Greenheck Turner Community Center

Name

Greenheck Turner Community Center

Legal name

D.C. Everest Area School District - Greenheck Turner Community Center

Website

https://gtcc.dce.k12.wi.us

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Recreation Center

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Collegiate & School Athletic Facilities (MPAKAEAJ), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Community recreation center
• Indoor sports facility
• Youth sports programs
• Fitness center memberships
• Facility rental services

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Center Memberships: Monthly and annual membership subscriptions providing access to fitness center, cardio equipment, free weights, walking lanes, and locker rooms. Includes Silver Sneakers, One Pass, and Silver & Fit program acceptance.
2. Birthday Party Packages: Seven different birthday party packages ranging from $225-$385, including bounce houses, turf parties, sports simulator parties, climbing wall experiences, and ice skating parties. Each includes party room rental, attendant, and optional food packages.
3. Facility Rentals: Hourly rental of spaces including turf ($100/hr), gym courts ($20/hr), sports simulators ($40/hr), ice sheet ($155/50 min), and meeting rooms ($25/hr). Also includes rental of school district facilities including auditoriums, classrooms, and outdoor fields.
4. Program Registration Fees: Youth sports programs (soccer, flag football, basketball, lacrosse, wiffleball) ranging from $35-$57 per session. Adventure camp weekly fees of $205-$256. Speed and performance programs at $55 per session.
5. Group Fitness Classes: Classes including Les Mills BODYPUMP, RPM cycling, Zumba, PiYo, yoga, and more. Offered via punch cards ($70 for 10, $130 for 20), unlimited monthly ($50), 6-month ($240), and annual subscriptions ($400).
6. Public Ice Skating: Public skate admission at $7/person plus $7 skate rental. Provides affordable community access to Olympic-size ice rink.
7. Concession Stand and Gift Cards: On-site concession stand during events. Gift certificates available for simulators, fitness center, summer camp, REC sports, and logo merchandise.
8. Adventure Camp and Child Care: Summer camp programs for ages 4-12 with weekly fees of $205-$256. Before/after school Adventure Care program at elementary schools. Vacation Fun Days with included meals.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Greenheck Turner Community Center operates a 135,000 square foot indoor recreation complex offering indoor turf fields, an Olympic-size ice arena, basketball courts, a fitness center, group fitness classes, racquetball courts, meeting rooms, a walking track, a climbing wall, batting cages, and sports simulators. The center generates revenue through fitness center memberships, hourly facility rentals, youth sports program registration, birthday party packages, summer camps, before/after-school childcare, drop-in public skating, and hosted tournaments for community members and sports organizations in the Central Wisconsin region.

Product overview

Greenheck Turner Community Center (GTCC) is a 135,000 square foot community recreation facility that operates as a multi-venue complex plus programming hub. The core facility includes an indoor turf arena (dividable into 4 fields), an Olympic-size ice arena, three basketball courts, a fitness center with group fitness studio, two racquetball courts, four meeting rooms, an indoor walking track, a climbing wall, batting cages, two sports simulators, and a concession stand. The facility generates revenue through membership sales (fitness center, walking lanes), facility rentals, program registration fees (youth sports leagues, camps, birthday parties), and tournament hosting. GTCC's programming includes REC Sports (youth soccer, flag football, basketball, lacrosse), Adventure Camp (summer day camp), Adventure Care (before/after school childcare), public skating sessions, group fitness classes (Les Mills and other formats), and large-scale tournaments. The center partners with D.C. Everest School District and is named after Mary Greenheck Turner, with the original Greenheck Fieldhouse dating to 1997.

