Girl Scouts of Hawaiʻi

What Girl Scouts of Hawaiʻi does

Girl Scouts of Hawaiʻi (GSH) is a 501(c)(3) non-profit and chartered council of Girl Scouts of the USA, founded in 1917 by Florence Lowe at Kamehameha School for Girls and recognized as the oldest Girl Scout council west of the Mississippi. The council serves nearly 5,000 members across all four major Hawaiian Islands — Oʻahu, Maui, Kauaʻi, and Hawaiʻi Island — through a combination of troop-based meetings, the flagship Girl Scout Cookie Program, three council-owned camp properties, and a STEM Center for Excellence at Camp Paumalū. Its core offerings include the annual membership program (girls grades K-12, segmented into Daisies, Brownies, Juniors, Cadettes, Seniors, and Ambassadors), the cookie entrepreneurial program (Digital Cookie plus eBudde troop management, $6/box, January–March season), the 135-acre STEM Center delivering cybersecurity, astronomy, robotics, coding, botany, and chemistry programming alongside national partners (NASA, SETI Institute, Raytheon, Palo Alto Networks, The North Face), the Camp C-Suite executive leadership program, and the GSH Aloha Shop retail operation.

The business model is hybrid non-profit: recurring membership dues ($45 girls / $30 adults; extended-year $91/$42), transaction-based cookie net proceeds (retained locally), tax-deductible donations and planned giving, camp and facility rentals, and retail sales via Square online storefront and in-person at the Oʻahu council office. Distribution is multi-channel: direct troop engagement, cookie booths and Digital Cookie online sales, camp rental bookings via theflybook.com, and four island-based service centers plus the Honolulu headquarters. The organization is led by CEO Dr. Kanoe Nāone with a 22-person staff and a volunteer-driven delivery model that scales programs across geographically dispersed islands, with 100% of donation proceeds staying in Hawaiʻi.

Name

Girl Scouts of Hawaiʻi

Legal name

Girl Scouts of Hawaiʻi

Website

https://gshawaii.org

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Scouts of Hawaiʻi is a 501(c)(3) chartered council of Girl Scouts of the USA, serving nearly 5,000 girls K-12 across the Hawaiian Islands through troop programs, the cookie entrepreneurial program, three camp properties, and a 135-acre STEM Center for Excellence at Camp Paumalū.

Ownership category

akta.pro rank

Product category

Youth Leadership Development Nonprofit Services

NAICS

Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Robotics, Engineering & Makers Camps (EDAMALAE), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Coding, Game Design & Computer Science Camps (EDAMALAD), College & Career Exploration Camps (Pre-College Samplers, Pathways) (EDAMALAN), Leadership, Debate & Model UN Camps (EDAMALAK)

Keywords

• Youth leadership development
• Girl-led entrepreneurship programs
• STEM education programs
• Nonprofit youth services
• Outdoor camp programs

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees: $45 for girls, $30 for adults, or $91/$42 for extended year membership through September 30, 2027. Revenue supports council operations, volunteer recruitment, and program development.
2. Girl Scout Cookie Program: Cookie sales at $6 per box during January-March season. Net proceeds stay local with council and troops to fund activities, community projects, and camp maintenance. Nine cookie varieties offered through Little Brownie Bakers.
3. Donations and Fundraising: Individual donations, corporate sponsorships, planned giving, bequests, donor-advised funds, matching gifts, and United Way workplace giving. 100% of donations stay in Hawaiʻi.
4. Camp and Facility Rentals: Rental income from three camp properties: Camp Kilohana (Hawaiʻi Island), Camp Paumalū (Oʻahu), and Camp Piʻiholo (Maui). Used for corporate retreats, school groups, and family events.
5. Retail Sales (Aloha Shop): Sale of Girl Scout uniforms, badges, patches, and Hawaiʻi-exclusive items through in-person shopping at Oahu Council office and online Square storefront.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Girl Scouts of Hawaiʻi delivers youth leadership development programming for girls in grades K-12 through membership-based troop participation, the largest girl-led Cookie Program in the world, and a 135-acre STEM Center for Excellence at Camp Paumalū. Additional offerings include three rental camp properties across the Hawaiian Islands, the GSH Aloha Shop retail operation, and the Highest Awards recognition (Bronze, Silver, Gold) program.

