Habitat for Humanity East Central Ohio
Habitat for Humanity East Central Ohio is a Canton, Ohio-based 501(c)(3) nonprofit that builds affordable homes for low-to-moderate income families across five East Central Ohio counties. Revenue is generated through donations, ReStore retail sales, and 0% interest mortgage repayments.
- Company typePrivate
- Founded1988
- HeadquartersCanton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Habitat for Humanity East Central Ohio does
Habitat for Humanity East Central Ohio is a 501(c)(3) nonprofit homebuilder headquartered in Canton, Ohio, founded in 1988 to eliminate poverty housing in East Central Ohio. The organization partners with low-to-moderate income families to build and renovate affordable homes, funded through a portfolio of revenue streams: individual and corporate donations (with 91% of resources directed to the home-building mission and 9% to overhead), retail sales at its Habitat ReStore location in Canton (operating since 2005), recurring monthly payments on 0% interest mortgages held with partner families, and proceeds from special events including a Run for Home half marathon and golf outings. The organization also tithes 10% of unrestricted donations to international builds in Bangladesh, Poland, and Lesotho.
Its core product is the Habitat Homeownership Program, which sells homes directly to qualifying families via 0% interest mortgages subject to income eligibility, housing-need verification, and mandatory sweat equity. The ReStore retail operation sells donated new and gently used home goods, furniture, and building materials, both generating revenue and diverting materials from landfills. Volunteer engagement — across construction sites, ReStore, family support, hospitality, and office support — is structured into five program tracks and is treated as a core operational input rather than ancillary activity.
The go-to-market motion is community-led: the organization recruits volunteers and donors locally, partners with faith organizations (22 Stark religious groups participated in the 2025 Faith Build), corporations (Timken Foundation, Pro Football Hall of Fame, Saint-Gobain, James Hardie, Republic Services, Project REBUILD), schools (Massillon City Schools), and county-level coalitions (Strengthening Stark) to identify and serve families. Service geography spans Stark, Carroll, Tuscarawas, Harrison, and Jefferson counties (though Tuscarawas is not currently accepting new applications). Cumulative impact includes approximately 700 families served, over 2,300 individuals housed (about 1,800 of them children), 650+ homes built, and 275 mortgages fully paid off as of March 2026. The organization is led by a CEO/director with volunteer board oversight, has 25 employees, and is recognized as the #1 Habitat affiliate in Ohio and a top-30 U.S. ministry since 1995.
Habitat for Humanity East Central Ohio firmographics
Firmographics- Name
- Habitat for Humanity East Central Ohio
- Legal name
- Habitat for Humanity East Central Ohio
- Website
- https://habitateco.org
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Habitat for Humanity East Central Ohio is a Canton, Ohio-based 501(c)(3) nonprofit that builds affordable homes for low-to-moderate income families across five East Central Ohio counties. Revenue is generated through donations, ReStore retail sales, and 0% interest mortgage repayments.
- Ownership category
- akta.pro rank
Habitat for Humanity East Central Ohio industry classification
Industry- Product category
- Affordable Housing Services
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Habitat for Humanity East Central Ohio is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Habitat for Humanity East Central Ohio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Donations: Individual and corporate donations from supporters who want to contribute to affordable housing. Donations can be one-time or recurring monthly gifts. 91% of resources directly fund the home-building mission.
- ReStore Sales: Habitat ReStore is a retail home goods store selling donated materials and furniture. Proceeds directly fund affordable homeownership construction.
- Homeownership Mortgage Payments: Families purchase homes with 0% interest mortgages, making monthly payments that help fund future home construction.
- Special Events and Fundraisers: Events such as Run for Home half marathon, golf outings, and other fundraising activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Income-based eligibility with 0% interest mortgage financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Habitat for Humanity East Central Ohio product offering
Product offeringCore offering
Habitat for Humanity East Central Ohio is a nonprofit homebuilder that partners with low-to-moderate income families to construct and sell affordable homes financed through 0% interest mortgages. Partner families contribute sweat equity (labor plus required financial literacy and home maintenance education) toward building their own and others' homes. The organization supplements this core mission through its Habitat ReStore home goods resale retail operation, whose proceeds fund additional affordable housing construction.
