Habitt

What Habitt does

Habitt is a Pakistani omnichannel retailer of furniture and home goods operating the e-commerce platform habitt.com alongside a network of four branded physical showrooms located in Karachi, Lahore, Islamabad, and Hyderabad. It serves individual retail households, wedding gifting buyers, and small-business/corporate furnishing clients across Pakistan, with a merchandising structure spanning ten categories — furniture, decor, bedding, kitchen and dinnerware, bath, appliances, kids, outdoor, lighting, and curated room bundles — and price points from under PKR 1,000 for accessories to over PKR 600,000 for premium furnishing.

The company's revenue mechanics rest on three pillars: direct product sales across the catalog, third-party buy-now-pay-later and installment payment rails offered at checkout, and bundled room-completion packages marketed as turnkey home solutions for occasions such as weddings and new-home setup. It operates two purpose-built sub-brands, Little Habitt for children's furniture and Craftt Culture for artisanal wood furniture, allowing differentiated positioning within a single storefront. Service-level differentiators include free nationwide delivery and free in-home assembly on furniture orders, embedded as conversion levers against pure-online competitors. The technology foundation is built on Shopify, with no disclosed proprietary platform layer, mobile application, AI features, or data assets documented in the supplied materials.

Name

Habitt

Legal name

Habitt

Website

https://habitt.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Habitt is a Pakistani omnichannel retailer of furniture and home goods, operating the Shopify-based habitt.com platform and four branded showrooms in Karachi, Lahore, Islamabad, and Hyderabad, serving individual households and corporate buyers with full-room bundles and installment payment options.

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

General Variety & Household Basics Stores (CRAGAJAH)

akta.pro secondary industries

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Home furniture retail
• Furniture e-commerce
• Home furnishings
• Home decor
• Household appliances

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchase of furniture, home décor, appliances, and household items through online and physical store channels. Products range from budget-friendly items under Rs.1,000 to premium furniture pieces exceeding Rs.300,000.
2. Installment Plans: Buy Now Pay Later (BNPL) option allowing customers to pay in 4 interest-free installments. Available on select products as shown on product pages with installment price breakdowns.
3. Furniture Bundles and Packages: Pre-configured furniture bundles and wedding packages offering coordinated sets at discounted prices compared to individual purchases. Includes bedroom sets, living room packages, and complete home furnishing solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Habitt is a Pakistani furniture and home goods retailer that sells furniture (beds, sofas, dining sets, office furniture, outdoor furniture), home décor, bedding, kitchenware, dinnerware, bath products, and home appliances. The company operates its own Shopify-based e-commerce platform (habitt.com) alongside physical retail showrooms in Karachi, Lahore, Islamabad, and Hyderabad, with nationwide delivery and free in-home furniture assembly.

Product overview

Habitt is a Pakistani e-commerce platform for furniture and home goods operating as a single unified online store. The product portfolio centers on furniture (beds, sofas, tables, chairs, storage, office furniture) complemented by home décor, bedding, kitchen items, serving/dinnerware, bath products, appliances, and kids products. Key product lines include the main furniture category with sub-categories for bedroom, living room, dining room, kids room, study room, office, and outdoor furniture; a dedicated appliances section featuring kitchen appliances (food preparation, cooking, breakfast makers, coffee machines, built-in appliances) and home appliances (TVs, refrigerators, washing machines); decor items (candles, frames, cushions, vases, clocks, lamps); and the Craftt Culture sub-brand for artisanal furniture. The company also offers furniture bundles combining multiple pieces for complete room setups at discounted prices.

