico & West Texas does

Girl Scouts of the Desert Southwest - Southern New Mexico & West Texas is a 501(c)(3) nonprofit local council of Girl Scouts of the USA (GSUSA), headquartered in El Paso, Texas, and operating across Southern New Mexico and West Texas. Its core product is the Girl Scout Leadership Experience for girls in grades K-12 across six grade-level programs (Daisies through Ambassadors), delivered through weekly or biweekly troop meetings led by trained adult volunteers, supplemented by individually registered "Juliette" memberships, virtual troop meetings on Zoom, and residential summer programming at Camp Mitre Peak.

Revenue is generated through five diversified streams: annual membership dues ($45 girls / $30 adults; extended year memberships $91 / $42), the Girl Scout Cookie Program (transaction-based with the Digital Cookie e-commerce platform), the Fall Product Program (nuts, candy, magazines, collectible tins), donations and planned giving including the Juliette Gordon Low Society and Lifetime Memberships ($400 one-time), and retail shop sales at four physical locations in El Paso, Midland, Odessa, and Las Cruces. The council holds the largest girl-led entrepreneurial program in the world via the cookie sales and channels most proceeds back into troop programming, council operations, and camp maintenance.

Operationally, the council runs on a Salesforce-based CRM with Digital Cookie, Doubleknot (event registration), Juicer (social aggregation), and Zoom integrations; it is staffed by approximately 30 employees across seven offices and is led by CEO Patty Craven with a Board of Directors chaired by Bernadette Granger. The annual Women of Distinction fundraising gala (now in its 35th year) and the Topgolf Classic are its two flagship corporate fundraising events, while ongoing capital is anchored by planned giving and corporate sponsorship.

Name

Girl Scouts of the Desert Southwest - Southern New Mexico & West Texas

Legal name

Girl Scouts of the Desert Southwest

Website

https://gsdsw.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Girl Scouts of the Desert Southwest is a 501(c)(3) nonprofit council of Girl Scouts of the USA serving girls in grades K-12 across Southern New Mexico and West Texas, delivering troop-based youth development programs, cookie and fall product sales, summer camp at Camp Mitre Peak, and corporate fundraising events.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Youth development programs
• Girls leadership education
• Cookie sales fundraiser
• Outdoor summer camp
• Nonprofit membership organization

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees: $45 for girls, $30 for adults; Extended year membership $91 for girls, $42 for adults
2. Cookie Sales Program: Girl Scout Cookie Program - largest girl-led entrepreneurial program in the world. Girls sell cookies and proceeds fund troop activities and council programs
3. Fall Product Sales: Fall Product Program including nuts, candy, chocolates, magazine subscriptions, and collectible Girl Scout tins sold by girls to friends and family
4. Donations and Fundraising: Individual donations, corporate giving, Opportunity Fund, Campership Fund, planned giving, and lifetime memberships support council programs and scholarships
5. Retail Shop Sales: Council-operated retail shops selling Girl Scout merchandise, uniforms, badges, and supplies in El Paso, Midland, Odessa, and Las Cruces

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Girl Scouts of the Desert Southwest is a 501(c)(3) nonprofit local council delivering youth development programming to girls in grades K-12 across Southern New Mexico and West Texas. The core offering spans six Girl Scout grade levels (Daisies through Ambassadors), supported by the Girl Scout Cookie Program, Fall Product Program, resident summer camp at Camp Mitre Peak, badges and Highest Awards, retail shops, and fundraising events that fund the council's mission.

