Gyldendal Uddannelse

What Gyldendal Uddannelse does

Gyldendal Uddannelse is the educational publishing division of Gyldendal A/S, one of Denmark's oldest publishing houses (founded 1820). The company develops, produces, and distributes teaching and learning materials for three primary segments of the Danish education system: primary schools (grundskole), vocational education (erhvervsuddannelser, primarily SOSU and PAU programs), and adult education (voksenuddannelser, including DU1/2/3 Danish-as-second-language, FVU, AVU, and FGU). The product portfolio spans physical textbooks (grundbøger), interactive digital books (i-bog for primary school; iBog for vocational and adult education), downloadable e-books (e-bog), and subscription-based subject portals (fagportaler) that deliver ready-made teaching sequences, media libraries, and assessment resources. Key branded series include the Danish-as-a-second-language systems Kontakt, Sådan, Så kan du lære det, and Dansk i brug (FGU); the German system Einblick for primary school; and FVU dansk trin 1-4 for preparatory adult education. All curriculum books include narrated audio, and digital materials are accessible across devices including interactive whiteboards.

The company's revenue model combines 12-month digital subscriptions for schools (the dominant institutional format, with bundled packages such as Grundpakke AVU at 375 DKK ex VAT per student-year and Grundpakke FGU at 300 DKK ex VAT per student-year), one-time/perpetual licenses for physical books and downloadable e-books, and freemium 1-month trials. Distribution operates through a multi-channel go-to-market: a dedicated field sales force of market and product consultants organized by educational level and East/West Denmark geography who visit schools on-site; a self-serve webshop at gyldendal-uddannelse.dk supporting both institutional invoice/EAN purchasing and consumer card payments; the iBog.dk access platform for private and vocational users; the mitgyldendal.dk centralized admin portal for school-wide license management; and subject-specific portals delivered via Denmark's national UNI-Login (STIL) identity service for students and MitID for teachers, with automatic provisioning within 1–2 hours of purchase.

The company is headquartered at Klareboderne 3, Copenhagen, employs approximately 125 people organized into editorial, sales, customer service, marketing, and production departments, and operates exclusively within Denmark. Materials are developed in collaboration with practicing teachers and researchers, the webshop holds WCAG 2.1 AA certification ahead of the EU European Accessibility Act (effective 28 June 2025), and the company maintains an ISAE 3000 GDPR attestation from PwC covering its digital educational materials processing. Gyldendal Uddannelse sits within the broader Gyldendal Group alongside sister companies including Alvilda, Gyldendal (general publishing), Gyldendal e-Learning, Hans Reitzels Forlag, Munksgaard, Systime, and Studybox.

Name

Gyldendal Uddannelse

Legal name

Gyldendal A/S

Website

https://gyldendal-uddannelse.dk

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

101–250 employees

Short description

Gyldendal Uddannelse is the Danish educational publishing division of Gyldendal A/S, producing textbooks, interactive digital books, and subject portals for primary schools, vocational education (SOSU/PAU), and adult education (DU/FVU/AVU/FGU) across Denmark's publicly funded education system.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Book, Periodical, and Newspaper Merchant Wholesalers (424920)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Digital Teaching Resources & Lesson Plan Libraries (EDAGAEAK)

Keywords

• Educational publishing
• Digital textbooks
• Interactive learning materials
• Danish language education
• School learning resources

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Physical Books: Traditional printed textbooks and workbooks for all educational levels. Sold individually per unit to schools and private customers.
2. i-bøger (Interactive Digital Books): Enhanced digital books with interactive features, accessible via subscription or fixed-period license. Sold to schools with typically 12-month access period.
3. E-bøger (Electronic Books): Downloadable ebooks without interactive features. Perpetual license model where customers download and retain access.
4. Subject Portal Subscriptions: Annual subscriptions to subject-specific digital portals with comprehensive teaching resources, sequences, and tools. Primary distribution channel for primary school digital materials.
5. Digital Material Abonnements: Digital learning materials sold primarily with 12-month duration for schools. Auto-renewing subscriptions unless cancelled 30 days before expiry. Private users get fixed-period licenses.
6. School Package Deals: Bundled packages such as Grundpakke FGU (25 iBøger) at 300 kr ex VAT per student annually, and Grundpakke AVU (31 iBøger) at 375 kr ex VAT per student annually.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gyldendal Uddannelse develops, publishes, and sells Danish educational materials for primary schools, vocational education, and adult education. The product portfolio spans printed core textbooks (grundbøger), interactive digital books (i-bog/iBog) with audio, video, animations, and interactive exercises, downloadable ebooks (e-bog), and subscription-based subject portals (fagportaler) with ready-made teaching sequences, media libraries, and exam preparation. Distribution combines self-serve e-commerce, a field sales force of market and product consultants, and centralized license management via mitgyldendal.dk and iBog.dk.

