GUIU IP

What GUIU IP does

GUIU IP is a French industrial property advisory firm (Conseil en Propriété Industrielle) headquartered in Paris, with five offices across France (Paris, Dijon, Reims, Besançon, Lyon) and a 24-person team. Founded in 1976 by Claude GUIU in Dijon and reorganized in 2007 under the JurisPatent banner before rebranding to GUIU IP in 2021, the firm is registered as CABINET GUIU SAS with €428,500 in share capital. It is family-owned, with multiple GUIU family members in leadership roles; Dorian GUIU assumed the presidency in 2025 following a multi-year generational succession. The firm holds 'mandataire agréé' accreditation directly before INPI, EPO, and EUIPO, with international reach delivered through a vetted network of foreign correspondents.

The firm delivers full-lifecycle IP services across five practice areas: patents (including utility certificates and know-how), trademarks, designs, copyrights, and domain names. Services span strategy, prior-art and freedom-to-operate studies, filing and prosecution, monitoring, opposition, litigation support, licensing, and portfolio audits. Differentiated offerings include the PREMIUM P.I. free preliminary technical analysis (eight-day turnaround with a non-binding budget) and the UMI opportunity identification service. The team is composed of engineers, PhDs, CEIPI graduates, and former R&D and in-house IP professionals, with vertical specialization in wine/spirits (Burgundy, Champagne), agri-food, luxury watchmaking, and microtechnics.

GUIU IP operates on a fee-for-service professional services model with flat-fee pricing and upfront fee ranges disclosed to clients. Revenue is not publicly disclosed. The go-to-market is sales-led and event-driven, combining direct B2B advisory, industry conferences and speaking engagements, workshops for incubators and innovation clusters (DECA-BFC, Vitagora, Réseau Entreprendre Bourgogne, ToasterLAB, BFC Angels), and educational partnerships with CEIPI and APRAM. Target customers span start-ups, SMEs (TPE/PME), mid-caps (ETI), and large groups, with concentration risk spread across a long-tail portfolio rather than anchored by a small number of enterprise logos.

Name

GUIU IP

Legal name

CABINET GUIU, Société par actions simplifiée au capital social de 428 500,00 €

Website

https://guiu-ip.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

GUIU IP is a French family-owned industrial property advisory firm (CPI), founded in 1976, with five offices across France and direct representation rights before INPI, EPO, and EUIPO. It serves start-ups, SMEs, mid-caps, and large groups across patents, trademarks, designs, copyrights, and know-how, with sector specialization in wine/spirits, agri-food, and luxury watchmaking.

Ownership category

akta.pro rank

Product category

Intellectual Property Advisory Services

NAICS

Other Scientific and Technical Consulting Services (54169), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAMAI

IP Search, Watch & Competitive Intelligence

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

SECONDARYBPAHAMAG

IP Due Diligence & Freedom-to-Operate (FTO) Analysis

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

SECONDARYBPAHAMAK

IP Compliance, Anti-Counterfeiting & Enforcement

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

Keywords

• Intellectual property advisory
• Patent prosecution services
• Trademark registration
• Industrial design protection
• Copyright legal services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional IP Advisory Services: Fee-for-service professional consulting delivered through direct engagement with clients seeking patent, trademark, design, and know-how protection, enforcement, and valuation. Pricing is primarily structured as flat fees, with fee ranges provided upfront for transparency. Services cover filing, prosecution, monitoring, litigation support, and licensing across France, Europe, and internationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GUIU IP is a French intellectual property consulting firm (Conseil en Propriété Industrielle) providing end-to-end IP advisory services including patents, utility certificates, trademarks, designs, copyrights, know-how, and domain names. The firm offers strategy, prior art searches, freedom-to-operate studies, filing and prosecution, renewals, monitoring, licensing and assignment contracts, enforcement (opposition, litigation, customs seizure), and training, with direct representation before INPI, EPO, and EUIPO and international reach via a vetted foreign correspondent network.

