Habitual

What Habitual does

Habitual Health Collective is a multi-disciplinary allied health and wellness clinic based at 608 Brunswick Street in the New Farm neighborhood of Brisbane, Australia. Founded in 2021 by Georgia Hardy and Sharon Leaver, the clinic operates from a single physical location and offers more than a dozen integrated services, including Exercise Physiology, Physiotherapy, Pilates, Dietetics, Acupuncture, Psychology, Kinesiology, Myotherapy, Naturopathy, Podiatry, and Yoga, alongside differentiated small-group programming such as Studio Strength (capped at four participants) and a community Run Club. The positioning is a warm, community-led health experience that consolidates conventional allied health with fitness and lifestyle services under one roof.

The technology stack is intentionally lean and entirely third-party: Splose handles appointment booking, Momence manages group class scheduling and subscriptions, and Shopify powers a branded e-commerce shop. There is no proprietary software, no AI/ML components, and no disclosed data assets. The clinic relies on cross-referral across disciplines and on community programming (Run Club, Studio Strength, room rentals via the Share Our Space program) to drive utilization and stickiness.

Habitual is a privately held, founder-owned business with no disclosed external funding. Revenue is generated through three primary mechanics: pay-as-you-go professional services (1:1 consultations across multiple disciplines), recurring group fitness class subscriptions, and space rentals to independent practitioners via Share Our Space, supplemented by retail sales through the Shopify storefront. The customer base is direct-to-consumer, locally concentrated in the inner-Brisbane catchment, with no enterprise or B2B contracts disclosed.

Name

Habitual

Legal name

Habitual Health Collective

Website

https://habitualhealthcollective.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitual Health Collective is a founder-owned, multi-disciplinary allied health and wellness clinic in New Farm, Brisbane, offering physiotherapy, exercise physiology, Pilates, dietetics, psychology, and group fitness to local direct-to-consumer clients from a single location since 2021.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Offices of Other Health Practitioners (6213), Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Allied health services
• Exercise physiology
• Physiotherapy clinic
• Group fitness classes
• Multi-disciplinary health clinic

Headquarters

HQ city

New Farm

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Health Services: Multi-disciplinary health services including Exercise Physiology, Physiotherapy, Pilates, Dietetics, Acupuncture, Psychology, Kinesiology, Myotherapy, Naturopathy, and Podiatry offered as individual appointments.
2. Group Fitness Classes: Reformer and Mat Pilates classes, Studio Strength classes, and Yoga classes offered on a class-by-class or membership basis.
3. Space Rental: Room rental and workshop/seminar/event space hire for practitioners to build their own businesses within the collaborative space.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Habitual Health Collective operates a multi-disciplinary allied health clinic offering individual practitioner appointments (Exercise Physiology, Physiotherapy, Dietetics, Acupuncture, Psychology, Kinesiology, Myotherapy, Naturopathy, Podiatry, and Somatic Psychotherapy) alongside group movement classes (Reformer and Mat Pilates, Studio Strength, Yoga, and a weekly Run Club). The clinic also rents workshop, seminar, and event space to independent health professionals and runs an e-commerce shop via Shopify.

Product overview

Habitual Health Collective is a multi-disciplinary health and wellness clinic offering a comprehensive range of health services under one roof. The core offering consists of group fitness classes (Reformer Pilates, Mat Pilates, Yoga, Studio Strength, Run Club) and individual health professional services (Exercise Physiology, Physiotherapy, Naturopathy, Dietetics, Myotherapy, Acupuncture, Kinesiology, Podiatry, Psychology, Somatic Psychotherapy). The collective operates as a collaborative hub where practitioners can build their own businesses while sharing the space. Additional offerings include room rental for workshops, seminars, and events, and an e-commerce shop for products. The services are bookable online via Splose (individual appointments) and Momence (class bookings).

