Giannone Wine & Liquor Co.

What Giannone Wine & Liquor Co. does

Giannone Wine & Liquor Co., doing business as National Shipping - Giannone, is a privately held specialty alcohol retailer headquartered at 55-2 Riverwalk Place in West New York, New Jersey, operating a single physical store and a nationwide direct-to-consumer e-commerce site at gwine.com. The company sells wine, spirits, beer, non-alcoholic beverages, and accessories, with products sourced from a globally distributed supplier base spanning dozens of countries. It serves individual end consumers through both in-store purchases and shipped D2C orders, with weekly in-store tastings and an annual "Taste of Hoboken" event (44 tables) functioning as its primary customer-engagement programs.

The underlying technology stack is a standard City Hive Inc.-powered e-commerce platform that handles storefront, account management, order processing, and fulfillment routing, with integrations for Google Pay, Apple Pay, and Facebook social sign-on to streamline checkout. The site also operates an SMS marketing channel and an app presence. No proprietary technology, patents, AI/ML systems, or third-party AI integrations are disclosed; the merchandising layer includes a curated "Sommelier Selections" offering alongside the broader catalog.

Revenue mechanics are per-transaction retail alcohol sales, augmented by event-driven demand around the Taste of Hoboken tasting and ancillary sales of accessories and non-alcoholic beverages. No pricing tiers, contract terms, or revenue figures are publicly disclosed, and there are no named enterprise or B2B customers in the input data, indicating a long-tail consumer base. The company has no disclosed funding history, investors, M&A activity, or executive team bios in the available data.

Name

Giannone Wine & Liquor Co.

Legal name

Giannone Wine & Liquor Co.

Website

https://gwine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Giannone Wine & Liquor Co. is a small, privately held New Jersey-based alcohol retailer operating the gwine.com e-commerce site and a West New York storefront, selling wine, spirits, beer, non-alcoholic beverages, and accessories to individual consumers via nationwide D2C shipping.

Ownership category

akta.pro rank

Product category

Alcoholic Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Retail alcohol sales
• Wine and spirits retail
• Craft beer distribution
• Online liquor store
• Beverage e-commerce

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Alcohol Sales: Direct retail sales of alcoholic beverages (wine, spirits, beer) and accessories through e-commerce platform. Products are shipped to customers or available for local delivery/pickup.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Giannone Wine & Liquor Co. operates a direct-to-consumer online alcohol retail store selling beer, wine, and spirits sourced from more than 40 countries, along with non-alcoholic beverages and accessories. The storefront supports self-serve online ordering with home delivery via third-party delivery services or local in-store pickup, supplemented by weekly tasting events and sommelier-curated product collections.

Product overview

Giannone Wine & Liquor Co. operates as an online wine and liquor retailer offering a comprehensive portfolio of alcoholic and non-alcoholic beverages. The product lineup centers on three core categories—Beer, Wine, and Spirits—supplemented by Non-Alcoholic options and Accessories. Beer offerings span multiple types (IPA, Lager, Stout, Sour, etc.) and origins (from Belgium to Japan). Wine selection is organized by style (Red, White, Rose, Sparkling, Dessert), varietal (Cabernet Sauvignon, Pinot Noir, Chardonnay, etc.), and region (Bordeaux, Napa Valley, Champagne, etc.). Spirits include Bourbon, Tequila, Vodka, Gin, Rum, Scotch, Mezcal, and more. Additional offerings include Sommelier Selections (curated collections), New Arrivals, Tasting & Events, and accessories like mixers and snacks. The store is powered by City Hive Inc e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer
• Wine
• Spirits
• Non-Alcoholic Beverages
• Accessories & More
• Sommelier Selections
• Tasting & Events

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• City Hive Inc.coreTechnology or IntegrationThe company's e-commerce platform is powered by City Hive Inc. City Hive provides the website infrastructure, e-commerce functionality, customer account management, and order processing systems. Customer data is stored with City Hive Inc., and users can use the same login credentials across other City Hive powered retailers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ReserveBar: Premium online spirits and wine retailer offering curated selections and gifting with national shipping. Comparable DTC assortment, curation-led positioning, and gifting/event use cases.
• Wine.com: Largest pure-play online wine retailer in the US with national shipping and an extensive multi-country assortment. Highly comparable as a DTC alcohol e-tailer competing on catalog breadth and shipping coverage.
• Wine Access: Online wine retailer offering curated selections, sommelier recommendations, and national shipping. Comparable curation-led DTC model serving individual consumers and gifting use cases.
• Drizly: On-demand alcohol delivery marketplace owned by Uber that connects consumers with local liquor stores for fulfillment. Comparable as a national DTC alcohol channel that small liquor stores plug into.
• Astor Wines & Spirits: NYC-based wine and spirits retailer with deep global assortment and national shipping. Comparable independent, assortment-led positioning and DTC model to a regional trade area.
• K&L Wine Merchants: Independent wine and spirits retailer with national shipping, deep international assortment, and curated staff picks. Comparable DTC specialty alcohol retailer with similar scale and assortment philosophy.
• Minibar Delivery: On-demand alcohol delivery platform operating in multiple US cities with broad wine/spirits/beer assortment. Comparable DTC alcohol delivery model targeting convenience-driven consumers.
• Sherry-Lehmann: Long-established New York wine and spirits retailer with national shipping, curated collections, and tasting events. Closely comparable regional player with sommelier-style curation and event programming.

Broad incumbents

• BevMo!: Multi-category beer, wine, and spirits specialty retailer with strong West Coast footprint and growing online channel. Comparable breadth across all three categories but larger scale.
• Total Wine & More: Largest US independent retailer of wine, spirits, and beer with a massive multi-store footprint and broad online presence. Directly comparable assortment (wine/spirits/beer) and omnichannel model, but at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/giannone-wine-&-liquor-co.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giannone Wine & Liquor Co.