GW Graham Middle Secondary

What GW Graham Middle Secondary does

GW Graham Middle Secondary is a public secondary school (grades 7–12) located at 45955 Thomas Road, Chilliwack, British Columbia, operated by School District 33 (Chilliwack School District) as a government state entity. The school serves approximately 1,000+ students with a comprehensive program portfolio spanning Advanced Placement courses (AP Art, Capstone, English, Mathematics, Sciences, and Social Studies), the Graham X specialized humanities/fine arts program, a Trades Sampler with industry certifications, Film Production Workshop (Vancouver Film School affiliate) and Television Production with live streaming, a music department recognized internationally, NCAA-eligible athletics, Concurrent Studies dual-credit courses with the University of the Fraser Valley, and an elective CLAW Block offering diverse choices from Culinary Arts to Rock Climbing. Student support services include a Career Centre, counselling, Indigenous Education team, English Language Learning, Resource teachers, Youth Care Workers, and an International Student Program.

The institution operates on a conventional educational technology stack with no proprietary AI layer: Moodle LMS, MyEducation BC (Follett Aspen) student information system, MyBlueprint career planning, MyFlexLearning (a custom app for managing CLAW sessions), Microsoft Office 365 and Teams, Powerschool fee management, Insignia library system, and SchoolMessenger (SafeArrival) for absence reporting. Television and film production facilities support hands-on media education. The MyFlexLearning app is the most distinctive internally developed component, supporting student registration, attendance, and teacher-student communication for the CLAW block.

The school's revenue model is essentially public fiscal: provincial per-pupil funding flowing through SD33 covers the vast majority of operating costs, with nominal student fees layered on for specific activities (graduation package CAD $100, grad cruise $135, banquet/prom $140, dry grad $70, AP exam ~$130 CAD, Rock Climbing CLAW pass $375–$500). Payment is collected through Student Quick Pay. Go-to-market is district-managed student intake via centralized VivosForms electronic registration, supplemented by school tours, Link Crew Grade 9 orientation, Mailchimp newsletters, and multi-platform organic social (Instagram, Facebook, Twitter/X, LinkedIn). The customer base is captive within the catchment area, with International Students representing a non-geographic outbound segment.

Name

GW Graham Middle Secondary

Legal name

GW Graham Secondary School

Website

https://gwgss.sd33.bc.ca

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

GW Graham Middle Secondary is a public grades 7–12 school in Chilliwack, BC, operated by School District 33, serving approximately 1,000+ students with AP courses, trades, film, music, athletics, and concurrent university credit programs.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJAAAI

Public Virtual & Blended Learning Programs (District-Run)

Education/K–12 / Primary & Secondary Education/Public K–12 Schools & Districts

Keywords

• Public secondary education
• Advanced placement courses
• Trades education programs
• Career education services
• Student support services

Headquarters

HQ city

Chilliwack

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Student School Fees: Publicly funded school with nominal student fees for specific programs and activities including graduation fees covering gown, cap, tassel, stole, memento, photo, diploma, facility rental, and decorations. Additional fees for grad events (auction, cruise, banquet, dry grad).
2. Student Quick Pay Online Fee System: Online payment system for student fees through Student Quick Pay platform, enabling parents to pay school fees electronically.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

GW Graham Secondary is a public middle-secondary school serving grades 7-12 in Chilliwack, BC, offering comprehensive secondary education including Advanced Placement courses, the Graham X humanities/fine arts program, Trades Sampler with industry certifications, Film Production Workshop (VFS affiliated), Television Production, an internationally recognized Music Department, Athletics, and concurrent studies with the University of the Fraser Valley. The school delivers flexible elective scheduling through its CLAW Block system and provides extensive student support services including counselling, learning supports, career planning, and Indigenous education.

Product overview

GW Graham Secondary is a comprehensive public middle-secondary school offering a diverse portfolio of academic programs and student services. The school operates as a unified educational institution with its core offerings organized into AP Courses (Advanced Placement for university credit), specialized programs (Graham X, Canine Foundation, Outdoor Education), career and trades programs (Trades Sampler, Culinary, Film Production, Television Production), arts programs (Music, Theatre), athletics, and extensive student support services (Career Centre, Learning Supports, Counselling). The CLAW Block system provides flexible elective choices while Concurrent Studies with UFV enables dual credit university preparation. The school serves grades 7-12 with approximately 1,000+ students and is located in Chilliwack, BC.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Placement (AP) Courses
• CLAW Block
• Film Production Workshop
• Television Production and Broadcasting
• Graham X Program
• Trades Sampler
• Specialized Food & Culinary Program
• Concurrent Studies
• Music Department
• Athletics Program
• Grizzlies Baseball/Softball Programs
• GWG E-Sports
• Canine Foundation Program
• Outdoor Education
• Theatre Program
• Student Services
• Career Centre
• Learning Supports
• Clubs
• Take Action Day
• International Students Program
• Financial Awards & Post Secondary Planning
• Library Services

Quantifiable outcome

• Take Action Day: raised $8,500 for Chilliwack Hospital, Canuck Place Children's Hospice & Ronald McDonald House; mentored over 500 elementary/middle school students

