Secretaria de Habitação

What Secretaria de Habitação does

Secretaria de Habitação—officially the Secretaria de Desenvolvimento Urbano e Habitação (SDUH)—is the state government secretariat of São Paulo, Brazil, responsible for formulating and executing state housing, urban development, land regularization, and metropolitan governance policy. Originally established as Secretaria da Habitação and reorganized by Decree 34.399 in 1991, it was restructured and renamed in 2023 (Decrees 67.435 and 67.561) to absorb metropolitan governance functions, the Conselho Estadual das Cidades, four metropolitan agencies (AGEM, AGEMCAMP, AGEMVALE, AGEMSOROCABA), the IGC cartographic institute, and metropolitan and regional development funds. The secretariat serves São Paulo State's 46 million residents, with a primary focus on low-income families earning 1-10 minimum wages, plus specific vulnerable sub-segments such as elderly residents (Vida Longa program) and families in flood-risk areas (Vida Digna program); it also provides technical cooperation to all 645 municipalities of the state.

Its core portfolio is organized around the master housing program Casa Paulista, which encompasses real estate credit (Carta de Crédito Imobiliário offering R$10,000-R$16,000 subsidies for families earning up to 3 minimum wages), direct housing production through the linked company CDHU (Companhia de Desenvolvimento Habitacional e Urbano, the largest public social housing promoter in Brazil), Carta de Crédito Associativo financing, the Preço Social public-tender model, and federal-state partnerships under PMCMV. Complementary programs include Bairro Paulista – Cidades Sustentáveis for urban requalification, Cidade Legal for land regularization, Viver Melhor for housing repairs, Urbanização de Favelas for favela recovery, and GRAPROHAB for centralized approval of residential subdivisions. The recent June 2025 launch of the HorusHab integrated data platform (Resolution SDUH nº 30/2025) provides municipalities with a unified digital interface for demand registration and program tracking.

SDUH's business model is fundamentally governmental: it does not generate commercial revenue and is funded through state budget allocations, the Loteria da Habitação (Housing Lottery) revenues, dedicated funds (FPHIS, FGH, metropolitan development funds), federal program matching (PMCMV, FAR, PNHR), and financing partnerships with Caixa Econômica Federal. Service delivery occurs through direct citizen service, CDHU field offices, and 645 municipal convênios (cooperation agreements). The current organizational structure was approved by Decree 69.760 of July 2025, with three sub-secretariats (Habitação Social, Desenvolvimento Urbano, Gestão Corporativa) under the Gabinete do Secretário, led by Secretário Marcelo Cardinale Branco and Secretário Executivo Roberto Antonio Diniz. Headquarters are at Rua Boa Vista, 170, Edifício Cidade I, São Paulo, Brazil.

Name

Secretaria de Habitação

Legal name

Secretaria de Desenvolvimento Urbano e Habitação do Estado de São Paulo

Website

https://habitacao.sp.gov.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

The Secretaria de Desenvolvimento Urbano e Habitação (SDUH) is the São Paulo State government secretariat responsible for housing policy, urban development, land regularization, and metropolitan governance, serving low-income families, vulnerable populations, and 645 municipalities through programs including Casa Paulista, Bairro Paulista, and Cidade Legal, executed primarily via its linked company CDHU.

Ownership category

akta.pro rank

Product category

Public Housing Administration

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Housing Programs (925110), Administration of Urban Planning and Community and Rural Development (925120)

SIC

Non-Operating Establishments (9995), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM)

akta.pro secondary industries

Planning, Zoning, Permitting & Code Enforcement (BPAIACAE), Land Administration & Cadastral Services (Public Land Records, Parcel Management) (BPAIANAH)

Keywords

• Public housing programs
• Social housing
• Land regularization
• Urban development policy
• Housing subsidies

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Government Budget Allocation: Funded through state government budget allocations, the Secretariat implements housing and urban development policies using public funds from various sources including the Housing Lottery (Loteria da Habitação), federal programs, and state development funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Secretaria de Desenvolvimento Urbano e Habitação (SDUH), formerly the Secretaria da Habitação, is the São Paulo State government secretariat responsible for formulating and executing state housing, urban development, land regularization, and metropolitan governance policy. It delivers its mandate through the master program Casa Paulista (housing credit, production, regularization, urban improvement) and related programs such as Cidade Legal, Bairro Paulista – Cidades Sustentáveis, Vida Longa, and Vida Digna, executed in partnership with the linked state housing company CDHU and the state's 645 municipalities.

