Gützold Elektrotechnik GmbH

What Gützold Elektrotechnik GmbH does

Gützold Elektrotechnik GmbH is a privately held German industrial distributor and certified service partner specializing in Danfoss drive technology, founded in 1981 and headquartered in Zwickau, Saxony. The company operates with a small team of approximately 6 employees and reports a 40+ year track record serving more than 3,000 customers. As a long-standing Danfoss Systempartner and certified DrivePro Service Partner, Gützold provides authorized sales and service across Danfoss's variable frequency drive, soft starter, motor, harmonic filter, and brake resistor portfolio to industrial customers, primarily in Germany.

The product offering spans Danfoss's VLT frequency converter series (FC-51, FC-102 HVAC, FC-103 motion, FC-202 AQUA, FC-280, FC-301, FC-302 automation) and VACON drives (100 FLOW, NXP), together with MCD100/MCD201/MCD202 soft starters, AHF harmonic filters, du/dt filters, sinus filters, and a range of brake resistors. Configurable options include power ratings from 0.18kW to 800kW, network voltages from 200-690V AC, IP20-IP66 protection classes, EMC filters, multiple fieldbus protocols (Profibus, Profinet, Modbus TCP, EtherCAT, EtherNet/IP, DeviceNet, CANopen, BACnet, LonWorks), and safety functions including Safe Torque Off and ATEX compliance. These products address motor speed control and energy efficiency requirements in HVAC, water/wastewater, industrial automation, and motion control applications.

Gützold operates a hybrid distribution and services business model. Product sales are transacted through the company's own e-commerce storefront (guetzold.com), with public unit pricing ranging from a few euros for small accessories to over €40,000 for high-power FC-202 configurations, supplemented by registered-customer discounts. Complementary technical services—consulting and planning, installation and commissioning, network analysis, repair, training, and maintenance—provide a secondary revenue stream and reinforce the certified service positioning. A 24-hour service hotline supports customers around the clock. Revenue is not publicly disclosed, no funding rounds exist, and the company is independently owned with no disclosed parent or institutional investors.

Name

Gützold Elektrotechnik GmbH

Legal name

Gützold Elektrotechnik GmbH

Website

https://guetzold.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Gützold Elektrotechnik GmbH is a German industrial distributor and certified Danfoss DrivePro Service Partner in Zwickau, selling frequency converters, soft starters, filters, and brake resistors to over 3,000 industrial customers via e-commerce and complementary technical services.

Ownership category

akta.pro rank

Product category

Industrial Drive Technology

NAICS

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Motors & Generators (3621)

akta.pro primary industry

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

Keywords

• Frequency converters
• Drive technology
• Industrial automation
• Variable speed drives
• Soft starters

Headquarters

HQ city

Zwickau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Frequency Converters & Drive Components): Gützold sells Danfoss frequency converters (FC-102, FC-202, FC-302, FC-51, VACON), soft starters, motors, filters, brake resistors, and accessories through its e-commerce platform. Products are sold at configurable unit prices ranging from a few euros for small accessories to over 40,000 euros for high-power frequency converters. Revenue is generated through one-time product transactions with additional volume discounts for registered customers.
2. Technical Services: Complementary services including consulting and planning, installation and commissioning, network analysis, repair, training, and maintenance for drive systems. These services support product sales and generate additional service revenue from existing and new customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Gützold Elektrotechnik GmbH distributes Danfoss and VACON frequency converters, soft starters, motors, filters, brake resistors, and industrial automation components through its own e-commerce storefront. As a certified Danfoss DrivePro Service Partner, the company also provides consulting and planning, installation and commissioning, network analysis, repair, training, and maintenance for the drive technology it sells.