Differentiator

Problem solved

Functional benefit

Brands

• Little Habitt: Kids collection featuring furniture, textile, accessories, learning materials, and serving products for children.
• Craftt Culture

Products and services

• Furniture Complete range of furniture including beds, sofas, tables, chairs, storage solutions, office furniture, and outdoor furniture organized across bedroom, living room, dining room, kids room, study room, office, and outdoor categories. Sold to Pakistani homeowners, families, and businesses through e-commerce and physical showrooms.
• Furniture Bundles Pre-configured furniture bundle packages combining beds, dressers, wardrobes, side tables, and sofas at discounted prices for complete room setups including bedroom, living room, and wedding bundles, with savings of up to 56% versus individual purchases.
• Home Decor Home décor items including candles, picture frames, decorative accessories, cushions, throws, vases, center pieces, clocks, lamps, lighting, wall décor, artificial plants, mirrors, and pottery for residential interior styling.
• Bedding Bed linens and accessories including bed sheets (single and double), duvet covers, bed covers, bedding sets, fitted sheets, and pillows with fillings.
• Kitchen Kitchen essentials including tools and utensils, cookware, bakeware, food storage, organizers, water bottles, flasks, and thermoses.
• Serving and Dinnerware Dining and serving products including dinnerware sets, loose crockery, plates, bowls, drinkware (kettles, tea sets, cups, mugs, jugs, tumblers), serveware (trolleys, platters, cake stands, trays), table linens, and whiteware.
• Bath Bathroom products including bath sets, bath mats, shower curtains, bathroom accessories, laundry baskets, and towels.
• Appliances Home and kitchen appliances including food preparation (blenders, juicers, choppers, grinders), cooking and heating (air fryers, rice cookers, pressure cookers), breakfast appliances (toasters, waffle makers), coffee and tea makers, built-in kitchen appliances (hoods, hobs, ovens, dishwashers), home appliances (TVs, refrigerators, washing machines), and personal care items.
• Little Habitt (Kids) Children's sub-brand offering kids furniture (beds, wardrobes, desks, chairs), kids textile (bedding, cushions), accessories (clocks, lamps), learning materials (books, stationery), and baby and toddler toys.
• Craftt Culture Specialty furniture collection under the Craftt Culture sub-brand featuring artisanal and crafted furniture pieces.

Quantifiable outcome

• Furniture bundle savings up to 56%
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pepperfry: India's largest online furniture and home furnishings retailer, combining an e-commerce storefront with experience centers — closely analogous to Habitt's DTC-plus-showroom model in an adjacent South Asian market.
• Interwood: One of Pakistan's largest furniture manufacturers and retailers, operating showrooms in major cities alongside a broad home-furnishings assortment — directly comparable to Habitt in category mix and brick-and-mortar footprint.
• Stylo: Pakistani furniture and lifestyle brand with physical showrooms focused on living room, bedroom and dining — a comparable mid- to premium-tier furniture retailer serving similar urban Pakistani customers.
• Ideas by Gul Ahmed: Home furnishings vertical of the Gul Ahmed Group, selling bedroom, living room and dining furniture plus textiles — competes with Habitt for the same Pakistani homeowners and wedding-bundle buyer.
• Home Delight: Online-first Pakistani home furnishings retailer selling furniture, decor and household goods nationwide — direct competitor to Habitt's e-commerce-led assortment and nationwide delivery promise.
• Home Centre: Lulu Group's multi-market home retailer operating showrooms across the Middle East and South Asia with furniture, decor and household goods — comparable in assortment breadth and furniture-led catalog.
• Urban Ladder: India-based online-first furniture and home decor brand with curated room-category merchandising — mirrors Habitt's category-based catalog structure and emphasis on home styling.
• ChenOne: Pakistani home and lifestyle retailer with multi-city showrooms selling furniture, decor, bedding and kitchenware — overlapping directly with Habitt's product breadth and physical-store-led go-to-market.

Broad incumbents

• Daraz: Pakistan's leading marketplace (Alibaba-backed) with a sizeable home and furniture category that competes with Habitt on assortment and delivery reach, though Daraz is broader than furniture and operates a marketplace model.
• Wayfair: Global online home furnishings giant with deep SKU breadth, drop-ship fulfillment and assembly services — illustrates the long-run online-furniture benchmark Habitt's e-commerce and logistics investments are converging toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/habitt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitt