Crowne Plaza Resort Guam

What Crowne Plaza Resort Guam does

Crowne Plaza Resort Guam is a beachfront resort hotel located at 801 Pale San Vitores Road in Tamuning, Guam, operating 321 renovated rooms across 12 floors with a maximum guest capacity of 630. The property sits on Tumon Bay, approximately 2.8 km from Antonio B. Won Pat International Airport, and is owned by SAI Leisure Group Co. Ltd. under a management agreement with IHG (Japan) Pty Ltd, operating as part of IHG's Crowne Plaza upscale brand portfolio of more than 400 global locations. Originally opened in 1981 and rebranded as Crowne Plaza in 1984, the property underwent a full renovation and reopened under the Crowne Plaza flag in November 2022 after its prior incarnation as Fiesta Resort Guam.

The resort's product mix spans eight room categories (Standard Mountain View, Premium Ocean View, Premium Oceanfront, Family Mountain View, Junior Suite, 1-Bedroom Suite, Accessible Rooms, and Club-accessible rooms), three dining venues (The Terrace buffet restaurant, Infinity Bar, and Market Place café), an on-site Marine Center for watersports equipment rental, Kids Club, fitness center, two outdoor pools, Encore Theater for live entertainment, and four event venues (Tasi Room, The Studio, Studio Lanai, Tasi Garden) for weddings and corporate meetings. Revenue is generated through nightly room bookings (with multi-night tier pricing), transactional F&B covers (e.g., $65-70 per adult at The Terrace buffets, $15-25/hour for watersports), Club Experience premium package subscriptions ($60/night plus service charge), event/wedding venue rentals, and ancillary services including airport shuttle ($35 one-way). Distribution runs through IHG's global booking platform, mobile app, and IHG One Rewards loyalty program (over 6,000 hotels), the hotel's own multi-language website (English, Japanese, Korean, Traditional Chinese), third-party online travel agencies, and direct corporate sales via a Request a Proposal workflow.

The resort targets a diversified customer base including family leisure travelers, couples and honeymooners, destination wedding parties, business and corporate groups, and watersports/adventure enthusiasts — with primary segments being families, couples, and weddings. Marketing is delivered through IHG's owned digital channels, the hotel's multilingual Instagram presence, email marketing to loyalty members, and IHG Business Rewards for corporate bookers. Technology is conventional PMS/CRS integration with IHG's central systems; no proprietary AI/ML, APIs, or differentiated technology stack is evidenced at the property level.

Name

Crowne Plaza Resort Guam

Legal name

Crowne Plaza Resort Guam

Website

https://guam.crowneplaza.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Beachfront 321-room resort on Tumon Bay in Tamuning, Guam, owned by SAI Leisure Group and operated under the Crowne Plaza brand by IHG, serving leisure travelers, families, couples, weddings, and corporate groups with rooms, F&B, watersports, and event venues.

Ownership category

akta.pro rank

Product category

Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Beachfront resort accommodation
• Hotel dining services
• Event and meeting venues
• Leisure hospitality stays
• Oceanfront vacation lodging

Headquarters

HQ city

Tamuning

HQ country

Guam

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Room Accommodations: Revenue from hotel room bookings across multiple room types including Standard Mountain View, Premium Ocean View, Premium Oceanfront, Family Rooms, Club Rooms, Junior Suites, and 1-Bedroom Suites. Prices vary by season and room category.
2. Food and Beverage: Revenue from The Terrace restaurant (buffet and à la carte), Infinity Bar poolside bar, Lobby Bar/Marketplace café, and beachside dinner shows. Sunday brunch at $70/adult, $35/child.
3. Events and Weddings: Revenue from event spaces rental for weddings, business meetings, conferences, and private events. Multiple venue options from intimate spaces to large banquet halls.
4. Marine Activities: Revenue from watersports equipment rentals including kayaking, stand-up paddleboarding, snorkeling gear, and other beach activities.
5. Club Experience: Premium club lounge access package offering daily breakfast, afternoon tea, sunset cocktails, and all-day beverages for $60/adult, $30/child (plus 11% service charge).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Crowne Plaza Resort Guam is a beachfront resort hotel providing guest room accommodations, on-site dining and bar outlets, event and meeting venues, and leisure amenities for travelers visiting Guam.

