Name

Happy Choice Ltd

Legal name

Happy Choice Ltd

Website

https://happychoice.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Happy Choice Ltd operates "Happy Choice Chinese Takeaway," a single-location Chinese takeaway restaurant in Allestree, UK, serving local residents through online ordering, in-store collection, and home delivery.

Ownership category

akta.pro rank

Product category

Restaurant / Takeaway Food Service

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

Keywords

• Chinese takeaway food
• Food delivery service
• Online food ordering
• Local restaurant
• Takeaway cuisine

Headquarters

HQ city

Allestree

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Food Sales: One-time transaction-based revenue from individual food orders placed online for delivery or collection.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Happy Choice Ltd prepares and sells authentic Chinese takeaway cuisine from a single physical location in Allestree, Derbyshire, UK, fulfilling orders via customer collection or home delivery. The business is supported by an online food ordering platform accessible through the company website, allowing local residents to place food orders for delivery or pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Happy Choice Chinese Takeaway Chinese takeaway service offering online food ordering and home delivery (or collection) of authentic Chinese cuisine to customers in Allestree, Derbyshire, UK.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Ping Pong: UK dim sum and pan-Asian fast-casual chain offering eat-in, takeaway, and delivery. Comparable to Happy Choice on Asian cuisine, takeaway/delivery channels, and counter-service restaurant format, though with a more focused dim-sum menu and London-centric footprint.
• Wasabi: UK sushi and Asian hot-food chain operating grab-and-go counters with delivery. Comparable to Happy Choice on grab-and-go Asian cuisine and takeaway/delivery model, though with a primarily sushi/bento menu and a much larger UK estate.
• Itsu: UK-based Asian fast-casual chain with a broader menu including sushi, noodles, and hot bowls, plus retail grocery products. Comparable to Happy Choice on Asian cuisine and takeaway/delivery orientation, but operates at significantly greater scale and brand recognition across the UK.
• YO! Sushi: UK Japanese/pan-Asian fast-casual chain operating conveyor-belt and takeaway formats. Comparable to Happy Choice on Asian cuisine, takeaway/delivery capability, and counter-service style, though at substantially greater scale.
• Wagamama: UK pan-Asian casual dining chain offering dine-in, takeaway, and delivery. Comparable to Happy Choice on Asian cuisine and delivery channel, though primarily a dine-in brand with broader menu and much larger footprint.

Direct peers

• Thai Express: Fast-casual Thai/Asian chain emphasizing quick preparation of Asian dishes for eat-in, takeaway, and delivery. Comparable to Happy Choice on Asian cuisine focus, individual-portion menu, and delivery-friendly operating model.
• Chopstix: UK-based Asian-inspired fast food chain offering boxed meals and noodle dishes for takeaway and delivery. Directly comparable to Happy Choice on cuisine category (Asian/Chinese), takeaway-led model, and price-point positioning, though operating at national scale through mall and high-street sites.
• Wok to Walk: International Asian noodle street-food chain with strong UK presence, focused on custom-built wok noodles for takeaway and delivery. Comparable to Happy Choice on grab-and-go Asian cuisine, online ordering, and delivery-first operating model.

Market position

Customer concentration

• LinkedInlinkedin.com/company/happy-choice-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Choice Ltd