HABITAT FOR HUMANITY OF MARION COUN TY, INC

Name

HABITAT FOR HUMANITY OF MARION COUN TY, INC

Legal name

Habitat for Humanity of Marion County, Inc.

Website

https://habitatocala.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Affordable Housing (Nonprofit Community Development)

NAICS

Other Community Housing Services (624229), Residential Building Construction (2361)

SIC

Services-Social Services (8300), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Residential Affordable Housing Development & Construction (IMAFABAI), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

Keywords

• Affordable housing construction
• Nonprofit home building
• Community land trust housing
• Thrift retail operations
• Affordable mortgage lending

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations (Monetary): Tax-deductible donations from individuals and corporations used exclusively for building affordable housing in Marion County. Donations fund construction materials, land acquisition, and program operations.
2. ReStore Retail Operations: Two thrift store locations selling donated furniture, appliances, building materials, and home improvement items at discounted prices. Proceeds subsidize administrative overhead and fund affordable housing construction.
3. Homeownership Program: Affordable mortgages (approximately 30% of gross monthly income) paid by partner families. Homes are built on Habitat Community Land Trust land with a $35 monthly ground lease fee.
4. Vehicle Donations: Accepts cars, trucks, RVs, vans, SUVs, boats, and motorcycles (running or not) with free towing. Donations serve as tax deductions.
5. Land Donations: Accepts vacant land donations to build affordable housing, helping families build strength, stability, and independence.
6. Legacy Builder (Planned Giving): Estate planning program where donors include Habitat in their wills or trusts, providing lasting impact for families in need of decent housing.
7. Corporate Sponsorships: Corporate partners sponsor home builds, events, and programs, receiving recognition and community engagement benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Habitat for Humanity of Marion County partners with low-to-moderate-income working families to build and sell affordable homes in Marion County, Florida. Partner families contribute 325–350 hours of sweat equity, complete mandatory homebuyer education, and purchase the home through an affordable mortgage capped at roughly 30% of gross monthly income, with the underlying land held by a Community Land Trust under a $35/month 99-year ground lease. The organization cross-subsidizes construction via two ReStore thrift retail locations that sell donated furniture, appliances, and building materials, supplemented by monetary donations, vehicle and land donations, corporate sponsorships, planned giving, and recurring community fundraising events.

Product overview

Habitat for Humanity of Marion County operates as a single-site nonprofit organization offering an integrated portfolio of programs focused on affordable housing. The core offerings include the Homeownership Program, which provides pathways to homeownership through sweat equity and education, supported by the ReStore thrift retail operations that generate revenue for housing construction. Additional services include land donations, vehicle donations (Cars for Homes), Legacy Builder estate planning, Women Build construction initiatives, and various fundraising events including the annual Strawberry Festival. The organization does not operate a unified software platform but rather delivers services through direct community engagement, volunteer coordination, and retail operations.

Differentiator

Problem solved

Functional benefit

Brands

• ReStore: Habitat ReStore is a nonprofit thrift store that accepts donated furniture, appliances, home accessories, and building materials, selling them at a fraction of retail price to support affordable housing construction.
• Women Build

Products and services

• Habitat ReStore Nonprofit thrift stores accepting donated new and gently used furniture, appliances, home accessories, and building materials, and selling them to the public at discounted prices; proceeds subsidize administrative overhead and fund affordable housing construction.
• Homeownership Program A program that empowers low-to-moderate-income working individuals and families in Marion County to build and purchase their own affordable home through sweat equity, mandatory homebuyer education, and partnership with Habitat; affordable mortgage payments are capped at ~30% of gross monthly income, with land held by the Community Land Trust under a $35/month 99-year ground lease.
• Women Build A national Habitat initiative, offered locally in Marion County, that brings women together to learn construction skills, break down gender stereotypes, and build homes for families in need of affordable housing.
• Volunteer Programs Structured volunteer opportunities for individuals and groups at HFHMC construction sites, ReStore locations, and events — including court-ordered community service — coordinated through the Volunteer Manager role.
• Legacy Builder (Planned Giving) An estate planning and planned-giving program that allows donors to include Habitat for Humanity of Marion County in their wills or trusts, creating a lasting charitable impact for families in need of affordable housing.

