Guaxupe Comercio De Materiais Eletricos

What Guaxupe Comercio De Materiais Eletricos does

Guaxupé Comercio De Materiais Eletricos is a privately held Brazilian distributor and retailer of electrical materials, operating under the legal entity Guaxupé Materiais Elétricos Ltda from a single location in the Cambuci neighborhood of São Paulo. The company sells a comprehensive catalog of consumables and components used in electric motor rewinding and transformer maintenance, including electrical cables, insulating papers, mechanical seals, electrolytic and permanent capacitors, WEG-brand motor covers/flanges/junction boxes, cooling fans (WEG, Kohlbach, Eberle), electrical terminals, enameled copper wire, a chemical line (varnishes, resins, oils), and specialized rewinding machines (induced test equipment, static balancers, mica reducers, electric resin machines). Its primary customer base is motor rewinding shops and transformer repair technicians in São Paulo and across Brazil.

The business began operations in 1993 as a São Paulo representative for Condupasqua and was formally incorporated in March 2006 around the sale of enameled copper wire, before expanding its product range from 2010 onward to address the broader motor rewinding and transformer market. The company sells through three channels: a walk-in retail storefront, an e-commerce site (guaxupemateriaiseletricos.com.br) with quote-request functionality and catalog downloads, and a branded mobile app on iOS and Android. Payment options include credit card installments up to 6x, with free shipping offered for purchases within Greater São Paulo.

Monetization is straightforward product resale with one-time transactions; pricing is not publicly listed and is delivered via on-request quotes ("Orçamentos") for larger orders, suggesting modest average ticket sizes and SMB/individual buyer mix. Supplier relationships are concentrated in established industrial brands (WEG, Kohlbach, Eberle, Inpacom, Selobras, Condupasqua), which underpin the one-stop-shop value proposition for the technical buyer. The company employs approximately 11 staff, has no external funding, no disclosed management team, and operates as a closely-held, family-style business with no subsidiaries, M&A activity, or public listing.

Name

Guaxupe Comercio De Materiais Eletricos

Legal name

Guaxupé Materiais Elétricos Ltda

Website

https://guaxupemateriaiseletricos.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Guaxupé is a privately held São Paulo-based distributor and retailer of electrical materials, consumables, and motor components serving motor rewinding shops and transformer repair technicians across Brazil via a physical store, e-commerce site, and mobile app.

Ownership category

akta.pro rank

Product category

Electrical Materials Distribution

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Electrical materials distribution
• Motor rewinding supplies
• Transformer maintenance parts
• Industrial electrical components
• Electric motor parts

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Electrical Materials and Motor Components: Revenue generated through direct sales of electrical materials including cables, capacitors, mechanical seals, insulating papers, terminals, fans, and motor parts. Operates both physical retail and e-commerce channels. Products sourced from partner brands including WEG, Kohlbach, Eberle, Inpacom, and Selobras. Offers installment payment options up to 6 installments on credit cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Guaxupé is a Brazilian electrical materials distributor that sells cables, capacitors, mechanical seals, insulating papers, terminals, motor fans, WEG motor components, rewinding machines, chemical products, and enameled copper wire primarily to motor rewinding shops and transformer repair businesses. The company operates a physical retail store in São Paulo alongside an e-commerce platform and mobile app, with free shipping within Greater São Paulo and installment payment options up to 6x on credit cards.