Product overview

Gyldendal Uddannelse is a comprehensive educational publisher offering a multi-format portfolio of teaching and learning materials across three main segments: primary school (grundskole), vocational education (erhvervsuddannelser), and adult education (voksenuddannelser). The product architecture is platform-plus-modules: Gyldendal's digital ecosystem is anchored by subject portals (fagportaler) for primary school, which provide ready-made teaching sequences, media libraries, and teacher resources. On top of these, the company distributes content through three digital formats — i-bog/iBog (interactive digital books with multimedia), e-bogs (downloadable PDFs without interactivity), and subscriptions — as well as printed core textbooks (grundbøger). Subject packages (grundpakker) such as the AVU Basic Package (31 iBøger) and FGU Basic Package (25 iBøger) bundle multiple titles at discounted per-pupil pricing. Key branded product lines include the Danish-as-a-second-language series Kontakt (DU2), Sådan (beginner, DU3 modules 1–2), Så kan du lære det (continuer, DU3 module 3), and Dansk i brug (FGU); the German system Einblick for primary school; and FVU dansk trin 1-4. Vocational education offerings cover SOSU (social and health) and PAU (pedagogical assistant) programs. All curriculum books are narrated as audio files, and a centralized admin portal (mitgyldendal.dk) gives schools a unified view of access rights. Materials are developed in collaboration with practicing teachers and leading researchers.

Differentiator

Problem solved

Functional benefit

Brands

• Gyldendal Grundskole: Educational materials for primary schools
• Gyldendal Erhvervsuddannelser
• Gyldendal Voksenuddannelser
• Gyldendals SOSU
• Gyldendal PA

Products and services

• Fagportaler (Subject Portals) Digital subject portals for primary school providing ready-made teaching sequences, a library/media base, teacher resources, timelines, test resources, canonical material, and topic-specific mini-courses.
• i-bog / iBog (Interactive Digital Book) An interactive digital book with search, save, and note-taking functions, plus animations, audio (including narration), video, and interactive exercises. Used across all educational levels; i-bog refers to primary school titles and iBog to vocational/adult education titles.
• E-bog (E-book) An electronic book readable on computer, tablet, and smartphone containing text and images only, without interactive features. Must be downloaded and opened with a local program such as Adobe Reader and does not require internet after download.
• Grundbøger (Core Textbooks) Printed and digital foundational textbooks covering subjects such as Danish, mathematics, English, history, and social studies for primary school, trade-specific books for vocational education, and Danish-language materials for adults.
• Kontakt (Danish as a Second Language Series) A foundational textbook system for teaching Danish to young and adult foreigners, comprising core textbooks, i-bøger, and a companion website. Targeted at Danish Education 2, modules 1-3 (CEFR A1-B1). Three materials in the series.
• Sådan (Beginner Danish Series) A complete beginner course for foreigners learning Danish quickly, efficiently, and correctly. Targets Danish Education 3, modules 1-2. Includes Sådan 1 and Sådan 2 with companion websites featuring audio recordings, self-correcting online exercises, and teacher's guides.
• Så kan du lære det (Continuing Danish Series) A complete continuation course for Danish Education 3, module 3 (CEFR A2/B1), consisting of a core textbook, a practice workbook, and the website lærdet.gyldendal.dk. Covers everyday life, workplace culture, family, youth culture, and Danish customs, with authentic video interviews.
• Einblick (German for Primary School)

Quantifiable outcome

• Materials developed with engaged teachers and leading researchers for high didactic quality
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• Gyldendal Group (Sister Companies)minorOthersPart of the Gyldendal Group which includes sister companies: Alvilda, Gyldendal (general publishing), Gyldendal e-Learning, Hans Reitzels Forlag, highlight, Konfront, MentorDanmark, Munksgaard, Skoledu, Strandberg Publishing, Studybox, and Systime. These are all part of the same parent company structure rather than formal partnerships.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gyldendalgrundskole
• LinkedInlinkedin.com/company/gyldendal-uddannelse-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gyldendal Uddannelse