Quantifiable outcome

• 12-18 months from application to home closing
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Sonny's BBQminorGTM or Marketing PartnerCommunity sponsor for Habitat events and programs. Local restaurant chain supporting affordable housing initiatives.
• Media MindsminorGTM or Marketing PartnerMarketing agency sponsor providing communications and media support for Habitat events.
• Weeks AuctionminorGTM or Marketing PartnerCommunity sponsor supporting Habitat fundraising events and programs.
• CareerSource CLM / Eckerd Connects / YouthBuildcoreStrategic or Co-development PartnerWorkforce development partnership helping young adults (including YouthBuild participants) learn construction skills while building Habitat homes.
• True Title of Central FloridaminorImplementation/ SI/ Consulting PartnerTitle company providing closing services for Vanessa Mingo's home purchase.
• Bright Corners Building Cleaning SolutionsminorGTM or Marketing PartnerLocal business that helped prepare Vanessa Mingo's home for move-in with cleaning services.
• That Party GirlminorGTM or Marketing PartnerLocal business contributing to Vanessa Mingo's home preparation.
• Stone Creek Community StitchersminorGTM or Marketing PartnerCommunity group that contributed to Vanessa Mingo's home readiness.
• Gabriel's Christian Book & SupplyminorGTM or Marketing PartnerLocal business that contributed to multiple family partner homes (Webb, Rehak, Mingo, Stewart families).
• Warren's Power WashingminorGTM or Marketing PartnerLocal business providing services for multiple Habitat home builds.
• Legacy Furniture and MattressminorGTM or Marketing PartnerFurniture retailer contributing to multiple family partner homes.
• Country Road QuiltersminorGTM or Marketing PartnerCommunity quilting group that contributed to multiple family partner homes (Webb, Rehak, Mingo, Stewart families).
• Chris' Carpet CareminorGTM or Marketing PartnerCarpet cleaning service that prepared multiple Habitat homes (Webb, Rehak, Davis families) for move-in.
• Resolute Real EstateminorChannel Partner/ Reseller/ DistributorReal estate services partner supporting Mack family homeownership journey.
• Ocala Metro Chamber and Economic PartnershipcoreStrategic or Co-development PartnerLocal chamber of commerce and economic development organization supporting Habitat's community impact mission.
• Marion Therapeutic Riding Association (MTRA)minorStrategic or Co-development PartnerNonprofit partner assisting with Strawberry Festival traffic control and parking. Parking proceeds benefit both MTRA and Habitat.
• Habitat for Humanity InternationalcoreStrategic or Co-development PartnerGlobal nonprofit housing organization. HFHMC is a locally-run affiliate operating on Christian principles. Provides brand guidelines, training, support, and network of affiliates worldwide.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NeighborWorks America: National network of community-based nonprofits focused on affordable housing, homeownership counseling, and community revitalization — comparable as the wider peer network Habitat affiliates belong to.
• Habitat for Humanity International: Parent organization and global network operator. Provides brand standards, training, and operational guidance to all affiliates including Habitat for Humanity of Marion County — directly comparable as the broader umbrella entity offering the same affordable homeownership model.
• Local Initiatives Support Corporation (LISC): National CDFI and community development intermediary funding affordable housing, economic development, and housing counseling; overlaps with HFHMC's housing-counseling and DPA-adjacent mission.
• Enterprise Community Partners: National nonprofit affordable housing developer and CDFI operating the same mission as HFHMC but at much larger scale across multifamily and community development — directly comparable as an institutional affordable-housing peer.
• Volunteers of America: Large national nonprofit operating affordable housing, supportive housing, and family services programs — comparable at a broader portfolio level as a faith-rooted human services nonprofit with housing programs.

Direct peers

• Rebuilding Together: National nonprofit operating a volunteer-driven home rehabilitation and repair model for low-income homeowners; shares the volunteer-construction, donor-funded, community-partnership DNA with the HFHMC homeownership program but focuses on repair rather than new build.
• Habitat for Humanity of Greater Orlando: Another Florida-based Habitat affiliate operating the same sweat-equity homeownership and ReStore model in a comparable Florida housing market; closest functional peer and a natural benchmarking entity for cost-per-home built.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@habitatforhumanityofmarion8084
• Facebookfacebook.com/habitatforhumanity.marioncounty
• Instagraminstagram.com/habitatmarioncounty
• LinkedInlinkedin.com/company/habitat-for-humanity-of-marion-coun-ty-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HABITAT FOR HUMANITY OF MARION COUN TY, INC