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• University of the Fraser Valley (UFV)coreStrategic or Co-development PartnerPartnership providing Concurrent Studies program allowing grade 12 students to take UFV courses while completing high school. Also offers dual credit courses in Trades Training and Early Childhood Education. UFV provides one month of technical training (welding and automotive) for Trades Sampler students. Students considered 2nd year students when attending full-time after graduation.
• Vancouver Film School (VFS)coreStrategic or Co-development PartnerGW Graham is an official VFS affiliate. Students in the Film Production Workshop gain access to exclusive workshops on Film Auditions, After Effects software, and Voice Over, along with discounted tuition opportunities at VFS.
• BCIT (British Columbia Institute of Technology)minorStrategic or Co-development PartnerTrades Sampler program includes field trips to BCIT as part of career exploration in skilled trades.
• International Union of the Operating EngineersminorStrategic or Co-development PartnerField trip experience for Trades Sampler students to learn about operation of heavy machinery.
• Ironworkers Local 97minorStrategic or Co-development PartnerTwo-day workshop at GWG covering ironworking and rebar tying skills for Trades Sampler students.
• Seaspan ShipyardsminorStrategic or Co-development PartnerTrades Sampler field trip destination for exposure to shipbuilding and maritime trades careers.
• Boilermakers Union (Langley)minorStrategic or Co-development PartnerTrades Sampler field trip to Boilermakers Union facility in Langley for career exploration.
• SoFo Kitchens (Port Coquitlam)minorStrategic or Co-development PartnerField trip to SoFo Kitchens joinery facility for Trades Sampler students to observe cabinet making and woodworking.
• Skilled Trades BCcoreStrategic or Co-development PartnerSkilled Trades BC - Work in Trades program allows students to begin apprenticeships while still in high school and earn high school credits. Speakers from Skilled Trades BC present to Trades Sampler classes.
• Construction FoundationminorStrategic or Co-development PartnerConstruction Foundation provides interview skills workshops, resume critiques, and hands-on toolbox projects for Trades Sampler students.
• STAR 98.3 FM ChilliwackminorGTM or Marketing PartnerLocal radio station broadcasts from GW Graham during Take Action Day and promotes Chilliwack Hospital Foundation fundraiser.
• Family of Schools & Community PartnersminorStrategic or Co-development PartnerTake Action Day involves collaboration with elementary and middle schools, community organizations, and local businesses for student volunteer activities including mentorship, environmental cleanup, and senior citizen support.
• Chilliwack Hospital FoundationminorStrategic or Co-development PartnerTake Action Day raised approximately $8,500 for Chilliwack Hospital, Canuck Place Children's Hospice & Ronald McDonald House.
• Project ClimbingminorStrategic or Co-development PartnerRock Climbing CLAW elective partners with Project Climbing facility for weekly climbing sessions. Students required to have membership ($375 Wednesday-only or $500 unlimited).
• Chilliwack Youth Health CentreminorStrategic or Co-development PartnerFree, confidential health services for youth ages 12-26 including counselling and doctor visits at multiple locations including Neighbourhood Learning Centre, Stó:lō Primary Health Care Clinic, and Tzeachten/UFV.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Yale Secondary School: Public secondary school in Abbotsford School District, serving the neighboring Fraser Valley community. Comparable in scale and program offerings including trades and AP courses, though operating in a different district with its own catchment boundaries.
• Brookswood Secondary School: Public secondary school in Langley School District serving the Langley area with comparable program breadth including trades and AP offerings. Operates in a different but adjacent Fraser Valley district, occasionally competing for in-boundary families.
• Rick Hansen Secondary School: Public secondary school in Abbotsford School District offering comparable secondary education including trades, AP, and specialty programs. Regional peer for Fraser Valley families choosing between school districts.
• W.J. Mouat Secondary School: Public secondary school in Abbotsford School District with comparable size and program offerings including athletics, trades, and AP. Serves families in the adjacent Fraser Valley catchment and competes for cross-boundary student enrollment.

Direct peers

• Chilliwack Secondary School: Public secondary school within Chilliwack School District (SD33), providing comparable secondary education offerings. Direct in-district peer competing for the same student population in the Chilliwack area.
• Sardis Secondary School: Public secondary school within Chilliwack School District (SD33), serving the same catchment area as GW Graham. Offers comparable grade 8-12 programs and serves as the primary alternative in-district school choice for Chilliwack families.

Others

• University of the Fraser Valley: Regional post-secondary institution partnering with GW Graham for the Concurrent Studies dual credit program and Trades Sampler technical training. Post-secondary institution rather than direct peer, but tightly linked through articulation agreements and program delivery.
• Vancouver Film School: Post-secondary institution offering film and media programs; GW Graham is an official VFS affiliate for the Film Production Workshop. Strategic partner rather than direct competitor, but provides comparable creative industry training pathway for film/media students.

Emerging players

• Mennonite Educational Institute: Independent K-12 school in Abbotsford, BC, providing faith-based alternative to public secondary education. Competes for Fraser Valley families seeking private/independent schooling options with structured academic programs.
• Pacific Academy: Independent K-12 school in Surrey, BC, offering an alternative to public secondary education for Fraser Valley families willing to pay tuition. Competes for students seeking non-public secondary options including strong arts and athletics programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/GrahamGrizzlies
• Facebookfacebook.com/chilliwackschooldistrict
• LinkedInlinkedin.com/company/gw-graham-middle-secondary
• Instagraminstagram.com/gw_graham_secondary

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GW Graham Middle Secondary