Great Western Insurance Brokers

What Great Western Insurance Brokers does

Great Western Insurance Brokers Pty Ltd (GWIB) is a family-owned insurance brokerage founded in 1990 and headquartered in Geraldton, Western Australia, serving the Mid West region. The company operates as a Corporate Authorised Representative under McNaughton Gardiner Insurance Brokers Pty Ltd's Australian Financial Services Licence (AFSL 245 489), which permits it to provide licensed broking services without holding its own AFSL. GWIB positions itself as the only locally owned insurance brokerage in Geraldton and distributes personal and business insurance products through a small in-house sales team led by Managing Director Wayne Clarkson, Senior Account Manager Mark Houston, and Account Manager Jordan Clarkson.

GWIB's product portfolio spans personal insurance lines (Home & Contents, Vehicle, Boat, Landlord, Residential Strata, Caravan, Travel, Farm) and business insurance lines (Business Pack, Workers Compensation, Cyber, Public Liability, Professional Indemnity, Marine & Fishing), supplemented by Premium Funding for instalment-based premium payment and a dedicated Claims Officer service. The firm operates as an intermediary between clients and multiple insurance underwriters, with a Chubb referral arrangement for travel insurance earning up to 5% commission on referred premium. Customer acquisition is driven by local presence, community sponsorship of regional sports clubs, and direct relationship management rather than digital channels.

Revenue is generated through brokerage commissions on premiums placed with insurer partners plus ancillary Premium Funding fees, with pricing structured per quote based on client risk profiles and monthly billing available. The firm's go-to-market is relationship-led and geographically constrained to the Mid West catchment, with no disclosed evidence of expansion beyond Geraldton or of technology-enabled distribution. No revenue figures, headcount totals beyond the three named personnel, or external funding events are disclosed in the available data.

Name

Great Western Insurance Brokers

Legal name

Great Western Insurance Brokers Pty Ltd

Website

https://gwib.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Western Insurance Brokers is a family-owned insurance brokerage in Geraldton, Western Australia, founded in 1990, providing personal and business insurance products to clients across the Mid West region through relationship-led distribution.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage
• Personal insurance
• Commercial insurance
• Claims management
• Premium funding

Headquarters

HQ city

Geraldton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Great Western Insurance Brokers earns commissions from insurance products they sell on behalf of insurers. According to their Chubb travel insurance compliance statement, commissions are calculated as a percentage of the premium, with a maximum of 5%. This is a standard insurance brokerage revenue model where the broker acts as an intermediary between insurers and clients.
2. Premium Funding Services: The company offers premium funding services, allowing clients to spread insurance premium payments over regular monthly instalments rather than paying in one lump sum. This service provides additional revenue opportunities while helping clients manage cash flow.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Great Western Insurance Brokers is a family-owned general insurance brokerage based in Geraldton, Western Australia, operating since 1990. The company arranges and manages personal insurance (Home & Contents, Vehicle, Boat, Landlord, Residential Strata, Caravan, Travel, Farm) and business insurance (Business Pack, Workers Compensation, Public Liability, Professional Indemnity, Cyber, Marine & Fishing) on behalf of clients across multiple insurers. It also provides dedicated claims handling and premium funding services under the Australian Financial Services License of McNaughton Gardiner Insurance Brokers Pty Ltd.

Product overview

Great Western Insurance Brokers operates as an insurance brokerage offering a unified portfolio of personal and business insurance products and services. Their personal insurance offerings include Home & Contents, Vehicle, Boat, Landlord, Residential Strata, Caravan, Travel, and Farm insurance, while their business insurance encompasses Business Pack (property, liability, motor, and commercial coverage), Workers Compensation, Cyber Insurance, Public Liability, Professional Indemnity, Marine & Fishing, and Premium Funding services. The company provides claims management support through dedicated Claims Officers and offers premium funding to ease cash flow. The portfolio represents a full-service insurance brokerage model serving both individual and commercial clients in the Geraldton and Mid West region of Western Australia since 1990.

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Contents Insurance
• Vehicle Insurance
• Boat Insurance
• Landlord Insurance
• Residential Strata Insurance
• Caravan Insurance
• Travel Insurance (Chubb Referral)
• Farm Insurance
• Business Pack Insurance
• Workers Compensation Insurance
• Cyber Insurance
• Public Liability Insurance
• Professional Indemnity Insurance
• Marine & Fishing Insurance
• Premium Funding
• Claims Services

Quantifiable outcome

• Serving clients with insurance needs for over 15 years continuously
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chubb InsuranceminorGTM or Marketing PartnerGWIB offers a referral service for Chubb Travel Insurance. GWIB receives commission as a percentage of the premium (maximum 5%) for travel insurance products referred to Chubb. GWIB provides referral services only for this product and does not provide financial product advice or act as an agent of the insured or the insurer. This is a standard insurance brokerage referral arrangement.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AUB Group: ASX-listed Australasian insurance broker and risk management group with a network of partner brokers across Australia and New Zealand. Comparable to GWIB as a brokerage aggregator and AFSL provider, and a likely acquirer profile for regional brokers like GWIB.
• Marsh: Global insurance brokerage and risk advisory firm with a significant Australian presence focused on mid-to-large commercial clients. Comparable in commercial brokerage capabilities, particularly for Marine, Cyber, and Professional Indemnity lines that GWIB also offers.
• Aon: Global insurance brokerage and risk advisory firm with Australian operations offering commercial insurance placement, risk management, and specialty lines. Comparable to GWIB's commercial brokerage and risk advisory capabilities at enterprise scale, with overlapping product lines including Marine and Cyber.
• Arthur J. Gallagher & Co: Global insurance brokerage and risk management firm with substantial Australian operations serving mid-market and enterprise clients. Provides overlapping commercial lines brokerage and risk advisory capabilities to GWIB's commercial book, particularly in specialty and complex risks.
• Steadfast Group: Largest ASX-listed general insurance broker network in Australia, aggregating hundreds of regional and metropolitan brokerages under a common AFSL and distribution infrastructure. Highly comparable business model to GWIB at scale, though Steadfast serves as the aggregator rather than operating individual client-facing brokerages.

Direct peers

• Honan Insurance Group: Mid-market Australian insurance brokerage with a similar product mix spanning personal, commercial, and specialty lines including cyber and professional indemnity. Comparable scale trajectory and client segments to GWIB, though operating at a national rather than regional level.
• EBM Insurance & Risk: Australian mid-market insurance and risk advisory firm offering personal, commercial, and specialty coverage across regional Australia. Closely comparable in product breadth, client mix, and regional operating posture to GWIB.
• McNaughton Gardiner Insurance Brokers: GWIB's AFSL host and parent entity. McNaughton Gardiner is an Australian mid-market insurance brokerage network under whose licence GWIB operates as a Corporate Authorised Representative, making it the most directly comparable peer in business model, regulatory posture, and client segment.
• Coverforce Insurance Brokers: Australian insurance brokerage group providing personal, commercial, and specialty insurance products through a national footprint. Directly comparable product mix and intermediary model to GWIB, though operating across multiple regions rather than a single location.

Regional players

• WFI Insurance: Australian rural and regional insurance provider (part of IAG) with a strong footprint across agricultural, commercial, and personal lines in regional areas. Highly comparable to GWIB's farm insurance and regional WA client focus, though operating as a direct insurer/distributor rather than independent broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greatwesterninsurance
• LinkedInlinkedin.com/company/western-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Western Insurance Brokers