Product overview

Girl Scouts of the Desert Southwest operates as a regional council of Girl Scouts of the USA, providing a youth development organization structured as a core program with multiple integrated offerings. The central product is the Girl Scout Program serving grades K-12 across Daisies, Brownies, Juniors, Cadettes, Seniors, and Ambassadors levels, delivering badge-earning activities, outdoor adventures, community service, and leadership development. This core is supported by Summer Resident Camp at Mitre Peak (offering themed sessions from equestrian to astronomy), the Girl Scout Cookie Program (the largest girl-led entrepreneurial program with Digital Cookie platform), and the Fall Product Program. Additional offerings include Badges and Awards (including Leadership Awards and Highest Bronze/Silver/Gold Awards), Individually Registered Members (Juliettes) for independent participation, Virtual Troop Meetings for remote engagement, and Travel and Destinations for grades 6-12. Supplementary add-on modules encompass Lifetime Membership, Planned Giving through the Juliette Gordon Low Society, Women of Distinction and Topgolf Classic fundraising events, Donation Programs (Opportunity Fund, Camperships, Corporate Giving), Volunteer Services, Property Reservations and Retail Shops, plus specialized programs like Archery, Get Ready with Girl Scouts (K-1 summer program), and the Girl Scout Experience Box for new troops.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl Scout Program (Grades K-12) Youth development program for girls in grades K-12 across six grade levels (Daisies K-1, Brownies 2-3, Juniors 4-5, Cadettes 6-8, Seniors 9-10, Ambassadors 11-12) offering badge-earning activities, outdoor adventures, community service, entrepreneurship, and leadership development.
• Summer Resident Camp at Camp Mitre Peak Overnight summer camp program at council-owned Camp Mitre Peak offering themed sessions including Adventure Awaits, Amazing Race, equestrian programs, Desert Explorers, nocturnal astronomy, archery, and CIT/WIT teen leadership programs.
• Girl Scout Cookie Program Annual cookie sales program teaching five essential entrepreneurial skills: goal setting, decision making, money management, people skills, and business ethics. Includes the Digital Cookie platform for online sales, with rewards for top sellers including trips and the CEO Campout.
• Fall Product Program Optional fall sales program offering nuts, chocolates, magazine subscriptions, and collectible Girl Scout tins. Includes the Care to Share donation program supporting local military organizations.
• Badges and Awards Skill-building badges and awards including Leadership Awards and Journey Awards that Girl Scouts earn by completing guided steps and demonstrating new skills across program pillars (STEM, Outdoors, Life Skills, Entrepreneurship).
• Highest Awards (Bronze, Silver, Gold) The highest recognitions in Girl Scouting: Bronze Award (for Juniors), Silver Award (for Cadettes), and Gold Award (for Seniors and Ambassadors), each requiring sustainable community change projects.
• Individually Registered Members (Juliettes) Independent membership option for girls who want to participate without joining a troop, allowing them to earn badges, attend events, sell cookies, and camp on their own schedule.
• Virtual Troop Meetings Monthly online troop meetings bringing Girl Scouts together across the council via Zoom video conference, offering free participation for registered members with badges or patches provided when funding is available.
• Travel and Destinations Travel program for Cadettes through Ambassadors (grades 6-12) offering domestic and international travel opportunities, including trips to other Girl Scout camps and destinations.
• Lifetime Membership One-time lifetime membership for adults aged 18+ at $400 (or $200 for alums under 30 or volunteers with 10+ years of service), including benefits and a $25-per-membership contribution funding a year of Girl Scouting for members in the local community.
• Planned Giving / Juliette Gordon Low Society Estate planning options including wills, retirement plans, charitable gift annuities, living trusts, donor-advised funds, and life insurance policies benefiting Girl Scouts.
• Women of Distinction Annual fundraising event honoring women who demonstrate leadership and community contribution, celebrating its 35th anniversary with proceeds supporting scholarships and Girl Scout Leadership Experience programs.
• Topgolf Classic Annual fundraising event at Topgolf bringing together corporate partners and community leaders to support leadership, STEM, financial literacy, and life skills programming.
• Donation Programs (Opportunity Fund, Camperships, Corporate Giving) Financial support options including the Opportunity Fund for general girl support, Campership Fund for camp scholarships, and Corporate Giving program for major donors.
• Volunteer Services Adult volunteer opportunities including troop leaders, co-leaders, service unit team positions (Manager, Treasurer, Secretary/Communications, Events Coordinator, Recruiter, Trainer), and cookie program volunteers.
• Property Reservations and Retail Shops Facility rental services including Camp Mitre Peak and other council properties available for troops and service units, plus council-operated retail shops in El Paso, Midland, Odessa, and Las Cruces selling Girl Scout merchandise, uniforms, badges, and supplies.

