Girl Guides Queensland

What Girl Guides Queensland does

Girl Guides Queensland is a non-profit charitable organization and state-level member body of Girl Guides Australia, headquartered in North Lakes, Queensland. Founded in 1919, the organization delivers structured youth development programs for girls and young women — spanning outdoor activities, leadership training, life-skills curriculum, community service, and international programs such as Olaves and the Trefoil Guild for former members. Adult volunteers lead a distributed network of community-based local units across Queensland that deliver programs in person, with the state body providing training, resources, governance, and oversight.

The organization's technology footprint is a web-based membership management system centered on a Member Portal, a shopping-cart membership payment system (processing AUD transactions and supporting voucher redemption), a WikiGuides resource library, and an events/training registration platform. Operational publications (State Matters, Queensland On The Go, Gilliana, Trefoil Chatter) are distributed through the portal to members and volunteers. The underlying technology is administrative rather than differentiated; it functions as standard association management software.

Revenue is generated through four streams: annual membership fees (subscription/recurring), voluntary donations processed via the GiveNow platform, unit- and state-level fundraising, and government or private grants for youth programs. Specific fee levels are not publicly disclosed. The organization employs 36 paid staff and relies on a much larger volunteer workforce for program delivery. Customer segments are girls and young women (primary), adult volunteers and leaders (primary), and families/supporters (secondary). Girl Guides Queensland is not publicly traded, has no disclosed external equity investors, and operates as part of the broader Girl Guides Australia network without a formal parent-subsidiary relationship.

Name

Girl Guides Queensland

Legal name

Girl Guides Queensland

Website

https://guidesqld.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Guides Queensland is a non-profit youth development organization serving girls and young women across Queensland, Australia, delivering leadership, outdoor, and life-skills programs through a volunteer-led network of local units, funded by membership fees, donations, and grants.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

Keywords

• Youth development programs
• Leadership training services
• Community volunteering
• Outdoor education programs
• Membership organization

Headquarters

HQ city

North Lakes

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Fees: Annual membership fees charged to members for participation in Girl Guides programs
2. Donations: Voluntary donations from supporters through online donation platform (GiveNow)
3. Fundraising: Various fundraising activities organized by local units and the state organization
4. Grants: Funding received from government and private grants for youth programs and operations

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Girl Guides Queensland is a non-profit membership organization that delivers structured youth development programs for girls and young women in Queensland, Australia. Through a network of local community-based units led by adult volunteers, it provides leadership training, outdoor activities, life-skills programs, and community engagement opportunities. Membership, events, training, and volunteer programs are managed through an online member portal with payment processing in Australian Dollars.

Product overview

Girl Guides Queensland operates a unified member management platform centered on its Member Portal, which provides authenticated access to publications (State Matters, Queensland On The Go, Gilliana, Trefoil Chatter), resources (Awards, Archives, Program, Outdoors, International), and administrative tools (Finance Guide, Property Guide, Risk Management, State Council). The organization also maintains a Shopping Cart system for membership payments and event registrations, processed in Australian Dollars. The platform serves volunteers and members across various programs including Lone Guides, Olaves, and the Trefoil Guild.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Membership Program Annual membership program for girls and young women from primary school age through young adulthood, providing access to Girl Guides programs, local unit activities, awards, and developmental resources in Queensland.

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Expansion highlights2 records

Direct peers

• Scouts Queensland: State branch of Scouts Australia operating in Queensland with the same volunteer-led local unit model, badge/award progression system, and youth personal development mission—making it GGQ's closest co-competitor for members and volunteers in Queensland.
• Duke of Edinburgh's International Award Australia: Non-formal youth achievement program offering structured awards in service, skills, physical recreation, and expedition. Competes with GGQ for older youth seeking recognized personal development credentials.
• Outward Bound Australia: Outdoor education and experiential learning provider for youth, offering adventure-based leadership and resilience programs. Overlaps with GGQ's outdoor activities and life-skills curriculum.
• Girl Guides Australia: National umbrella body of the Girl Guiding movement in Australia. GGQ operates as a state member organization under GGA, sharing the same brand, program curriculum, and youth development mission—making it the most directly comparable peer.

Regional players

• PCYC Queensland: Police Citizens Youth Clubs Queensland operates community-based youth programs across the state including sport, recreation, and leadership activities. Comparable delivery model and Queensland footprint, though it serves co-ed youth.
• Camp Quality Australia: Australian children's charity focused on kids facing cancer, offering camps and programs that build life skills and resilience. Comparable youth development and outdoor programming mission within Australia.

Broad incumbents

• Girl Scouts of the USA: Largest international counterpart in the global Girl Guiding movement. Shares the same badge/award progression model and mission, operating at significantly greater scale in the US market.
• YMCA Queensland: Broader community youth and family services organization offering childcare, camps, and youth programs across Queensland. Overlaps with GGQ on youth development and outdoor programming but operates a much wider service portfolio.
• Scouts Australia: National body for Scouts in Australia, providing the same volunteer-led youth development framework that competes with GGQ nationally. Broader reach with co-ed membership compared to GGQ's girls-only focus.

Emerging players

• The Smith Family: Australian children's education charity supporting disadvantaged youth through learning programs and mentoring. Shares the youth development and community-based delivery ethos, though focused on educational disadvantage rather than enrichment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/guidesqld

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Guides Queensland