Gunyama Park Aquatic and Recreation Centre

What Gunyama Park Aquatic and Recreation Centre does

Gunyama Park Aquatic and Recreation Centre is a publicly owned, community-scale aquatic and recreation facility located at 17 Zetland Avenue, Zetland, in the City of Sydney local government area. The facility is owned by the City of Sydney and operated under contract by Belgravia Leisure, which runs day-to-day operations, programming, and service delivery across the City of Sydney Leisure network. The centre serves local residents, families, swim program participants, fitness enthusiasts, and visitors with accessibility needs through a multi-pool, multi-studio recreational offering.

The core product surface comprises four aquatic facilities (a 50m eight-lane outdoor heated pool set within an irregular beach pool, a 25m eight-lane indoor heated pool, a 34-degree hydrotherapy pool, and an indoor leisure pool with aqua play and slides), a fitness centre with strength machines, cardio zone, and free weights, a reformer Pilates studio, and a Les Mills group exercise studio. Supporting programs include learn-to-swim for children and adults, swim squads, school holiday intensives, personal training, exercise physiology, a Run Club, and allied health services. Onsite amenities include a café and a crèche, and the facility carries Changing Places accreditation with an Access Key program serving visitors with autism, cognitive disability, and dementia. The only disclosed digital infrastructure is an online portal for membership management, class bookings, and lane-availability checking.

The business model combines four revenue streams: subscription recurring revenue from the 360 Membership program (tiered access across City of Sydney Leisure facilities with a free trial), transactional revenue from day-entry fees, recurring program revenue from structured lessons and training, and one-time venue-hire revenue for events. Go-to-market is direct-to-consumer via the physical facility, the City of Sydney Leisure website, and organic social channels (Facebook, Instagram, LinkedIn). No proprietary technology, AI capabilities, patents, or external funding are disclosed, and the reported headcount of 7 employees is inconsistent with the operational scope, suggesting the figure captures only a narrow subset of the operator's on-site staff.

Name

Gunyama Park Aquatic and Recreation Centre

Legal name

Gunyama Park Aquatic and Recreation Centre

Website

https://gunyamapark.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gunyama Park Aquatic and Recreation Centre is a City of Sydney-owned aquatic and recreation facility in Zetland, operated by Belgravia Leisure, serving local residents with pools, fitness studios, learn-to-swim programs, and accessibility-accredited amenities.

Ownership category

akta.pro rank

Headquarters

HQ city

Zetland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: The centre offers a 360 Membership program with various tiers including a free trial option. Members receive access to fitness centres, pool facilities, group exercise classes, and other recreational amenities based on their membership level.
2. Entry Fees: Day visitors can access facility amenities through paid entry fees. The centre publishes entry fees on their website for casual visits.
3. Program Fees: Revenue generated from structured programs including learn-to-swim lessons, swim squads, personal training sessions, and exercise physiology services.
4. Facility Hire: The facility is available for hire for events and activities, generating revenue from venue rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gunyama Park Aquatic and Recreation Centre is a community aquatic and recreation facility that delivers swim, fitness, and allied health services. It sells day entry, monthly memberships (360 Membership), structured programs (Learn to Swim, Adult Swimming Lessons, Swim Squads, School Holiday Intensives, Group Exercise, Personal Training, Exercise Physiology, Run Club), and venue hire, supported by amenities including a café, crèche, and accessibility infrastructure.