Product overview

Guaxupé Comercio De Materiais Eletricos is a Brazilian electrical materials distributor specializing in parts for electric motors in general, with a focus on motor rewinding and transformer markets. The company operates as a single unified product line centered on electrical materials and supplies, originating as a specialized seller of enameled copper wires (fios de cobre esmaltado) in 2006 before expanding its portfolio. The core product ecosystem includes electrical cables (Cabos Elétricos), insulating papers (Papéis Isolantes), mechanical seals (Selos Mecânicos) from INPACOM and SELOBRAS brands, motor cooling fans (Ventoinhas) from WEG, Kohlbach, and Eberle, electrical terminals, WEG motor components (flanges, junction boxes, covers), and specialized rewinding machines (Teste Induzido, Balanceador Estático, Rebaixadora de Mica, Resinadeira). The company also offers a mobile application for browsing products and promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Cables (Cabos Elétricos) Electrical cables including EPR cables, silicone cables, TP cables, and PP electrical cables for various industrial and commercial installations. Targeted at motor rewinding shops, transformer repair operations, and individual buyers.
• Insulating Papers (Papéis Isolantes) Electrical insulating papers including ISOLEX, polyester film, DMD Class F 155°, MK paper with film, Presspahn paper, Class H laminate, and TVE/Celeron/Fenolite plates, for electric motor and transformer insulation applications.
• Mechanical Seals (Selos Mecânicos) Mechanical seals for preventing leakage of liquids and gases, including INPACOM and SELOBRAS brands in materials such as Buna, Viton, EPDM, and silicone, used in electric motor applications.
• Electrical Capacitors (Capacitores Elétricos) Electrical capacitors including electrolytic capacitors (110V, 220V, mini) and permanent capacitors (250V, 400V, 440V) for motor applications and electrical installations.
• Rewinding Machines (Máquinas para Rebobinamento) Specialized machines for electric motor rewinding including Teste Induzido (Induced Test), Balanceador Estático (Static Balancer), Rebaixadora de Mica (Mica Reducer), and Resinadeira Elétrica (Electric Resin Machine). Targeted at motor rewinding shops.
• Motor Fans (Ventoinhas para Motores) Cooling fans for electric motors from WEG, Kohlbach, and Eberle brands in various sizes (42 to 315) and configurations (2-pole, 4-pole, NEMA).
• Electrical Terminals (Terminais Elétricos) Electrical terminals including ring terminals, compression terminals, female terminals, fork terminals, pin terminals, isolated eyelets, flag terminals, sleeve terminals, and pre-insulated terminals for wiring and electrical installations.
• Chemical Line (Linha Química) Chemical products for motors including thinners, electrical oils, resins, solders, and varnishes from WEG brand, used in motor rewinding and insulation processes.
• Enameled Copper Wires (Fios de Cobre Esmaltado) Enameled copper wires for motor winding, the original product line when the company was founded in 2006 and still a core offering for motor rewinding customers.
• Machines and Aluminum Models (Máquina e Modelos de Alumínio) Industrial machines and aluminum models for electric motor manufacturing and repair, including winding and manufacturing equipment used by motor rewinding operations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CondupasquacoreChannel Partner/ Reseller/ Distributor · 1 January 1993Long-standing partnership since 1993 when Guaxupé began operations as pioneers in São Paulo as representatives of Condupasqua. This partnership continues to present day. Condupasqua is an industry manufacturer with which Guaxupé maintains a relationship of trust built over decades.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Schneider Electric Brasil: Schneider Electric is a global electrical equipment and motor control manufacturer with Brazilian presence. Comparable because its motor components, capacitors, terminals, and electrical supplies overlap with Guaxupé's product categories.
• Legrand Brasil: Legrand is a global electrical and digital building infrastructure manufacturer with Brazilian operations. Comparable as a broad incumbent in electrical components and supplies serving similar end-customers.
• Würth Brasil: Würth is a global industrial supplies and fasteners distributor with strong Brazilian presence. Comparable because it serves industrial maintenance customers with multi-category supplies including electrical and mechanical components.
• Rexel Brasil: Rexel is a global electrical products distributor with operations in Brazil. Comparable because it serves similar electrical contractor and industrial maintenance customers with multi-brand electrical supplies, though at significantly greater scale and breadth.
• Sonepar Brasil: Sonepar is a major global electrical distribution group with Brazilian operations. Comparable as a multi-brand electrical materials distributor serving industrial and contractor customers across the country.

Others

• WEG: WEG is a major Brazilian manufacturer of electric motors and a key brand partner that Guaxupé distributes. Comparable because WEG-branded fans, flanges, junction boxes, covers, and chemical products form a core part of Guaxupé's catalog.

Regional players

• Furukawa Electric LatAm: Furukawa is a major cable and connectivity manufacturer with Brazilian operations. Comparable in the electrical cables and wiring category that Guaxupé distributes to motor rewinding and industrial customers.
• Prysmian Group Brasil: Prysmian manufactures electrical cables in Brazil. Comparable because cable products are a core Guaxupé category, though Prysmian operates as a manufacturer while Guaxupé is a distributor.
• Tramontina: Tramontina is a large Brazilian industrial and consumer goods manufacturer. Comparable because it produces electrical and industrial supplies serving similar Brazilian end-markets, though at a much broader product scope.
• Celiflex: Celiflex is a Brazilian specialty manufacturer of electrical insulating materials including papers and laminates. Comparable because insulating papers are a core Guaxupé product category serving motor rewinding customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/materiaiseletricosguaxupe
• Instagraminstagram.com/guaxupemateriaiseletricos
• LinkedInlinkedin.com/company/guaxupe-comercio-de-materiais-eletricos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guaxupe Comercio De Materiais Eletricos