Gsünder Basel

What Gsünder Basel does

Gsünder Basel (legal entity: Verein Gsünder Basel) is a nonprofit association founded circa 1989 and headquartered at Güterstrasse 141, Basel, Switzerland. The organization describes itself as the competent specialist agency for health promotion in the Basel region and operates two interconnected service lines. The first is a consumer-facing course business offering movement, relaxation, water, swimming, and cycling courses for individuals, distributed via direct online enrollment on gsuenderbasel.ch with multi-class subscriptions (10er-Abo) and pay-as-you-go pricing. The second is a corporate workplace health management (Betriebliche Gesundheitsförderung/BGF) business covering five focus areas — body, ergonomics, leadership, mental health, and nutrition — sold through consultative enterprise sales with free initial advisory meetings, and supported by a corporate network called Forum BGM and a free virtual movement break.

The organization also runs a portfolio of community projects (Aktiv! im Sommer, Aktiv! im Winter, Plauderkasse, transcultural offerings, Fourchette Verte – Ama Terra nutrition program, and children's movement programs) that function as both public-health missions and awareness-building channels. There is no proprietary technology platform; service delivery is in-person and lightweight digital (a virtual movement break), with digital infrastructure maintained by agency partner NO S!DE STORY GmbH. Revenue is generated from three streams: consumer course fees (including subscriptions), corporate BGF services quoted on a custom basis, and a mixed base of sponsorships/donations from supporters such as LGT Bank (Schweiz) AG, Dr. med. Thomas Steffen, and Familie Seiler, plus institutional support from Medizinische Dienste Basel. The headcount of 18 employees is small relative to the breadth of offerings, implying heavy reliance on the instructor network and a regional operating scope limited to the Basel area.

Name

Gsünder Basel

Legal name

Verein Gsünder Basel

Website

https://gsuenderbasel.ch

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Gsünder Basel is a Basel-based nonprofit association delivering regional health-promotion courses and corporate workplace well-being (BGF) services across movement, relaxation, ergonomics, mental health, and nutrition to individuals and employers in the Basel region.

Ownership category

akta.pro rank

Product category

Workplace and Community Health Promotion Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)

Keywords

• Health promotion services
• Workplace wellness programs
• Community fitness courses
• Corporate health consulting
• Preventive health education

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course Fees: Revenue from individual course enrollments including movement courses, relaxation courses, water courses, swimming and cycling courses, and 10-class subscriptions (10er-Abo).
2. Corporate BGF Services: Fees from企业提供Betriebliche Gesundheitsförderung (occupational health management) services including workshops, ergonomic training, health actions, team events, and psychological health programs.
3. Sponsorships and Donations: Support from Gönner (sponsors/donors) including LGT Bank (Schweiz) AG, Dr. med. Thomas Steffen, and Familie Seiler. Also supported by public health authorities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Gsünder Basel is a non-profit health promotion association that sells movement, relaxation, water, and swimming/cycling courses to individual residents of the Basel region and delivers corporate workplace health management (BGF/BGM) consulting and program packages to regional employers. The offering is rounded out by a 10-class subscription pass, the Forum BGM corporate forum, virtual movement breaks, and community projects such as seasonal Aktiv! programs.

