GRAND TRAVERSE AREA CATHOLIC SCHOOLS

What GRAND TRAVERSE AREA CATHOLIC SCHOOLS does

Grand Traverse Area Catholic Schools (GTACS) is a private, nonprofit Catholic education system serving preschool through grade 12 students in the Traverse City, Michigan region. The organization operates four schools under the Diocese of Gaylord and in affiliation with the Dominican Sisters of Saint Cecilia: St. Francis Preschool (ages 3-4), Immaculate Conception Elementary School (PreK-5), St. Elizabeth Ann Seton Middle School (grades 6-8), and St. Francis High School (grades 9-12). GTACS targets families seeking faith-integrated education with rigorous college preparatory academics, evidenced by a Class of 2025 average composite ACT score of 26.3 and 11 AP course offerings at the high school level.

The system delivers a unified PreK-12 curriculum anchored by a standard education technology stack: the Diocese of Gaylord-hosted Moodle learning management system for course delivery, FACTS Management (RenWeb) for student information and enrollment administration, and Microsoft Office 365 for staff productivity. Academic offerings include Honors and AP tracks, dual enrollment through Northwestern Michigan College, vocational pathways via Career Tech Center and the Manufacturing Technology Academy, and extracurricular programs in band, choir, robotics, and athletics. Faith formation is integrated throughout, with weekly all-school Mass, Adoration, Reconciliation, and Christian service requirements.

GTACS operates a tuition-based subscription revenue model with monthly installments across nine months, pricing ranging from $370/month for the lowest-tier preschool 2-day morning program to $1,055/month for full-day PreK/4s 5-day programs. The go-to-market motion is direct-to-consumer enrollment: families engage via the gtacs.org website, admissions contact channels, campus visits, and open houses, with auxiliary revenue from Annual Fund donations, Foundation giving, the Gladhander Auction/Raffle, planned giving, and corporate sponsorships. The institution employs approximately 48 people and serves a single geographic market, the Grand Traverse Area.

Name

GRAND TRAVERSE AREA CATHOLIC SCHOOLS

Legal name

Grand Traverse Area Catholic Schools

Website

https://gtacs.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Traverse Area Catholic Schools is a nonprofit PreK-12 Catholic education system in Traverse City, Michigan, operating four schools under the Diocese of Gaylord. It serves area families with college preparatory academics, faith formation, and tuition-based enrollment.

Ownership category

akta.pro rank

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Enrollment Fees: Monthly tuition-based revenue model with rates varying by program (Preschool 3s, 4s, PreK) and schedule options (2-day, 3-day, 5-day; mornings only or full day). Rates shown as monthly payments based on nine installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grand Traverse Area Catholic Schools (GTACS) operates a unified PreK-12 Catholic education system comprising four schools in Traverse City, Michigan: St. Francis Preschool, Immaculate Conception Elementary School, St. Elizabeth Ann Seton Middle School, and St. Francis High School. The system delivers faith-integrated, college-preparatory education through monthly tuition-based enrollment, supported by academic programs including Honors and AP courses, dual enrollment with Northwestern Michigan College, and enrichment in arts, athletics, and STEM.

Product overview

Grand Traverse Area Catholic Schools (GTACS) is a PreK-12 Catholic education system comprising four schools: St. Francis Preschool (3s-4s), Immaculate Conception Elementary (PreK-5), St. Elizabeth Ann Seton Middle School (6-8), and St. Francis High School (9-12). The organization operates as a unified educational system unified by Catholic faith and academic excellence, supported by technology infrastructure including Moodle LMS for course delivery, FACTS/RenWeb for student information management, and Office 365 for productivity. The high school offers college preparatory academics with Honors and AP courses, dual enrollment through Northwestern Michigan College, and impressive ACT scores (Class of 2025 average 26.3). The system provides enrichment programs in robotics, music (band/choir), arts, and athletics.

Differentiator

Problem solved

Functional benefit

Products and services

• St. Francis Preschool
• Immaculate Conception Elementary School
• St. Elizabeth Ann Seton Middle School
• St. Francis High School
• St. Joseph Club After-School Care
• Dual Enrollment Program

Quantifiable outcome

• Class of 2025 average composite ACT score of 26.3
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core.

• Northwestern Michigan CollegecoreStrategic or Co-development PartnerDual enrollment partnership allowing St. Francis High School students to earn college credit while completing high school requirements. Students can take courses through NMC as part of their academic program.
• Career Tech CentercoreStrategic or Co-development PartnerPartnership includes the Manufacturing Technology Academy, providing vocational and technical education pathways for students alongside traditional academic programs.
• Diocese of GaylordcoreTechnology or IntegrationThe Diocese of Gaylord provides the Moodle learning management system and student information system (FACTS Management/RenWeb) used across all GTACS schools. School code is GTV-MI.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Brother Rice High School: Private Catholic high school in Chicago, Illinois, operated by the Christian Brothers. Comparable faith-based college-prep model, though in a different state with significantly larger scale.
• Grand Rapids Christian Schools: Private Christian K-12 school system in Grand Rapids, Michigan offering a similar faith-integrated college-prep model. Operates in a different region of Michigan but shares the same educational philosophy and target demographic.
• Catholic Central High School: Private Catholic high school in Grand Rapids, Michigan. Comparable to St. Francis High School in faith-based mission, college-prep curriculum, and Michigan market presence.
• Notre Dame Preparatory School: Private Catholic K-12 school in Pontiac, Michigan operated by the Marist Fathers. Similar Catholic educational mission and college-prep curriculum, though geographically distant from GTACS.
• University Liggett School: Independent private K-12 school in Grosse Pointe Woods, Michigan, with a similar college-preparatory focus. Comparable in operating model, though serves a different demographic and region.
• Marian High School: Private Catholic college-prep high school in Bloomfield Hills, Michigan. Comparable to St. Francis High School in offering Catholic education with a college-readiness focus, though operates in a different geographic market.
• Greenhills School: Independent private K-12 school in Ann Arbor, Michigan with a rigorous college-prep curriculum. Comparable in mission and offerings, though operates in a different Michigan market.

Direct peers

• Interlochen Arts Academy: Private boarding school in Interlochen, Michigan (adjacent to Traverse City) offering arts-focused education. Serves as the primary direct competitor for private school enrollment in the Grand Traverse region.

Broad incumbents

• Cranbrook Schools: Highly prestigious private K-12 boarding/day school in Bloomfield Hills, Michigan, with extensive resources and national recognition. Represents the upper bound of private K-12 competitors in Michigan.
• Detroit Country Day School: Large, well-established private K-12 school in Beverly Hills, Michigan with extensive college-prep programs. Operates at significantly larger scale with broader extracurricular offerings than GTACS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GTACS
• Facebookfacebook.com/336965839574
• Instagraminstagram.com/GTACS
• LinkedInlinkedin.com/company/grand-traverse-area-catholic-schools

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAND TRAVERSE AREA CATHOLIC SCHOOLS