Haas GmbH

What Haas GmbH does

Haas GmbH is a family-owned industrial textile-services company headquartered in Ora (legal) and operating from Vadena (operational) in South Tyrol, Italy. Founded in 1952 by Florian Haas as a tailoring workshop, the company has evolved across three generations into a multi-vertical textile care provider offering workwear rental and cleaning, entrance mat rental and sale, flat linen rental and laundering for healthcare, and dry cleaning through two retail shops in Ora. Its core technical platform centers on industrial laundry operations with specialized processes including disinfection washing with controlled temperature, detergent, time, and water parameters, chlorine-free washing methods, an in-house water recycling plant drawing from two deep wells, and dual-redundant strategic systems at the Wabes facility. The Wabes joint venture, established in 2000 with the South Tyrol Health Authority, operates a 16-tonne-per-8-hour-shift industrial laundry with two high-performance washing tunnels and is the first Italian facility to hold RAL-GZ 992/1/2/3 certification, alongside RABC, ISO 9001, ISO 45001, ISO 14001, and Oeko-Tex Standard 100 compliance.

Haas operates a B2B enterprise field-sales motion targeting Ho.Re.Ca., healthcare, food industry, and industrial/artisan clients. The revenue model is predominantly subscription-based, recurring rental-and-cleaning contracts with multi-year duration, quote-based pricing tailored to volume, service frequency, and customization (including client logos and on-site wardrobe distribution cabinets). Complementary revenue comes from dry cleaning retail and pickup/delivery services for bulky textiles. Distribution is direct, leveraging Haas's own pickup/delivery fleet and regional facilities. The company is a private, family-held GmbH (also branded Haas Srl) with no disclosed funding rounds, no parent company, and no public listing. It currently serves clients exclusively in South Tyrol, Trentino, and Veneto, with named anchor relationships including the South Tyrol Health Authority (via Wabes) and White Cross (Weißes Kreuz / Croce Bianca), the latter partnership dating to 1992.

Name

Haas GmbH

Legal name

Haas GmbH

Website

https://haas.it

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Haas GmbH is a family-owned Italian industrial textile-services company in South Tyrol providing rental, cleaning, and management of workwear, entrance mats, and healthcare linen across Ho.Re.Ca., food, healthcare, and industrial sectors, with operations spanning South Tyrol, Trentino, and Veneto.

Ownership category

akta.pro rank

Product category

Industrial Laundry Services

NAICS

Industrial Launderers (812332), Linen and Uniform Supply (81233), Linen Supply (812331)

akta.pro primary industry

Healthcare & Hospital Linen Laundry (HSAJAEAA)

akta.pro secondary industries

Industrial Workwear & PPE Laundry (HSAJAEAD), Uniform Laundry (Corporate/Facilities) (HSAJAEAE)

Keywords

• Industrial laundry services
• Workwear rental cleaning
• Healthcare linen rental
• Textile care services
• Entrance mat rental

Headquarters

HQ city

Ora (Auer)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Workwear Rental and Cleaning Service: Complete rental, washing, and management of professional workwear for businesses in Ho.Re.Ca., food, healthcare, industry and artisan sectors. Includes pickup, cleaning, ironing, repairs, and replacement of worn items.
2. Mat/Rug Rental and Sale: Rental and cleaning of personalized and neutral entrance mats/systems with periodic pickup and washing. Also includes sale of aluminum mats, PR and advertising mats.
3. Flat Linen Rental and Laundry for Healthcare: Rental and washing of flat linen (sheets, towels, tablecloths, bibs, cleaning accessories) for clinics, hospitals, care homes and healthcare facilities.
4. Dry Cleaning Services: Two dry cleaning shops in Ora offering garment care services, shirt service, and pickup/delivery service for bulky textiles like curtains, carpets, and comforters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Haas GmbH provides industrial laundry and textile care services for businesses, including complete rental, washing, ironing, repair, and management of professional workwear across Ho.Re.Ca., food industry, healthcare, and industrial/artisan sectors. The company also rents and cleans entrance mats and flat linen for healthcare facilities (clinics, hospitals, care homes), and operates two dry cleaning shops in Ora. Services are delivered via scheduled pickup and delivery, supported by certified disinfection washing, chlorine-free processes, and water recycling infrastructure.

Product overview

Haas GmbH is a family-run textile services company founded in 1952, offering a comprehensive 360-degree textile care portfolio centered on four core offerings: work clothing rental and washing (Abbigliamento da lavoro), doormat/mat sales and rental (Zerbini), healthcare laundry services (Lavanderia per sanità), and dry cleaning (Lavasecco). The company operates primarily in South Tyrol, Trentino, and Veneto regions. The product ecosystem is unified by the company's commitment to quality and hygiene, with supporting services including pickup/delivery, complementary cleaning services for carpets and curtains, and the Wabes healthcare linen management joint venture. Services are delivered across multiple sectors including Ho.Re.Ca., food industry, healthcare, industry, and crafts.