Product overview

Gsünder Basel is a non-profit association and competent authority for health promotion in the Basel region with over 30 years of experience. The organization operates two interconnected service lines: (1) Public course offerings for individuals including movement, relaxation, water, swimming, and cycling courses with various subscription options; and (2) Corporate workplace health management (BGM/BGF) services including body focus, ergonomics, leadership, mental health, and nutrition programs, plus a virtual movement break platform and BGM forum. The portfolio also includes community projects such as seasonal free outdoor activities (Aktiv! im Winter/Sommer), transcultural offerings, nutrition programs (Fourchette Verte), and children's movement initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Bewegungskurse (Movement courses) Movement and physical activity courses offered to individual adults in the Basel region as part of the association's community health promotion catalog.
• Entspannungskurse (Relaxation courses) Relaxation and stress-reduction classes for individual consumers in the Basel region, focused on preventive mental and physical well-being.
• Wasserkurse (Water courses) Aqua-based exercise classes for individual adults in the Basel region, delivered as part of the community health promotion catalog.
• Schwimm- und Velokurse (Swimming and cycling courses) Swimming and cycling instruction for individual consumers in the Basel region, supplementing the movement course catalog with skill-based and endurance classes.
• 10er-Abo (10-class pass) A 10-class subscription pass that individual consumers can use to attend multiple Bewegungskurse, Entspannungskurse, Wasserkurse, or Schwimm- und Velokurse across the year.
• Sommerkurse 2026 (Summer courses 2026) Seasonal summer 2026 course program of outdoor movement and activity classes for individual consumers in the Basel region.
• BGF Fokus Körper (Corporate health: physical focus) Corporate workplace health promotion package focused on physical activity, delivered to regional employers to promote movement and physical well-being of employees.
• BGF Fokus Ergonomie (Corporate health: ergonomics) Corporate workplace health promotion package on ergonomics, advising employers and employees on workplace set-up and movement to prevent musculoskeletal issues.
• BGF Fokus Führung (Corporate health: leadership) Corporate workplace health promotion package targeting managers and leadership, focused on health-aware leadership practices and supporting employee well-being.
• BGF Fokus Psyche (Corporate health: mental health) Corporate workplace health promotion package on mental health, offering employers workshops and consulting on stress management, resilience, and psychological well-being of staff.
• BGF Fokus Ernährung (Corporate health: nutrition) Corporate workplace health promotion package on nutrition, advising employers on healthy eating programs, canteen offerings, and employee nutrition education.
• Forum BGM Forum event for regional employers, HR, and BGM stakeholders to convene, share best practices, and engage with Gsünder Basel on workplace health management.
• Virtuelle Bewegungspause (Virtual movement break) Virtual short movement break sessions for employees, suitable for workplace use, complementing the in-person BGF course portfolio.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Medizinische Dienste BaselcoreStrategic or Co-development PartnerGsünder Basel is supported by Medizinische Dienste Basel (Health Services Basel), indicating a core institutional partnership for health promotion in the Basel region.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• ACTIV FITNESS: Swiss fitness chain operating facilities across Switzerland including Basel. Comparable to Gsünder Basel's individual course business (movement, swimming, cycling) as a competing channel for Basel residents seeking paid physical-activity programming.
• Migros Fitness Club: Migros-operated fitness centers with Basel-area locations offering movement, swimming, and group courses. Competes with Gsünder Basel's individual course and subscription (10er-Abo) offerings for the same regional consumer base.

Emerging players

• Wellbe: Swiss corporate wellbeing platform combining fitness, mental health, and nutrition offerings for employers. Competes with Gsünder Basel for the same enterprise BGF budget but with a more technology-led delivery model.
• Ifeel: Digital corporate mental-wellbeing platform serving European employers. Overlaps with Gsünder Basel's Fokus Psyche offering and represents the type of scalable digital entrant that could compress demand for in-person BGF modules.

Direct peers

• Gesundheitsförderung Schweiz: National foundation coordinating health promotion across Switzerland. Directly comparable to Gsünder Basel as a nonprofit health-promotion body, operating at national rather than regional scale and serving as both a peer and a potential upstream coordinator.
• Feelgood: Swiss corporate health platform offering workplace health promotion and prevention programs. Competes with Gsünder Basel for corporate BGF contracts with a more digital-first delivery model.
• Praeventa: Swiss provider of workplace health promotion (BGF/BGM) services to corporate clients. Closely comparable to Gsünder Basel's corporate BGF line (Fokus Körper, Ergonomie, Führung, Psyche, Ernährung) and competes for the same enterprise buyers in Switzerland.

Broad incumbents

• Medizinische Dienste Basel: Public health authority for Basel-Stadt and a core institutional partner of Gsünder Basel. Adjacent to but not directly competing with the organization's service delivery; relevant as both a partner and a governance counterparty in regional health policy.
• Bureau de prévention des accidents (BFU): Swiss national foundation for accident prevention. Comparable as a Swiss nonprofit delivering population-level prevention services and a potential partner or funder for Gsünder Basel's community projects (Aktiv! im Winter, Nordic walking).

Others

• No S!de Story GmbH: Digital agency that built and maintains the gsuenderbasel.ch website. Listed as a minor 'We to Them' partner; included as an ecosystem enabler rather than a competitor or comparable operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@gsuenderBasel
• Facebookfacebook.com/gsuenderbasel
• LinkedInlinkedin.com/company/gs%C3%BCnder-basel
• Instagraminstagram.com/gsunderbasel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gsünder Basel