Supreme Coffee Roasting and Expertise

What Supreme Coffee Roasting and Expertise does

ROEST (Roest AS) is a Norwegian coffee roasting equipment manufacturer founded in 2016 and headquartered in Oslo, where it designs, engineers, and manufactures its products. The company builds electric coffee roasters based on a proprietary hybrid stirred-drum architecture that combines fluid-bed and drum roasting principles, with sample roasters (S200, L200 Plus, L200 Ultra) at 50-200g capacity and the P3000 automated production roaster supporting 1-3 kg batches at up to 25 kg/hour. Its flagship AI-adjacent feature, First Crack Detection, uses audio sensors and proprietary algorithms (developed with NTNU and University of Texas at Austin) to automatically recognize first crack and complete the roast without human intervention. All roasters ship with ROEST Connect, a free cloud-based platform that handles inventory, roast profile design, data analysis, and cupping sessions, and includes a community-shared profile library.

The company sells hardware through quote-based direct sales and a global network of authorized resellers covering the USA (Sweet Maria's), Canada (Eight Ounce Coffee), DACH (Roast Rebels), Japan (Kurasu), Australia (Central Coast Coffee), and the UK (Roastmaster Solutions). Revenue streams include roaster hardware sales, spare parts and accessories (€40-€600 SKUs), €590 extended warranty, and shipping (€100 within Europe, €200 outside Europe). Customer segments span specialty coffee roasters, cafés and micro-roasteries, green coffee importers (Café Imports, Sucafina, Nordic Approach), home roasting enthusiasts, and coffee competition professionals — with named industry authorities such as Tim Wendelboe and Scott Rao publicly endorsing the equipment. The P3000 won Best New Product 2025 at SCA Expo Houston, signaling ROEST's transition from a sample-roaster specialist into the production-roaster category. Note: the firmographic entry for "Supreme Coffee Roasting and Expertise" (7 employees, Marrickville NSW, gsroasting.com) appears to reflect an Australian channel/distribution entity rather than Roest AS itself.

Name

Supreme Coffee Roasting and Expertise

Legal name

Roest AS

Website

https://gsroasting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ROEST (Roest AS) is a Norwegian manufacturer of electric coffee roasters featuring proprietary hybrid stirred-drum technology and First Crack Detection, serving specialty roasters, cafés, and green coffee importers worldwide via direct sales and a multi-region reseller network.

Ownership category

akta.pro rank

Product category

Commercial Coffee Roasting Equipment

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

Keywords

• Coffee roasting equipment
• Sample roasters
• Production roasters
• Roasting software platform
• Specialty coffee technology

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Roaster Hardware Sales: Sale of professional sample roasters (S200, L200 Plus, L200 Ultra) and production roasters (P3000). Products are sold directly and through authorized resellers globally.
2. Software Subscription (ROEST Connect): ROEST Connect software platform included free with all roasters. SaaS portal for roast profile management, data analysis, and inventory control.
3. Spare Parts and Accessories: Replacement parts, accessories, and consumables including heating elements, cooling trays, sensors, motors, and maintenance items.
4. Extended Warranty: Extended warranty service offerings beyond the standard 1-year international warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ROEST designs, engineers, and manufactures professional electric coffee roasters (sample roasters S200, L200 Plus, L200 Ultra, and production roaster P3000) along with the ROEST Connect cloud-based software platform for inventory, profile, and data management. The roasters feature hybrid stirred-drum technology and proprietary First Crack Detection, sold globally through direct sales and authorized resellers to specialty coffee professionals.

Product overview

ROEST is a Norwegian coffee roasting technology company offering a portfolio of electric coffee roasters and software. The product line includes the P3000 Production Roaster (3kg automated production roaster for up to 25kg/hour output) and sample roasters (S200, L200 Plus, L200 Ultra with 100g-200g capacity). All roasters feature hybrid stirred-drum technology combining fluid-bed and drum roasting, and include free ROEST Connect software for inventory management, profile control, and data analysis. Optional add-ons include First Crack Detection, inlet temperature sensors, and various spare parts. The company ships worldwide from Norway with distributors in the US, Canada, Germany, Japan, Australia, and UK.

Differentiator

Problem solved

Functional benefit

Brands

• ROEST Connect: Software platform for inventory management, profile design, data analysis, and cupping sessions.

Products and services

• P3000 Production Roaster Automated 3-kilo production roaster delivering up to 25 kg per hour with only 5 minutes of labor per hour. Features automated profile control for consistent, replicable results. Designed for cafes, micro-roasteries, and specialty roasteries scaling production while maintaining quality consistency.
• L200 Ultra Sample Roaster Electric sample roaster with 200g capacity, touchscreen control, counterflow mode, and ROEST Connect integration. Features hybrid stirred-drum technology combining fluid-bed and drum roasting best features for precision sample roasting and profile development.
• L200 Plus Sample Roaster Electric sample roaster with 200g capacity, touchscreen control, and ROEST Connect integration. Refined features for sample roasting and quality control with hybrid stirred-drum technology.
• S200 Sample Roaster Electric sample roaster with touchscreen control and ROEST Connect integration. Compact sample roasting solution for quality control and profile development at the entry point of the sample roaster lineup.
• ROEST Connect Free web-based software platform included with all ROEST roasters. Provides inventory management, roast profile management, data analysis, and cupping session tracking. Accessible via web browser on any device (laptop, tablet, phone).
• First Crack Detection Upgrade Audio-based automated first crack detection system (€750 upgrade card) that listens for first crack during roasting and automatically finishes the roast without human intervention. Removes human inconsistency in determining roast development time. Compatible with roasters having serial number P11 and above.
• Extended Warranty Service Extended warranty service (€590) providing additional coverage beyond the standard 1-year international warranty included with all ROEST roasters. After 1 year, spare parts are available at cost while support remains free.