Product overview

Girl Scouts of Hawaiʻi operates as a regional council of Girl Scouts of the USA, offering a comprehensive youth leadership development program with multiple integrated products and services. The core offering is the Girl Scout Membership Program providing age-appropriate activities for girls in grades K-12 through troop-based and individually registered participation. Key programs include the Cookie Entrepreneurial Program (encompassing Digital Cookie online sales and eBudde troop management), the STEM Center for Excellence at Camp Paumalū (135-acre STEM facility), Camp C-Suite leadership camp, and three rental camp properties (Camp Paumalū, Camp Kilohana, Camp Piʻiholo). Additional offerings include the GSH Aloha Shop retail operation, Highest Awards recognition (Bronze, Silver, Gold), badge-earning programs, and seasonal activities including archery day camps and the COGS Lab program. The council serves nearly 5,000 members across the Hawaiian Islands.

Differentiator

Problem solved

Functional benefit

Brands

• GSH Aloha Shop: Local retail shop for Girl Scouts of Hawai'i merchandise including patches, uniforms, and Hawaii-exclusive items.
• STEM Center for Excellence at Camp Paumalū
• Camp C-Suite

Products and services

• Girl Scout Membership Program Annual membership program for girls in grades K-12 (Daisies through Ambassadors) offering troop participation, badge-earning, camping, community service, and access to council programs. Membership is $45/year for girls and $30/year for adults.
• Girl Scout Cookie Program The largest girl-led entrepreneurial program in the world, teaching girls five essential skills: goal setting, decision making, money management, people skills, and business ethics. Cookie season runs January through March.
• STEM Center for Excellence at Camp Paumalū A 135-acre living laboratory on Oʻahu's North Shore providing year-round STEM education in cybersecurity, astronomy, robotics, computer coding, botany, chemistry, and environmental stewardship. Partners include NASA, SETI Institute, Raytheon, Palo Alto Networks, and The North Face.
• Camp C-Suite Executive Leadership Program Executive leadership camp connecting Girl Scouts in grades 9-12 with top female executive leaders as mentors. Limited to 30 girls and 30 mentors for optimal networking experiences.
• Camp Properties Rentals (Camp Paumalū, Camp Kilohana, Camp Piʻiholo) Three council-owned camp properties available for rental to troops, schools, corporate retreats, and family events. Includes Camp Kilohana (Hawaiʻi Island, rustic), Camp Paumalū (Oʻahu, North Shore with STEM Center), and Camp Piʻiholo (Maui, Makawao). Booked through theflybook.com.
• GSH Aloha Shop Local retail shop offering Hawaiʻi-exclusive Girl Scout merchandise including uniforms, badges, patches, shirts, and council-specific items. Operates online (girl-scouts-of-hawaii.square.site) and in-person at Oʻahu Council office.
• Highest Awards (Bronze, Silver, Gold) The highest awards in Girl Scouting recognizing sustainable community impact projects. Bronze Award for Juniors, Silver Award for Cadettes, and Gold Award for Seniors/Ambassadors. The 2023 ceremony honored 78 Bronze, 46 Silver, and 6 Gold Award recipients.
• Badge and Journey Program Skill-building activities organized by grade level where girls earn badges by completing prescribed activities in areas including STEM, outdoors, entrepreneurship, life skills, arts, and civic engagement.
• Cookie Boss Patch Program Entrepreneurship program teaching Girl Scouts business development through the 'four Ps' framework: Prospect, Proposal & Pitch, Procure & Partner. Includes training on business proposals and partnership development.
• Get Ready with Girl Scouts™ A school readiness program for girls entering kindergarten or first grade. Sign-ups receive three activity books, family e-newsletters, a welcome gift, and access to Girl Scout programs.
• Donation and Fundraising Program Individual donations, corporate sponsorships, planned giving, bequests, donor-advised funds, matching gifts, and United Way workplace giving. 100% of donations stay in Hawaiʻi to support local girls and programs.