Product overview

Crowne Plaza Resort Guam is a beachfront resort hotel offering a unified hospitality experience centered on its newly renovated accommodation and resort facilities. The product portfolio includes eight room categories (Standard Mountain View, Premium Ocean View, Premium Oceanfront, Family Mountain View, Junior Suite, 1 Bedroom Suite, and Accessible Rooms), three dining venues (The Terrace buffet restaurant, Infinity Bar poolside bar, and Market Place cafe), and an array of recreational facilities including outdoor pools, fitness center, kids club, Marine Center for water activities, Encore Theater for magic shows, and multiple event spaces (Tasi Room, The Studio, Studio Lanai, Tasi Garden). The resort operates Club Experience as a premium add-on package and participates in IHG One Rewards loyalty program. The hotel was formerly Fiesta Resort Guam and reopened as Crowne Plaza Resort Guam in 2021 after full renovation with 321 rooms.

Differentiator

Problem solved

Functional benefit

Brands

• The Terrace Club: A membership program offering year-round preferential pricing, exclusive introductory offers, and unlimited rewards at the resort's restaurant.

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorThe resort is owned by SAI Leisure Group Co. Ltd. and managed by IHG (Japan) Pty Ltd. The property operates under the Crowne Plaza brand as part of IHG's global portfolio of over 400 upscale hotels. IHG provides the booking platform, loyalty program (IHG One Rewards), brand standards, and operational support.
• IHG One RewardscoreGTM or Marketing PartnerIHG's loyalty program allows members to earn and redeem points at Crowne Plaza Resort Guam. Members receive exclusive rates, free internet, and other benefits. The program spans over 6,000 hotels in nearly 100 countries.
• Anthony Reed Magic ShowminorStrategic or Co-development PartnerWeekly magic show held at the Encore Theater every Monday and Friday at 8 PM featuring master magician Anthony Reed and comedian Hank Rice. Show ticket pricing is $65/adult, $25/child.
• Mane SalonminorOthersExternal hair and beauty salon located within the resort premises. Open Monday-Saturday 10:00-19:00, closed Sundays.
• Car Rental ServicesminorChannel Partner/ Reseller/ DistributorRental car services available through resort concierge with partner companies nearby. Contact via concierge or reservations.
• Tour OperatorsminorChannel Partner/ Reseller/ DistributorVarious tour operators providing excursions and tours arranged through the resort concierge, including transportation services for airport transfers.
• Andy Car RentalminorChannel Partner/ Reseller/ DistributorRecommended car rental partner with booking available through the resort website or concierge.
• Häagen-DazsminorOthersIce cream café outlet within the resort premises offering premium ice cream products.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Outrigger Guam Beach Resort: Beachfront Tumon Bay resort competing in the same upscale full-service segment, with comparable guest profile drawn from Asian inbound markets.
• Lotte Hotel Guam: Upscale beachfront hotel on Tumon Bay with strong Korean source-market ties, offering similar rooms, dining, pool, and event facilities.
• Westin Resort Guam: Upscale beachfront competitor on Tumon Bay within the Marriott Bonvoy ecosystem, contesting the same transient and group business at comparable price points.
• Sheraton Laguna Guam Resort: Marriott-affiliated beachfront resort near Tumon Bay offering comparable room, F&B, and event product to similar international leisure and corporate clients.
• Hyatt Regency Guam: Direct beachfront competitor on Tumon Bay offering similarly positioned upscale rooms, multiple restaurants, pools, and event spaces aimed at Japanese and Korean leisure travelers.
• Dusit Thani Guam Resort: Beachfront full-service resort on Tumon Bay, Guam, directly competing for the same international leisure and family travelers with comparable room, F&B, and event inventory.
• Pacific Islands Club Guam: Family-oriented beachfront resort on Tumon Bay with extensive waterpark and activity amenities, directly competing for family leisure segments and Kids Club-driven demand.
• Hilton Guam Resort & Spa: International-brand beachfront resort on Tumon Bay with comparable room tiers, F&B outlets, and event venues — competing head-to-head for the same transient and group business.
• Hotel Nikko Guam: Beachfront Tumon Bay hotel with strong Japanese inbound demand, offering directly comparable accommodation, dining, and event inventory.

Broad incumbents

• IHG Hotels & Resorts (corporate parent benchmark): Global parent of the Crowne Plaza brand and the IHG One Rewards distribution platform under which this resort operates — relevant for distribution, loyalty, and brand benchmarking rather than as a direct property competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crowneplazaresortguam
• Instagraminstagram.com/crowneplazaresortguam
• LinkedInlinkedin.com/company/crowne-plaza-resort-guam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowne Plaza Resort Guam