Differentiator

Problem solved

Functional benefit

Products and services

• Turf Fields Full-size indoor Sprinturf Ultrablade turf field (120 yards x 71 yards) configurable as four separate fields with bleacher seating, used for soccer, football, lacrosse, softball, baseball, and other sports. Available for community use and rental by sports organizations.
• Ice Arena Olympic-size ice rink (100 by 200 feet) with 32-foot ceiling clearance, year-round ice, and concession stand; home ice for DCE High School Hockey, Everest Youth Hockey, and Timberline Figure Skating Club. Available for public skating, hockey, and figure skating programs.
• Fieldhouse Basketball Courts Three indoor basketball courts also used for volleyball and indoor practice for soccer, baseball/softball, lacrosse, and track. Available as rental space per court.
• Fitness Center Large fitness center with cardio equipment, free weights, and strength training equipment including treadmills, cross trainers, steppers, bicycles, and universal equipment. Offers monthly and annual memberships and accepts Silver Sneakers, One Pass, Silver & Fit, Renew Active, and Aaptiv programs.
• Group Fitness Studio and Classes Fitness studio offering group classes including Les Mills BODYPUMP, RPM cycling, Zumba, PiYo, yoga, barre, Body Balance, bootcamp, and yoga sculpt. The only facility in the Wausau/Weston area offering Les Mills classes. Scheduling and purchases via MindBody app.
• Racquetball Courts Two racquetball courts available for court sports and fitness activities.
• Meeting Rooms Four meeting rooms accommodating 12-50 people depending on setup, including seating, tables, technology with Apple hooks and converters, and large screens for presentations. Available seven days a week at $25/hour.
• Walking Track Indoor rubberized walking lanes; four times around equals one mile. Open year-round with free community walks on Wednesdays.
• Climbing Wall Rock climbing wall for youth and community use, available for parties and open climb sessions.
• Batting Cages Indoor batting cages for baseball and softball practice.
• Sports Simulators Two wide-screen sports simulators using patented dual-tracking technology with HyperClear cameras combining infrared tracking with blue light LEDs. Supports golf, soccer, baseball, softball, and carnival games; rental at $40/hour.
• Concession Stand Food and beverage concession stand for tournaments and special events. Organizations hosting events can operate a second concession stand and receive 50% of profits.
• Birthday Party Packages Seven birthday party package options including bounce houses, turf parties, sport simulator parties, climbing wall experiences, and ice skate parties. Prices range from $225-$385 plus add-ons such as Dora Bounce House ($65) and meal packages ($60). $100 non-refundable deposit required.
• REC Sports Youth Leagues Youth recreational sports programs including soccer, flag football, basketball, lacrosse, wiffleball, kickball, and volleyball for ages 4 through adult. Registration via Team Sideline with fees from $35-$57 per session.
• Everest Youth Hockey Everest Youth Hockey program established in 1996, offering boys and girls programs for learning hockey while developing teamwork, sportsmanship, and personal discipline.
• Timberline Figure Skating Club Timberline Figure Skating Club programs including Learn to Skate for children and adults. Club established in 1975, full member of US Figure Skating since 1983.
• Public Skate Sessions Public ice skating sessions at various times; $7 admission and $7 skate rental. Over 100 pairs of hockey and figure skates available in sizes youth 8 to adult 13.
• Adventure Camp Summer day camp for ages 4-12 with weekly themed activities including sports, STEM, arts and crafts, ice skating, rock climbing, and field trips. Weekly fees $205-$256.
• Adventure Care (Before/After School Childcare) Before and after school child care program at six elementary schools with curriculum including science, reading, fitness, homework time, arts and crafts, and sports. Supporting the Weston Connect 21st Century Community Learning Center program.
• Facility Rental Services Hourly rental of GTCC spaces including turf ($100/hr), gym courts ($20/hr per court), sport simulators ($40/hr), ice sheet ($155/50 min), meeting rooms ($25/hr), and school district facilities including auditoriums, classrooms, and outdoor fields. Online booking via RecDesk for rentals under 4 hours.
• Tournament and Special Event Hosting Large-scale tournament hosting for sports including soccer, lacrosse, horseshoes, and more. Includes bleacher seating for 3,000+, concession stand, and second concession profit-sharing with event organizers.
• Family Programs and Community Events Community events including public skates, bounce house nights, rock climbing events, and seasonal programming for families in the D.C. Everest School District community.
• Speed and Performance Training Coaching-led speed and performance training sessions priced at $55 per session, led by certified strength and conditioning specialists with DCE coaching staff featuring national awards and collegiate experience.

