Guarda Golf Hotel & Residences

What Guarda Golf Hotel & Residences does

Guarda Golf Hotel & Residences is a privately held, family-owned five-star luxury alpine hotel located at Route des Zirès 14 in Crans-Montana, Switzerland, operating through the legal entity Felli Hotel SA since December 2009. The property offers 41 keys across multiple categories — Superior Rooms (35 sqm), Deluxe Rooms (40 sqm), Junior Suites (45 sqm), Deluxe Suites (60 sqm), and seven exclusive 225 sqm Suite Apartments — together with privately owned residences within three buildings that share full hotel services. Adjacent to the Severiano Ballesteros 18-hole championship golf course and within the Crans-Montana ski resort (140 km of pistes), the hotel operates a 600 sqm Guarda Golf Spa, multiple food and beverage outlets including Restaurant FIVE (Levantine cuisine), the Guarda Golf Lounge, Les Alpes Bar, a 15-seat Sir Roger Moore Private Cinema, a billiard room, a library, and event spaces accommodating up to 200 guests.

The business operates on a multi-revenue-stream model spanning accommodation (CHF 850–3,950 per night depending on category and season), food and beverage, spa treatments and memberships (CHF 720–1,500), the Health & Balance Programme (from CHF 3,000 for a 3-day minimum), weddings and corporate events, exclusive hotel privatization, and gift voucher sales through the e-guma platform. Distribution combines direct booking via the Synxis-powered website and phone reservations with luxury consortia channels — Leading Hotels of Switzerland, Swiss Deluxe Hotels, and Virtuoso (since October 2025). The property holds Michelin Two Keys, Die 101 Besten Luxury Alpine Resort recognition, and Swisstainable Level 1 certification, and is pursuing Green Globe certification. The customer base comprises high-net-worth leisure travelers, corporate event and incentive clients, celebration and wedding parties, and private residence owners — with no disclosed revenue, no external institutional investors, and no public listing.

Name

Guarda Golf Hotel & Residences

Legal name

Felli Hotel SA

Website

https://guardagolf.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Guarda Golf Hotel & Residences is a privately owned five-star luxury alpine hotel in Crans-Montana, Switzerland, offering 41 rooms, fine dining, a 600 sqm spa, and event spaces to high-net-worth leisure travelers, corporate clients, and celebration guests.

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Golf & Leisure Full-Service Hotels (THAGAAAH), Destination Spa Resorts (THAGAMAA), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury alpine hospitality
• Hotel and residences
• Fine dining restaurant
• Spa wellness services
• Mountain wedding venues

Headquarters

HQ city

Crans-Montana

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Accommodations: Primary revenue from hotel room rentals including Superior Rooms, Deluxe Rooms, Junior Suites, Deluxe Suites, and Suite Apartments. Rates vary by season (low vs peak) ranging from CHF 850 to CHF 3,950 per night.
2. Food & Beverage: Restaurant FIVE serving Levantine cuisine, Guarda Golf Lounge, Les Alpes Bar, Afternoon Tea service, Grand Sunday Buffet at CHF 120 per adult. Summer lunch specials at CHF 58.
3. Spa & Wellness Services: Guarda Golf Spa offering massages, facials, beauty treatments. Seasonal memberships at CHF 1,500, 10-entry passes at CHF 720, 20-entry passes at CHF 1,440. Health & Balance Programme starting at CHF 3,000 per person.
4. Events & Weddings: Meeting rooms for up to 120 people, weddings for up to 130 guests, cocktail receptions for up to 200. Catering services available. Exclusive hotel privatization option.
5. Gift Vouchers: Sale of gift vouchers for hotel stays, dining, and spa experiences through e-guma platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Guarda Golf Hotel & Residences is a luxury five-star alpine hotel in Crans-Montana, Switzerland, offering 41 bedrooms across multiple categories (Superior Rooms, Deluxe Rooms, Junior Suites, Deluxe Suites, and 225 sqm Suite Apartments), four food and beverage venues including Restaurant FIVE with Levantine cuisine, a 600 sqm award-winning Guarda Golf Spa with the Health & Balance Programme, and event facilities accommodating up to 200 guests. The hotel operates ski and golf concierge services, a 15-seat private cinema, billiard room, library, and provides all-inclusive pricing covering breakfast, Wi-Fi, parking, valet, transfers, and minibar.

Product overview

Guarda Golf Hotel & Residences is a luxury five-star hotel in Crans-Montana, Switzerland, offering an integrated portfolio of accommodation, dining, wellness, and event services. The property features diverse room categories (Superior Rooms, Deluxe Rooms, Junior Suites, Deluxe Suites) and exclusive Luxury Suite Apartments (225 sqm with 3 bedrooms). Culinary offerings center on Restaurant FIVE (Levantine cuisine), Guarda Golf Lounge, and Les Alpes Bar. The 600 sqm Guarda Golf Spa provides wellness treatments, the Health & Balance Programme, and spa memberships. The hotel also offers extensive meetings & events facilities, wedding services, and privatization options. Additional services include ski and golf concierge, leisure facilities (private cinema, billiard room, library), and curated packages (Summer Horizons, Romantic Getaway, Ski & Relaxation, Golf at the Top, Wellness Package). All-inclusive pricing covers breakfast, Wi-Fi, parking, transfers, and minibar.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant FIVE: Fine dining restaurant featuring Levantine cuisine with mezze, grilled fish and meat dishes
• Guarda Golf Spa
• Sir Roger Moore Private Cinema
• Les Alpes Bar
• Guarda Golf Lounge

