Girl Scouts of Northern Indiana-Michiana

What Girl Scouts of Northern Indiana-Michiana does

Girl Scouts of Northern Indiana-Michiana (GSNIM) is a 501(c)(3) nonprofit regional council operating under the national umbrella of Girl Scouts of the USA (GSUSA). The council serves girls in kindergarten through 12th grade across Northern Indiana and the Michiana region, delivering youth development programming structured around troop membership, Juliette (individually registered) participation, badge curricula, outdoor camps (including Camp Logan), leadership training (PA, CIT, WIT), travel programs, and patch/kit-based enrichment activities. The organization operates as a tax-exempt member-supported entity, governed by a Board of Directors and staffed by 43 employees who support a volunteer-led delivery model.

The council's core revenue engine is the annual Girl Scout Cookie Program, supplemented by a Fall Product Program (nuts and magazines via M2 Media), membership dues, individual and corporate donations, planned giving, and retail sales of uniforms and merchandise (including a Build-A-Bear Workshop co-branded offering). Cookie sales run through national technology platforms: Digital Cookie for online ordering and payment processing, and Smart Cookies for sales logistics and tracking. Member account management and event registration run through the national MyGS portal. Distribution is hybrid: digital self-service via website and MyGS, e-commerce via Digital Cookie, troop-based community delivery, council retail shops, and direct camp-based programming at owned properties.

The council was officially formed in 2012 through consolidation of predecessor councils in the region, while the Girl Scout movement itself dates to 1912. Operating status is active with events and programming scheduled through mid-2026. Strategic posture is execution of the national GSUSA program locally rather than independent product development, with growth levers centered on digital sales channels, partnership-driven community engagement (e.g., South Bend Cubs), and monetization of camp properties to non-members.

Name

Girl Scouts of Northern Indiana-Michiana

Legal name

Girl Scouts of Northern Indiana-Michiana

Website

https://gsnim.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Scouts of Northern Indiana-Michiana is a 501(c)(3) regional council under Girl Scouts of the USA, serving K-12 girls across Northern Indiana and Michiana through troop membership, badge curriculum, camp programs, and the annual cookie fundraising program.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Sports and Recreation Instruction (611620), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Youth leadership development
• Girl scout programs
• Cookie fundraising
• Outdoor education camps
• Nonprofit youth services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Cookie Sales Program: Annual cookie sales program where girl members sell cookies door-to-door and online through Digital Cookie platform. Proceeds support troop activities, council operations, and girl-led programming. Also includes Fall Product Program for nuts and magazines.
2. Membership Dues: Annual membership fees collected from girl members and adult volunteers to participate in Girl Scouting. Managed through national Girl Scouts of the USA organization.
3. Donations and Sponsorships: Individual donations, corporate sponsorships, and planned giving programs to support council operations and scholarship funds for girls.
4. Council Retail Shops: Physical retail locations and Girl Scout shop sales including uniforms, badges, gear, and merchandise. Also includes Build-A-Bear Workshop partnership.
5. Camp Rentals and Property Usage: Summer camp programs, camp property rentals, and facility usage fees for both members and non-members. Includes PA (Program Aide), CIT (Counselor-in-Training), and WIT (Wildlife Interpreter Training) leadership programs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Girl Scouts of Northern Indiana-Michiana is a regional nonprofit council that delivers the Girl Scout Leadership Experience to girls in grades K–12 across northern Indiana and southwestern Michigan through troop meetings, badge and journey curricula, STEM and outdoor programming, and resident and day camps. Its flagship fundraising and skill-building program is the annual Cookie Program, complemented by the Fall Product Program, both of which generate revenue for the council while teaching members goal-setting, financial literacy, and entrepreneurship.

Product overview

Girl Scouts of Northern Indiana-Michiana offers a portfolio of youth development programs centered on troop-based membership (for girls in kindergarten through 12th grade) and independently registered membership (Juliettes). The core programmatic offerings include the annual Girl Scout Cookie Program, Fall Product Program, Camp & Outdoor Activities with multiple camp properties, and Badges and Awards including Journeys and Highest Awards. Supporting add-on offerings include Patch Programs, Program Kits & Resources, Girl Scout Experience Box, and Travel Programs. The organization also provides member resources including Event Search/Calendar and Council Retail Shops.

