What GoodWill Consulting Ltd. does

GoodWill Consulting Ltd. (legal name: Goodwill Consulting Fejlesztési Tanácsadó Kft.) is a Hungarian private limited company founded in 2004 and headquartered in Budapest at Timur utca 74. The firm operates as a development advisory consultancy organized around three core service pillars: Growth (Növekedés), Efficiency (Hatékonyság), and Financing (Finanszírozás). Its primary activity is grant application writing and EU funding advisory for Hungarian municipalities, rural businesses, and international clients in neighboring countries. The company supports clients across EU funding mechanisms such as Széchenyi 2020, KEHOP Plusz, and EUREKA. The firm maintains a 43-person team across six offices: Budapest (HQ), Nyíregyháza, and Pécs in Hungary, plus wholly-owned regional subsidiaries in Croatia, Romania, and Bulgaria.

The company's business model is a professional services fee-for-engagement model layered with a freemium acquisition funnel. Entry is via a free initial development advisory consultation (ingyenes fejlesztési tanácsadás) and a free grant monitoring subscription (Pályázatfigyelés), after which engagements are scoped and priced on a quote basis. Ancillary demand-generation assets include a corporate podcast, blog content, a newsletter, and conference participation. Revenue is not publicly disclosed, and the firm has no external funding, parent company, or institutional investor. The value proposition is built on 20+ years of regulatory domain expertise and a multi-country footprint that allows direct delivery to SMB and municipal clients across Central and Southeast Europe. No proprietary technology platform, AI/ML capabilities, or software products are disclosed; service delivery is human-consultant-driven.

Name

GoodWill Consulting Ltd.

Legal name

Goodwill Consulting Fejlesztési Tanácsadó Kft.

Website

https://gwconsulting.hu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodWill Consulting Ltd. is a Hungarian development advisory firm founded in 2004 that provides grant writing and EU funding consulting to municipalities and rural businesses across Hungary, Croatia, Romania, and Bulgaria.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Performance Management & Productivity Consulting (BPAHAGAL)

akta.pro secondary industry

Economic Growth, Trade & Private Sector Development Programs (BPADABAF)

Keywords

• Grant writing services
• EU funding advisory
• Business development consulting
• Municipal development consulting
• Proposal writing services

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Development Advisory Services: Professional consulting services including free initial development advisory consultations, followed by paid grant writing and development consulting services for businesses and municipalities seeking EU funding and development opportunities.
2. Grant Application Writing Services: Core service since company founding in 2004 - writing grant applications and related services for domestic organizations and companies from neighboring countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GoodWill Consulting provides development advisory and grant/proposal writing services to Hungarian municipalities and rural businesses, helping them identify growth opportunities, improve operational efficiency, and secure EU and national funding. The firm organizes its advisory around three pillars — Growth (Növekedés), Efficiency (Hatékonyság), and Financing (Finanszírozás) — supplemented by a dedicated municipal development service and a free initial consultation used to qualify and convert prospects into paid engagements.

