TOYOTA PLAZA GÜRSES

What TOYOTA PLAZA GÜRSES does

Toyota Plaza Gürses is an authorized Toyota dealer and service center (Toyota Yetkili Satıcı and Toyota Yetkili Servis) operating from a single plaza location in the Bağcılar district of Istanbul, Türkiye, within the İstoç Oto Market (Batışehir) auto retail hub. Established in 2015 as part of the Gürses family's automotive portfolio (the Gürses family traces 95 years of commercial history in Turkey), the legal operating entity is Gürses Nakil Vasıtaları Sanayi ve Ticaret A.Ş., registered with the Istanbul Trade Registry (sicill no. 964142-0, MERSİS no. 0447022196400010). The company sells new Toyota vehicles — Corolla, Yaris, C-HR, Hilux, Camry, Land Cruiser, Proace City, Auris, Avensis, Verso, Prius, RAV4, and their hybrid variants — and operates an authorized after-sales service workshop staffed by 55 expert personnel across mechanical, body, and paint divisions.

Revenue is generated through three streams: one-time new vehicle sales (sourced from Toyota Türkiye Pazarlama ve Satış A.Ş.), recurring after-sales maintenance and repair work (periodic service, tire replacement, car detailing, warranty extensions, and damage repair), and insurance brokerage commissions facilitated through the affiliated GRS Sigorta, which partners with approximately 12 insurance carriers. The Gürses Group's broader ecosystem also includes GRS CAR (short-term rental, 1,500 vehicles nationally), GRS Kurumsal (corporate fleet services), and parallel dealerships for Fiat, Renault, and Dacia brands. Customer acquisition combines a physical showroom, structured web-based inquiry forms (new vehicle, service appointment, insurance, customer relations), a 7-day contact center, brand co-marketing with Toyota Türkiye, and a semi-annual bilingual newsletter (Gürses Bülten, ~50,000 copies per issue, 5 published editions). Primary customers are individual B2C retail vehicle buyers in Istanbul, with secondary service to corporate fleet operators and existing-vehicle-owner insurance cross-sell. Pricing is quote-based and not publicly disclosed; the company is privately held with no funding rounds, M&A activity, or public market listing.

Name

TOYOTA PLAZA GÜRSES

Legal name

Gürses Nakil Vasıtaları Sanayi ve Ticaret A.Ş.

Website

https://gursestoyota.com.tr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Toyota dealer and service center in Istanbul's Bağcılar district, selling new Toyota vehicles and providing maintenance, repair, and insurance brokerage services to retail consumers and corporate fleet operators as part of the Gürses Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul (Bağcılar)

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales (Sıfır Toyota Satış): Sale of new Toyota vehicles including Corolla, Yaris, C-HR, Hilux, Camry, Land Cruiser, Proace City, Auris, Avensis, Verso, RAV4, Prius, and their hybrid variants. Revenue recognized as a one-time transaction at point of sale. Toyota Plaza Gürses functions as an authorized distributor receiving vehicles from Toyota Türkiye Pazarlama ve Satış A.Ş.
2. After-Sales Service and Maintenance (Toyota Yetkili Servis): Authorized maintenance and repair services performed by 55 expert personnel in mechanically equipped workshops. Covers periodic maintenance, tire replacement, car detailing (oto kuaför), warranty extensions (Garanti Extra), and damage repair. Generates recurring service revenue from the existing Toyota vehicle owner base.
3. Insurance and Kasko brokerage: Through the Kasko/Sigorta Talep Form, the company facilitates insurance quote requests and placements with partner insurance companies (Ak Sigorta, Allianz, Anadolu Anonim, Halk Sigorta, Mapfre, etc.). Revenue likely derived from commissions on policies placed.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Toyota Plaza Gürses is an authorized Toyota dealer (Yetkili Satıcı) and authorized service provider (Yetkili Servis) in Istanbul's Bağcılar district, selling new Toyota passenger and commercial vehicles (Corolla, Yaris, C-HR, Hilux, Camry, Land Cruiser, Proace City, and hybrid variants) and providing authorized maintenance, repair, body, and paint services staffed by 55 expert personnel. It also offers vehicle insurance and kasko brokerage through partnerships with 12 Turkish insurance companies, and supports corporate fleet supply within the Gürses Group's multi-brand automotive ecosystem.

