Gurme Market

What Gurme Market does

Gurme Market is a Gaziantep, Turkey-based specialty food retailer founded in 1998 by Turan Efendioğlu, operating both a physical store in the historic Elmacı Pazarı bazaar and a nationwide e-commerce storefront at gurmemarket.com. The company curates and sells traditional regional Turkish products — centered on Gaziantep specialties such as Antep pistachios, salça (pepper and tomato paste), sun-dried stuffed vegetables, regional spices, dried nuts and fruits, Turkish delight, pistachio paste, breakfast products, and curated gift packages — with an emphasis on traditional preparation, no additives, and daily-roasted pistachios. The technology stack is a standard third-party IdeaSoft e-commerce storefront with web, phone, and WhatsApp ordering channels, payments including credit card, bank transfer, and seven Turkish meal voucher networks (Sodexo, Pluxee, Edenred Ticket, Setcard, Metropol, Multinet, Tokenflex), and DHL as the nationwide logistics partner with a 48-hour delivery promise. Revenue is generated through four streams: direct-to-consumer e-commerce (unit-priced products by weight), wholesale (Toptan) bulk sales to business buyers, corporate gifting via curated packages (Misafir Paketi, Damat Tepsisi, etc.), and a franchise (Bayilik) program licensing the brand and supplying product to new retail partners. The customer base spans individual Turkish consumers nationwide, corporate gift buyers, wholesale buyers, and the Turkish diaspora, all served from a single Gaziantep origin point by an 18-person team.

Name

Gurme Market

Legal name

Gurme Market

Website

https://gurmemarket.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gurme Market is a Gaziantep-based specialty food retailer and e-commerce platform, founded in 1998, that sells traditional regional Turkish products — pistachios, salça, spices, sweets, and curated gift packages — to individual consumers, corporate gift buyers, and wholesale customers across Turkey via its website, physical store, franchise program, and DHL-backed nationwide delivery.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

All Other Specialty Food Retailers (445298), Confectionery and Nut Retailers (445292)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYCRAHAMAG

Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

SECONDARYCRAHAMAE

Ethnic/International Bulk & Wholesale Grocers

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

Keywords

• Specialty food retail
• Regional Turkish products
• Gourmet gift packages
• Dried nuts and spices
• E-commerce food store

Headquarters

HQ city

Gaziantep

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of regional Turkish food products through gurmemarket.com website, featuring product categories including pistachios, salça (pepper/tomato paste), spices, dried goods, sweets, and specialty food packages.
2. Wholesale/Toptan Sales: Bulk sales to business customers at wholesale prices, with dedicated contact channels for corporate purchasing inquiries.
3. Corporate Gifting Packages: Sale of curated gift packages including Misafir Paketi (Guest Package), Gurme Kuruyemiş Paketi (Gourmet Nut Package), and other themed bundles for business gifting occasions.
4. Franchise/Bayilik: Franchise model offering store setup support and product supply to new franchise partners under the Gurme Market brand name.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Gurme Market is a specialty food retailer that sources, curates, and sells authentic regional Turkish gourmet products—particularly Gaziantep specialties such as Antep pistachios, salça (tomato and pepper paste), baharat (spices), dried nuts and fruits, Turkish delight, and traditional sweets—through its own e-commerce store GurmeMarket.com, a physical storefront in Gaziantep's historic Elmacı Pazarı bazaar, and a wholesale/corporate gifting channel. All products are shipped nationwide from Gaziantep via DHL with a 48-hour delivery promise, and the assortment emphasizes traditional preparation, daily roasting, and no additives or preservatives.

Product overview

Gurme Market is a traditional Turkish food retailer specializing in regional products from Gaziantep and surrounding Anatolian regions. The company operates a single unified e-commerce platform (GurmeMarket.com) that serves as both an online marketplace and retail store. The product portfolio centers on 14 core product categories including Antep Fıstığı (pistachios), Salça (tomato and pepper paste), Baharat (spices), Turşu (pickles), Kuru Yemiş (dried nuts), Pestil/Muska/Sucuk (traditional sweets), Ezme/Lokum/Cezerye (Turkish delight varieties), Kuru Meyve (dried fruits), Kahvaltılık (breakfast products), Çay ve Kahve (tea and coffee), and Bakliyat (legumes). The offering is complemented by curated gift packages under 'Gurme Paketler' featuring bundled products like Misafir Paketi, Kahvaltılık Paketi, and themed packages for specific occasions. The company also distributes the Ezmerella sub-brand of pistachio pastes. All products are sourced from traditional producers in Gaziantep and other Anatolian regions, emphasizing natural, homemade quality without additives. The platform is powered by ideasoft e-commerce infrastructure and offers same-day shipping for orders from Gaziantep.