Quantifiable outcome

• Girl Scouts interest in STEM increases from age 8 (unlike non-Girl Scouts where interest decreases)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NASAcoreStrategic or Co-development PartnerNational partner working with STEM Center for Excellence at Camp Paumalū to provide science and space exploration programming. Contributed to 1991 'Girl Scout in Space' patch carried aboard Space Shuttle Columbia.
• SETI InstitutecoreStrategic or Co-development PartnerNational partner collaborating on STEM Center programming, particularly astronomy and space science education initiatives at Camp Paumalū.
• RaytheoncoreStrategic or Co-development PartnerNational partner supporting STEM Center for Excellence programming with technology and engineering focus areas.
• Palo Alto NetworkscoreStrategic or Co-development PartnerNational partner contributing cybersecurity programming to STEM Center curriculum at Camp Paumalū.
• The North FacecoreStrategic or Co-development PartnerNational partner supporting outdoor and adventure programming at STEM Center and camp facilities.
• United Way (Aloha United Way)minorGTM or Marketing PartnerWorkplace giving partner. Aloha United Way code is 96170 for donors contributing through United Way workplace giving campaigns.
• Blue Zones Project HawaiiminorGTM or Marketing PartnerPartnership with Gold Award Girl Scout project (Kai T.) for Healthy Teens Hawaii - teaching online cooking classes aligned with BZP guidelines.
• AARP HawaiiminorGTM or Marketing PartnerPartner receiving Cyber Safety 101 curriculum created by 2022 Gold Award Girl Scout Esther C. to educate older adults about online threats.
• GSRI (Girl Scout Research Institute)coreStrategic or Co-development PartnerResearch partner providing studies including 'Decoding the Digital Girl' (2019) that demonstrates Girl Scouts are more likely to be digital leaders.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Girls Inc. National nonprofit delivering girl-focused STEM, leadership, and entrepreneurship programming through local affiliates. Direct mission overlap with Girl Scouts' girl-led programming model.
• Boys & Girls Clubs of America: National youth organization with multiple Hawaii-based clubs offering STEM, leadership, and athletic programming. Competes for same parent/school partnerships and after-school time.
• Boy Scouts of America (Scouts BSA): Direct peer youth-development organization offering badges, outdoor adventure, leadership progression, and camp properties (including Aloha Council in Hawaii). Closest competitor for K-12 youth time and parent dollars.
• 4-H (National 4-H Council): USDA-affiliated youth development program with comparable STEM, leadership, and outdoor programming, run through local clubs/councils. Operates an active Hawaii 4-H program that competes for the same K-12 audience and volunteers.
• YWCA USA: National youth-and-family focused organization with similar mission around girls' empowerment, leadership, and STEM; a YWCA of Hawaii Island chapter operates in the same geography.
• Camp Fire (formerly Camp Fire USA): National youth development organization offering similar badge/progress programs, outdoor experiences, and council-based structure. Comparable mission, age range, and program model.

Broad incumbents

• Girl Scouts of the USA: National umbrella organization of which Girl Scouts of Hawai'i is a chartered council. Operates the same cookie program, badge curriculum, Digital Cookie platform, and membership model; comparable on every product dimension but at federation scale rather than single-state scale.
• Big Brothers Big Sisters of America: National youth mentoring organization with similar volunteer-driven, mentorship-based model and a Hawaii presence. Overlaps on parent/donor mindshare for youth development.

Emerging players

• Jack and Jill of America, Inc. National youth organization with Hawaii chapter focused on leadership development and educational/cultural enrichment for children ages 2-19. Comparable in mission and supplemental programming for families.

Others

• National Outdoor Leadership School (NOLS): Outdoor education provider aligned with Girl Scouts' outdoor/adventure pillar. Not a direct competitor but represents the broader outdoor-youth-education ecosystem that GSH's camp programming competes within for teen participants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/girlscoutshi
• YouTubeyoutube.com/user/girlscoutshi
• Facebookfacebook.com/girlscoutshi
• LinkedInlinkedin.com/company/girlscoutsofhi
• Instagraminstagram.com/girlscoutshi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Hawaiʻi