Product overview

Gützold Elektrotechnik GmbH is a specialized distributor and service partner for Danfoss drive technology products based in Zwickau, Germany. The company offers a comprehensive portfolio of Danfoss and VACON frequency converters (Frequenzumrichter) including the FC-102 HVAC Drive, FC-202 AQUA Drive, FC-302 Automation Drive, FC-51, FC-103, FC-280, FC-301, VACON 100 FLOW, and VACON NXP series. These variable frequency drives control motor speed and energy efficiency in applications ranging from HVAC systems to industrial automation. The product range also includes MCD100, MCD201, and MCD202 softstarters for gentle motor starting, AHF filters for harmonic compensation, du/dt and sinus filters for motor protection, and brake resistors for regenerative energy dissipation. As a certified Danfoss System Partner and DrivePro Service Partner with over 40 years of experience, the company provides complementary services including consulting, assembly, commissioning, network analysis, repair, training, and maintenance. The company serves over 3000 customers with 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Danfoss VLT HVAC Drive FC-102

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DanfosscoreChannel Partner/ Reseller/ DistributorGützold is a long-standing Danfoss Systempartner and certified DrivePro Service Partner. The company sells the full range of Danfoss VLT and VACON frequency converters, soft starters, and related components, and provides authorized service, maintenance, and repair under Danfoss's DrivePro service program. The partnership grants Gützold access to Danfoss product training, technical support, and priority supply, while Gützold provides local sales, installation, and service capabilities for Danfoss customers in the Zwickau region and beyond.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• AutomationDirect: AutomationDirect is an e-commerce-first industrial automation distributor selling VFDs, PLCs, and controls direct to customers. Comparable to Gützold in distribution-led e-commerce motion, though with broader automation portfolio and a much larger scale that could pressure smaller regional drive specialists.

Broad incumbents

• Bonfiglioli: Bonfiglioli is a manufacturer of gearmotors, drive systems, and inverters (Active series) for industrial and renewable energy applications. Comparable to Gützold in motor/drive technology focus, particularly in industrial automation and process control verticals.
• ABB (Drives business): ABB is a leading global manufacturer of industrial drives (ACS series) and a direct competitor to Danfoss in the VFD market. ABB competes with the same product categories that Gützold distributes and services for Danfoss.
• SEW-Eurodrive: SEW-Eurodrive is a major manufacturer of drive technology, gearmotors, and electronics, including frequency inverters (MOVITRAC/MOVIDRIVE). Comparable to Gützold in serving industrial motor-drive applications, though SEW manufactures while Gützold distributes Danfoss drives.
• Nord Drivesystems: Nord Drivesystems manufactures gear units, motors, and frequency inverters (NORDAC) for industrial applications. Directly comparable product category to Gützold's Danfoss drive offering, with overlapping customer base in process industries, intralogistics, and factory automation.
• Rockwell Automation (PowerFlex drives): Rockwell Automation's PowerFlex drives and broader Logix-based automation ecosystem compete with Danfoss for industrial automation accounts. Rockwell's authorized distributor network parallels Gützold's role within the Danfoss ecosystem.
• Siemens (SINAMICS drives): Siemens SINAMICS is a major industrial drive platform competing directly with Danfoss VLT drives for the same industrial automation, HVAC, and pump/fan applications that Gützold serves. Solution Partners distribute Siemens drives in a model analogous to Gützold's Danfoss partnership.
• Schneider Electric (Altivar drives): Schneider Electric's Altivar family competes head-to-head with Danfoss VLT and VACON drives across HVAC, water/wastewater, and general industrial segments. Schneider also operates a similar authorized-distributor ecosystem to Danfoss DrivePro.
• Yaskawa (Drives & Motion): Yaskawa manufactures AC drives (GA700, A1000) and servo systems overlapping the Danfoss FC-302/VACON NXP categories. Yaskawa's drive portfolio and authorized-system-integrator model are directly comparable to Gützold's positioning with Danfoss.

Direct peers

• Invertek Drives: Invertek Drives is a focused VFD manufacturer (Optidrive series) with strong HVAC, pump, and general-purpose industrial positioning. Directly comparable product overlap with the Danfoss FC series Gützold distributes, though Invertek sells direct and via its own distributor network rather than operating as a pure reseller.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/g%C3%BCtzold-elektrotechnik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gützold Elektrotechnik GmbH