Product overview

Secretaria de Desenvolvimento Urbano e Habitação (SDUH) operates a multi-pronged public platform for housing and urban development, organized around the master program Casa Paulista and the urban development program Bairro Paulista - Cidades Sustentáveis. Casa Paulista unifies housing credit (Carta de Crédito Imobiliário, Carta de Crédito Associativo), direct housing production through CDHU, public-private partnerships, Minha Casa Minha Vida federal partnerships, and targeted programs for vulnerable populations (Vida Longa for elderly, Vida Digna for flood-risk resettlement). The portfolio also includes land regularization (Cidade Legal, CDHU Regularização Fundiária), housing and urban improvements (Viver Melhor, Urbanização de Favelas), and the GRAPROHAB approval body for residential subdivisions. A cross-cutting digital platform, HorusHab, provides municipalities with a unified interface for petition registration and program data access. The SDUH also manages the PDUH 2040 long-term urban-housing development plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Paulista Master housing program of the Government of São Paulo, administered by SDUH and CDHU, encompassing real estate credit, housing production, land regularization, and urban improvement initiatives for low-income families.
• Casa Paulista – Carta de Crédito Imobiliário (CCI) Non-reimbursable subsidy program offering R$10,000–R$16,000 (region-dependent) to families earning up to three minimum wages for purchasing homes in SDUH-approved developments financed by Caixa/FGTS.
• Casa Paulista – Produção Habitacional CDHU Direct housing construction program operated by CDHU, the largest public housing developer in Brazil, with subsidized financing for families earning one to ten minimum wages.
• Casa Paulista – Carta de Crédito Associativo (CCA) Financing program for families earning up to five minimum wages, with priority for those from risk areas receiving state housing assistance or registered through public notices; charges exempt during construction, first payment 30 days after key handover.
• Casa Paulista – Preço Social Model in which municipalities provide land and a public tender selects the builder; a portion of units are sold at reduced prices to families earning up to three minimum wages, selected by public lottery with quotas for residents of risk areas.
• Casa Paulista – Vida Longa Housing program exclusively for elderly individuals aged 30+ living alone, without family ties, earning up to two minimum wages and in social vulnerability, with Universal Design accessibility features; jointly managed by SDUH, CDHU, and the Secretariat of Social Development.
• Casa Paulista – Vida Digna Comprehensive program for removal and resettlement of approximately 3,000 families living in stilt houses and flood-prone areas in Cubatão, Guarujá, Praia Grande, Santos, and São Vicente (Baixada Santista), with R$600 million invested in new housing and environmental recovery.
• Bairro Paulista – Cidades Sustentáveis