Product overview
Habitat for Humanity East Central Ohio is a nonprofit homebuilder offering a unified homeownership program centered on affordable housing construction and 0% interest mortgages. The organization operates ReStore (a retail outlet for donated home goods) as its primary fundraising vehicle, and engages volunteers through multiple programs including construction sites, retail operations, family support, and administrative support. Partner families must invest sweat equity (labor and education) as part of the homeownership requirements. The portfolio includes the core Habitat Homeownership Program, ReStore retail operations, and structured volunteer engagement across five service categories.
Differentiator
Problem solved
Functional benefit
Brands
- ReStore: Home goods resale store that helps fund affordable homeownership. Donations and purchases at ReStore directly contribute to building and renovating homes with hard-working east central Ohio families.
- Habitat ReStore
Products and services
- Habitat Homeownership Program Core program partnering with eligible low-to-moderate income families to build or renovate and then purchase affordable homes through 0% interest mortgages, with required sweat equity investment and completion of financial literacy and home maintenance education.
- Habitat ReStore Retail store selling donated new and gently-used home goods, building materials, and furniture to the general public. Proceeds directly fund Habitat's affordable home construction while diverting reusable materials from landfills.
- Construction Volunteer Program Volunteer engagement on Habitat build sites that enables construction and renovation of homes. Offers team-building opportunities for groups and does not require prior construction experience.
- Sweat Equity Program Program requiring partner families to invest labor toward building their own homes and the homes of others, combined with required education courses in financial literacy and home maintenance and optional support at ReStore or ministry offices.
- ReStore Volunteer Program Volunteer opportunities supporting Habitat ReStore retail operations, including customer service, merchandise organization, and store maintenance.
- Online Donation Platform Secure online donation system accepting one-time and recurring monthly gifts with 256-bit SSL encryption, plus a text-to-give option.
Quantifiable outcome
- Nearly 700 families served since 1988
- +1 more outcomes
Companies that use Habitat for Humanity East Central Ohio
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Habitat for Humanity East Central Ohio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Habitat for Humanity East Central Ohio partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Hope BridgecorePartnership with Hope Bridge and The Christ Foundation to create pathways to homeownership for families. The three organizations collaborated on a home project in 2026, combining resources and expertise to serve families in need.
- Pro Football Hall of FameflagshipMulti-year partnership with Pro Football Hall of Fame legends to build homes and create community impact. Includes 'Dream Home Project' collaborations during Enshrinement Week and Black College Football Hall of Fame Classic celebrations. James Hardie also partners on these projects.
- Project REBUILDcorePartnership with Project REBUILD to build affordable housing and provide work readiness skills. Combines Habitat's homebuilding expertise with Project REBUILD's workforce development focus.
- Massillon City SchoolscoreHabitat Women Build partnership honoring Massillon history, involving construction students from Massillon City Schools in home building projects.
- James HardiecoreJames Hardie partners with Habitat and Pro Football Hall of Fame to install composite stone siding on homes built for Canton area families.
- Saint-Gobain North AmericacorePartnership to build sustainable, zero-energy ready homes. Saint-Gobain provides building materials and expertise for energy-efficient construction.
- Local Churches and Faith Organizationscore22 Stark religious groups participated in the 2025 'Faith Build.' Faith partnerships are central to Habitat's mission of bringing people together to build homes, communities, and hope.
- Construction Trade SchoolscorePartnerships with Washington High School (Massillon), McKinley High School (Canton), and other schools to involve students in construction trades while building Habitat homes.
- Republic ServicesminorReceived $100,000 National Neighborhood Promise grant from Republic Services Charitable Foundation for Southeast Canton neighborhood project.
- Stark Community FoundationcorePartnership through 'Strengthening Stark' initiative. Received Protecting Stark's Future grants for child poverty reduction through affordable housing.
- Strengthening StarkcoreWorkforce development partnership matching workers with jobs while supporting affordable housing and neighborhood revitalization in Canton and Massillon.
- CEI (Canton Erectors, Inc.)minorNearly 20-year partnership where CEI donates crane services for Habitat construction projects.
- Progressive FoamminorPartnered to build new home in Dennison using Progressive Foam's insulation and building envelope solutions.
- Divine Nine (Black College Football Hall of Fame)corePartnership with Divine Nine organizations to build homes together during Black College Football Hall of Fame Classic celebrations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Habitat for Humanity East Central Ohio competitors and assessment
Company assessmentDirect peers
- Rebuilding Together: National nonprofit focused on rehabilitating and preserving affordable housing for low-income homeowners, using volunteer labor and corporate partnerships. Comparable model for nonprofit home repair/construction serving low-income families.
