The Guards Hotel
- Company typePrivate
- Founded1800
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Guards Hotel firmographics
Firmographics- Name
- The Guards Hotel
- Legal name
- The Guards Hotel
- Website
- https://guardshotel.co.uk
- Company type
- Private
- Founded year
- 1800
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Guards Hotel industry classification
Industry- Product category
- Boutique Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Government & Civic Conference Hotels (THAGALAK)
- akta.pro secondary industry
- Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where The Guards Hotel is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Guards Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hotel Room Accommodation: The hotel generates revenue primarily through renting rooms to guests. Room types include singles, doubles, twin doubles, luxury doubles, four-poster suites, triples, and deluxe twins. Additional revenue comes from bar services at The Scots Guards Club.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Various room types available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
The Guards Hotel product offering
Product offeringCore offering
The Guards Hotel is a small family-run boutique hotel providing en-suite accommodation in Edinburgh's Haymarket area. The hotel operates 11 rooms across multiple configurations (singles, doubles, twin doubles, luxury double, four-poster suite, triple, and deluxe twin) with amenities including free Wi-Fi, TVs, hairdryers, and tea/coffee facilities. The property also provides guests access to the adjacent Scots Guards Club bar through a connecting door at reception.
Product overview
The Guards Hotel is a small, welcoming family-run hotel offering accommodation in Edinburgh Haymarket. The product portfolio consists of eleven en-suite rooms across various configurations (singles, doubles, twins, luxury doubles, four-poster suite, triple, and deluxe twin) as the core accommodation offering, supplemented by access to The Scots Guards Club bar next door. The hotel is a 19th-century listed building with a military theme affiliated with The Scots Guards, open to all guests. Room amenities include free Wi-Fi, TVs, hairdryers, and tea/coffee facilities. The hotel caters to families, disabled guests, and pets, with the Balmoral Suite serving as an accessible family option and the Windsor Castle Suite offering a luxury four-poster experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodation Rooms
- Windsor Castle Suite
- No.1 Post Classic Double
- Balmoral Suite (Family Room)
- The Scots Guards Club Bar
Companies that use The Guards Hotel
Customer profileSegments2 records
Ideal customer profiles2 records
The Guards Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Guards Hotel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Scots Guards ClubcoreThe hotel is affiliated with The Scots Guards military regiment. Guests may use The Scots Guards Club bar situated next door to the hotel via a connecting door at reception. The bar offers food and a function room available for hire upstairs.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
The Guards Hotel competitors and assessment
Company assessmentDirect peers
- Malmaison Edinburgh: Design-led boutique hotel in Edinburgh offering a similar positioning to The Guards Hotel with differentiated character, comparable room counts, and direct-to-consumer booking.
- The Witchery by the Castle: Small heritage boutique hotel near Edinburgh Castle, directly comparable to The Guards Hotel as a small, character-driven Edinburgh property capturing premium leisure rates.
- Nira Caledonia: Small boutique hotel in Edinburgh with similar scale, heritage character, and personalized service positioning, comparable to The Guards Hotel in size and target market.
- Prestonfield House Hotel: Boutique heritage hotel in Edinburgh offering luxury accommodations with distinctive character, comparable to The Guards Hotel's positioning as a small, themed Edinburgh property.
- Hotel du Vin Edinburgh: Boutique hotel brand with Edinburgh location offering similar small-property, character-driven accommodation with food and beverage outlets, comparable to The Guards Hotel's boutique positioning.
- The Balmoral Hotel: Iconic luxury hotel at Edinburgh's central station, comparable to The Guards Hotel as a heritage Edinburgh property in the same city serving leisure and event-driven travelers, though at a much larger scale and price point.
- Kimpton Charlotte Square Hotel: Boutique hotel in Edinburgh's New Town near Haymarket area, serving similar leisure and family travelers with comparable room configurations and amenities.
Broad incumbents
- Radisson Blu Hotel Edinburgh: Major upscale chain hotel in Edinburgh city centre, providing direct competition in the leisure and event-driven segment with broader amenities and loyalty infrastructure.
- Travelodge Edinburgh Central: UK budget hotel chain operating across Edinburgh, serving overlapping leisure and value-conscious travelers at significantly lower rates than The Guards Hotel.
- Premier Inn Edinburgh City Centre: Largest UK budget hotel chain with multiple Edinburgh locations, competing with The Guards Hotel for the same leisure travelers but at lower price points and far larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
The Guards Hotel social profiles
Digital presenceThe Guards Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Guards Hotel leadership team
Management profileNumber of profiles
The Guards Hotel subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Guards Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Guards Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Guards Hotel
What does The Guards Hotel do?
The Guards Hotel is a small family-run boutique hotel providing en-suite accommodation in Edinburgh's Haymarket area. The hotel operates 11 rooms across multiple configurations (singles, doubles, twin doubles, luxury double, four-poster suite, triple, and deluxe twin) with amenities including free Wi-Fi, TVs, hairdryers, and tea/coffee facilities. The property also provides guests access to the adjacent Scots Guards Club bar through a connecting door at reception.
Is The Guards Hotel a public or private company?
The Guards Hotel is a private company. It is classified as family owned and is currently operating.
When was The Guards Hotel founded?
The Guards Hotel was founded in 1800. It employs 1 to 10 people.
Where is The Guards Hotel based?
The Guards Hotel is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does The Guards Hotel make money?
One revenue line is on record: hotel Room Accommodation.
Who are The Guards Hotel's main competitors?
Direct peers on record are Malmaison Edinburgh, The Witchery by the Castle, Nira Caledonia, Prestonfield House Hotel, Hotel du Vin Edinburgh, The Balmoral Hotel and Kimpton Charlotte Square Hotel. Broad incumbents are Radisson Blu Hotel Edinburgh, Travelodge Edinburgh Central and Premier Inn Edinburgh City Centre.
Does The Guards Hotel have an API?
No public API is recorded for The Guards Hotel.
What industry is The Guards Hotel in?
The Guards Hotel's product category is Boutique Hotel Accommodation. Its primary akta.pro industry code is THAGALAK, Government & Civic Conference Hotels, with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 721110 and its SIC code is 7011.