GWM Australia & New Zealand

What GWM Australia & New Zealand does

GWM Australia & New Zealand is the regional operating arm of Great Wall Motor Company Limited (GWM), a Chinese automotive manufacturer publicly listed on the Hong Kong Stock Exchange. The entity operates as HAVAL Motors Australia Pty Ltd and is headquartered in Mulgrave, Victoria, Australia. It imports, distributes, and services four sub-brands—HAVAL, ORA, CANNON, and TANK—across Australia and New Zealand via a network of 127 dealers, supported by 79 corporate employees. The product portfolio spans SUVs, utes, and off-road vehicles with multiple powertrain technologies including internal combustion (ICE), hybrid (HEV), plug-in hybrid (PHEV), and battery electric (BEV), addressing price points from entry-level EVs to premium off-roaders.

The business generates revenue primarily through wholesale vehicle sales to its dealer network, supplemented by finance commissions via partner Angle Auto Finance, aftermarket parts and accessories, scheduled servicing, and extended warranty products. Customer segments span retail consumers, small business fleet operators, and government fleet contracts across both countries. Marketing investments include major Australian and New Zealand sports sponsorships (Richmond FC, Sydney Thunder and Sixers, One NZ Warriors, World Surf League, AusCycling) and customer-experience programmes such as a 5–7 year new vehicle warranty, the Tank Club community, and award recognition including Canstar Blue Most Satisfied Customers 2025 and CarExpert Choice Awards 2026 Best Electrified Ute.

Technical features embedded in the product line include driver assistance systems (voice recognition, driver distraction monitoring, driver fatigue detection using eye closure pattern analysis), over-the-air software update capability, and integrated telematics. The PHEV portfolio (Tank 300 Hi4-T, Tank 500 Hi4-T, Cannon Hi4-T) is a stated differentiator against ANZ competitors that offer limited electrified ute and off-road options. The subsidiary is pursuing a Top 5 brand position and 75,000-unit annual volume target by 2027 from a projected ~50,000-unit 2025 base.

Name

GWM Australia & New Zealand

Legal name

HAVAL Motors Australia Pty Ltd

Website

https://gwmanz.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

GWM Australia & New Zealand distributes HAVAL, ORA, CANNON, and TANK vehicles across both markets via a 127-dealer network. The subsidiary of Chinese automaker Great Wall Motor offers ICE, hybrid, plug-in hybrid, and battery electric SUVs, utes, and off-roaders to retail and fleet customers.

Ownership category

akta.pro rank

Product category

Passenger Automobiles

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

akta.pro secondary industries

Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Passenger vehicles
• Plug-in hybrid SUVs
• Battery electric vehicles
• Dual-cab utes
• Automotive retail

Headquarters

HQ city

Baoding

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Vehicle Sales: GWM generates primary revenue from the sale of vehicles across multiple brands (Haval, ORA, Cannon, Tank) and powertrain types (petrol, diesel, hybrid, plug-in hybrid, battery electric). Sales are conducted through a 127-strong dealer network across Australia and New Zealand.
2. Finance Products: GWM offers vehicle financing through Angle Auto Finance Pty Ltd, providing consumer and commercial loans with competitive rates (e.g., 1.99% p.a. comparison rate on select models). Revenue comes from interest income on financed vehicles.
3. Aftersales Service & Parts: Revenue from authorized dealer service, repairs, maintenance, and genuine parts sales. GWM provides 5-year or 7-year roadside assistance and warranty coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

GWM Australia & New Zealand sells a multi-powertrain vehicle portfolio spanning battery electric (ORA 5 SUV), plug-in hybrid (Tank 300 Hi4-T, Tank 500 Hi4-T, Cannon Alpha, Haval H6 PHEV), self-charging hybrid (Haval Jolion, Haval H6) and internal combustion (Cannon ute) vehicles through a 127-dealer network across Australia and New Zealand. Revenue is generated through vehicle sales, aftersales service and parts, and consumer/commercial finance products originated by Angle Auto Finance.