Differentiator

Problem solved

Functional benefit

Brands

• Girl Scout Cookies: The iconic cookie program run by the council, featuring various cookie flavors sold by Girl Scout members to fund activities and develop life skills.
• Get Ready with Girl Scouts
• Summer Camp Programs

Products and services

• Girl Scout Membership
• Girl Scout Cookie Program
• Fall Product Program
• Girl Scout Resident Camp
• Girl Scout Day Camp
• Girl Scout Badge and Journey Curriculum
• Girl Scout Troop Program

Quantifiable outcome

• Blazing trails and redefining what's possible for girls since 1912

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Girl Scouts of the USA (GSUSA)coreStrategic or Co-development PartnerNational parent organization providing branding, curriculum, membership management systems (MyGS), Digital Cookie platform, and organizational standards. The council operates under GSUSA governance and follows national programming guidelines.
• Digital Cookie (Girl Scouts)Technology or IntegrationNational e-commerce platform enabling digital cookie sales, online ordering, payment processing, and delivery coordination for cookie sellers.
• Smart Cookies (ABC Smart Cookies)coreTechnology or IntegrationCookie sales management and tracking system for volunteers and families to manage logistics, track sales progress, and coordinate orders.
• Build-A-Bear WorkshopminorGTM or Marketing PartnerCouncil retail shop partnership featuring Build-A-Bear Workshop for Girl Scout merchandise and experiential retail.
• South Bend CubsminorGTM or Marketing PartnerCommunity partnership hosting Girl Scout Night events at baseball games for member engagement and recruitment.
• M2 Media (GS Nuts and Mags)minorChannel Partner/ Reseller/ DistributorFall Product Program partner for magazine and nut sales, enabling additional fundraising beyond the cookie program.
• Sunbound BooksminorGTM or Marketing PartnerCommunity partnership hosting author/illustrator events for Girl Scout programming and enrichment activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Girl Scouts of the USA (national organization): National parent organization governing all regional councils including GSNIM. Operates the same youth development, cookie program, and curriculum across the U.S.; directly comparable as the umbrella of this council.
• YWCA USA: National nonprofit with local affiliates delivering youth empowerment, leadership programs, and camp experiences. Comparable as a multi-local nonprofit with a youth development mission and camp facilities.
• 4-H (National 4-H Council): National youth development organization operating through local clubs, camps, and extension programs. Directly comparable in mission to develop leadership, life skills, and outdoor experiences for youth.
• Boys & Girls Clubs of America: National youth development nonprofit serving school-age children with after-school programs, leadership curricula, and outdoor/recreation components. Comparable target demographic and youth development mission.

Direct peers

• Scouts BSA (Boy Scouts of America): National youth development organization offering troop-based programs, camping, badges, and leadership training. Closest direct peer in mission, delivery model, and target demographic (now co-ed).
• Girl Scouts of Central Indiana: Another Indiana-based regional Girl Scout council serving a different part of the state. Directly comparable as a peer regional council with the same mission, programs, and governance under GSUSA.
• Camp Fire (formerly Camp Fire Boys and Girls): National youth development nonprofit offering camp and youth programs with similar leadership/outdoor focus. Comparable as a traditional scouting-style youth organization with camp assets and badge-style progression.
• Girl Scouts of Greater Chicago and Northwest Indiana: Adjacent regional Girl Scout council serving a neighboring geographic area in Illinois/NW Indiana. Operates the same GSUSA programs, cookie platform, and troop-based youth development model as GSNIM.

Emerging players

• Big Brothers Big Sisters of America: National youth mentoring nonprofit operating through local affiliates. Compares on youth development mission and local-affiliate structure, though its model is mentoring-based rather than troop-based.

Others

• American Camp Association: National professional association for the camp industry that accredits and supports youth camps including those operated by Girl Scout councils. Comparable in the camp operation and youth outdoor programming space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/girl_scouts_nim
• YouTubeyoutube.com/channel/UC7wVN3OToBak4nMy1TbFssw
• Facebookfacebook.com/GSNIM
• LinkedInlinkedin.com/company/girl-scouts-nim
• Instagraminstagram.com/girl_scouts_nim/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Northern Indiana-Michiana