Product overview

Toyota Plaza Gürses is an authorized Toyota dealership and service center in Istanbul, operating since 2015 as part of the Gürses family automotive group (with 95 years of business history). The company offers new Toyota vehicle sales across multiple models (Corolla, Yaris, C-HR, Hilux, Camry, Land Cruiser, Proace City, Auris, Avensis, Verso, Prius, RAV4) including hybrid variants, alongside after-sales services including vehicle maintenance and repair, insurance services through partnerships with 12+ insurance companies, and a customer relations contact center. The service infrastructure includes a showroom and state-of-the-art mechanical, body, and paint workshops staffed by 55 expert personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Corolla Sedan and hybrid passenger vehicle with advanced safety features, lane tracking system, wireless charging, and fuel efficiency, sold at the dealership to retail customers.
• Toyota Yaris Compact passenger vehicle designed for ease of use with energetic design, sold at the dealership to retail customers.
• Toyota C-HR Crossover model with self-charging hybrid engine featuring innovative technology and unique crossover design, sold at the dealership to retail customers.
• Toyota Hilux Pickup truck known for durability and performance, sold at the dealership to retail and commercial customers.
• Toyota Camry Sedan model available in the Turkish market, sold at the dealership to retail customers.
• Toyota Land Cruiser Premium SUV known for off-road capability and luxury features, sold at the dealership to retail customers.
• Toyota Proace City Van with efficient and high-performance engine options designed for business or leisure use, sold at the dealership to retail and commercial customers.
• Toyota Prius Hybrid vehicle known for exceptional fuel efficiency, sold at the dealership to retail customers.
• Toyota RAV4 Hybrid Hybrid crossover SUV combining efficiency with capability, sold at the dealership to retail customers.
• Toyota Yetkili Servis (Authorized After-Sales Service) Authorized maintenance and repair service performed by 55 expert personnel in mechanical, body, and paint workshops. Covers periodic maintenance, tire replacement, car detailing (oto kuamör), warranty extensions (Garanti Extra), and damage repair for Toyota vehicles. Generates recurring service revenue from the existing Toyota vehicle owner base.
• Yeni Toyota İstiyorum (New Toyota Request) Form- and contact-center-based sales service for requesting information about new Toyota vehicles, pricing, and campaigns. Customers submit a structured inquiry form and the dealership responds with pricing and campaign details.
• Toyota Servis Randevusu (Service Appointment) Service appointment scheduling for Toyota vehicle maintenance, tire replacement, auto detailing, warranty extensions, and damage repairs, delivered through the authorized Toyota service workshop.
• Kasko/Sigorta (Insurance Brokerage) Insurance and comprehensive vehicle insurance (kasko) quotation and placement service through partnerships with approximately 12 Turkish insurance companies (Ak Sigorta, Allianz, Anadolu Anonim Türk Sigorta, Halk Sigorta, Mapfre, and others). Revenue is derived from commissions on policies placed.
• Müşteri İlişkileri (Customer Relations Contact Center) Contact center service available 7 days a week handling inquiries about Toyota products, requests, opinions, and suggestions, integrated with the Toyota İletişim Merkezi.

Quantifiable outcome

• 55 expert service personnel delivering maintenance and repair services
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Toyota Türkiye Pazarlama ve Satış A.Ş.coreChannel Partner/ Reseller/ DistributorToyota Türkiye Pazarlama ve Satış A.Ş. is the principal product supplier and brand licensor for Toyota Plaza Gürses. As the authorized importer and distributor of Toyota vehicles in Turkey, Toyota Türkiye supplies new vehicles, marketing support, brand guidelines, technical training, warranty coverage, and online platform integrations (Toyota online service appointments) to the dealership.
• Ak Sigorta, Allianz, Anadolu Anonim Türk Sigorta, Halk Sigorta, Mapfre Genel Sigorta, and 8 additional insurance companiesminorChannel Partner/ Reseller/ DistributorToyota Plaza Gürses / GRS Sigorta partners with approximately 12 insurance companies (Ak Sigorta A.Ş., Allianz Sigorta A.Ş., Anadolu Anonim Türk Sigorta Şirketi, Halk Sigorta A.Ş., Mapfre Genel Sigorta A.Ş., and others including Axa, Ergo, Generali, Groupama, Türk Nippon, Yapı Kredi Sigorta, Zurich) to offer vehicle kasko and insurance products to customers through the dealership's Kasko/Sigorta Talep Form. Insurance companies provide underwriting capacity; the dealership facilitates customer acquisition and commission revenue.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HABAŞ Otomotiv: Istanbul-based automotive group operating multi-brand showrooms and authorized service in Turkey. Comparable as a regional multi-brand auto retailer with showroom and service operations overlapping with Toyota Plaza Gürses's Istanbul customer base.
• Has Otomotiv: Turkish multi-brand automotive retailer and Volkswagen Group distributor (Volkswagen, Audi, SEAT, Cupra, Porsche). Comparable as a multi-brand authorized auto retailer operating showrooms and authorized service across Turkey.
• Doğan Trend Otomotiv: Large multi-brand automotive retail and distribution group in Turkey (Fiat, Citroen, Mitsubishi, Maserati among others). Comparable to Toyota Plaza Gürses as a multi-brand automotive retail operation, though at materially larger scale and broader brand portfolio.

Others

• Borusan Otomotiv: Authorized Toyota and Lexus distributor in Turkey. Borusan Otomotiv is the upstream supplier of vehicles and brand policy to Toyota Plaza Gürses and other Toyota authorized dealers; comparable as the ecosystem principal governing inventory allocation.

Regional players

• Çelik Motor: Authorized distributor and dealer for Honda and Hyundai in Turkey. Comparable to Toyota Plaza Gürses as a single-brand authorized automotive retail and service operation serving the Turkish market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ToyotaGürsesİstanbul
• Facebookfacebook.com/ToyotaPlazaGurses
• Instagraminstagram.com/toyotagurses
• LinkedInlinkedin.com/company/toyota-gurses

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOYOTA PLAZA GÜRSES