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VisitGuernsey

Full company profile

uuid004jeqf

Namestring
VisitGuernsey
Legal namestring
VisitGuernsey
Websiteurl
guernseytrademedia.com
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSt Peter Port, Guernsey
HQ citystring
St Peter Port
HQ countrystring
Guernsey
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
destination marketing services, tourism trade resources, marketing toolkits, visitor data dashboard, travel partnership programs
Industry2 codes
1Inbound/Local Retail Travel Agencies (Destination Booking Offices)
CodeTHAKABAHPrimaryYes
2Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)
CodeTHAAAGAFPrimaryNo
NAICS code1 code
  • Convention and Visitors Bureaus561591
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Tourism Marketing Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

VisitGuernsey is the official tourism marketing organization for the Islands of Guernsey, providing travel trade partners with marketing materials, product details, industry news, and partnership support. It offers an integrated suite of resources including the VisitGuernsey App (walking, swimming and cycling routes), a Media Asset Library of 400+ images and videos, multiple industry toolkits (brand, media, campaign, digital, social media, filming), specialized guides (accommodation, cruise, accessibility, group travel, events), an interactive Data Dashboard for visitor statistics, the Tourism Strategy framework, and The Ambassador Scheme partnership program.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 68 Net Promoter Score indicating strong visitor satisfaction
+2 more records
Product overview1 text field

VisitGuernsey is the official tourism marketing organization for the Islands of Guernsey, operating a platform-based offering that combines digital tools, marketing resources, and data services. The core product is the VisitGuernsey App (mobile application with walking, swimming and cycling routes) supported by an Asset Library of 400+ images and videos. The portfolio includes multiple specialized toolkits (Brand Guide, Media Toolkit, Campaign Toolkit, Digital Toolkit, Social Media Toolkit, Filming Toolkit, Accommodation Guide, Cruise Operator Guide, Accessibility Guide, Group Travel Guide, Events Guide) for industry partners. Additional offerings include the Tourism Strategy framework, Data Dashboard for visitor statistics, and The Ambassador Scheme partnership program. The platform targets travel trade professionals including carriers, agents, accommodation providers, events organizers, and attractions.

Product and service18 records
1VisitGuernsey App
CategoryMobile Application
Description

Mobile application containing detailed walking, swimming and cycling routes to help visitors explore the islands of Guernsey. Distributed via app stores and promoted to travel trade partners for their guests.

2Media Asset Library
3Data Dashboard
4Tourism Strategy
5The Ambassador Scheme
6Partnership Packages
7Brand Guide
8Media Toolkit
9Campaign Toolkit
10Digital Toolkit
11Social Media Toolkit
12Filming Toolkit
13Accommodation Guide
14Cruise Operator Guide
15Accessibility Guide
16Group Travel Guide
17Events Guide
18Training Opportunities
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Travel Trade Industry Partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

VisitGuernsey partners with carriers, agents, accommodation providers, events, on-island transport, and excursions and attractions. These partners sell, promote, or represent the Islands of Guernsey. VisitGuernsey offers free marketing toolkits and paid partnership packages to support partner businesses.

2Accommodation Providers
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Accommodation providers on the islands partner with VisitGuernsey to access marketing opportunities, both free and paid, to reach visitors. VisitGuernsey provides dedicated accommodation guides and support for this segment.

3Activity and Event Providers
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Activity and event providers partner with VisitGuernsey for marketing opportunities to promote their offerings to visitors. The partnership includes access to events guide and campaign calendar.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1VisitScotland
TypeDirect peer
Description

VisitScotland is the national tourism body for Scotland, operating as a government-backed destination marketing organization. It promotes Scotland to domestic and international visitors with similar marketing, partnership, and data dashboard functions to VisitGuernsey.

2VisitBritain
TypeDirect peer
Description

VisitBritain is the national tourism agency for Great Britain, operating as a government-backed destination marketing organization. It promotes the UK to international visitors and works with travel trade partners, similar to VisitGuernsey's mandate but at a significantly larger scale.

3Visit Wales
TypeDirect peer
Description

Visit Wales is the national tourism body for Wales, operating within the Welsh Government as a destination marketing organization. It serves a similar partner enablement function with toolkits, training, and partnership programs comparable to VisitGuernsey's offerings.

4Tourism Ireland
TypeDirect peer
Description

Tourism Ireland is the official tourism body for the island of Ireland, operating as a destination marketing organization promoting the island to international visitors. It has a similar B2B trade partner model and marketing toolkit structure to VisitGuernsey.

5Visit Malta
TypeDirect peer
Description

Visit Malta is the national tourism body for Malta, operating as a government-backed destination marketing organization. It promotes Malta to international visitors with similar marketing, partnership, and data functions to VisitGuernsey but at a larger scale.

