What Guatevision does

Guatevision is a private Guatemalan television broadcaster operating as Canal 12, producing and distributing news, entertainment, cultural, and community-oriented programming for Guatemalan households. The company produces a multi-program daily portfolio including four news programs (Noticiero En Directo at 13:00, Impacto Directo midday, Noticiero Estelar at 21:00, Noticiero Dominical on Sundays), a morning lifestyle show (Viva la Mañana at 7:30), a family game show (Soñando en Familia), and a cooking program (Manos a la Olla), alongside coverage of government economic development and SME initiatives (Guatemala No Se Detiene, Manos a la Obra). Content is anchored by a roster of named presenters including María Luisa Gómez, Alexis Ponce, ElsaMariana García, Paula Ozaeta, Alejandra Portillo, Melissa Castellanos, Luis Rizzo, Alberto Toro Vilema, Pamela Valdez, Ricardo García Santander, Elizabeth Blanco, Yeimi Escobedo, and Doña Rome.

The underlying technology is a conventional television broadcast and streaming platform — over-the-air transmission on Channel 12 plus cable distribution through Tigo and Claro Guatemala, with digital reach via live streaming and on-demand video on guatevision.com. The company employs approximately 33 people and is headquartered in Guatemala City, with all distribution concentrated in a single domestic market.

Guatevision's business model is television advertising: it sells commercial airtime across its daily programming blocks to reach the Guatemalan viewing audience. Beyond advertising, the channel builds audience engagement through community-led initiatives such as 'Guatemala No Se Detiene' (a Government of Guatemala and FUNDESA-partnered national development plan) and 'Manos a la Obra' (an SME support program). Strategic positioning emphasizes local journalism, family-friendly entertainment, and alignment with national development agendas, with no disclosed pricing tiers, app, or subscription revenue streams.

Name

Guatevision

Legal name

Guatevision

Website

https://guatevision.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Guatevision is a private Guatemalan television broadcaster operating as Canal 12, producing daily news, entertainment, cultural, and community programming distributed via over-the-air, Tigo and Claro Guatemala cable, and digital streaming to Guatemalan households.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)

akta.pro secondary industry

General Entertainment AVOD Platforms (MPACAAAB)

Keywords

• Television broadcasting
• News programming
• Cable television
• Live streaming
• Entertainment shows

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Guatevision generates revenue primarily through television advertising, selling commercial airtime during its news programs and entertainment shows to reach the Guatemalan viewing audience.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Guatevision is a Guatemalan television broadcaster operating as Canal 12, producing and distributing original news, entertainment, and cultural programming to Guatemalan households. Its offerings include multiple daily news broadcasts (Noticiero Estelar, Noticiero en Directo, Impacto Directo, Noticiero Dominical), a morning show (Viva la Mañana), a game show (Soñando en Familia), a cooking program (Manos a la Olla), and supporting initiatives such as Guatemala No Se Detiene and Manos a la Obra. Content is delivered via cable (Tigo, Claro Guatemala), over-the-air broadcast, and live/on-demand streaming on guatevision.com.

Product overview

Guatevision is a Guatemalan television news channel (Canal 12) offering a multi-program portfolio including flagship news broadcasts (Noticiero Estelar, Noticiero en Directo, Impacto Directo, Noticiero Dominical), morning and entertainment programming (Viva la Manana, Sonando en Familia, Manos a la Olla), and thematic content sections covering economy, science/technology, and entertainment/culture. The channel also covers government economic development initiatives like Guatemala No Se Detiene and community programs like Manos a la Obra.

Differentiator

Problem solved

Functional benefit

Brands

• Guatevision: Main television brand of the channel broadcasting news, entertainment, sports, and cultural content in Guatemala.

