Name

Habermann GmbH

Legal name

HABERMANN GmbH

Website

https://habermann-gmbh.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Smart Repair Materials and Equipment

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

akta.pro secondary industries

Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC), Automotive Thermal Insulation, Sealing & NVH for HVAC/Thermal Systems (IMACALAJ)

Keywords

• Smart repair materials
• Vehicle paint repair
• Abrasive supplies
• Automotive refinish products
• Frost protection heating

Headquarters

HQ city

Schöneiche

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Smart Repair Materials: Sale of Smart Repair materials including high-quality abrasives, quality tools, professional lighting systems, and finish products. Products are shipped same-day from optimized inventory.
2. HEATBOX Hardware Sales: Sale of the proprietary HEATBOX heating system for protecting frost-sensitive materials in thermoboxes and drawers.
3. Smart Order App Services: Digital ordering platform providing streamlined procurement for Smart Repair technicians. Future plans include inventory management functions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Habermann GmbH supplies consumables, tools, lighting, and finish products to professional Smart Repair technicians working on vehicle paint and surface damage. Its portfolio centers on the proprietary HEATBOX heating system for protecting frost-sensitive materials, the Smart Order mobile ordering app, the Habrasive abrasive line, and Dynamic QR solutions, complemented by individualized planning and consulting services.

Product overview

Habermann GmbH operates as a Smart Repair specialist serving vehicle repair technicians, with a portfolio centered on the Smart Repair service discipline supported by proprietary products and a digital ordering platform. The core offerings include Heatbox (a vehicle-powered heated storage system protecting frost-sensitive materials), Smart Order (a mobile ordering app), Habrasive (abrasive products), and Dynamic QR (QR code solutions). The company positions itself as a solutions provider rather than merely a product supplier, combining high-quality consumables (abrasives, finishing products) with specialized equipment and digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Order: Mobile application for simplified and optimized ordering process for Smart Repair materials, with ERP integration capabilities.
• HEATBOX
• Habrasive
• Dynamic QR

Products and services

• HEATBOX A proprietary vehicle-powered heating system designed to protect frost-sensitive materials such as water-based paints and leather colors from freezing during winter Smart Repair operations. It integrates into thermoboxes from 65L capacity and standard drawers via the vehicle electrical system (Bordnetz) and includes safety systems.
• Smart Order Mobile Application A mobile ordering application for Smart Repair technicians to quickly and efficiently reorder materials, featuring filters, live search, and planned ERP system integration for improved planning and inventory management. Hosted on German servers.
• Habrasive Abrasive Product Line An abrasive product brand offered by Habermann GmbH for Smart Repair surface preparation applications, positioned to deliver high process reliability for vehicle paint repair work.
• Dynamic QR Solutions A QR code-based product solution offered by Habermann GmbH for Smart Repair operations and workflow management.
• Smart Repair Materials and Equipment Supply Supply of high-quality abrasives, professional quality tools, professional lighting systems, and finish products to Smart Repair technicians, supported by same-day shipping from optimized inventory and individualized consulting for diverse repair requirements.

Quantifiable outcome

• Reduced complaint rates through optimal finish products
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Rupes: Italian manufacturer of polishing, sanding, and surface-preparation systems for automotive refinish. Directly comparable in the polishing/finishing tool and abrasive categories Habermann supplies to Smart Repair technicians.
• Festool: German manufacturer of premium professional power tools and consumables including for automotive paint preparation and finishing. Overlaps with Habermann's quality tools and lighting/finishing consumables, and competes for the same trade-craft customer segment.
• SATA GmbH & Co. KG: German manufacturer of professional spray guns and paint application equipment used heavily in automotive refinish and Smart Repair. Competes with Habermann in the broader equipment-and-consumables basket sold to paint-repair technicians.
• DeVilbiss (Carlisle Fluid Technologies): Manufacturer of professional spray guns and finishing equipment used in automotive refinish. Competes with Habermann in the equipment side of the Smart Repair technician's tool kit, including spray-application hardware.
• C. H. Storch (Storch Malerwerkzeuge): German supplier of painter's tools, equipment, and consumables serving automotive and trade painters. A direct German competitor in the Smart Repair materials and tool category Habermann addresses, with overlapping customer profile and product range.
• Mirka: Finnish manufacturer of abrasives and surface-finishing solutions widely used in automotive refinish and Smart Repair workflows. Directly comparable to Habermann's Habrasive abrasive line and finish-product consumables, serving the same technician base with overlapping product categories.

Broad incumbents

• Glasurit (BASF Coatings): BASF's automotive refinish paint brand serving body shops and repair technicians worldwide. A broad incumbent competing for the same Smart Repair technician customers that Habermann serves with its abrasives, tools, and finish products.
• Axalta Coating Systems: Global automotive refinish coatings supplier (including Standox and Spies Hecker brands) serving body shops and mobile repair technicians. Comparable to Habermann's paint-side offering but at vastly greater scale and geographic reach.
• PPG Industries (PPG Refinish): Global coatings manufacturer with a large automotive refinish business supplying paints, clearcoats, and related consumables. A broad incumbent that competes indirectly with Habermann by capturing a larger share of the refinish technician's consumables wallet.
• 3M Automotive Aftermarket: Global supplier of abrasives, masking, adhesives, and finishing consumables for automotive refinish and body repair. A broad incumbent whose automotive aftermarket portfolio overlaps with Habermann's Habrasive, masking, and finish products across a much wider global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/habermann-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habermann GmbH