Guelph-Wellington Women In Crisis

What Guelph-Wellington Women In Crisis does

Guelph-Wellington Women In Crisis is a registered Canadian non-profit organization founded in 1977, providing gender-based violence intervention, support, and prevention services across Guelph and Wellington County, Ontario. The organization serves women and gender-diverse individuals experiencing abuse, sexual violence, and human trafficking, operating a 24/7 crisis line, an emergency shelter (Marianne's Place), individual and group counselling, sexual violence support, and court support and accompaniment services. Programming is delivered from Guelph with extension into rural Wellington County through the Rural Women's Support Program, established in 1986.

The organization's service portfolio includes the emergency shelter named Marianne's Place in 1992, the WIC Podcast launched in 2020 as a public-education channel, and the Pets in Transition program — operated in partnership with the College of Veterinarians of Ontario (CVO) and the Guelph Humane Society (GHS) — which addresses companion-animal welfare as a documented barrier to leaving violent situations. Infrastructure is built around direct human service delivery rather than a proprietary technology platform; the input discloses no in-house software, AI/ML components, or automation tooling, with the WIC Podcast representing the primary digital-channel asset.

Revenue is generated through a mix of individual donations, government grants, and event-based community fundraising rather than fee-for-service pricing. The 2025-2026 calendar includes multi-sector partnerships with the Canadian Federation of University Women (February 2025 film screening), Jellinek Ellis Gluckstein Lawyers (May 2025 Sexual Violence Prevention Month campaign), the Royal LePage Shelter Foundation (Night Light Walk, October 2025), and Royal City Mission (Take Back the Night, September 2026). The organization sustains 40+ paid staff positions and an annual volunteer base described as contributing 10,000+ hours.

Name

Guelph-Wellington Women In Crisis

Legal name

Guelph-Wellington Women in Crisis

Website

https://gwwomenincrisis.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Guelph-Wellington Women In Crisis is a Canadian non-profit founded in 1977 delivering 24/7 crisis intervention, emergency shelter, counselling, court support, and public education for women and gender-diverse individuals experiencing gender-based violence across Guelph and Wellington County, Ontario.

Ownership category

akta.pro rank

Product category

Crisis Intervention and Domestic Violence Support Services

NAICS

Other Community Housing Services (624229), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Domestic violence services
• Crisis intervention support
• Emergency shelter services
• Sexual assault counselling
• Community social services

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Charitable donations from individuals, corporations, and community groups. Accepts online donations, securities, mutual funds, and event proceeds.
2. Government Funding: Government funding support (noted as not covering everything the organization needs)
3. Sponsorships: Corporate and community group sponsorships for events such as International Women's Day, 16 Days of Activism, and crisis line/service ads.
4. Volunteer Contributions: Volunteer hours contributing to service delivery (10,000 hours annually)

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Guelph-Wellington Women in Crisis (G-W WIC) is a feminist, community-based non-profit organization providing free crisis support, emergency shelter, counselling, court advocacy, and public education to women and gender-diverse people impacted by gender-based violence in Guelph and Wellington County, Ontario. Its core deliverable is direct social-service delivery through a 24-hour crisis line, the 28-bed Marianne's Place emergency shelter, and a portfolio of specialized programs covering sexual assault, anti-human trafficking, family court support, rural outreach, and transitional housing.

Product overview

Guelph-Wellington Women in Crisis (G-W WIC) is a not-for-profit feminist community-based organization offering a suite of integrated social services for women and gender-diverse people experiencing violence. The organization operates crisis support as its core function through the 24-hour Crisis Line, supplemented by shelter services (Marianne's Place), specialized counselling programs (Anti-Human Trafficking, Sexual Assault Centre, Rural Women's Support Program), court support (Family Court Support Program), and transitional housing support. Public education and the WIC Podcasts extend reach beyond direct service delivery. All programs are free, confidential, and include accessibility accommodations such as interpreters and childcare.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-hour Crisis Line