Differentiator

Problem solved

Functional benefit

Products and services

• Antep Fıstığı (Pistachios) Premium Antep pistachios sourced from the Gaziantep region, available in roasted, salted, raw, and shelled varieties, positioned as a flagship specialty product.
• Salça (Tomato and Pepper Paste) Traditional sun-dried tomato and pepper pastes from Gaziantep, Antep, Urfa, and Hatay regions, prepared using traditional methods.
• Dolmalık Biber ve Patlıcan (Stuffed Peppers and Eggplants) Dried stuffed peppers and eggplants for traditional dolma and sarma preparations, a staple of Gaziantep cuisine.
• Baharat (Spices) Regional spices including red pepper (pulbiber), isot, cumin, thyme, sumac, and specialty spice blends from Gaziantep.
• Turşu (Pickles) Traditional pickled vegetables prepared using homemade recipes typical of Antep cuisine.
• Kuru Yemiş (Dried Nuts) Assorted dried nuts including almonds, hazelnuts, walnuts, pistachios, cashews, and mixed varieties, including leblebi (roasted chickpeas) and seeds.
• Pestil, Muska, Sucuk (Traditional Antep Sweets) Traditional Antep sweets including pestil (pomegranate leather), muska (walnut-stuffed pomegranate molasses rolls), and sucuk (sweet sausage rolls with walnuts).
• Ezme, Lokum, Cezerye (Turkish Delights) Turkish delight varieties including traditional lokum (plain, rose, double-roasted pistachio, pomegranate), cezerye (carrot and walnut confection), and fruit-based spreads.
• Kuru Meyve (Dried Fruits) Dried apricots, figs, grapes, mulberries, dates, and tropical fruits sourced from various Turkish regions.
• Antep Fıstık Ezmesi (Pistachio Paste) Premium pistachio paste made from Gaziantep pistachios, available in regular and special varieties, used for breakfast spreads and desserts.
• Kahvaltılık (Breakfast Products) Traditional breakfast items including acuka, zahter, honey, helva, tahini, jams, molasses, olives, and regional cheeses from Antep.
• Çay ve Kahve (Tea and Coffee) Imported teas, coffee varieties including dibek coffee, herbal teas, and regional beverages.
• Bakliyat ve Tarhana (Legumes and Tarhana) Legumes including lentils, chickpeas, and beans, along with traditional tarhana soup mix from Antep.
• Gurme Paketler (Gourmet Gift Packages) Curated gift and bundle packages combining multiple regional products for special occasions, engagement ceremonies (Damat Tepsisi), guest entertaining (Misafir Paketi), breakfast (Kahvaltılık Paketi), and corporate gifting.
• Sumak ve Nar Ekşisi (Sumac and Pomegranate Molasses) Sumac and pomegranate molasses (nar ekşisi), essential condiments in Antep cuisine for salads and main dishes.
• Toptan / Wholesale Sales (Bulk Regional Products) Bulk sales of regional Turkish food products at wholesale prices to business customers, with dedicated contact channels (phone 0342 231 66 18, WhatsApp 0505 820 05 98, email [email protected]) and quote-based pricing.
• Bayilik (Gurme Market Franchise Program) Franchise offering for entrepreneurs and partners, providing store setup support, product supply, and brand licensing under the Gurme Market name for new retail partners.

Quantifiable outcome

• 48-hour delivery promise nationwide via DHL courier
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• DHL Kargo (DHL Courier)operationalChannel Partner/ Reseller/ DistributorDHL serves as the exclusive logistics partner for Gurme Market's nationwide delivery operations. All products are shipped from Gaziantep via DHL courier with a 48-hour delivery promise. Orders are securely and discreetly packaged without revealing product details on external packaging.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hepsiburada: Major Turkish generalist e-commerce platform with significant grocery and specialty food verticals. Competes for the same nationwide online specialty food shopper but as a broad-line marketplace rather than a regional specialist.
• Trendyol: Turkey's largest e-commerce marketplace, carrying extensive third-party specialty food listings including regional pistachios, spices, and Turkish delight. Reaches Gurme Market's addressable customers but lacks the curated Gaziantep-specific authenticity positioning.
• Migros Sanal Market: Online grocery arm of Turkey's largest supermarket chain, offering a broad assortment including regional products. Competes for online grocery baskets but with a mass-market positioning rather than artisan provenance.
• Bizim Toptan: Turkey's leading cash-and-carry wholesale chain, supplying HoReCa and small retailers. Overlaps with Gurme Market's wholesale/toptan channel for nuts, dried fruits, and confectionery distribution.
• CarrefourSA: Turkish grocery chain with both physical stores and online ordering. Adjacent competitor in the broader Turkish grocery space, with overlapping categories but lacking the Gaziantep-specific curation narrative.

Direct peers

• Anadolu Lezzetleri: Turkish specialty foods e-commerce retailer carrying traditional regional products including pistachios, dried fruits, and confectionery. Overlaps with Gurme Market's product mix and direct-to-consumer nationwide shipping model.
• Yöresel Ürünler Pazarı: Online retailer specializing in regional Turkish foods from multiple Anatolian provinces. Competes directly with Gurme Market on category breadth (nuts, salça, spices, dried fruits) and on the same DTC e-commerce delivery model.
• Antepia: Turkish e-commerce specialty retailer focused on Gaziantep and southeastern regional products (pistachios, spices, traditional sweets). Direct head-to-head competitor in the same product category, serving the same diaspora-of-Anatolian-tastes customer base.

Emerging players

• İstegelsin: Turkish online grocery quick-delivery platform owned by Yemeksepeti parent. Competes for online grocery orders across Turkey with a more convenience-oriented assortment than Gurme Market's specialty positioning.

Regional players

• Hatay Medeniyetler Sofrası (Hatay Gourmet): Specialty Turkish retailer focused on the neighboring Hatay region's cuisine (similar dried vegetables, pepper pastes, spices). Competes for the regional Anatolian specialty food shopper from a different southeastern province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gurmemarket
• YouTubeyoutube.com/c/GurmeMarket
• Facebookfacebook.com/gurmemarket
• Instagraminstagram.com/gurmemarket
• TikToktiktok.com/@gurmemarket
• LinkedInlinkedin.com/company/gurme-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gurme Market