Product overview

Gunyama Park Aquatic and Recreation Centre is a world-class aquatic and recreation facility operated by Belgravia Leisure for the City of Sydney. The centre offers a comprehensive suite of aquatic facilities including four pools (50m outdoor pool, 25m indoor pool, hydrotherapy pool, and leisure pool with aqua play), health and wellbeing services (fitness centre, reformer studio, group exercise studio with Les Mills classes), Learn to Swim programs for all ages, personal training, and exercise physiology. The centre also provides amenities such as a café, crèche, and accessibility features including a Changing Places accredited facility. Members can access services through the 360 Membership program, which provides unified access across all City of Sydney aquatic and fitness centres.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Membership Recurring monthly membership program that provides tiered access to Gunyama Park's aquatic and fitness facilities plus unified access to other City of Sydney aquatic and fitness centres; available with a free trial.
• Day Entry (Entry Fees) Casual paid entry to the centre's pools, fitness facilities, and recreational amenities for non-members and visitors.
• Learn to Swim Structured swimming lessons for children focusing on water safety, skill progression, and confidence building, offered at beginner through advanced levels.
• Adult Swimming Lessons Swimming lessons designed for adults who want to learn or improve their swimming ability.
• Swim Squads Organized competitive and advanced swimming teams providing structured squad training for skilled swimmers.
• School Holiday Intensives Intensive multi-day swimming programs delivered during school holidays to accelerate children's swimming development.
• Group Exercise Classes Scheduled group fitness classes including Les Mills programs, cardio, and wellness classes delivered in the on-site group exercise studio.
• Personal Training One-on-one personalized fitness sessions delivered by qualified personal trainers, booked per session or as a program.
• Exercise Physiology Allied health services delivered by exercise physiologists, supporting rehabilitation, chronic disease management, and clinical exercise prescription.
• Facility Hire Venue rental of the centre's facilities for events, functions, and private activities.
• Crèche On-site childcare service that allows parents to use the centre's facilities while their children are supervised.
• Café On-site café providing food and beverages to centre visitors and members.
• Online Portal Self-serve digital portal used by members and visitors to manage memberships, book classes, check lane availability, and enroll in programs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Belgravia LeisurecoreStrategic or Co-development PartnerThe City of Sydney aquatic and fitness centres are proudly managed by Belgravia Leisure. This is a core operational partnership where Belgravia Leisure serves as the facility management operator responsible for day-to-day operations, staffing, programming, and service delivery at Gunyama Park Aquatic and Recreation Centre on behalf of the City of Sydney (the owner).

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fitness First Australia: National chain of fitness clubs offering gym, group exercise, and personal training. Overlaps with Gunyama Park's fitness centre, reformer studio, and group exercise programming but without the aquatic core.
• Plus Fitness: Australian franchised gym network with comparable membership-based fitness and group class offerings. Competes for the same health-and-wellness member wallet in the Sydney catchment.
• Belgravia Leisure: Parent operator managing Gunyama Park and a portfolio of Australian aquatic and leisure facilities. Relevant as the operational platform whose scale, contracts, and programming library underpin Gunyama Park's day-to-day performance.

Direct peers

• Andrew (Boy) Charlton Pool: Sydney harbour-side aquatic centre operated by Belgravia Leisure for the City of Sydney. Comparable in scale, membership integration, and program mix.
• Ryde Aquatic Leisure Centre: Sydney metropolitan aquatic and leisure centre offering lap swimming, learn-to-swim, and fitness services. Similar in product mix and community recreation positioning.
• Cook + Phillip Park Pool: City of Sydney aquatic centre managed by Belgravia Leisure, referenced directly in the Gunyama Park product catalogue (indoor sports courts). Operates under identical membership, programming, and brand framework as Gunyama Park.
• Sydney Olympic Park Aquatic Centre: Large-scale Sydney aquatic and fitness venue offering lap swimming, learn-to-swim, and recreation programming. Comparable in facility breadth and urban recreation positioning.
• Melbourne Sports and Aquatic Centre (MSAC): Major metropolitan aquatic, fitness, and recreation complex comparable in facility scale (multiple pools, gym, group fitness, allied health) and programming breadth.
• Ian Thorpe Aquatic Centre: Another City of Sydney-owned aquatic and fitness centre operated by Belgravia Leisure, included in the same 360 Membership network. Directly comparable in operating model, programming, and governance structure.

Emerging players

• JUMP! Swim Schools: Franchised network of learn-to-swim providers. Overlaps directly with Gunyama Park's Learn to Swim and school holiday intensive programs in the Sydney market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/GunyamaPark
• LinkedInlinkedin.com/company/gunyama-park-aquatic-and-recreation-centre
• Instagraminstagram.com/gunyamapark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunyama Park Aquatic and Recreation Centre