GWAREK MAZURY Centrum Aktywnego Wypoczynku

What GWAREK MAZURY Centrum Aktywnego Wypoczynku does

GWAREK MAZURY Centrum Aktywnego Wypoczynku is a privately held, family-operated resort center located in Piękna Góra near Giżycko in Poland's Masurian Lake District, in operation since approximately 2005 under sole proprietor Anna Haszczyn. The business operates a single physical site with direct beach access to Lake Tajty, surrounded by forest, and offers a portfolio of leisure services including children's summer and winter camps (kolonie, półkolonie, zimowiska), school trip programs (zielone szkoły), family vacation packages, corporate events and conferences, weddings, and themed seasonal experiences such as 'Pogoń za Wielkanocnym Zającem' and 'Przystań Św. Mikołaja'. The company has roughly 7 disclosed employees and extends its offering through two affiliated sub-brands: Gwarek Travel (tour operator and booking) and Good Food (catering and food services).

The underlying operating model is event-driven and direct-to-consumer: revenue is generated through per-stay and per-event pricing (e.g., family Christmas weekends at approximately 750 PLN per adult, Easter family afternoons at 35-57 PLN per person), with bookings taken via the company's own websites (gwarek-mazury.pl and gwarek-travel.pl), phone, and email. Distribution is augmented by membership in the Polskie Hotele Niezależne independent hotels consortium, which provides a shared booking platform and cross-marketing reach. The customer base spans families, schools and kindergartens, and corporate groups — with no proprietary technology platform, AI, or software product underpinning the business; operations rely on standard hospitality and event-management infrastructure. In 2021 the company received a government subsidy under the Tarcza Finansowa 2.0 COVID-19 support program, and in 2024 it joined the Polskie Hotele Niezależne consortium and hosted its first OPEN DAYS corporate networking event, signaling incremental push into the corporate and event-venue segments.

Name

GWAREK MAZURY Centrum Aktywnego Wypoczynku

Legal name

GWAREK MAZURY Anna Haszczyn

Website

https://gwarek-mazury.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

GWAREK MAZURY is a privately held, family-operated resort center in the Masurian Lake District of Poland offering children's camps, school trips, family vacations, themed seasonal events, and corporate event services from a single lakeside property near Giżycko.

Ownership category

akta.pro rank

Product category

Resort and Hospitality Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Scenic and Sightseeing Transportation, Water (48721), Caterers (722320)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Resort and vacation services
• Children summer camps
• Family holiday packages
• Corporate event venues
• School trip accommodations

Headquarters

HQ city

Piękna Góra

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Holiday Accommodation and Resort Services: The resort generates revenue primarily from overnight stays, event hosting, and activity programs. Families, school groups, and corporate clients book accommodations and participate in themed event packages that include meals, entertainment, and activities.
2. Event Organization and Animation Services: Gwarek Mazury organizes and hosts themed events for children, families, and corporate groups including Easter-themed programs, Christmas experiences, carnival balls, and team-building events. Revenue is generated through event package fees.
3. Catering and Gastronomy: The resort provides catering services for events, including traditional Polish Christmas Eve dishes and custom menus for corporate gatherings and family celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GWAREK MAZURY Centrum Aktywnego Wypoczynku operates a resort center in Piękna Góra near Giżycko in Poland's Masurian Lake District, with direct beach access to Lake Tajty. The company provides overnight and day camps for children (ages 4-13), green school (zielone szkoły) programs, themed family vacation packages, corporate conferences and Christmas parties, weddings and special occasion hosting, seasonal themed events (Easter Bunny Hunt, Santa's Harbor, Family May Day), yacht charter, and professional animation and catering services.

Product overview

GWAREK MAZURY Centrum Aktywnego Wypoczynku is a vacation resort center located in Piękna Góra near Giżycko, offering a portfolio of leisure and recreation services. The core offering consists of overnight and day camps for children (kolonie/półkolonie), school trip programs (zielone szkoły), family vacation packages, and corporate events. These are complemented by seasonal themed events (Pogoń za Wielkanocnym Zającem, Przystań Świętego Mikołaja, Rodzinna Majówka) and add-on services including yacht charter, professional animation services, and outdoor event organization. The facility serves children, families, schools, and corporate groups, positioning itself as a comprehensive active recreation destination in the Mazury lake district.