6Visit Cyprus
TypeDirect peer
Description

Visit Cyprus is the official tourism body for Cyprus, operating as a destination marketing organization promoting the island to international visitors. It has a similar travel trade partner enablement model and asset library structure to VisitGuernsey.

7Tourism New Zealand
TypeDirect peer
Description

Tourism New Zealand is the national tourism body for New Zealand, operating as a government-backed destination marketing organization. It promotes New Zealand to international visitors with similar marketing campaign, partnership, and data functions to VisitGuernsey at a significantly larger scale.

8Visit Isle of Man
TypeDirect peer
Description

Visit Isle of Man is the official tourism body for the Isle of Man, a British Crown Dependency similar to Guernsey in size and governance structure. It operates with the same destination marketing mandate, targeting travel trade partners and local tourism businesses with marketing resources and partnership programs.

9Visit Jersey
TypeDirect peer
Description

Visit Jersey is the official tourism body for the Bailiwick of Jersey, the other major Channel Island. It operates as a destination marketing organization with the same mandate, partner enablement model, and B2B trade portal structure as VisitGuernsey, making it the most directly comparable peer.

10Visit Faroe Islands
TypeDirect peer
Description

Visit Faroe Islands is the official tourism body for the Faroe Islands, a small North Atlantic archipelago. It operates as a destination marketing organization with similar scope and challenges to VisitGuernsey in promoting a small island destination to international visitors.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

VisitGuernsey

Tourism Marketing Servicesguernseytrademedia.com

VisitGuernsey firmographics

Firmographics
Name
VisitGuernsey
Legal name
VisitGuernsey
Website
https://guernseytrademedia.com
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

VisitGuernsey industry classification

Industry
Product category
Tourism Marketing Services
NAICS
Convention and Visitors Bureaus (561591)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
akta.pro secondary industry
Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

  • Destination marketing services
  • Tourism trade resources
  • Marketing toolkits
  • Visitor data dashboard
  • Travel partnership programs

Where VisitGuernsey is headquartered

Location

Headquarters

HQ city
St Peter Port
HQ country
Guernsey

Offices1 record

Markets served

VisitGuernsey business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

VisitGuernsey product offering

Product offering

Core offering

VisitGuernsey is the official tourism marketing organization for the Islands of Guernsey, providing travel trade partners with marketing materials, product details, industry news, and partnership support. It offers an integrated suite of resources including the VisitGuernsey App (walking, swimming and cycling routes), a Media Asset Library of 400+ images and videos, multiple industry toolkits (brand, media, campaign, digital, social media, filming), specialized guides (accommodation, cruise, accessibility, group travel, events), an interactive Data Dashboard for visitor statistics, the Tourism Strategy framework, and The Ambassador Scheme partnership program.

Product overview

VisitGuernsey is the official tourism marketing organization for the Islands of Guernsey, operating a platform-based offering that combines digital tools, marketing resources, and data services. The core product is the VisitGuernsey App (mobile application with walking, swimming and cycling routes) supported by an Asset Library of 400+ images and videos. The portfolio includes multiple specialized toolkits (Brand Guide, Media Toolkit, Campaign Toolkit, Digital Toolkit, Social Media Toolkit, Filming Toolkit, Accommodation Guide, Cruise Operator Guide, Accessibility Guide, Group Travel Guide, Events Guide) for industry partners. Additional offerings include the Tourism Strategy framework, Data Dashboard for visitor statistics, and The Ambassador Scheme partnership program. The platform targets travel trade professionals including carriers, agents, accommodation providers, events organizers, and attractions.

Differentiator

Problem solved

Functional benefit

Products and services

  • VisitGuernsey App Mobile application containing detailed walking, swimming and cycling routes to help visitors explore the islands of Guernsey. Distributed via app stores and promoted to travel trade partners for their guests.
  • Media Asset Library
  • Data Dashboard
  • Tourism Strategy
  • The Ambassador Scheme
  • Partnership Packages
  • Brand Guide
  • Media Toolkit
  • Campaign Toolkit
  • Digital Toolkit
  • Social Media Toolkit
  • Filming Toolkit
  • Accommodation Guide
  • Cruise Operator Guide
  • Accessibility Guide
  • Group Travel Guide
  • Events Guide
  • Training Opportunities

Quantifiable outcome

  • 68 Net Promoter Score indicating strong visitor satisfaction
  • +2 more outcomes