Differentiator

Problem solved

Functional benefit

Products and services

• Exercise Physiology Clinical exercise physiology services delivered by qualified exercise physiologists for rehabilitation, injury management, and health condition management. Targeted at individuals requiring structured movement therapy rather than general fitness.
• Physiotherapy Physiotherapy services for injury rehabilitation and physical therapy delivered by qualified physiotherapists. Targeted at patients recovering from injury or surgery.
• Reformer + Mat Pilates Classes Group Pilates classes offered in both Reformer and Mat formats, available via class timetable and online booking through Momence. Targeted at health-conscious community members seeking guided movement classes.
• Studio Strength Small group strength training class capped at 4 participants, providing tailored strength programs with individualised attention for goals, injury management, or exercise independence. A Strength Assessment consultation is required prior to attending. Targeted at individuals seeking coached gym-style training in a small group setting.
• Yoga Classes Group yoga classes offered as part of the wellness and movement offerings, bookable through the studio timetable. Targeted at community members seeking regular movement and mindfulness practice.
• Run Club Weekly group running sessions held every Friday morning at 5:30am from Habitual Cafe or New Farm Powerhouse, including drills, interval training, steady state, and hills, followed by post-run coffee and breakfast. Open to runners of all levels. Targeted at community members seeking a regular social running group.
• Nutrition / Dietetics Dietetics and nutrition services provided by qualified health professionals for dietary advice and meal planning. Targeted at individuals seeking evidence-based nutritional support.
• Acupuncture Traditional acupuncture services delivered by qualified practitioners within the health collective. Targeted at individuals seeking complementary therapies for pain, stress, or general wellbeing.
• Myotherapy Myotherapy services for muscle and soft tissue treatment delivered by registered myotherapists. Targeted at individuals with muscular pain, injury, or movement restrictions.
• Podiatry Podiatry services for foot and lower limb care delivered by qualified podiatrists. Targeted at individuals with foot, ankle, or lower limb concerns.
• Psychology Psychology services for mental health support and counselling delivered by qualified psychologists. Targeted at individuals seeking mental health support within the same collective as their physical health practitioners.
• Kinesiology Kinesiology services combining movement analysis and muscle testing for holistic health improvement. Targeted at individuals seeking complementary holistic health assessments.
• Naturopathy Naturopathic medicine services providing natural health treatments and holistic wellness support. Targeted at individuals seeking natural and preventative health approaches.
• Somatic Psychotherapy Body-focused psychotherapy services addressing the connection between mind and body for healing. Targeted at individuals seeking integrated mind-body therapy.
• Share Our Space (Room Rental) Workshop, seminar, and event space hire for health professionals and community groups, enabling practitioners to build their own businesses within a supportive collaborative space. Targeted at independent health practitioners and small wellness operators.
• Health Professionals Collective Multi-disciplinary health and wellness hub bringing together diverse practitioners (exercise physiologists, physiotherapists, nutritionists, acupuncturists, myotherapists, podiatrists, psychologists, kinesiologists, naturopaths) under one roof, allowing practitioners to build their own businesses within a supportive collaborative space. Targeted at independent allied health professionals seeking community and cross-referral.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Healthia Limited: ASX-listed Australian allied health group operating physiotherapy, podiatry, and related practices across multiple states. Directly comparable as a multi-site allied health platform with overlapping service lines (physio, podiatry, exercise physiology).
• City Cave: Australian wellness clinic chain combining allied health and recovery services in physical studios. Comparable as a multi-disciplinary wellness destination targeting the same health-conscious consumer.
• Studio Pilates International: ASX-listed Reformer Pilates franchise with studios across Australia and internationally. Directly comparable on the group fitness / Pilates studio side of Habitual's offering.
• Back In Motion Health Group: Australian network of physiotherapy and allied health practices offering individual appointments and group classes. Directly comparable in service mix and community-clinic positioning.
• KX Pilates: Australian Pilates studio franchise operating group Reformer classes. Directly comparable as a group-fitness competitor for the Pilates classes revenue stream.

Emerging players

• Body Catalyst: Australian multi-modality wellness clinic offering allied health and aesthetics services. Comparable as an emerging multi-disciplinary wellness operator with overlapping practitioner rosters.
• The Pilates Co: Australian boutique Pilates studio brand offering Reformer and Mat classes. Comparable as a niche Pilates competitor targeting the same Brisbane/Sydney health-conscious demographic.
• Re.Pilates: Australian Reformer Pilates studio chain with a focus on community and small-group classes. Comparable for the small-group Pilates class format and community-led GTM motion.

Broad incumbents

• Bupa Australia: Large Australian private health insurer and healthcare provider with optical, dental, and care services. Adjacent incumbent whose health fund rebates underpin demand for Habitual's allied health services.
• Fitness and Lifestyle Group: Operator of Fitness First, Goodlife Health Clubs, and other Australian fitness brands. Broad incumbent competing for the same fitness-class consumer spend across Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/habitualhealthcollective
• LinkedInlinkedin.com/company/habitualhealthcollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitual