GoodWill Energy Kft.

What GoodWill Energy Kft. does

GoodWill Energy Zrt. (operating as GoodWill Energy or GW Energy) is a Hungary-based industrial renewable energy systems integrator founded in 2008 and headquartered in Budapest. The company designs, engineers, and installs large-scale solar photovoltaic systems for industrial, commercial, and institutional facilities, with documented project sizes ranging from 42 kWp to 1,028.3 kWp across more than 1,200 completed installations over 16+ years of operation. Its core technical differentiator is the specialization in "no-feed-in" (visszatáplálásmentesítés) solar configurations designed to maximize on-site self-consumption, complemented by DC- and AC-coupled Battery Energy Storage Systems (BESS) and EV charging infrastructure with Dynamic Load Management (DLM).

The company has expanded beyond pure solar installation into an integrated energy infrastructure offering. Its service stack now spans industrial PV systems, industrial-scale BESS (DC-side or standalone AC-coupled), AC and DC EV chargers with RFID access control and central fleet management software, financing facilitation (including zero-equity PPA structures for projects above 200 kW, leasing, and installment plans), and grant/subsidy advisory for Hungarian and EU programs such as the Nemzeti Bajnokok Program (GINOP Plusz-1.4.5-25). Go-to-market is direct enterprise field sales supported by a Hungarian-language digital marketing presence (SEO, Google Ads, Meta, TikTok), with a website-based consultation funnel and a free on-site survey as the standard lead-conversion mechanism.

The revenue model is predominantly project-based: one-time installation fees sized by kWp capacity and complexity, hardware sales for EV chargers, and professional services for grant/financing advisory. Customer segments span industrial manufacturing (Autoflex-Knott, MAPEI, ABO Holding), public transit (Dél-dunántúli Közlekedési Központ), healthcare (Csolnoky Ferenc Hospital, Keszthelyi Hospital), food manufacturing, agriculture, and metalworking. The company holds AAA Bisnode creditworthiness certification and operates with a lean core team of 6 employees, relying on subcontracted installation capacity. Revenue is not publicly disclosed, and ownership, equity structure, and detailed financials are not evidenced in available sources.

Name

GoodWill Energy Kft.

Legal name

GoodWill Energy Zrt.

Website

https://gwenergy.hu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

GoodWill Energy Zrt. is a Budapest-based industrial renewable energy integrator founded in 2008, installing solar PV systems, battery energy storage, and EV charging infrastructure for industrial, commercial, healthcare, and public-sector clients across Hungary, with over 1,200 completed projects.

Ownership category

akta.pro rank

Product category

Industrial Solar Installation and Energy Storage Services

NAICS

Roofing Contractors (23816)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Utility-Scale BESS Project Development & Ownership (IPP/Developer) (EUAFAAAA)

Keywords

• Industrial solar systems
• Battery energy storage
• EV charging infrastructure
• Solar project financing
• Renewable energy consulting

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Solar System Installation and Project Management: Full-service design, permitting, and installation of industrial solar PV systems. Revenue recognized as one-time project fees tied to system size (kWp), complexity, and site-specific requirements. Includes static assessment, grid permitting, and statutory compliance as part of the delivery.
2. Battery Energy Storage System (BESS) Installation: Installation of industrial-scale battery storage systems, either integrated with existing solar or as standalone AC-coupled systems. Revenue is project-based, sized by storage capacity (kWh).
3. EV Charging Infrastructure Installation: Design, supply, installation, and commissioning of AC and DC EV charging stations for commercial, industrial, and fleet environments. Revenue is hardware + installation project-based.
4. EV Charging Station Management Services: Ongoing management software and operational support for commercial EV charging installations, including RFID-based access control, consumption metering, and centralized fleet management.
5. Financing Facilitation: Facilitation and advisory on financing products including leasing, installment payment, and PPA (Power Purchase Agreement) structures. Revenue may include referral fees or margins built into financing arrangements for third-party capital providers.
6. Grant and Subsidy Application Services: Advisory and administrative services for obtaining government and EU grants (e.g., GINOP) and subsidized loans for energy projects. Full documentation and project management support for subsidy claims.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

GoodWill Energy Kft. designs, supplies, and installs industrial-scale rooftop solar photovoltaic systems averaging 0.9 MWp per project, complemented by battery energy storage systems (BESS), EV charging infrastructure with dynamic load management, and lightning protection. The company also arranges financing (including solar leasing) and grant/subsidy advisory for industrial and commercial clients in Hungary.

Product overview

GoodWill Energy Kft. is an industrial renewable energy systems integrator offering five interconnected services: (1) Industrial Solar Panel Systems - large-scale PV installations with full project management from planning through commissioning; (2) Battery Energy Storage Systems (BESS) - industrial-scale energy storage for existing or standalone solar installations, available in DC-side or AC-side configurations; (3) Electric Vehicle Chargers - AC (up to 22 kW) and DC fast charging stations (50 kW+) with smart management capabilities, integrable with solar installations; (4) Financing Options - multiple payment structures including leasing, installment plans, PPA, and subsidized loans to support investment; and (5) Grant and Subsidy Services - comprehensive support for accessing EU and national funding programs for energy investments. The company serves industrial, commercial, and public sector clients across Hungary.

Differentiator

Problem solved

Functional benefit

Brands

• GW Energy: Brand name used on social media and company logo for GoodWill Energy Zrt.'s industrial solar and energy solutions services.

Products and services

• Industrial Rooftop Solar PV Systems Turnkey design, supply, and installation of large-scale rooftop solar photovoltaic systems, typically around 0.9 MWp per project, configured as no-feed-in systems for industrial self-consumption. Targeted at Hungarian industrial and commercial property owners.
• Battery Energy Storage Systems (BESS) Integrated battery energy storage solutions paired with solar PV installations to enable load shifting, peak shaving, and increased self-consumption for industrial and commercial sites in Hungary.
• EV Charging Stations with Dynamic Load Management Supply and installation of EV charging infrastructure for industrial and commercial customers, integrated with dynamic load management to balance charging demand against onsite solar generation and storage.
• Lightning Protection Systems Lightning protection engineering and installation integrated with rooftop solar PV and storage installations to safeguard industrial and commercial energy assets.
• Solar Leasing and Project Financing Arrangement of financing solutions, including solar leasing, that allow industrial and commercial customers to deploy solar systems with reduced or zero upfront capital outlay.
• Grant and Subsidy Advisory Advisory service helping Hungarian industrial and commercial clients identify and access available grants and subsidies to fund solar, storage, and EV charging projects.

Quantifiable outcome

• Up to -80% reduction in monthly electricity bills for optimally sized industrial solar systems
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HighLevel Inc.coreTechnology or IntegrationUS-based CRM, hosting, and email/SMS marketing platform provider. HighLevel Inc. (headquartered at 400 North Saint Paul Street Suite 920 Dallas, TX 75201, USA) provides the company's CRM system, web hosting, and marketing automation for lead management and customer communication. Data transfers to the US occur under EU-approved Standard Contractual Clauses (SCC).

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MVM Group: Hungarian state-owned national utility with renewable energy development operations including solar power plants. Operates as a broader incumbent with full portfolio capabilities (generation, distribution, retail) that overlap with GoodWill Energy's industrial solar offering.
• Schneider Electric: French multinational providing energy management and automation solutions including solar inverters, EV charging, and microgrid solutions. Broad incumbent with products that overlap with GoodWill Energy's integrated energy offerings.
• Iberdrola: Spanish multinational utility with significant renewable energy and BESS operations across Europe. Broader incumbent that competes in industrial solar/BESS markets with deeper capital and geographic reach than GoodWill Energy.
• Enel Green Power: Italian utility's renewable energy arm with global solar and storage operations. Operates as a broader incumbent in industrial/commercial solar across Europe, providing scale and capital advantages that GoodWill Energy lacks.
• Tesla Energy: Global leader in battery energy storage (Powerwall, Megapack) and solar products with broad C&I offerings. Competes in the BESS segment that GoodWill Energy integrates into its solar installations, particularly for larger industrial projects.

Emerging players

• Solaria Energía: Spanish solar energy company focused on industrial and commercial PV installations across Europe. Emerging player with similar industrial focus as GoodWill Energy but operating across multiple European markets with greater geographic reach.

Others

• ABB E-mobility: Swiss-Swedish EV charging infrastructure provider offering AC and DC chargers for commercial and industrial deployments. Enabler/equipment supplier for GoodWill Energy's EV charging service line rather than direct competitor.
• SMA Solar Technology: German manufacturer of solar inverters and energy management solutions used in industrial PV installations. Supplier to the solar EPC industry rather than direct competitor, but BESS/inverter integration is a core component of GoodWill Energy's offering.

Direct peers

• ALTEO Group: Hungarian energy company listed on the Budapest Stock Exchange with renewable energy and energy services divisions. Performs solar EPC for industrial clients and competes directly with GoodWill Energy for similar industrial/commercial accounts in Hungary.
• Photon Energy NV: International solar EPC and IPP with significant Hungarian operations. Listed on Prague/Warsaw stock exchanges, the company designs, finances, builds, and operates solar projects across multiple European markets, including the C&I segment that overlaps directly with GoodWill Energy's industrial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodwill-energy-kft.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodWill Energy Kft.