Product overview

GWM Australia & New Zealand offers a multi-powertrain vehicle portfolio spanning Battery Electric Vehicles (BEV), Plug-in Hybrid Electric Vehicles (PHEV), Self-Charging Hybrid Electric Vehicles (HEV), and Internal Combustion Engine (ICE) vehicles across SUV and Ute segments. The product lineup includes the ORA 5 fully electric SUV, Tank 300 and Tank 500 off-road PHEVs with Hi4-T technology, Cannon Alpha luxury hybrid ute, Cannon workhorse ute, Haval H6/H6GT PHEV SUVs, Haval Jolion HEV SUV, and upcoming Haval H7 and Jolion Max models. Connected services are delivered through the GWM App enabling remote vehicle control, climate management, and real-time vehicle diagnostics. The brand operates under HAVAL Motors Australia Pty Ltd with a 127-dealer network across ANZ.

Differentiator

Problem solved

Functional benefit

Brands

• HAVAL: SUV brand offering compact to full-size sport utility vehicles including Jolion, H6, H7, and H6GT models.
• ORA
• CANNON
• TANK

Products and services

• ORA 5 SUV All-electric battery SUV with zero emissions running entirely on electric power, delivering instant torque, ultra-low running costs and a whisper-quiet drive. Available in Lux (from $33,990 Driveaway) and Ultra (from $36,990 Driveaway) variants for retail consumers in Australia.
• Tank 300 Off-road capable SUV with Hi4-T plug-in hybrid system. Combines electric efficiency with true 4x4 mechanical linkages, low-range transfer case and locking differentials. 37.1kWh battery provides V2L power — 2.2kW outlet in the boot and up to 6kW through external V2L for campsites.
• Tank 500 Luxury 7-seater off-road SUV with Hi4-T plug-in hybrid system. Combines bold design, advanced technology, three rows of seating and strong off-road capability for family adventure buyers.
• Cannon Alpha Luxury hybrid ute with 3.5-tonne towing capacity. Combines plug-in hybrid efficiency with work-ready capability and SUV-like ride quality. Named CarExpert Choice Awards 2026 Best Electrified Ute for second consecutive year.
• Cannon Dual-cab ute available in 2WD or 4x4 configurations. Workhorse vehicle with advanced infotainment and driver-assist features for tradie, commercial and recreational buyers.
• Haval H6 Mid-size SUV available in plug-in hybrid and self-charging hybrid variants. Delivers efficiency and performance with advanced technology features for family and commuter buyers.
• Haval H6GT Sporty variant of H6 with plug-in hybrid option. Features coupe-inspired styling with enhanced performance characteristics.
• Haval H7 All-new mid-size SUV launching Q4 2026 with HEV and PHEV powertrains. Features front/rear differential locks for off-road performance, expanding the Haval mid-size SUV range.
• Haval Jolion Self-charging hybrid compact SUV. Maximises fuel efficiency through seamless blending of petrol and electric power for urban commuter and small family buyers.
• GWM App Smartphone application providing remote vehicle control including lock/unlock, climate control, seat heating/ventilation, vehicle status monitoring, location services and battery charge status for connected GWM vehicles.