Product overview

GoodWill Consulting Ltd. is a development consulting firm offering a portfolio of advisory services organized around three core pillars: Growth (Növekedés), Efficiency (Hatékonyság), and Financing (Finanszírozás). The company was founded in 2004 and provides proposal writing, project development, and funding advisory services primarily to Hungarian organizations and companies in neighboring countries. Their service ecosystem includes free development consulting, grant monitoring subscriptions, municipal development services, and educational podcast content. The three core services—Growth, Efficiency, and Financing—work together as an integrated advisory offering where consultants help clients identify opportunities, optimize operations, and secure necessary funding resources for business development projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Növekedés (Growth) Service Business growth advisory services focused on organizational development, expansion strategies, and helping enterprises scale their operations effectively.
• Hatékonyság (Efficiency) Service Efficiency improvement consulting that helps businesses maximize output from their internal resources, tools, and organizational capabilities.
• Finanszírozás (Financing) Service Funding and financing advisory services to help enterprises secure resources necessary for growth and efficiency improvements, including grant applications and proposal writing.
• Településfejlesztés (Municipal Development) Service Specialized consulting services for municipalities and local governments focused on local development projects and initiatives.
• Ingyenes fejlesztési tanácsadás (Free Development Consulting) Free initial development consulting service providing guidance on business development opportunities, available grants, and project development ideas, used to convert prospects into paid engagements.
• Pályázatfigyelés (Grant Monitoring) Service Grant monitoring service that alerts subscribers to new funding opportunities matching their profile.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Széchenyi 2020 ProgramcoreOthers · 1 January 2020GoodWill Consulting participates in the Széchenyi 2020 program, Hungary's national operational program for EU cohesion funding. The company references this partnership in relation to internship/employment programs and is an authorized participant in the Széchenyi 2020 ecosystem supporting Hungarian enterprises.
• KEHOP Plusz ProgramcoreOthersThe company participates in the KEHOP Plusz (Environment and Energy Efficiency Operational Program Plus) supporting circular economy developments. They hosted an online conference on circular economy developments under this program.
• EUREKA ProgramminorOthersGoodWill Consulting provides advisory services on international innovation opportunities through the EUREKA program, helping Hungarian companies access cross-border innovation funding for products, software solutions, industrial technologies, energy innovations, and digital developments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deloitte Hungary: Big Four advisory firm serving Hungarian clients with management consulting, public sector advisory, and EU funding-related services. Overlaps with GoodWill in helping organisations access EU funds and improve operational efficiency, but is substantially larger and broader in scope.
• PwC Hungary: Big Four advisory firm with a Hungarian practice that includes public sector and EU funding advisory work. Comparable in offering EU funding and development consulting to municipalities and large enterprises, but operates as a much broader portfolio of services rather than specialising in SME/municipal grant writing.
• McKinsey & Company (Hungary): Global management consulting firm with a Budapest office serving CEE clients on growth, operations, and public sector strategy. Comparable in addressing organisational performance and growth advisory, but serves much larger enterprise and government clients.
• KPMG Hungary: Big Four advisory firm with a Hungarian office providing management consulting, deal advisory, and government funding-related services. Comparable as a broader consultancy touching EU funding and efficiency advisory, but with a much wider service portfolio.
• Roland Berger (Hungary): European-origin strategy consulting firm with a Budapest office focusing on CEE transformation, operations, and public sector work. Comparable as a broader management consultancy with CEE regional expertise in growth and efficiency, though focused on larger clients.
• Boston Consulting Group (Hungary): Global strategy consulting firm with a Budapest office working with CEE enterprises and public institutions on growth, operations, and transformation. Comparable as a broader management consultant addressing similar growth/efficiency themes, but at the top end of the market.
• Bain & Company (Hungary): Global management consulting firm with a Hungarian presence serving CEE clients on strategy, operations, and transformation. Comparable in addressing growth, efficiency, and performance improvement for organisations, though focused on large enterprise and public sector clients.
• EY Hungary: Big Four advisory firm operating in Hungary with public sector, sustainability, and transformation consulting practices. Comparable in addressing EU funding, efficiency, and growth advisory needs of Hungarian organisations, but at much larger scale and broader scope.

Direct peers

• IFKA Iparfejlesztési Közhasznú Nonprofit Kft. Hungarian state-owned industrial development consultancy supporting SME competitiveness, efficiency, and access to development funding. Highly comparable to GoodWill as a domestically focused consulting and development advisory provider for Hungarian SMEs, though with a public-benefit mandate.

Others

• Magyar Fejlesztésösztönző Iroda (MFGI) / HIPA Hungarian Investment Promotion Agency: Hungarian government investment promotion and development agency working with domestic and foreign businesses on investment, development funding, and SME support. Operates in an adjacent ecosystem to GoodWill, helping Hungarian organisations access development resources, though it is a state agency rather than a commercial consulting firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodwillconsulting
• Instagraminstagram.com/goodwillconsulting
• LinkedInlinkedin.com/company/goodwill-consulting-ltd-
• YouTubeyoutube.com/@goodwillconsulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodWill Consulting Ltd.