Differentiator

Problem solved

Functional benefit

Brands

• Wabes: Joint venture with South Tyrol Health Authority for industrial laundry services for healthcare facilities - cleaning and management of flat linen and workwear for hospitals and care facilities.

Products and services

• Workwear Rental and Cleaning (Abbigliamento da lavoro) Complete rental, washing, ironing, repair, replacement, and management service for professional work clothing. Serves businesses in Ho.Re.Ca., food industry, healthcare, industry, and crafts sectors. Includes scheduled pickup and delivery, on-site wardrobe distribution cabinets, and personalization with customer logos.
• Doormat/Entrance Mat Rental and Cleaning (Zerbini) Sale, rental, and cleaning of neutral, personalized, and promotional doormats. Includes aluminum scraping systems for outdoor areas and PR/advertising mats. Periodic pickup and washing for rented mats.
• Healthcare Laundry Services (Lavanderia per sanità) Rental and industrial washing of flat linen (sheets, towels, tablecloths, bibs, cleaning accessories) and work clothing for clinics, hospitals, nursing homes, and healthcare facilities. Also includes washing of personal clothing of care home residents. Programmed periodic pickup and washing based on client needs.
• Dry Cleaning Services (Lavasecco) Dry cleaning services for garments and household textiles including carpets, duvets, blankets, and curtains. Includes shirt service and tailoring for minor repairs. Operated through two dry cleaning shops in Ora.
• Wabes Healthcare Linen Management (Joint Venture) Joint public-private venture with South Tyrol Health Authority providing industrial laundry and management of flat linen and work clothing for hospitals and healthcare facilities. First laundry in Italy to obtain RAL-GZ 992/1-3 certification.
• Complementary Cleaning Services (Servizi complementari) Additional services including curtain cleaning with installation/removal for hospitality and public facilities, carpet cleaning with specialization in valuable oriental carpets (including repairs and restoration), and cleaning of textile pipes, air filters, and smoke filters.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wabes GmbH/SrlcoreStrategic or Co-development PartnerJoint venture with South Tyrol Health Authority (Azienda Sanitaria Alto Adige) for cleaning and managing flat linen of healthcare facilities (hospitals, districts, and other outpatient locations) and workwear of corresponding staff. Haas GmbH holds private participation in this mixed public-private company with public majority capital.
• White Cross / Weißer Kreuz / Croce BiancacoreStrategic or Co-development PartnerPartnership with the White Cross emergency service organization established in 1992, providing workwear rental and cleaning services. This partnership continues to the present day.
• LavanTex DeutschlandminorStrategic or Co-development PartnerHaas was admitted to the LavanTex Deutschland association in 2016, which brings together a number of the most important German laundries in the healthcare sector under one umbrella.
• South Tyrol Health Authority (Azienda Sanitaria Alto Adige)coreStrategic or Co-development PartnerStrategic partnership leading to the founding of Wabes joint venture company for healthcare textile management. Fundamental partnership that drove company growth in the 2000s.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Others

• Christeyns: Belgian manufacturer of professional cleaning chemistry and laundry process solutions serving industrial laundries. Adjacent/ecosystem player to Haas as a supplier of detergents and process chemistry used in certified healthcare linen operations.

Direct peers

• Bardusch: German family-owned industrial laundry and textile-services group with strong healthcare-sector focus. Directly comparable to Haas in certified healthcare linen processing and workwear rental across multiple verticals.
• Elis SA: French-listed multinational industrial laundry and textile-services provider operating across Europe including Italy. Directly comparable in flat-linen rental, workwear, and hygiene-services contracts to healthcare, hospitality, and industry.
• Alsco: US-headquartered global industrial laundry and uniform-rental company with European operations. Comparable to Haas in managed workwear, linen, and mat services for Ho.Re.Ca., healthcare, and food-industry customers.
• Lindström Group: Finnish workwear and textile-rental services group operating across Europe, including Italy. Directly comparable to Haas in workwear rental, washing, and managed-service delivery to Ho.Re.Ca., healthcare, and industrial customers.
• ImageFIRST Healthcare Laundry Specialists: US-focused healthcare linen and workwear rental provider. Comparable to Haas's Wabes JV operations in certified, hygienically controlled hospital linen management with multi-year contract structures.
• CWS (Clean White Services): German/European provider of textile and hygiene services with direct sales across Ho.Re.Ca., healthcare, and industrial customers. Directly comparable to Haas in workwear rental, mat systems, and washroom hygiene offerings.

Broad incumbents

• Rentokil Initial: UK-listed global hygiene-services group offering textile services (via Initial) alongside pest control and washroom hygiene. Comparable to Haas in workwear and linen rental but operating at much larger scale across broader service categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haas.it

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haas GmbH