Guerilla Coffee
Guerilla Coffee is a Singapore-based specialty coffee operator founded by barista champion Keith Loh, running two retail cafes, a direct-to-consumer coffee bean e-commerce line, and event catering services for individual and corporate customers.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Guerilla Coffee does
Guerilla Coffee is a Singapore-based specialty coffee operator founded by Keith Loh, a 2010 Singapore National Barista Champion and 2013 Singapore National Cup Tasters Champion with 15 years of hospitality experience. The company runs two retail cafes — one at Suntec City Mall and one at IOI Central Boulevard Towers — serving espresso-based beverages in an experiential space designed by Avalon Collective. Equipment is built around Slayer LPX espresso machines fitted with custom 3D-printed casings co-developed with 3D MetalForge and System Sovereign, claimed as a world-first for Slayer machines.
The product portfolio extends across two physical locations, a six-SKU coffee bean line (signature blends No.1 and No.2, plus single origins from Colombia, Arufa AX PNG PNG, Nicaragua RFA, and a Colombia Decaf) sold direct-to-consumer via a Caffeine Solutions-powered e-commerce storefront, and a Beverage Traveller catering package priced from SGD 45.00 per 10-cup traveller for events. Sustainable sourcing is anchored by a partnership with Comcrop, Singapore's first urban rooftop farm, which supplies pesticide-free mint grown in-store via a LEGO-like hydroponic system designed by Dylan Soh and using One Kind Block hardware.
The business model is direct-to-consumer with three revenue streams: (1) in-cafe beverage sales across two Singapore locations, (2) packaged whole-bean e-commerce sales, and (3) event catering. Guerilla Coffee is privately held, founder-owned (no disclosed institutional investors), operates with a headcount of seven, and is geographically confined to Singapore with no stated international expansion plans.
Guerilla Coffee firmographics
Firmographics- Name
- Guerilla Coffee
- Legal name
- Guerilla Coffee
- Website
- https://guerillacoffee.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Guerilla Coffee is a Singapore-based specialty coffee operator founded by barista champion Keith Loh, running two retail cafes, a direct-to-consumer coffee bean e-commerce line, and event catering services for individual and corporate customers.
- Ownership category
- akta.pro rank
Guerilla Coffee industry classification
Industry- Product category
- Specialty Coffee Shops
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Guerilla Coffee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Guerilla Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Cafe Beverage Sales: Direct sales of specialty coffee beverages to consumers at two physical retail locations in Singapore.
- Coffee Bean Sales: Sale of whole coffee beans (Guerilla No.1, No.2, single origin varieties) through e-commerce storefront powered by Caffeine Solutions.
- Catering Services: Event catering with 'Beverage Traveller' package providing 10 cups of freshly brewed beverages for parties and events, starting from SGD 45.00.
- Catering Food Items: Sale of sweet and savory snacks to complement coffee offerings at events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beverage Traveller catering package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Guerilla Coffee product offering
Product offeringCore offering
Guerilla Coffee operates specialty coffee retail at two cafe locations in Singapore (Suntec City Mall and IOI Central Boulevard Towers), sells whole coffee beans through an e-commerce storefront, and provides event catering via the Beverage Traveller package. The company emphasizes premium specialty coffee craftsmanship, sustainable sourcing partnerships, and experiential cafe design.
Product overview
Guerilla Coffee is a specialty coffee company operating two retail cafe locations in Singapore (Suntec City Mall and IOI Central Boulevard Towers), complemented by a direct-to-consumer e-commerce channel for whole bean sales. The product portfolio consists of six distinct coffee bean offerings: two signature blends (Guerilla No.1 and No.2), three single origin coffees (Colombia, Arufa AX PNG from Papua New Guinea, and Nicaragua RFA), and a decaf variant (Colombia Decaf). The company also offers a Beverage Traveller catering package for events, providing portable beverage service with 10 cups and condiments at SGD 45.00. All products emphasize specialty coffee craftsmanship, sustainable sourcing, and specialty coffee industry partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Guerilla No.1 Coffee Beans
- Guerilla No.2 Coffee Beans
- Colombia Single Origin Coffee Beans
- Arufa AX PNG Coffee Beans
- Nicaragua RFA Single Origin Coffee Beans
- Colombia Decaf Coffee Beans
- Beverage Traveller Catering Package
- Guerilla Coffee @ Suntec City Mall
- Guerilla Coffee @ IOI Central Boulevard Towers
Companies that use Guerilla Coffee
Customer profileSegments2 records
Ideal customer profiles2 records
Guerilla Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Guerilla Coffee partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 3D MetalForgecoreSingapore's leading additive manufacturing company that collaborated with Guerilla Coffee to create the first-in-the-world 3D printed custom casing for Slayer espresso machines.