Quantifiable outcome

• 610 vehicles delivered in NZ June 2026 (4.7% market share, 7th position, 42% YoY growth)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Sydney ThundercoreGTM or Marketing Partner · 3 October 2025Multi-year partnership as co-major sponsor of Sydney Thunder cricket team (BBL and WBBL). GWM fan activation zones at home games, in-bowl experiences via stadium big screens, representation on Thunder's kits, and community engagement initiatives across NSW.
• Sydney SixerscoreGTM or Marketing Partner · 3 October 2025Automotive sponsor for Sydney Sixers professional cricket team competing in Big Bash League (BBL). Partnership brings cricket fans closer to GWM brand through match day travel and vehicles helping teams arrive ready to perform.
• Richmond Football ClubflagshipGTM or Marketing Partner · 1 October 2025Co-major AFL partnership from 2026 - GWM's biggest partnership deal in Australia. GWM takes over the lower back position of the Tiger's guernsey. With strong heritage and recent premierships (2017, 2019, 2020), Richmond provides national coverage across AFL's 105,084+ members and high TV viewership.
• One New Zealand WarriorsflagshipGTM or Marketing Partner · 7 February 2024Multi-year automotive partnership - GWM's first club partnership in New Zealand. GWM provides fleet of vehicles, has naming rights to GWM Fan Zone at Go Media Stadium, and branding on jerseys for all five teams (NRL, NSW Cup, Jersey Flegg Cup, SG Ball Cup, Harold Matthews Cup). Part of 'Go Local, Grow More' strategy.
• AusCyclingcoreGTM or Marketing Partner · 24 November 2023Official Automotive Partner in a three-year sponsorship deal (2024-2026). Includes naming rights sponsorship for BMX Racing and Mountain Bike National Championships. GWM provides official race vehicles and creates branded chill-out zones including at Federation University Road National Championships and Mount Buninyong climb. Estimated 4.6 million Australians cycle weekly.
• World Surf League (WSL)coreGTM or Marketing Partner · 13 April 2022Exclusive automotive partner for Australian leg of World Surf League, including Bell's Beach, Margaret River, and Gold Coast events. Title sponsor for GWM Surf Pro Sydney. All competitors sport GWM-branded event jerseys. Vehicle displays and activations at events.
• City2SurfminorGTM or Marketing PartnerProud supporters of City2Surf running event in Sydney. GWM values community, determination, and the joy of the journey. Company supports runners through event sponsorship, celebrating with participants through every stride.
• Sally FitzgibbonscoreOthersAustralian surfing legend, former world No. 1, and prominent WSL contender. GWM ambassador driving the Haval H6 Hybrid. Embodies GWM's active lifestyle positioning and sustainable mobility vision. Featured in WSL partnership activations.
• Matt KeenancoreOthersLeading cycling commentator named as first GWM-AusCycling ambassador. Active cyclist and father of two. Praises GWM Haval H6 Hybrid as perfect car for active families. Emphasizes environmentally responsible, efficient, and reliable vehicles.
• Monty BethamcoreOthersOne NZ Warriors brand ambassador and former player. Appeared as 'GWM Sales Manager' at Fieldays Sales Stadium event, engaging with visitors and promoting GWM vehicles alongside the Warriors.
• Jerry SeuseuminorOthersWarriors Wellbeing Manager and former player. Participated in GWM Fieldays Sales Stadium activations, representing the partnership between GWM and One NZ Warriors.
• HERE TechnologiescoreTechnology or IntegrationThird-party navigation system provider integrated into GWM vehicles with internet-enabled functionality. GPS technology allows location services, route planning, and nearby gas station/EV charging station locating. Data shared with HERE for navigation functionality.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BYD Australia: Chinese new-energy vehicle OEM selling Atto 3, Seal, Shark 6 PHEV ute, and Sealion 6 directly against GWM's ORA, Cannon, Haval, and Tank lines in Australia and New Zealand. Most direct head-to-head competitor on price and electrified powertrains.
• MG Motor Australia: SAIC-owned Chinese brand with a comparable challenger playbook: aggressive pricing, broad SUV/ute/EV range, and similar dealer-network-led GTM in Australia. Competes directly with Haval and MG4/HS vs GWM ORA/H6.
• Chery Australia: Chinese OEM launching Tiggo 4 Pro/7 Pro/8 Pro and Omoda 5/9 SUVs and Jaecoo J7/J8 off-road SUVs in Australia. Closely parallels GWM's SUV-heavy, multi-powertrain strategy at value price points.
• LDV (SAIC Motor): Chinese commercial and SUV brand with the T60/Maxus eDeliver ute range and D90 SUV — directly overlaps with GWM Cannon and Haval SUV portfolio, particularly in fleet/trade channels.
• KGM (formerly SsangYong): Korean challenger brand recently competing in Australian SUV/ute space (Musso ute, Rexton, Torres EVX). Cross-shopped against GWM Cannon and Tank for buyers seeking non-mainstream value alternatives.

Broad incumbents

• Hyundai Motor Company Australia: Established Korean incumbent with Tucson, Santa Fe, Kona and Ioniq ranges competing head-to-head with Haval and ORA in the SUV/EV space; broader portfolio but overlapping customer base.
• Kia Australia: Mass-market incumbent with Sportage, Sorento, EV5, EV6 and Tasman ute. Comparable multi-powertrain approach and dealer scale in ANZ to GWM's growing footprint.
• Toyota Australia: Dominant Australian incumbent with RAV4 Hybrid, Kluger, LandCruiser and HiLux — the primary share donor GWM is targeting on the path to top-five by 2027.
• Ford Australia: Owns the Ranger ute — Australia's top-selling vehicle — which directly competes with GWM Cannon/Cannon Alpha. Comparable dual-cab ute buyer and fleet customer overlap.
• Mazda Australia: Long-standing top-three Australian brand with CX-5, CX-60 and BT-50 ute. CX range directly competes with Haval Jolion/H6/H7 in the medium SUV segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GWMAustralia
• Instagraminstagram.com/gwmaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GWM Australia & New Zealand