Quantifiable outcome

• Hosted 109 teams for inaugural WI 4v4 Soccer Championship
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• World Horseshoe Tournament 2026flagshipStrategic or Co-development Partner · 13 July 2026Major two-week World Horseshoe Tournament (WPA/NHPA sanctioned) scheduled July 13-26, 2026 at GTCC. Expected to attract thousands of participants and visitors. GTCC serves as the host venue with bleacher seating for 3,000+ and Fan Stand concession operation. Partnership with local hotels and tourism bureaus for visitor accommodation.
• Rib Mountain Rampage Lacrosse TournamentcoreStrategic or Co-development Partner · 1 March 2025Annual Olympic 6's style lacrosse tournament hosted at GTCC. First event held March 1, 2025 with separate divisions for Girls Varsity, Girls JV, Boys Varsity, and Boys JV. Each team guaranteed 3 games of 40 minutes. Tournament director Andrew Aleckson coordinates with GTCC for facility access.
• Wisconsin 4v4 Indoor Soccer ChampionshipcoreStrategic or Co-development Partner · 6 December 2024GTCC hosts the Wisconsin 4v4 Indoor Soccer Championships annually, expecting 150+ teams. The tournament is operated in partnership with local organizers and serves as a major regional event for youth and adult soccer teams. GTCC provides the venue, and the tournament brings significant traffic and visibility to the facility.
• D.C. Everest Senior High School Football TeamcoreStrategic or Co-development PartnerPartnership with high school football program for flag football league coaching and program support. The program uses Junior High fields and Stiehm Stadium for games while GTCC coordinates league registration.
• Greater Wausau Chamber of CommerceminorGTM or Marketing PartnerChamber attended the Grand Opening ribbon cutting ceremony on August 1, 2024, indicating support for the facility as a community economic development asset.
• Local Hotels (World Horseshoe Tournament)minorGTM or Marketing PartnerPartnership with area hotels (AmericaInn, Comfort Inn & Suites, Holiday Inn Express, Fairfield, Country Inn & Suites, Cedar Creek, bantr Grand, Holiday Inn & Suites, Weston Inn) for tournament visitor accommodation. Hotels offer discounted rates when mentioning the tournament.
• Central WI Convention and Visitors BureauminorGTM or Marketing PartnerPartnership for promoting the World Horseshoe Tournament and attracting visitors to the Central Wisconsin area, including coordination with local attractions and tourism resources.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Kaboom Sports / Sky Zone: Family entertainment centers (trampolines, climbing, party venues) competing for birthday party and family entertainment dollars. Comparable to GTCC's $225-$385 birthday party package offerings and indoor recreation amenity positioning.

Regional players

• Scheels Ice Arena / similar municipal ice complexes: Regional large-format public ice arena and recreation facilities (e.g., Scheels Arena, similar multi-rink complexes in MN/IA/SD). Direct comparables for GTCC's Olympic ice rink, hockey/figure skating programming, and bleacher-style event hosting business.

Direct peers

• Greater Midland Community Center: Community-run multi-sport facility offering fitness, ice, turf, swimming, and youth programming. Operates with similar public/non-profit sponsorship model, comparable programming depth, and tournament/event hosting functions to GTCC.
• Apex Center (Arvada, CO): Municipal/community recreation complex with ice arena, turf fields, fitness center, and programming modeled similarly to GTCC. Comparable size, public-operator model, and multi-use programming mix for benchmarking facility utilization and revenue per square foot.
• National Sports Center: Large multi-sport community complex in Blaine, Minnesota featuring turf fields, ice arenas, and tournament hosting. Comparable to GTCC's combination of indoor turf, Olympic ice, fitness amenities, and flagship tournament-style event hosting business model.
• YMCA of Wausau: Community-based non-profit fitness and recreation operator in the same Wausau/Central Wisconsin market. Competes directly for fitness memberships, group fitness classes, youth programming, and family recreation dollars against GTCC's fitness center and group fitness studio.

Broad incumbents

• DICK'S Sporting Goods / House of Sport: National sporting goods retailer that has begun opening large-format 'House of Sport' stores with indoor turf, climbing walls, and batting cages. Concept competition for the broader multi-sport family entertainment and try-before-you-buy retail recreation segment.
• Anytime Fitness: Large franchised fitness chain with multiple Central Wisconsin locations competing for adult fitness memberships at low monthly price points ($10-$30 range). Represents the budget-tier competition for GTCC's $17/month adult memberships.
• Life Time Fitness: National chain of large-scale fitness and recreation centers with premium memberships, group fitness, family programs, and event hosting. While broader in scope than GTCC, it represents the upscale/membership-driven competitor GTCC competes against for adult and family fitness members.

Others

• Central Wisconsin Convention & Visitors Bureau: Regional tourism promotion partner of GTCC. Not a direct competitor but an ecosystem participant that supports GTCC's sports tourism strategy through hotel packages and visitor promotion for tournaments like the 2026 World Horseshoe Tournament.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@greenheckturnercommunitycenter
• Facebookfacebook.com/greenheckfh
• Instagraminstagram.com/greenhecktcc
• LinkedInlinkedin.com/company/greenheck-turner-community-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenheck Turner Community Center