Companies that use VisitGuernsey

Customer profile

Segments3 records

Ideal customer profiles3 records

VisitGuernsey technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

VisitGuernsey partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • Travel Trade Industry PartnerscoreChannel Partner/ Reseller/ DistributorVisitGuernsey partners with carriers, agents, accommodation providers, events, on-island transport, and excursions and attractions. These partners sell, promote, or represent the Islands of Guernsey. VisitGuernsey offers free marketing toolkits and paid partnership packages to support partner businesses.
  • Accommodation ProviderscoreChannel Partner/ Reseller/ DistributorAccommodation providers on the islands partner with VisitGuernsey to access marketing opportunities, both free and paid, to reach visitors. VisitGuernsey provides dedicated accommodation guides and support for this segment.
  • Activity and Event ProviderscoreChannel Partner/ Reseller/ DistributorActivity and event providers partner with VisitGuernsey for marketing opportunities to promote their offerings to visitors. The partnership includes access to events guide and campaign calendar.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

VisitGuernsey competitors and assessment

Company assessment

Direct peers

  • VisitScotland: VisitScotland is the national tourism body for Scotland, operating as a government-backed destination marketing organization. It promotes Scotland to domestic and international visitors with similar marketing, partnership, and data dashboard functions to VisitGuernsey.
  • VisitBritain: VisitBritain is the national tourism agency for Great Britain, operating as a government-backed destination marketing organization. It promotes the UK to international visitors and works with travel trade partners, similar to VisitGuernsey's mandate but at a significantly larger scale.
  • Visit Wales: Visit Wales is the national tourism body for Wales, operating within the Welsh Government as a destination marketing organization. It serves a similar partner enablement function with toolkits, training, and partnership programs comparable to VisitGuernsey's offerings.
  • Tourism Ireland: Tourism Ireland is the official tourism body for the island of Ireland, operating as a destination marketing organization promoting the island to international visitors. It has a similar B2B trade partner model and marketing toolkit structure to VisitGuernsey.
  • Visit Malta: Visit Malta is the national tourism body for Malta, operating as a government-backed destination marketing organization. It promotes Malta to international visitors with similar marketing, partnership, and data functions to VisitGuernsey but at a larger scale.
  • Visit Cyprus: Visit Cyprus is the official tourism body for Cyprus, operating as a destination marketing organization promoting the island to international visitors. It has a similar travel trade partner enablement model and asset library structure to VisitGuernsey.
  • Tourism New Zealand: Tourism New Zealand is the national tourism body for New Zealand, operating as a government-backed destination marketing organization. It promotes New Zealand to international visitors with similar marketing campaign, partnership, and data functions to VisitGuernsey at a significantly larger scale.
  • Visit Isle of Man: Visit Isle of Man is the official tourism body for the Isle of Man, a British Crown Dependency similar to Guernsey in size and governance structure. It operates with the same destination marketing mandate, targeting travel trade partners and local tourism businesses with marketing resources and partnership programs.
  • Visit Jersey: Visit Jersey is the official tourism body for the Bailiwick of Jersey, the other major Channel Island. It operates as a destination marketing organization with the same mandate, partner enablement model, and B2B trade portal structure as VisitGuernsey, making it the most directly comparable peer.
  • Visit Faroe Islands: Visit Faroe Islands is the official tourism body for the Faroe Islands, a small North Atlantic archipelago. It operates as a destination marketing organization with similar scope and challenges to VisitGuernsey in promoting a small island destination to international visitors.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

VisitGuernsey social profiles

Digital presence

VisitGuernsey financial estimates

Financial estimate

Revenue estimate

Valuation estimate

VisitGuernsey leadership team

Management profile

Number of profiles

VisitGuernsey funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

VisitGuernsey M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisitGuernsey

What does VisitGuernsey do?

VisitGuernsey is the official tourism marketing organization for the Islands of Guernsey, providing travel trade partners with marketing materials, product details, industry news, and partnership support. It offers an integrated suite of resources including the VisitGuernsey App (walking, swimming and cycling routes), a Media Asset Library of 400+ images and videos, multiple industry toolkits (brand, media, campaign, digital, social media, filming), specialized guides (accommodation, cruise, accessibility, group travel, events), an interactive Data Dashboard for visitor statistics, the Tourism Strategy framework, and The Ambassador Scheme partnership program.

Is VisitGuernsey a public or private company?

VisitGuernsey is a private company. It is classified as state government owned and is currently operating.

When was VisitGuernsey founded?

VisitGuernsey was founded in -1. It employs 1 to 10 people.

Where is VisitGuernsey based?

VisitGuernsey is headquartered in St Peter Port, Guernsey.

Who are VisitGuernsey's main competitors?

Direct peers on record are VisitScotland, VisitBritain, Visit Wales, Tourism Ireland, Visit Malta, Visit Cyprus, Tourism New Zealand, Visit Isle of Man, Visit Jersey and Visit Faroe Islands.

Does VisitGuernsey have an API?

No public API is recorded for VisitGuernsey.

What industry is VisitGuernsey in?

VisitGuernsey's product category is Tourism Marketing Services. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 561591 and its SIC code is 7900.

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