Hotel Gut Altona

What Hotel Gut Altona does

Hotel Gut Altona is a family-owned hotel and restaurant in Dötlingen (Ortsteil Altona), Lower Saxony, Germany, near the A1 motorway and the Wildeshauser Geest nature region. The property has been operated by the Ahrmann family since 1888 and is now in its fifth generation. The estate encompasses multiple historic buildings — Herrenhaus, Gutshaus, Alte Diele, Zollhaus, Remise, and Landhaus — offering five room categories ranging from 12m² singles to 30-40m² premium doubles, plus a 100-seat restaurant (Anna's Stube with Kaminzimmer), Bar 1888, and a sun terrace. The kitchen emphasizes regional cuisine featuring own-grown asparagus and game from own hunting.

The business operates four primary revenue streams: hotel accommodation, restaurant and bar, conferences/meetings (11 rooms accommodating up to 360 persons with modern conference technology), and events/celebrations (Festscheune at 400m², Festsaal at 360m², Wintergarten at 150m², plus wedding services including a unique watermill registry office for civil ceremonies). The company also runs a recurring calendar of themed events such as Yoga Retreats, Oktoberfest, Kohlfahrt, and Scheunenzauber Christmas events, with prices ranging from €49.90 to €331.50 per person. Free parking for 150+ vehicles and 8 EV charging points (including CCS 50kW) support the A1-corridor accessibility positioning.

The go-to-market is direct-to-consumer via the hotel's own website (onepagebooking.com integration), phone, and walk-in guests. The hotel has no third-party distribution partners or marketplace listings. Marketing channels are limited to the company website, Google Analytics, Facebook Pixel, and a DialogShift chat widget. The only disclosed partnership is a referral arrangement with Auszeit Wildeshausen for sauna/massage services. Customer segments span leisure travelers, corporate/business events, wedding couples, private celebrations, and wellness retreat groups — all within the regional Bremen/Oldenburg catchment. Room pricing is not publicly disclosed; all inquiries are quote-based.

Name

Hotel Gut Altona

Legal name

Gut Altona – Hotel & Restaurant

Website

https://gut-altona.de

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Gut Altona is a 5th-generation family-owned hotel, restaurant, and conference/event venue in Dötlingen, Germany. It serves leisure travelers, corporate events, weddings, and wellness groups across multiple historic buildings with 11 conference rooms and event halls for up to 360 persons.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAG

Historic & Heritage Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAL

Historic/Heritage Conference Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodation
• Conference facilities
• Wedding venue
• Regional restaurant
• Event hosting

Headquarters

HQ city

Dötlingen (Ortsteil Altona)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation: Overnight stays in various room categories ranging from single rooms to premium double rooms. Rooms are located across multiple historic buildings including the Herrenhaus, Gutshaus, Zollhaus, Remise, Landhaus, and Alte Diele.
2. Restaurant & Bar: Restaurant serving regional cuisine with seasonal highlights. Includes Anna's Stube (100 seats), Kaminzimmer, Bar 1888, and Sonnenterrasse. Business lunch offered Mon-Fri 12:00-13:30.
3. Conference & Meeting Facilities: 11 conference rooms accommodating up to 360 persons. Variable seating arrangements (U-form, block, seminar, concert, banquet). Rooms include Gutsstube, Heinrich, Jakob, Johann, Kl. Salon, Kontor, Katharina, Sophie, Herrenzimmer, and Clubzimmer.
4. Events & Celebrations: Venue rentals for weddings (up to 250 persons), company events, birthdays, and anniversaries. Spaces include Festscheune (400m², 120-199 guests), Festsaal (360m², 50-250 persons), and Wintergarten (150m², up to 75 guests).
5. Special Events: Recurring themed events including Yoga Retreats (289.50-331.50 EUR/person), Scheunenzauber Christmas event (79 EUR/person), Oktoberfest (49.90 EUR/person), and Kohlfahrt (77.90 EUR/person).
6. Gift Vouchers: Online voucher sales through expressgutscheine.net platform for hotel stays, restaurant, and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Gut Altona operates a family-owned historic estate hotel offering overnight accommodation in five room categories, a regional restaurant with bar and terrace, 11 conference rooms, three signature event venues (Festive Barn, Festival Hall, Winter Garden), wedding services, and recurring themed seasonal events. The property combines traditional hospitality with modern conference technology and EV charging in the Wildeshauser Geest region of northern Germany.