Quantifiable outcome

• 3,200+ crisis calls answered annually
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Royal City MissionminorGTM or Marketing Partner · 17 September 2026Venue partner for Take Back the Night 2026 concert featuring OLEXA and Bonnie Trash.
• Royal LePage Shelter FoundationcoreGTM or Marketing Partner · 23 October 2025Co-host of Night Light Walk 2025, one of 12 cities in Canada hosting this national event raising funds for shelters.
• Royal City RealtyminorGTM or Marketing Partner · 23 October 2025Local sponsor of Night Light Walk 2025 presented in partnership with Royal LePage.
• Jellinek Ellis Gluckstein LawyersminorGTM or Marketing Partner · 22 May 2025Presented 'Legal Options in the Healing Journey' information session for Sexual Violence Prevention Month, providing pro bono legal education.
• Canadian Federation of University WomenminorGTM or Marketing Partner · 22 February 2025Co-host of Human Trafficking Awareness Day film screening event 'I Am Jane Doe'.
• Guelph Resource Centre for Gender Empowerment and DiversityminorGTM or Marketing Partner · 22 February 2025Co-host of Human Trafficking Awareness Day film screening event.
• Zonta GuelphminorGTM or Marketing Partner · 22 February 2025Co-host of Human Trafficking Awareness Day film screening event.
• Community Veterinary Outreach (CVO)coreStrategic or Co-development PartnerCollaboration partner in the Pets in Transition (PIT) program, providing temporary emergency foster placement and care for pets of women staying in the shelter from domestic violence.
• Guelph Humane Society (GHS)coreStrategic or Co-development PartnerCollaboration partner in the Pets in Transition (PIT) program, supporting pet safety planning and resources for women experiencing violence.
• United Way Guelph Wellington DufferincoreStrategic or Co-development PartnerLogo partner displayed on website footer, indicating ongoing partnership for community funding and support.
• Ontario Coalition of Rape Crisis CentrescoreStrategic or Co-development PartnerMember organization of the provincial coalition supporting sexual assault centres across Ontario.
• Ontario Association of Interval & Transition Houses (OAITH)coreStrategic or Co-development PartnerMember organization of the provincial association representing shelters and transition houses for women fleeing violence.
• Ontario Network of Sexual Assault/Domestic Violence Treatment CentresminorStrategic or Co-development PartnerResource partner providing links to provincial sexual assault and domestic violence treatment services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ontario Association of Interval & Transition Houses (OAITH): Provincial umbrella association representing Ontario women's shelters and transition houses. Comparable as the sector coordinating body, providing training and policy advocacy for member organizations including G-W WIC.
• Ontario Coalition of Rape Crisis Centres: Provincial coalition of sexual assault centres across Ontario, of which G-W WIC's Sexual Assault Centre is a member. Comparable as the umbrella body providing sector standards, training, and advocacy in sexual-violence services.
• Canadian Women's Foundation: National public foundation funding shelters, crisis services, and gender-based-violence prevention across Canada. Comparable as a larger, better-funded sector player competing for the same corporate and individual donor pool.

Direct peers

• Family Services of Peel: Regional Ontario social-service agency offering counseling, crisis support, and community programs for individuals and families. Comparable organizational footprint and mixed funding model (donations + government grants).
• YWCA Guelph: Local Guelph-based women's services organization offering shelter, housing, and support programming. Comparable as a co-located women's-services provider serving overlapping beneficiaries in the same community.
• Women's Crisis Services of Waterloo Region: Neighbouring Waterloo Region provider of emergency shelter, crisis line, and counseling for women experiencing abuse. Most directly comparable due to geographic proximity, similar catchment size, and identical core program offerings.
• Assaulted Women's Helpline: Provincial 24-hour crisis helpline for women experiencing abuse in Ontario. Highly comparable crisis-line operating model, although broader geography and hotline-only focus differentiate from full-service delivery.
• Yellow Brick House: Ontario shelter and crisis services provider for women and children fleeing abuse. Direct comparable operating emergency shelters, counseling, and 24-hour crisis lines in a defined catchment area—materially overlapping service model and beneficiary base.
• Interval House Toronto: Toronto-based emergency shelter and crisis support organization for women and children experiencing violence. Comparable across core services (shelter, crisis line, counseling, court support) and operating model (non-profit, regional focus).
• Anova (London, Ontario): Women's crisis and counseling services organization in Southwestern Ontario operating shelters, 24-hour crisis lines, and sexual assault services—directly comparable in service mix and regional non-profit structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gwwic
• YouTubeyoutube.com/channel/UCByRrhTEbWCE17PbBAIdvMQ
• Facebookfacebook.com/gwwic
• LinkedInlinkedin.com/company/guelph-wellington-women-in-crisis
• Instagraminstagram.com/gwwic/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guelph-Wellington Women In Crisis