What Cluster Habic does

Cluster Habic (Habic) is a nonprofit industry cluster organization founded in 2011 and headquartered in Zarautz, Basque Country, Spain, serving companies in the regional habitat sector — furniture, interior design, equipment, and construction materials. The cluster's mission is to improve member competitiveness through internationalization, innovation, sustainability, R&D, and European project participation, functioning as a collective services platform rather than a product vendor.

Habic's service portfolio spans seven work areas: Internationalization, Hospitality & Marketing, Sustainability/SDGs, Technology and R&D, European Projects, the New European Bauhaus initiative, and the Erosi centralized purchasing center. Its sub-brands include "Basque Living," a consumer-facing platform promoting Basque habitat culture, and Erosi, a collective procurement vehicle. The cluster also operates a company directory, a job portal, and a startup investment program, and maintains a university chair (aula empresa) with UPV/EHU's School of Architecture in Donostia-San Sebastián. Its core technology is therefore organizational — a coordination layer combining events (Basque Design Up!, Face to Face), inverse missions (reBUILD 2026 with Slovenia, Romania, Ukraine; Mexico mission), and AI-adoption programming (Habitia project with Tecnalia and TIC clusters).

Habic is funded through a combination of member fees, Basque regional and Spanish public support, and European project grants consistent with its nonprofit structure. It has no external investors, no parent company, no disclosed subsidiaries, and no funding rounds. Its go-to-market is event-driven, connecting member companies with international prescribers, architects, and institutional buyers across Spain, France, Portugal, Central/Eastern Europe, and Latin America. With 5 employees, Habic operates a lean team relative to its programming footprint, reflecting a high-leverage model that scales impact through partner networks (Tecnalia, UPV/EHU) rather than internal capacity.

Name

Cluster Habic

Legal name

Habic

Website

https://habic.eus

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cluster Habic is a nonprofit Basque industry cluster, founded in 2011 and headquartered in Zarautz, Spain, serving regional habitat-sector companies with internationalization, innovation, sustainability, collective procurement (Erosi), and European project services.

Ownership category

akta.pro rank

Headquarters

HQ city

Zarautz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Cluster membership and services: Habic operates as a business cluster for the habitat sector, providing member services, organizing collective initiatives, and facilitating internationalization. Revenue likely derives from membership fees and service programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Habic is a nonprofit business cluster organization serving companies in the Basque Country habitat sector (furniture, equipment, interior design, construction materials). It provides collaborative services including internationalization support, innovation and R&D promotion, a centralized purchasing center (Erosi), an online company directory, a job portal, startup investment facilitation, and networking between member companies and prescribers/architects. Revenue is derived primarily from membership fees and program services for member companies.

Product overview

Habic is a business cluster organization rather than a software product company. Its offering consists of collaborative services for member companies in the Basque habitat sector, including the Company Search Tool for identifying sector partners, a Job Portal for employment matching, a Startup Investment program for venture opportunities, the Erosi Purchasing Center for collective procurement, and the Basque Living brand platform for international promotion. These services support competitiveness, innovation, and transformation through collaboration and shared knowledge among habitat companies.

Differentiator

Problem solved

Functional benefit

Brands

• Basque Living: Initiative promoting Basque living and habitat culture
• Erosi

Products and services

• Buscador de empresas (Company Search Tool)
• Portal de empleo (Job Portal)
• Inversión en startups (Startup Investment Program)
• Central de compras Erosi (Erosi Purchasing Center)
• Basque Living

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• UPV/EHU (University of the Basque Country)coreStrategic or Co-development PartnerHabic maintains an aula empresa (business-university chair) with UPV/EHU at the School of Architecture in Donostia-San Sebastian. This partnership promotes the TFG Award in Sustainable Architecture and fosters collaboration between academia and the habitat sector.
• TecnaliacoreTechnology or IntegrationTecnalia, one of Europe's leading research and technology development centers, collaborates with Habic on innovation projects. The center participated in the reBUILD 2026 inverse mission, showcasing latest trends in construction, industry and habitat innovation to international visitors.
• Habitia Project ConsortiumcoreStrategic or Co-development PartnerHabitia is a collaborative project involving Habic, TIC clusters, and Tecnalia focused on driving AI adoption in the Basque habitat sector. The initiative conducts sessions where technology companies present practical AI cases and solutions adapted to habitat industry needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FCBA (Institut Technologique Forêt Cellulose Bois-Construction Ameublement): French technological institute for forestry, wood, construction and furniture providing R&D, training, and cluster-services to French furniture/habitat firms. Mirrors Habic's mission structure (cluster + technology + member services) for an analogous European habitat sector.
• FIRA (Furniture Industry Research Association): UK-based furniture industry research and membership association delivering testing, R&D, training, and international support to furniture manufacturers. Closely comparable to Habic's combined technology-and-cluster role for the habitat sector.
• CENFIM (Centre de Difusió Tecnològica de la Fusta i el Moble): Catalan wood-and-furniture technology center that performs an analogous cluster/association role for habitat-sector SMEs in Catalonia — providing R&D support, internationalization, training, and collective services. Directly comparable to Habic's mission for Basque habitat companies.
• AFME (Asociación de Fabricantes de Mobiliario de España): Spanish national furniture manufacturers' association representing the same furniture/habitat value chain as Habic but at country level. Comparable in advocacy, fair coordination, and member-services mission.

Regional players

• AMIC (Associació de Mobiliari i Confort): Catalan furniture and comfort association performing cluster-like services for manufacturers in Catalonia. Regionally comparable to Habic in Spain and shares the industry-association model for habitat-sector SMEs.

Broad incumbents

• Federmobili (Federazione Italiana Industriali Mobili e Affini): Italian federation of furniture and furnishing industries — a larger, well-established European counterpart that provides advocacy and member services in the same habitat/furniture category as Habic.
• EFI (European Furniture Industries Confederation): Pan-European furniture industry confederation engaging with EU policy and internationalization. Comparable to Habic's internationalization and Proyectos Europeos workstreams at a supra-national level.
• Confemadera (Federación Española de la Industria de la Madera): Spain-wide federation for wood and furniture industry, a larger incumbent with overlapping membership and lobbying scope. Comparable as a sector-wide membership body, though broader than Habic's habitat-cluster focus.

Emerging players

• Cluster Lumière (French lighting/habitat cluster): French regional cluster focused on lighting and habitat equipment industries. Comparable in being a habitat-adjacent industry cluster providing internationalization, innovation, and network services to SME members.

Others

• Basque Cluster Network (Clusteres de Euskadi): SPRI-coordinated network of Basque industry clusters (energy, mobility, food, etc.) of which Habic is a member organization. Sibling cluster organizations share Habic's institutional model, public-funding profile, and event-driven GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@clusterhabic3146?feature=shared
• LinkedInlinkedin.com/company/mobiliario-equipamiento
• Instagraminstagram.com/basque_living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cluster Habic