Gulliver
Gulliver is a privately held Russian children's apparel brand, founded in 1997, operating three lines (Gulliver, Baby Gulliver, Gulliver Premium) for ages 0-14. It runs 75 owned plus 75 franchise stores across 8 countries, releasing three collections per year.
- Company typePrivate
- Founded1997
- HeadquartersNot specified, Bulgaria
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gulliver does
Gulliver is a privately held, Moscow-headquartered manufacturer and retailer of children's and teenage fashion apparel, founded in 1997. It operates across three product lines: the core Gulliver line for children aged 3-14, Baby Gulliver covering infants and toddlers aged 0-2 (including lingerie, home textiles, and educational toys), and Gulliver Premium, a high-end capsule using materials such as natural down and cashmere. Collections are released three times per year (Spring-Summer, Autumn-Winter, and School) and segmented into Mini, Junior, and Baby capsules. The company describes itself as the largest mono-brand chain of children's clothing in its served geographies.
Gulliver's business model is multi-channel and multi-country, combining 75 owned retail stores and 75 franchise stores across 8 countries (Russia, Bulgaria, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, Armenia, and Kuwait), with an additional wholesale distribution channel actively being recruited. Revenue mechanics are typical of branded apparel: one-time purchases of physical goods at retail and wholesale, plus implicit wholesale/merchandising flows to franchisees. The customer base is entirely consumer (parents of children aged 0-14), with a stated positioning at the top of the middle segment bordering premium. Marketing relies on physical store experience, newsletter email, organic social, search, and word-of-mouth referrals.
The company has no disclosed AI/ML, no proprietary software platform, no mobile app, and no third-party technology integrations in the source data. Operational data including revenue, management team, funding history, and M&A activity are not disclosed in the available materials, limiting external benchmarking. Ownership appears founder-controlled with no parent company, institutional investor, or public listing identified.
Gulliver firmographics
Firmographics- Name
- Gulliver
- Legal name
- Gulliver
- Website
- https://gulliver-wear.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gulliver is a privately held Russian children's apparel brand, founded in 1997, operating three lines (Gulliver, Baby Gulliver, Gulliver Premium) for ages 0-14. It runs 75 owned plus 75 franchise stores across 8 countries, releasing three collections per year.
- Ownership category
- akta.pro rank
Gulliver industry classification
Industry- Product category
- Children's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Teen/Youth Apparel (13–18) (CRAAAHAD)
Keywords
Where Gulliver is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Bulgaria
- HQ region
- Europe
Offices8 records
Markets served
Gulliver business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Retail Sales: Revenue generated from sales through 75 own retail stores and e-commerce operations. The company offers multiple product lines (Main Gulliver, Baby Gulliver, Gulliver Premium) targeting different age groups from 0-14 years.
- Franchise Revenue: Revenue generated from 75 franchise stores across 8 countries. Franchisees operate under the Gulliver brand, selling the company's clothing lines in their respective markets.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Gulliver product offering
Product offeringCore offering
Gulliver is a manufacturer and retailer of fashionable children's and teen clothing for ages 0-14, organized across three product lines (Main Gulliver, Baby Gulliver, and Gulliver Premium). The company sells its own branded apparel, lingerie, home textiles, and educational toys directly through 75 owned retail stores, 75 franchise stores, and wholesale distribution across 8 countries (Bulgaria, Russia, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, Armenia, and Kuwait). New main collections are released three times per year, and the brand is positioned at the high end of the middle price segment bordering premium.
Product overview
Gulliver is a multi-line children's and teen clothing brand founded in 1997. The portfolio consists of three distinct product lines: the main Gulliver line (ages 3-14), Baby Gulliver (ages 0-2), and Gulliver Premium (high-end segment). Collections are released three times per year (Spring-Summer, Autumn-Winter, and School collections) and are presented in age-grouped capsules for boys and girls. The company operates 150 retail stores (75 owned, 75 franchise) across 8 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Gulliver: Main line of children's clothing for children from 3 to 14 years old.
- Baby Gulliver
- Gulliver Premium
Products and services
- Gulliver (Main Line) Fashionable children's clothing line for ages 3-14, covering complete wardrobe needs for home, school, active leisure, and festive occasions. Targeted at modern parents seeking stylish, safe, and high-quality apparel for their children.
- Baby Gulliver Sub-brand offering lingerie, clothing, home textiles, and educational toys designed for the brand's youngest admirers, aged 0 to 2 years. Targeted at parents of infants and toddlers seeking safe, comfortable, and stylish products.
- Gulliver Premium High-end children's clothing line in the high price segment featuring concise designs and use of luxurious materials such as natural down and cashmere. Targeted at parents seeking premium, design-forward apparel for their children.
- Gulliver School Collection School-appropriate clothing collection for students, available across Mini (3-9 years) and Junior (10-14 years) age groups. Released as part of Gulliver's three annual main collections (SS, AW, School) to serve back-to-school wardrobe needs.
Companies that use Gulliver
Customer profileSegments4 records
Ideal customer profiles2 records
Gulliver technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gulliver partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Gulliver competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gulliver social profiles
Digital presenceGulliver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gulliver leadership team
Management profileNumber of profiles
Gulliver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gulliver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gulliver
What does Gulliver do?
Gulliver is a manufacturer and retailer of fashionable children's and teen clothing for ages 0-14, organized across three product lines (Main Gulliver, Baby Gulliver, and Gulliver Premium). The company sells its own branded apparel, lingerie, home textiles, and educational toys directly through 75 owned retail stores, 75 franchise stores, and wholesale distribution across 8 countries (Bulgaria, Russia, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, Armenia, and Kuwait). New main collections are released three times per year, and the brand is positioned at the high end of the middle price segment bordering premium.
Is Gulliver a public or private company?
Gulliver is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gulliver founded?
Gulliver was founded in 1997. It employs 101 to 250 people.
Where is Gulliver based?
Gulliver is headquartered in Not specified, Bulgaria, in the Europe region.
How does Gulliver make money?
Two revenue lines are on record. Direct Retail Sales are the primary driver. The others are franchise Revenue.
Does Gulliver have an API?
No public API is recorded for Gulliver.
What industry is Gulliver in?
Gulliver's product category is Children's Apparel. Its primary akta.pro industry code is CRAAAHAD, Teen/Youth Apparel (13–18). Its NAICS code is 45811 and its SIC code is 5651.