Quantifiable outcome

• Girls develop five essential skills: goal setting, decision making, money management, people skills, and business ethics through the Cookie Program
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Diamondback Energy (Silver Sponsor)minorGTM or Marketing Partner · 1 January 2026Silver sponsor for 2025 Women of Distinction fundraising event supporting Girl Scout programs and scholarships.
• Archway Support (Gold Sponsor)minorGTM or Marketing Partner · 1 January 2026Gold sponsor for 2026 Women of Distinction event honoring Allison Hartzoge.
• Endeavor Energy Stephens-Greth Foundation (Gold Sponsor)minorGTM or Marketing Partner · 1 January 2026Gold sponsor for 2026 Women of Distinction event honoring Linda Stephens.
• Stubbeman, McRae, Sealy, Laughlin, and Browder, Inc. (Gold Sponsor)minorGTM or Marketing Partner · 1 January 2026Gold sponsor for 2026 Women of Distinction event honoring Rebecca Linehan.
• Henry Resources (Silver Sponsor)minorGTM or Marketing Partner · 1 January 2025Silver sponsor for 2025 Women of Distinction fundraising event supporting Girl Scout programs and scholarships.
• 2W Whatley Ranch (Silver Sponsor)minorGTM or Marketing Partner · 1 January 2025Silver sponsor for 2025 Women of Distinction fundraising event supporting Girl Scout programs and scholarships.
• Best Place 4 Working ParentsminorOthersCouncil partner recognized for family-friendly workplace policies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Girls Inc. National nonprofit providing girl-focused youth development programming in STEM, leadership, and life skills. Operates through local affiliates serving girls in similar geographies and competes for the same member families and donor base.
• Camp Fire: National youth development organization with similar mission of building confidence and life skills in youth. Operates local councils with similar troop/club structures, camp programs, and age-graded programming (Spark, Star, etc.).
• 4-H (National 4-H Council): USDA-affiliated youth development organization delivering STEM, agriculture, leadership, and civic engagement programming through local clubs. Competes for the same pool of school-aged youth and family volunteer time.
• Girl Scouts of New Mexico Trails: Neighboring Girl Scout council covering northern and central New Mexico. Operates with the same GSUSA charter, badge system, cookie program, and council structure, making it the closest direct peer council geographically.
• Boy Scouts of America (Scouts BSA): Parallel scouting youth development organization serving the same K-12 youth demographic in the same US geographies. Both operate badge-based advancement, camping programs, troop/patrol structures, and annual product fundraising (popcorn vs. cookies).

Broad incumbents

• Boys & Girls Clubs of America: Large national youth development network with after-school and summer programming for K-12 youth. Operates local affiliate clubs in many of the same cities (e.g., El Paso), competing for members, volunteers, and donor dollars.
• YMCA of the USA: National membership-based youth and family services organization with local branches offering after-school care, summer camps, swim/sports, and youth leadership programs. Local YMCAs (e.g., YMCA of El Paso) directly overlap with GSDSW's programs and member base.
• Girl Scouts of the USA (GSUSA): National parent organization and brand owner. The Desert Southwest council is a direct local affiliate operating under GSUSA's national charter, curriculum, and brand standards, making the national body the most direct structural peer.

Emerging players

• Big Brothers Big Sisters of America: Youth mentoring nonprofit operating through local affiliates serving K-12 youth with one-to-one mentoring. Competes for the same corporate and community donors and volunteers in overlapping local geographies.

Others

• American Camp Association (ACA): National accrediting body for organized camps including Girl Scout camps. Comparable as the umbrella organization setting standards for camp operations like Camp Mitre Peak, though ACA itself does not run member programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GSDSWOfficial
• YouTubeyoutube.com/user/gsdswofficial
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/gsdsw
• Instagraminstagram.com/gsdswofficial
• Pinterestpinterest.com/gsusa
• TikToktiktok.com/@girlscoutsdsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of the Desert Southwest - Southern New Mexico & West Texas