Products and services

• Superior Rooms 35 sqm hotel rooms featuring elegant modern Alpine décor with solid wood furniture, bespoke paintings, state-of-the-art technology, and champagne-coloured Italian limestone bathrooms with shower and Bulgari toiletries. Priced from CHF 850 in low season to CHF 1,200 in peak season.
• Deluxe Rooms 40 sqm rooms with panoramic views over the golf course and Alps, featuring a large terrace, elegant modern Alpine décor, and bathroom with champagne-coloured Italian limestone, deep bathtub and separate shower. Priced from CHF 1,000 in low season to CHF 1,500 in peak season.
• Junior Suites 45 sqm suites with terrace, seating area in the bedroom, spacious bathroom, extra wardrobes, and incredible alpine views. Several are connectable to adjacent rooms for families. Priced from CHF 1,200 in low season to CHF 1,700 in peak season.
• Deluxe Suite 60 sqm luxurious suite with a magnificent living room opening onto a large terrace, spacious bathtub as focal point in the bathroom, and extra touches of luxury throughout. Priced from CHF 1,700 in low season to CHF 2,500 in peak season.
• Luxury Suite Apartments

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• VirtuosocoreChannel Partner/ Reseller/ DistributorGuarda Golf Hotel & Residences became a member of the Virtuoso network of luxury travel advisors in October 2025, gaining access to high-net-worth travelers through Virtuoso's global network of luxury travel agencies and advisors.
• Leading Hotels of SwitzerlandcoreChannel Partner/ Reseller/ DistributorMember of Leading Hotels of Switzerland association, providing credibility and access to travelers seeking luxury accommodations in Switzerland.
• Swiss Deluxe HotelscoreChannel Partner/ Reseller/ DistributorMember of Swiss Deluxe Hotels association, the premier collection of luxury hotels in Switzerland.
• The Perfect YesminorStrategic or Co-development PartnerPartnership for exclusive marriage proposal services at the hotel. The Perfect Yes creates exceptional proposal moments tailored for each couple.
• KOS ParisminorOthersSpa product partner providing organic, natural ingredients for massages, facials, and beauty treatments at Guarda Golf Spa.
• La CollineminorOthersPremium skincare partner providing products and treatments combining pure ingredients with advanced laboratory research for spa services.
• BulgariminorOthersLuxury toiletries provided by Bulgari in all guest rooms and bathrooms throughout the hotel.
• Newby TeasminorOthersPremium tea brand featured in the Guarda Golf Lounge for Afternoon Tea service and lounge offerings.
• Jack Nicklaus Golf CoursecoreStrategic or Co-development Partner9-hole golf course located immediately in front of the hotel. Complimentary access to Chip & Putt practice area. Part of the golf offering for hotel guests.
• Severiano Ballesteros Golf CoursecoreStrategic or Co-development Partner18-hole championship golf course located 2 minutes from the hotel. Hosts the annual Omega European Masters tournament since 1948.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Badrutt's Palace Hotel: Iconic luxury palace hotel in St. Moritz, Switzerland. Comparable on ultra-luxury alpine positioning, high-end pricing, multi-restaurant F&B, spa, and HNW ski clientele — though at a meaningfully larger scale.
• Gstaad Palace: Historic luxury hotel in Gstaad, Switzerland, with comparable HNW leisure and events focus, spa facilities, and seasonal ski/summer demand patterns. Direct peer on the Swiss luxury alpine circuit.
• Kulm Hotel St. Moritz: Five-star luxury hotel in St. Moritz with long heritage, Michelin dining, large spa, and event facilities. Comparable on luxury Swiss alpine hospitality, though with greater scale and broader amenity footprint.
• The Chedi Andermatt: Luxury five-star hotel in Andermatt, Switzerland, combining alpine ski/golf positioning with an award-winning spa and Michelin-recognized restaurants. Direct comparison on luxury Swiss alpine hospitality model.
• Aman Le Mélézin: Ultra-luxury ski-in/ski-out hotel in Courchevel operated under the Aman brand. Comparable on low-key ultra-luxury positioning, ski-resort location, and premium per-night rates targeting HNW travelers.
• Cheval Blanc Courchevel: LVMH-owned ultra-luxury ski hotel in Courchevel, France, operating under a similar model: ski-in/ski-out location, Michelin dining, Dior spa, and ultra-HNW clientele. Closest cross-border analogue to Guarda Golf's positioning.
• LeCrans Hotel & Spa: Five-star luxury hotel in Crans-Montana, Switzerland, sharing the same alpine ski-and-golf market, ultra-HNW clientele, and Michelin-caliber positioning as Guarda Golf. Closest direct competitor due to shared resort location.

Others

• Hotel Royal St-Honoré: Included as a reference point for European luxury hotel operations partnered with Leading Hotels of Switzerland consortium — comparable on distribution mechanics and luxury service standards rather than geography.

Emerging players

• 7132 Hotel: Boutique luxury hotel in Vitznau, Switzerland, focused on design, wellness, and curated culinary experiences. Comparable on Swiss luxury positioning and wellness-led programming, though at a smaller and more design-driven scale.

Broad incumbents

• The Dolder Grand: Luxury city-resort hotel in Zurich with Michelin dining, large spa, and art collection. Comparable on Swiss luxury positioning, Virtuoso/Leading Hotels distribution, and Michelin recognition, though urban rather than ski-resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-guarda-golf

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guarda Golf Hotel & Residences