Product overview

GUIU IP is a French intellectual property consulting firm (Conseils en Propriété Industrielle) offering comprehensive IP services. The firm operates as a unified professional services practice with five core service areas: Brevet (patents and utility certificates), Savoir-faire (know-how/trade secrets), Marque (trademarks), Dessins & Modèles (industrial designs), and Droits d'auteur (copyrights). These services span the full IP lifecycle including strategy, prior art searches, filing, contracts, counterfeiting defense, monitoring, and portfolio audits. The firm serves as an accredited representative before INPI, EUIPO, and EPO.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free preliminary patent analysis delivered within 8 working days under the PREMIUM P.I. service
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• ANDRE LE GROUPEminorStrategic or Co-development PartnerGUIU IP partnered with ANDRE LE GROUPE to deliver a workshop on trademark protection and defense for the wine sector at a 'Rendez-vous du Vin' event in Beaune (June 2026). Dorian GUIU and Emilie NAISSON represented the firm at this industry event focused on the wine and spirits supply chain.
• DECA-BFC (Incubateur)coreGTM or Marketing PartnerGUIU IP is an active partner in the DECA-BFC startup incubator's 'Ateliers de l'Entrepreneuriat' program. Firm experts regularly deliver workshops on IP protection (trademarks, designs, patents, know-how) to incubated start-ups, as well as training on defending IP rights.
• Réseau Entreprendre BourgognecoreGTM or Marketing PartnerLong-standing member and partner of Réseau Entreprendre Bourgogne. GUIU IP participates in the annual 'Soirée des Lauréats' and provides IP guidance to the entrepreneur network's members. Dorian GUIU is a member of the Board of Directors of Réseau Entreprendre Champagne-Ardenne.
• Vitagora (Pôle de compétitivité)coreStrategic or Co-development PartnerGUIU IP is a partner of the Vitagora innovation cluster, providing IP advisory services to agri-food companies. The firm participated in the 'Appetite for Innovation' event and organized joint webinars with Vitagora on topics such as 'sécurisez votre développement international'. The partnership targets foodtech innovation and sustainable food R&D.
• CEIPI (Centre d'Etudes Internationales de la Propriété Intellectuelle)coreGTM or Marketing PartnerGUIU IP professionals regularly teach at and speak at CEIPI (Strasbourg), delivering seminars on trademark law, filing procedures, and IP strategy to CEIPI students. The firm is also a partner of CEIPI events including the annual 'Journée d'actualités' and the 'PI et Pop Culture' symposium held at the Palais Bourbon.
• ToasterLAB (AgriFood accelerator)minorGTM or Marketing PartnerGUIU IP is a partner of the ToasterLAB 100% AgriFood startup acceleration program. Firm experts, including Emilie NAISSON and Dorian GUIU, participate in bootcamps to advise start-ups on IP challenges.
• BFC Angels (investment network)minorGTM or Marketing PartnerGUIU IP is a partner of BFC Angels, the Burgundy-Franche-Comté angel investment network, providing IP advisory support to investee companies.
• APR AMminorOthersGUIU IP professionals are members of APRAM (Association des Praticiens des Marques et des Modèles), participating in conferences and contributing to the association's activities.
• CNCPI (Compagnie Nationale des Conseils en Propriété Industrielle)coreOthersGUIU IP professionals are members of CNCPI, the national body for Industrial Property Advisors in France. Dorian GUIU and others participate in CNCPI-organized events, including 'Afterwork de la propriété intellectuelle' sessions.
• International correspondent networkcoreChannel Partner/ Reseller/ DistributorGUIU IP works with a rigorously selected network of foreign IP correspondents covering all countries worldwide, enabling the firm to represent clients in any jurisdiction beyond Europe through established working relationships.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Santarelli IP: French IP firm offering patent, trademark, design, and IP strategy services. Comparable to GUIU IP in service breadth and direct representation credentials.
• Casalonga: French IP firm with deep patent expertise and direct representation before EPO/EUIPO. Comparable to GUIU IP in patent-heavy practice and European filing capabilities.
• Lavoix: Leading French IP firm with full-service patent, trademark, and design capabilities across France and Europe. Comparable to GUIU IP in service scope, regulatory credentials, and CPI firm structure.
• Regimbeau: French IP advisory firm with strong patent and trademark practice, with multi-office French presence. Comparable to GUIU IP in offering mix and client segments (startups, SMEs, large groups).
• Plasseraud IP: French industrial property firm offering patent, trademark, and design services. Direct peer to GUIU IP — same Conseil en Propriété Industrielle model, multi-office French presence, and direct representation before EPO/EUIPO/INPI.
• Nomen: French IP firm specializing in trademarks, designs, and brand protection. Comparable to GUIU IP in area of practice, particularly for SME and brand-focused clients.
• Beau de Loménie: Historical French IP firm with patent and trademark expertise. Comparable to GUIU IP as a long-established French IP advisory practice with direct representation credentials.

Emerging players

• IP Stella: Smaller French IP firm with multi-disciplinary expertise. Comparable to GUIU IP in offering patents, trademarks, and designs, though at a smaller scale and more specialized focus.

Broad incumbents

• Marks & Clerk: Large international IP firm with extensive European and global presence. Overlaps with GUIU IP in patent and trademark services, but operates at significantly larger scale with direct offices in multiple jurisdictions rather than via foreign correspondents.
• Bird & Bird: International law firm with a strong IP practice, particularly in technology and life sciences. Comparable to GUIU IP where IP mandates intersect with broader legal advisory work, but at significantly larger scale and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guiu-ip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUIU IP