- System SovereigncoreCreative design partner responsible for the custom design of the 3D printed casing for Guerilla Coffee's Slayer espresso machines.
- Avalon CollectivecoreSpatial design firm that designed Guerilla Coffee's cafe space with emphasis on tactile and experiential design centered around the theater of coffee making.
- ComcropcoreSingapore's first urban rooftop farm that supplies fresh, pesticide-free mint for Guerilla Coffee's signature Iced Black Mint beverage.
- One Kind BlockminorSupplier of modular growing systems used at Guerilla Coffee's cafe for maintaining fresh mint from Comcrop.
- Dylan Sohminor19-year-old designer who created the world's first LEGO-like hydroponic system used for growing fresh mint in-store at Guerilla Coffee.
- Caffeine SolutionscorePlatform partner that powers Guerilla Coffee's e-commerce storefront for online coffee bean sales and powers the online shop functionality.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Guerilla Coffee competitors and assessment
Company assessmentBroad incumbents
- Blue Bottle Coffee: Established premium specialty coffee chain with significant capital backing and cafe locations across Asia, competing in the same premium third-wave segment as Guerilla but at much greater scale.
- Starbucks: Global coffee incumbent with deep Singapore mall and CBD penetration, setting baseline customer expectations for cafe service quality, pricing, and bean retail in the same locations as Guerilla.
- The Coffee Bean & Tea Leaf: Global specialty coffee and tea chain with a strong Singapore presence in malls and CBDs, competing for the same daily coffee and bean-buyer consumers as Guerilla but across a much broader portfolio.
Emerging players
- Morning (Singapore): Singapore specialty coffee operator with a small multi-location footprint focusing on quality espresso and a brand-led experience, comparable to Guerilla in scale and Singapore-focused premium positioning.
Direct peers
- Common Man Coffee Roasters: Singapore-based specialty coffee roaster and cafe operator with multiple locations, sourcing single-origin coffees and serving a similar third-wave coffee enthusiast customer base in the same city as Guerilla.
- % Arabica: Premium specialty coffee brand operating design-forward cafes across Asia and globally with single-origin beans, directly comparable to Guerilla's experiential, design-led specialty cafe positioning.
- Toby's Estate: Specialty coffee roaster with cafes in Singapore and other Asia-Pacific cities, offering house-roasted beans and espresso beverages in a comparable third-wave cafe format.
- Dutch Colony Coffee Co. Singapore specialty roaster and cafe chain that sells its own branded beans and operates multiple cafes, mirroring Guerilla's cafe-plus-bean model in the same market.
- Papa Palheta: Singapore specialty coffee roaster and cafe operator with both retail cafe and wholesale bean distribution, directly comparable to Guerilla's combined cafe + whole-bean e-commerce model.
- PPP Coffee: Specialty coffee group with a strong Singapore cafe presence and house-roasted single-origin beans, competing for the same premium third-wave coffee consumer in the CBD and suburban mall locations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Guerilla Coffee social profiles
Digital presenceGuerilla Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guerilla Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Guerilla Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guerilla Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guerilla Coffee
What does Guerilla Coffee do?
Guerilla Coffee operates specialty coffee retail at two cafe locations in Singapore (Suntec City Mall and IOI Central Boulevard Towers), sells whole coffee beans through an e-commerce storefront, and provides event catering via the Beverage Traveller package. The company emphasizes premium specialty coffee craftsmanship, sustainable sourcing partnerships, and experiential cafe design.
Is Guerilla Coffee a public or private company?
Guerilla Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guerilla Coffee founded?
Guerilla Coffee was founded in -1. It employs 1 to 10 people.
Where is Guerilla Coffee based?
Guerilla Coffee is headquartered in Singapore, Singapore, in the Asia region.
How does Guerilla Coffee make money?
Four revenue lines are on record. Cafe Beverage Sales are the primary driver. The others are coffee Bean Sales, catering Services and catering Food Items.
Who are Guerilla Coffee's main competitors?
Broad incumbents on record are Blue Bottle Coffee, Starbucks and The Coffee Bean & Tea Leaf. Morning (Singapore) is listed as an emerging player. Direct peers are Common Man Coffee Roasters, % Arabica, Toby's Estate, Dutch Colony Coffee Co., Papa Palheta and PPP Coffee.
Does Guerilla Coffee have an API?
No public API is recorded for Guerilla Coffee.
What industry is Guerilla Coffee in?
Guerilla Coffee's product category is Specialty Coffee Shops. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave), with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 722515 and its SIC code is 5810.