Products and services

• Guatevision Canal 12 Flagship Guatemalan television channel broadcasting on Canal 12 via Tigo and Claro Guatemala cable providers and over-the-air, delivering news, entertainment, sports, and cultural programming.
• Noticiero Estelar Flagship daily news program anchored by María Luisa Gómez, presenting the most complete news of the day with analysis and professional journalism. Broadcast Monday to Friday at 21:00 hours.
• Noticiero en Directo Live midday news program anchored by ElsaMariana García, delivering news in development from the scene of events with direct reporting. Broadcast Monday to Friday at 13:00 hours.
• Impacto Directo Dynamic news program anchored by Alexis Ponce covering the most relevant news in Guatemala with a human approach and analysis, featuring expert panelists. Broadcast Monday to Friday.
• Noticiero Dominical Sunday news program anchored by Paula Ozaeta presenting the most relevant news of the week with in-depth analysis. Broadcast Sundays at 20:00 hours for one hour.
• Viva la Mañana Morning show combining information and entertainment with tips on fashion, health, cooking, lifestyle, tourism, and wellness. Anchored by Alejandra Portillo, Melissa Castellanos, Luis Rizzo, Alberto Toro Vilema, and Pamela Valdez. Broadcast Monday to Friday at 7:30 hours.
• Soñando en Familia Family contest game show where families win cash prizes and appliances through games and challenges. Anchored by Ricardo García Santander, Elizabeth Blanco, and Yeimi Escobedo. Broadcast Monday to Friday at 8:00 PM.
• Manos a la Olla Cooking program featuring Doña Rome teaching traditional Guatemalan recipes step by step with fresh ingredients. Broadcast Monday, Wednesday, and Friday at 12:30 PM with a repeat at 6:30 PM.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Government of GuatemalacoreStrategic or Co-development PartnerThe Government of Guatemala partnered with Guatevision for the 'Guatemala No Se Detiene' initiative, a national development plan aimed at generating 2.5 million quality jobs by 2032 through 6 strategic axes including infrastructure, human capital, legal certainty, tourism, and agroimpact.
• FUNDESA (Fundación para el Desarrollo de Guatemala)coreStrategic or Co-development PartnerFUNDESA signed a Cooperation Agreement with the Municipality of Guatemala to establish the Directorate for Support to Productive Investment and Competitiveness, supporting the 'Guatemala No Se Detiene' initiative covered by Guatevision programming.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Telecorporación Salvadoreña (TCS): El Salvador's dominant broadcast network operating Canal 2, Canal 4, Canal 6, and Canal 10. Directly comparable to Guatevision as a Central American free-to-air and cable broadcast group offering news, entertainment, and cultural programming to a single national Spanish-speaking market.
• TelevisaUnivision: The largest Spanish-language broadcast and media company in the Americas, combining Televisa's broadcast/TV networks with Univision's U.S. Spanish-language operations. Directly comparable to Guatevision as a Spanish-language free-to-air and cable broadcaster targeting Hispanic audiences with news and entertainment.
• Televisiete (Canal 7 Guatemala): One of Guatevision's main direct competitors in Guatemala, operating Canal 7 and related properties. Highly comparable as a Guatemalan Spanish-language broadcast channel with news, entertainment, and cultural content serving the same audience and advertisers.
• Televicentro Honduras: Honduras's leading broadcast television group operating Canal 5, Hoy Mismo, and related news/entertainment channels. Closely comparable to Guatevision as a Central American Spanish-language broadcaster with news, entertainment, and government-affiliated programming.

Broad incumbents

• TV Azteca: One of Mexico's two major broadcast networks, operating Azteca Uno and Azteca 7 with national news, telenovelas, and entertainment. Broadly comparable to Guatevision's broadcast model — free-to-air and pay TV distribution with locally-produced news and entertainment — though at much larger scale and a different market.
• Telemundo: NBCUniversal's U.S. Spanish-language broadcast network with flagship daily news (Noticiero Telemundo) and telenovela/entertainment programming. Comparable to Guatevision as a Spanish-language broadcast network with strong daily news franchises targeting a Hispanic audience.

Regional players

• Caracol Televisión: Colombia's leading private broadcast network, operating Caracol TV with national news (Noticias Caracol) and entertainment programming. Comparable to Guatevision as a LatAm Spanish-language broadcast network with a flagship news franchise, though serving a different (larger) national market.
• América TV: Peru's broadcast television network offering news, entertainment, and cultural programming to Spanish-speaking audiences. Comparable to Guatevision as a Spanish-language broadcast network in a single-country market, though geographically distant.
• RCN Televisión: Colombian private broadcast network with news (Noticias RCN) and entertainment programming. Comparable to Guatevision as a Spanish-language broadcast network with a daily news focus, though serving a different national market.

Others

• Tigo Guatemala: Guatemalan telecommunications and cable operator that distributes Guatevision's Canal 12 content. Adjacent ecosystem player as both a distribution partner and competing media/cable platform in the same Guatemalan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guatevision

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guatevision