Product overview

Hotel Gut Altona is a multi-faceted hospitality establishment operating as a hotel with restaurant, offering five distinct room categories (Single, Standard Double, Comfort Double, Business Double, and Premium Double rooms), a full dining service (Restaurant Anna's Stube, Kaminzimmer, Bar 1888, and Sun Terrace), and extensive event venues (Festive Barn, Festival Hall, Winter Garden, and 11 conference rooms). The property also hosts themed seasonal events including weddings, Yoga Retreats, Oktoberfest, Kohlfahrt, and Christmas-themed Barn Magic celebrations. The hotel is operated by the Ahrmann family in its fifth generation, having served guests for over 130 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Einzelzimmer (Single Room)
• Standard Doppelzimmer (Standard Double Room)
• Komfort Doppelzimmer (Comfort Double Room)
• Business Doppelzimmer (Business Double Room)
• Premium Doppelzimmer (Premium Double Room)
• Restaurant Anna's Stube, Kaminzimmer, Bar 1888 & Sonnenterrasse
• Tagungsräume (Conference and Meeting Rooms)
• Festscheune (Festive Barn)
• Festsaal (Festival Hall)
• Wintergarten (Winter Garden)
• Hochzeiten (Wedding Services)
• Yoga Retreat Weekend
• Oktoberfest Event
• Kohlfahrt (Traditional Brassica Tour Event)
• Scheunenzauber (Barn Magic Christmas Event)
• EV Charging and Parking Services

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

One partnership is on record.

• Auszeit WildeshausenminorStrategic or Co-development PartnerWellness partner located 1km from the hotel. Provides sauna and massage services to hotel guests seeking additional relaxation experiences. Guests are referred to Auszeit Wildeshausen for extended wellness offerings beyond the hotel's own facilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Best Western Hotels & Resorts: Global hotel chain with strong presence in German regional markets. Competes for the same corporate and leisure travelers in the Bremen/Oldenburg region but operates standardized branded product rather than a heritage estate experience.
• Romantik Hotels & Restaurants: Cooperative of ~200 heritage and romantic hotels across Europe. Gut Altona's 130+ year old estate, regional cuisine focus, and 5th-generation family operation align with Romantik's heritage positioning, though Romantik operates as a marketing/quality collective rather than a single brand.
• Ringhotels: German cooperative of ~130 independently owned, mid-to-upscale hotels, many family-operated. Comparable to Gut Altona in scale and family-owned full-service hotel model with regional restaurant and event focus, but Ringhotels provides central booking/distribution.
• Lindner Hotels & Resorts: German family-founded hotel group with full-service and conference properties across Germany. Competes in the same German regional conference and leisure market, though Lindner operates as a multi-property brand rather than a single estate.
• Steigenberger Hotels & Resorts: German heritage hotel brand (founded 1930) operating full-service and conference properties. Competes for corporate conference and leisure demand in similar tier; Steigenberger has broader distribution and brand recognition.

Direct peers

• Schlosshotel Münchhausen: 5-star heritage castle hotel in Aerzen, Lower Saxony. Direct comparable in historic full-service hotel positioning, conference/event facilities, and wedding venue business, though at a higher luxury price tier.
• Althoff Hotels: German collection of individually run luxury and heritage hotels with strong F&B, event, and conference focus. Comparable in estate-style property, regional cuisine, and wedding/event positioning, though at the higher luxury end.
• Hotel Dreesen & Hotel Petersburg: Family-run heritage hotel in Bonn with multi-generation ownership history, conference facilities, and restaurant. Closely comparable in family-owned heritage full-service model and mix of leisure, corporate, and event business.

Regional players

• Gut Hotel garni / Hotel Gutshof-style properties: German collection of "Gut" (estate) hotels in countryside and nature settings. Closely comparable estate hotel model targeting leisure travelers and event guests, primarily serving German-speaking guests.
• Upstalsboom Hotels + Resorts: German regional hotel group focused on northern Germany properties, including heritage and nature-anchored hotels. Operates in overlapping regional markets (Lower Saxony / North Germany) with comparable full-service and event positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-gut-altona

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Gut Altona