Habitat for Humanity of Cleveland

What Habitat for Humanity of Cleveland does

Habitat for Humanity of Cleveland is a 501(c)(3) nonprofit affiliate of Habitat for Humanity International, founded in 1990 and headquartered at 300 Grove Avenue SW, Cleveland, Tennessee. The organization builds affordable housing for low-income families (≤60% of Area Median Income) in Bradley County through a volunteer-and-sweat-equity partnership model, in which prospective homeowners complete roughly 300 hours of construction labor and a 16-week homeownership education curriculum in exchange for a 0%-interest mortgage whose payments are recycled to fund subsequent builds.

Its core product is the Home Construction Program, supplemented by three operational lines: a Home Repair Program (177+ repairs completed since 2000), the Aging in Place program (launched 2022) that delivers accessibility modifications such as grab bars, ramps, and walk-in showers for homeowners aged 60+, and a wholly-owned ReStore thrift store that sells donated furniture and building materials to underwrite construction. The organization runs high-profile annual events — Women Build (a March–May women-led build, March 19 – May 18, 2026), Leaders Build, and the Blueprints and Blue Jeans fundraising banquet — which together drive the majority of volunteer mobilization and corporate sponsorship revenue.

Technically, the affiliate deploys a hybrid construction architecture that combines traditional wood-frame building with a precast concrete wall system (waterproof concrete panels with embedded foam insulation and pre-installed metal studs, crane-installed for rapid enclosure). As of October 2025, the affiliate has completed 173+ homes and impacted nearly 300 lives over 35 years; operates with approximately 10–14 full-time staff including a CEO, Finance, Operations, and Construction Director, a Homeowner Services Manager, a ReStore Director, and a Resource Development VISTA; and receives flagship corporate funding from Easy Auto, Chick-fil-A, Lowe's, LP Building Solutions, Tennessee Valley Federal Credit Union, and joint City of Cleveland / Bradley County American Rescue Plan allocations, alongside the Hope for Habitat Endowment (> $1.1M since 2020). David Gray succeeded Tammy Johnson as CEO effective March 17, 2025.

Name

Habitat for Humanity of Cleveland

Legal name

Habitat for Humanity of Cleveland

Website

https://habitatofcleveland.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity of Cleveland is a 501(c)(3) nonprofit affiliate founded in 1990 that builds affordable homes in Bradley County, Tennessee through volunteer sweat-equity partnerships with low-income families, supplemented by home repair, Aging in Place modifications for seniors 60+, and a ReStore thrift operation.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Other Residential Care Facilities (6239)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Affordable housing construction
• Homeownership programs
• Home repair services
• Nonprofit housing services
• Volunteer home building

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Contributions: Individual, corporate, and foundation donations support home construction, operations, and community programs. Tax-deductible gifts as a 501c3 nonprofit organization.
2. ReStore Retail Operations: Nonprofit thrift store selling donated furniture, building materials, and household items. Revenue supports home building operations. Recorded 13% increase in retail sales in fiscal year 2023.
3. Government and Foundation Grants: Federal ARP funding ($300,000 from city/county), state awards, and foundation grants support specific programs and construction projects.
4. Homeowner Mortgage Payments: 0% interest mortgages paid by homeowners are recycled back into the program to fund future home construction, creating a sustainable cycle.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Habitat for Humanity of Cleveland builds affordable single-family and multi-unit homes in Bradley County, Tennessee, using volunteer labor combined with partner family sweat equity and a 0% interest mortgage model. It also delivers a senior Aging in Place home modification program, a Home Repair program for existing homeowners, a 16-week homeownership education curriculum, and operates a nonprofit ReStore thrift store whose revenue funds construction.

Product overview

Habitat for Humanity of Cleveland is a nonprofit housing organization offering a unified homeownership program that combines new home construction, home repairs, and homeowner education. The core product is the Home Construction Program, which builds affordable homes through volunteer labor while requiring partner families to complete sweat equity hours and homeownership education courses. Supporting programs include the Aging in Place Program (home modifications for seniors 60+), a Home Repair Program for existing homeowners, and the ReStore (a nonprofit thrift store that generates funding for construction). The organization runs signature volunteer initiatives including Women Build and Leaders Build. Homes are built in planned subdivisions such as Morelock Meadows and Victory Cove.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Construction Program Builds new affordable homes for families in Bradley County through volunteer labor and sweat equity partnerships. Homebuyers complete educational courses and contribute hundreds of hours of sweat equity toward their home, then purchase it with a 0% interest mortgage whose payments are recycled into future construction.
• Home Repair Program Repairs existing homes for families in need, including exterior repairs, weatherization, and accessibility modifications to help maintain housing stability for low-income homeowners in Bradley County.
• Aging in Place Program Provides home repairs and modifications for homeowners 60 and older, including grab bars, wheelchair ramps, walk-in showers, and handrails to help seniors remain safely in their homes. Serves applicants within 60% of area median income through referral partnerships with churches, nonprofits, and health agencies.
• ReStore Nonprofit thrift store and donation center that sells donated furniture, appliances, and building materials at discounted prices to raise funds for Habitat's home building programs. Offers pickup services for donated items; recorded a 13% increase in retail sales in fiscal year 2023.
• Women Build Annual volunteer initiative where women-led teams build homes for families in need. Teams of 10 participants fundraise $2,500 or commit $250 individually and work over two months, taking homes from concrete slabs to finished spaces.
• Leaders Build Executive and business community volunteer program where leaders form teams to build homes alongside Habitat staff and partner families.