- Habitat for Humanity Greater Cincinnati: Regional Habitat affiliate in Ohio employing the same affordable home-building and ReStore model. Comparable in scale and mission, useful as a peer for operational benchmarks and partnership opportunities.
- Habitat for Humanity of Summit County: Adjacent Ohio Habitat affiliate operating the same affordable-housing construction, ReStore, and 0% interest mortgage model across a neighboring county. Closest geographic peer and a direct competitor for partner families and volunteers.
- Habitat for Humanity Columbus: Ohio Habitat affiliate with the same core model—volunteer-built affordable homes, sweat equity, 0% interest mortgages, and ReStore retail operations. Direct competitor for donor dollars and a benchmark for in-state execution.
- Habitat for Humanity of Greater Cleveland: Another Ohio-based Habitat for Humanity affiliate operating an identical model of affordable home construction, 0% interest mortgages, and ReStore retail to fund partner-family housing. Highly comparable in mission, structure, and operating mechanics.
Broad incumbents
- Habitat for Humanity International: Global umbrella organization that charters and supports all local Habitat affiliates, including the subject company. Comparable on brand and model, but operates as the network parent rather than a direct competitor for families.
- Local Initiatives Support Corporation (LISC): National community development financial institution supporting affordable housing and neighborhood revitalization. Operates in Ohio with grants and financing that overlap Habitat's funding sources and partner network.
- National Housing Trust: National nonprofit that preserves and develops affordable rental housing, including in Ohio. Comparable mission around affordable housing for low-income households, though primarily focused on rental rather than for-sale homeownership.
- Enterprise Community Partners: Large national nonprofit developer and financier of affordable housing, operating across multiple states. Comparable mission of affordable homeownership but at materially larger scale and with broader real estate development capabilities.
Others
- Housing Partnership Network: Membership network of the largest nonprofit affordable housing developers in the U.S., including Habitat-aligned affiliates. Comparable ecosystem membership and access to capital, but operates as a peer network rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Habitat for Humanity East Central Ohio social profiles
Digital presenceHabitat for Humanity East Central Ohio compliance and trust
Trust signalCompliance1 record
Habitat for Humanity East Central Ohio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habitat for Humanity East Central Ohio leadership team
Management profileNumber of profiles
Habitat for Humanity East Central Ohio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habitat for Humanity East Central Ohio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habitat for Humanity East Central Ohio
What does Habitat for Humanity East Central Ohio do?
Habitat for Humanity East Central Ohio is a nonprofit homebuilder that partners with low-to-moderate income families to construct and sell affordable homes financed through 0% interest mortgages. Partner families contribute sweat equity (labor plus required financial literacy and home maintenance education) toward building their own and others' homes. The organization supplements this core mission through its Habitat ReStore home goods resale retail operation, whose proceeds fund additional affordable housing construction.
Is Habitat for Humanity East Central Ohio a public or private company?
Habitat for Humanity East Central Ohio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Habitat for Humanity East Central Ohio founded?
Habitat for Humanity East Central Ohio was founded in 1988. It employs 11 to 50 people.
Where is Habitat for Humanity East Central Ohio based?
Habitat for Humanity East Central Ohio is headquartered in Canton, United States, in the North America region.
How does Habitat for Humanity East Central Ohio make money?
Four revenue lines are on record. Donations are the primary driver. The others are reStore Sales, homeownership Mortgage Payments and special Events and Fundraisers.
Who are Habitat for Humanity East Central Ohio's main competitors?
Direct peers on record are Rebuilding Together, Habitat for Humanity Greater Cincinnati, Habitat for Humanity of Summit County, Habitat for Humanity Columbus and Habitat for Humanity of Greater Cleveland. Broad incumbents are Habitat for Humanity International, Local Initiatives Support Corporation (LISC), National Housing Trust and Enterprise Community Partners. Housing Partnership Network is listed as an others.
Does Habitat for Humanity East Central Ohio have an API?
No public API is recorded for Habitat for Humanity East Central Ohio.
What industry is Habitat for Humanity East Central Ohio in?
Habitat for Humanity East Central Ohio's product category is Affordable Housing Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 236115 and its SIC code is 5700.