Quantifiable outcome

• 150,200 land titles produced from 2023-2026
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• CDHU - Companhia de Desenvolvimento Habitacional e Urbano do Estado de São PaulocoreStrategic or Co-development PartnerPrimary execution partner for housing production. CDHU is a linked public company responsible for direct construction and financing of social housing, implementing SDUH programs including Casa Paulista, Vida Digna, Vida Longa, and regularization actions.
• Companhia de Desenvolvimento Habitacional e Urbano (CDHU)coreStrategic or Co-development PartnerThe largest public social housing promoter in Brazil, responsible for producing and financing housing for families earning 1-10 minimum wages with subsidized conditions.
• Municipal Governments of São Paulo StatecoreStrategic or Co-development Partner645 municipalities partnered through convênios for program implementation including housing projects, land regularization (Cidade Legal), and urban development (Bairro Paulista). Municipalities provide land and local coordination.
• Federal Government - Ministry of Cities (Programa Minha Casa Minha Vida)coreStrategic or Co-development PartnerPartnership for PMCMV programs including FAR (Fundo de Arrendamento Residencial), rural housing (PNHR), and entities program. Combines federal and state resources for housing access.
• Caixa Econômica FederalcoreStrategic or Co-development PartnerFederal financial agent for housing financing combined with SDUH subsidies through Casa Paulista Carta de Crédito. Manages FGTS resources for housing acquisition.
• Metropolitan Agencies (AGEM, AGEMCAMP, AGEMVALE, AGEMSOROCABA)coreStrategic or Co-development PartnerFour metropolitan agencies linked to SDUH managing development in Baixada Santista, Campinas, Vale do Paraíba, and Sorocaba metropolitan regions with their respective development funds.

Scale indicators7 records

Recent moves15 records

Expansion highlights6 records

Regional players

• Secretaria de Habitação de Minas Gerais: State-level housing secretariat in Minas Gerais administering subsidized housing and land regularization programs across the state. A direct functional peer operating the same category of programs but in a different Brazilian state, allowing comparison of program design and throughput.
• Secretaria de Habitação do Rio de Janeiro: State-level housing secretariat in Rio de Janeiro with mandate over social housing production, regularization, and metropolitan favela upgrading. Operates the same category of state housing programs as SDUH but with a distinct metropolitan geography and political context.
• Secretaria de Estado da Habitação e Regularização Fundiária do Paraná: State-level housing secretariat in Paraná with comparable mandate across housing production, land regularization, and urban upgrading. A direct functional peer at subnational level in a different Brazilian state, with overlapping program types but distinct political and fiscal environment.

Others

• Homes England: England's non-departmental public body responsible for affordable housing investment, land assembly, and housing program delivery. Thematically aligned with SDUH on subsidized housing production and land enablement, but operating under a different national housing policy framework.
• U.S. Department of Housing and Urban Development (HUD): U.S. federal cabinet department administering federal housing assistance programs, public housing oversight, and community development block grants. Comparable in program categories (housing vouchers, public housing, community development) but at federal rather than state level, and serves as a useful international comparator for SDUH's regulatory and funding approach.
• New York City Housing Authority (NYCHA): The largest public housing authority in the United States, providing affordable housing to low-income residents in New York City. A thematically comparable international public housing operator facing similar mandate challenges (aging stock, capital backlog, federal/state funding dynamics) but operating under a different governance model.

Broad incumbents

• Ministério das Cidades (Brazil): Federal ministry responsible for national urban development and housing policy, including PMCMV design and SNHIS coordination. A broader, federal-level incumbent whose policy choices directly shape SDUH's operating environment and counterpart funding.
• Caixa Econômica Federal: Brazil's federal housing financial agent and operator of FGTS housing finance and FAR/PMCMV programs. A broad incumbent that overlaps with SDUH on housing subsidy disbursement, mortgage origination, and PMCMV execution, but at national scale and across all Brazilian states.

Direct peers

• Companhia Metropolitana de Habitação de São Paulo (COHAB-SP): Municipal housing company for the City of São Paulo, with overlapping mandates in social housing production, land regularization, and favela upgrading within the metropolitan region. Directly comparable in product set (subsidized housing, regularization, urban upgrade) but operating at the municipal level rather than the state level.
• Companhia de Desenvolvimento Habitacional e Urbano do Estado de São Paulo (CDHU): SDUH's wholly-owned core execution arm and the largest public social housing promoter in Brazil. Although structurally a subsidiary rather than a peer, CDHU is the operational peer to other Brazilian state housing companies and is the principal comparator for delivery scale and unit economics within São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/secretaria-de-habita%C3%A7%C3%A3o

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Secretaria de Habitação