Named customers14 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Easy AutoflagshipGTM or Marketing Partner · 14 April 2026Lead sponsor for Women Build 2026 contributing $25,000; ongoing partnership since 2000 including Leaders Build sponsorship, employee volunteer teams, and Drive for Hope vehicle donation program that awarded a car to homeowner Leticia Smith.
• LP Building SolutionscoreStrategic or Co-development Partner · 8 August 2024Donated LP SmartSide engineered wood siding for the Roberts family home (1,865 sq ft), the largest house Habitat of Cleveland had ever built. LP representatives provided training on installation best practices for volunteers and staff.
• Lowe'scoreGTM or Marketing Partner · 14 August 2023Major supporter for home builds and Aging in Place program. Helps provide materials for construction and accessibility modifications.
• Chick-fil-AflagshipGTM or Marketing Partner · 14 August 2023Major sponsor contributing $37,500+ from fundraising for homes; helped fund nearly half of Cullins family home; corporate volunteer groups for builds.
• Joy Christian FellowshipminorGTM or Marketing Partner · 14 August 2023Church providing Bibles at home dedications; has presented nearly 94 Bibles to new Habitat homeowners.
• Tennessee Valley Federal Credit UnionminorGTM or Marketing Partner · 14 August 2023Participated in Women Build construction; team volunteer involvement in home building.
• Operation Finally HomecoreStrategic or Co-development Partner · 3 August 2023National nonprofit providing $20,000 grant plus mortgage-free homes to wounded veterans. Partnered on Jackson veteran home rebuild project.
• Wacker-CharlestonminorStrategic or Co-development Partner · 15 July 2023Corporate volunteer program with summer interns and rotational engineers participating in day-long homebuilding projects at Habitat sites.
• Montgomery ShowersminorImplementation/ SI/ Consulting Partner · 12 January 2023Local contractor installing walk-in showers with grab bars and seats for Aging in Place program recipients.
• Ocoee Region Builders Association (ORBA)coreImplementation/ SI/ Consulting Partner · 13 September 2022Area homebuilder trade association providing volunteer labor for framing, roofing, and construction. Has partnered on over 17 Habitat homes.
• United Way of the Ocoee RegioncoreStrategic or Co-development Partner · 13 September 2022Provided VISTA coordinator for Aging in Place program; grant funding for affordable housing initiatives; collaborated on Jackson family Women Build sponsorship.
• City FieldsminorStrategic or Co-development Partner · 13 September 2022Cleveland nonprofit CDC receiving donated High Street property from Habitat for single-family home construction in College Hill area.
• Easy Auto / Sunrise AcceptanceflagshipGTM or Marketing Partner · 18 April 2022Long-term partnership since 2000; corporate volunteer groups; donated vehicle for family fundraiser winner; shared mission of helping people move forward.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Habitat for Humanity of Greater Chattanooga: Nearby Tennessee Habitat affiliate serving the Chattanooga metro area with a similar nonprofit affordable housing model, ReStore operations, and volunteer build program. Most directly comparable peer in terms of scale, mission, and operating geography.
• Habitat for Humanity of Knoxville: Tennessee-based Habitat affiliate operating ReStore, home construction, and repair programs in a similar mid-sized Tennessee market. Highly comparable in operating model, scale, and target demographic.
• City Fields: Cleveland, TN-based community development nonprofit that received donated High Street property from HFHOC to build single-family homes on smaller lots. Operates in the same service area with an overlapping affordable housing mission.

Regional players

• Operation Finally Home: National nonprofit providing mortgage-free homes and grants to wounded veterans that HFHOC partnered with on the Jackson veteran rebuild. Comparable as a specialized affordable housing nonprofit partner.

Broad incumbents

• NeighborWorks America: National network of community development nonprofits providing affordable housing, similar to Habitat affiliates but operating through a wider range of models including counseling, lending, and rental programs.
• Enterprise Community Partners: National nonprofit developing and preserving affordable housing across the U.S. Comparable in mission and impact area, though operating at significantly larger scale with development, investment, and policy activities.
• Tennessee Housing Development Agency (THDA): State housing finance agency that administers federal Low-Income Housing Tax Credits and affordable housing programs across Tennessee. Comparable as a primary funding source and policy framework for HFHOC's affordable housing mission.
• Habitat for Humanity International: Parent organization of HFHOC and global umbrella for all Habitat affiliates. Directly comparable as the central governing body whose grant programs (including HFHOC's record $760K award) and brand recognition enable the affiliate's operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clevelandhabitat
• Instagraminstagram.com/habitatofcleveland
• LinkedInlinkedin.com/company/habitat-for-humanity-of-cleveland

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of Cleveland