Quantifiable outcome

• P3000 delivers up to 25 kg per hour with only 5 minutes of labor per hour
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sweet Maria'scoreChannel Partner/ Reseller/ DistributorOfficial ROEST Reseller in the United States. Sweet Maria's joins the ROEST reseller network servicing the United States market for home roasters and coffee enthusiasts.
• Eight Ounce CoffeecoreChannel Partner/ Reseller/ DistributorOfficial ROEST Reseller in Canada. Eight Ounce Coffee services the Canadian market as part of the ROEST reseller network.
• Roast RebelscoreChannel Partner/ Reseller/ DistributorOfficial ROEST Reseller in Germany, Austria, and Switzerland. Founded in 2016 by Nina Needré and Ingo Albrecht, Roast Rebels is Europe's leading platform for home roasters offering sample roasting machines, premium green coffee, and expert guidance.
• KurasucoreChannel Partner/ Reseller/ DistributorOfficial ROEST Reseller in Japan. Kurasu, founded in 2013 and rooted in Kyoto, is a global hub for specialty coffee that roasts at Nishijin Roastery and operates physical and online shops worldwide.
• Central Coast Coffee RoasterscoreChannel Partner/ Reseller/ DistributorOfficial ROEST Reseller in Australia. Central Coast Coffee Roasters brings ROEST products to the Australian market.
• Roastmaster SolutionscoreChannel Partner/ Reseller/ DistributorOfficial ROEST Sales & Servicing Agent for the United Kingdom. Roastmaster Solutions provides specialist technical engineering support including installation, setup, and ongoing technical support for roasteries.
• NTNU (Norwegian University of Science and Technology)minorStrategic or Co-development PartnerCollaborated with NTNU students from 2016-2018 to develop First Crack Detection technology through sensor and algorithm experimentation.
• University of Austin, TexasminorStrategic or Co-development PartnerPartnered with University of Austin in June 2019 to advance First Crack Detection technology with an expert in the field.

Scale indicators6 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Toper: Turkish manufacturer of coffee roasting equipment with a global distribution footprint, offering roasters from small sample sizes through large production units. Direct competitor across multiple of ROEST's price points and geographies, particularly in emerging specialty-coffee markets.
• Joper: Portuguese/Brazilian manufacturer of coffee roasters ranging from small sample models to industrial production lines. Direct competitor in the specialty and small-production roasting segment, with strong distribution in Latin America and Europe.
• San Franciscan Roaster Company: US manufacturer of commercial drum coffee roasters since 1979, offering both sample and production roasters. Direct competitor to ROEST in the specialty and small-production roasting category with comparable target customers.
• Diedrich Manufacturing: US manufacturer of drum coffee roasters from sample to 60 kg production sizes, long-established in the specialty coffee industry. Direct competitor to ROEST across sample and small production segments, with overlapping specialty roaster and importer customers.
• Loring Smart Roast: California-based manufacturer of commercial coffee roasters known for energy-efficient, low-emission designs. Direct competitor to ROEST's P3000 in the production-roaster category, serving the same mid-market specialty roasters, cafés, and micro-roastery customers.
• Ikawa Pro: London-based maker of the Ikawa Pro sample roaster, the most direct competitor to ROEST's S200/L200 sample roaster line in the specialty coffee QC and cupping segment. Both companies target the same green-coffee evaluators, specialty roasters, and importers with compact electric sample roasters.
• Aillio: Maker of the Bullet R1 electric sample/home roaster, a direct competitor to ROEST's S200 and L200 lines in the prosumer and small-batch roasting segment. Both brands target specialty-coffee enthusiasts and small roasteries with app-connected, profile-driven electric roasters.

Broad incumbents

• Petroncini: Italian manufacturer of industrial-scale coffee roasting systems, traditionally serving large commercial and industrial clients. As ROEST scales the P3000 toward production volume, Petroncini represents an incumbent competitor in the broader commercial-roaster space.
• Probat: German industrial-scale coffee roasting equipment manufacturer with over 150 years of history and a broad portfolio spanning sample, lab, production, and industrial roasters. As the dominant incumbent in commercial coffee roasting, Probat defines the competitive landscape ROEST's P3000 is entering.

Emerging players

• Behmor: US maker of connected home coffee roasters targeted at enthusiast consumers. While not a direct competitor in the professional segment, Behmor represents an emerging player in the connected, app-driven home roaster category where ROEST also serves customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ROESTCoffee
• LinkedInlinkedin.com/company/supreme-coffee-roasting-and-expertise
• Instagraminstagram.com/roestcoffee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supreme Coffee Roasting and Expertise