Differentiator

Problem solved

Functional benefit

Brands

• Gwarek Travel: Travel services entity offering tour operator services, event bookings, and travel packages for the resort.
• Good Food

Products and services

• Kolonie i półkolonie na Mazurach (Children's Summer and Day Camps) Overnight and day camps for children aged 4-13 offering active recreation, integration activities, creative workshops, and outdoor experiences in the Masury lake region. Targeted at parents booking vacation activities for their children.
• Zielone Szkoły (Green Schools / School Trip Programs) School trip programs for spring and autumn integrations, providing educational outdoor activities, overnight stays, and themed programming for school and kindergarten groups.
• Wypoczynek rodzinny (Family Vacation Packages) Family vacation packages including themed weekends (Circus Madness, Wild West, Superheroes) with full board, professional animations, and lake access. Targeted at families with children seeking active holidays.
• Eventy firmowe i konferencje (Corporate Events and Conferences) Corporate event services including Christmas parties, team-building retreats, conferences, and professional event organization for businesses.
• Pogoń za Wielkanocnym Zającem (Easter Bunny Hunt Seasonal Event) Seasonal family and school event featuring Easter-themed animations, games, egg hunts, and themed activities during the Easter period.
• Przystań Świętego Mikołaja (Santa's Harbor Seasonal Event) Christmas-themed event transforming the resort into a magical Santa's harbor with elf activities, workshops, and family weekend programs during December.
• Rodzinna Majówka (Family May Day Holiday Packages) Multi-day family holiday packages during the May 1st long weekend with themed entertainment programs and full board accommodation.
• Wesela i przyjęcia okolicznościowe (Weddings and Celebrations) Wedding and special occasion celebrations held at the resort with catering, professional animation, and scenic lakeside settings.
• Czarter jachtów (Yacht Charter) Yacht and boat charter services allowing guests to explore the Masury lake region independently.
• Tematyczne obozy (Themed Camps for Language, Dance, Sports, Science Schools) Specialized camps organized at the facility for language schools, dance schools, sports camps, and science camps, with full accommodation and programming support.
• Pikniki i festyny (Picnics and Festivals Organization) Professional organization of outdoor picnics, company festivals, and family events delivered throughout Poland.
• Animatorzy i animacje (Professional Animation and Entertainment Services) Professional animation services for weddings, communions, birthdays, and hotel events delivered throughout Poland.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Polskie Hotele NiezależnecoreGTM or Marketing PartnerGwarek Mazury is a proud member of Polskie Hotele Niezależne (Polish Independent Hotels), an elite network of distinctive Polish hotel properties. Membership provides access to broad marketing support including a loyalty program, service promotions, and a shared booking system. This consortium helps the resort compete against global hotel chains while maintaining its individual character.
• Zbieraj z Klasą (Collect with Class) ProgramminorOthersGwarek Mazury is a partner of the 'Zbieraj z Klasą' ecological program, an initiative that educates children and youth about proper disposal of batteries and electronic waste. Schools participating in the program collect waste and earn points toward rewards, with one reward being a green school trip to Gwarek. The program involves over 1,600 educational institutions across Poland.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Gołębiewski Mikołajki: Large family resort in Mikołajki in the Masury region offering extensive conference facilities, family entertainment, water park, and event hosting. Directly comparable as a Masury family resort competing for the same school, family, and corporate event customers, though at a larger scale.
• Hotel Anders Stare Jabłonki: Family-oriented resort hotel in Stare Jabłonki in the Masurian Lake District, offering conferences, weddings, family vacations, and active recreation. Comparable to Gwarek as a direct competitor in the Masury family resort segment with similar lodging, event, and catering offerings.
• Hotel Mikołajki: Resort hotel in Mikołajki on Lake Mikołajskie in the Masury region offering spa, family packages, weddings, and corporate events. Directly comparable to Gwarek as a Masury family and event venue targeting overlapping customer segments.
• Zamek Ryn: Castle hotel in Ryn in the Masurian Lake District offering accommodations, weddings, conferences, and family events in a historic setting. Comparable to Gwarek as a Masury-region venue competing for weddings, corporate events, and family leisure stays.

Regional players

• Aries Hotel & Spa Wisła: Polish family resort in Wisła in the Silesian Beskids mountains offering family packages, weddings, conferences, and themed events. Comparable to Gwarek in operating model (multi-segment family resort with events) but serving a different Polish region.

Broad incumbents

• Interferie S.A. Polish hotel chain operating multiple resort and spa properties across Poland with offerings in family vacations, conferences, and wellness. Comparable to Gwarek as a broader Polish resort operator with overlapping family and event packages, though with national reach and chain infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gwarek-mazury-centrum-aktywnego-wypoczynku

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GWAREK MAZURY Centrum Aktywnego Wypoczynku