Hablamos

What Hablamos does

Hablamos is a privately-held Spanish-language school operating as a sole proprietorship ("Hablamos Morocho Tutillo") under director Marisol Morocho Tutillo, founded in 2017 and headquartered at Artherstrasse 13, 6300 Zug, Switzerland. The firm runs three physical campuses in Zug, Calonge on the Costa Brava (Spain), and Cuenca (Ecuador), and employs approximately 11 people including a director, coordinator, strategist, and online instructor. Its product portfolio spans children's courses, youth/DELE exam preparation, adult private, semi-private and small-group instruction (capped at 4–5 participants), business Spanish, cultural-immersion courses, travel-preparation modules, an Ecuador-based internship and volunteer placement program, and a company-owned holiday residence in Costa Brava.

The core technology stack is minimal: live online classes are delivered over Google Meet, supported by interactive whiteboard and chat features, while the website uses Google Analytics and basic social-media plug-ins for marketing. There is no proprietary learning platform, no mobile app, no API, and no AI/ML capabilities in evidence. Distribution is a mix of in-person instruction at the three campuses, online live teaching, and bundled accommodation-plus-immersion experiences in Spain and Ecuador.

The business model is direct-to-consumer one-time tuition fees on private, semi-private, and small-group courses, with no publicly disclosed pricing and no subscription or recurring contract structure. Customer segments include children, gymnasium and vocational students, adult learners, heritage-language families, business professionals, and travelers. Marketing is predominantly organic — website, social media, and word-of-mouth — and there are no disclosed funding rounds, partnerships, parent companies, awards, patents, or institutional ownership.

Name

Hablamos

Legal name

Hablamos Morocho Tutillo

Website

https://hablamos.education

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hablamos is a sole-proprietor Spanish-language school operating campuses in Zug (Switzerland), Costa Brava (Spain), and Cuenca (Ecuador), offering private and small-group instruction, DELE prep, business Spanish, cultural immersion, and online classes via Google Meet to individual learners, families, and professionals.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

akta.pro secondary industry

Short-Term Exchange & Visiting Student Programs (EDAIABAG)

Keywords

• Spanish language education
• Language school services
• Cultural immersion programs
• DELE exam preparation
• Business Spanish courses

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Language Courses: Revenue generated from in-person and online Spanish language courses, including private lessons, semi-private lessons, and small group courses. Courses range from beginner to advanced levels, business Spanish, DELE exam preparation, and cultural immersion programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Hablamos is a Spanish language school that delivers in-person and live online Spanish courses for children, teenagers, and adults. Offerings include private lessons, semi-private lessons, and small-group classes (up to 4-5 participants), DELE exam preparation (A1-C2), business Spanish with corporate/in-house team training, and cultural immersion programs in Costa Brava (Spain) and Cuenca (Ecuador) combined with accommodation, excursions, travel support, and internship placements.

Product overview

Hablamos is a Spanish language school operating across three locations: Zug (Switzerland), Calonge at Costa Brava (Spain), and Cuenca (Ecuador). The company offers a portfolio of core language learning products including children's courses, youth programs, DELE exam preparation, online instruction via Google Meet, business Spanish, and cultural immersion courses. Immersion programs in Spain and Ecuador combine intensive daily lessons with cultural activities, excursions, and accommodation options including a holiday home residence. Additional services include Latin American travel support and internship placement in Ecuador. All courses feature native-speaker instructors from Latin America and Spain, small group sizes (typically max 4-5 participants), and levels from beginner through advanced, with options for private, semi-private, and group instruction formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Spanish Courses (Kinderkurse) Spanish language courses designed for children with native-speaker instruction, flexible scheduling (Wednesday afternoons, Saturday mornings, or custom times), and a warm learning environment. Suitable for children of Latin American, Spanish, or other heritage backgrounds.
• Youth Spanish Courses (Jugendkurse) Spanish courses for gymnasium and vocational students focused on academic Spanish, DELE diploma preparation, Spanish Matura support, and heritage language development for students of Latin American or Spanish background.
• DELE Exam Preparation (DELE Prüfungsvorbereitung) Comprehensive preparation for DELE exams across levels A1-C2 using official materials, simulated exam conditions, individual feedback, and intensive coaching sessions.
• Online Spanish Courses (Online Kurse) Live Spanish lessons delivered online via Google Meet with flexible scheduling (morning, evening, weekend), interactive whiteboard and chat tools, and individually tailored lessons for student goals.
• Business Spanish Courses (Arbeit & Business) Spanish courses for working professionals covering negotiations, meetings, formal and informal correspondence, presentations, and industry-specific vocabulary, with options for corporate in-house training for teams.
• Spanish at the Mediterranean - Intensive Courses (Spanisch am Mittelmeer) Intensive Spanish courses in Calonge, Costa Brava, featuring 3 hours of daily instruction in small groups (max 5), native teachers, and a combination of classroom theory with excursions and cultural activities.
• Experience Spanish Culture (Spanische Kultur erleben) Cultural immersion courses in Catalonia including cooking events (paella), guided tours of Girona province historical sites, and exposure to Catalan and Spanish traditions combined with Spanish language practice.
• Spanish on Vacation (Spanisch in den Ferien) Holiday Spanish courses in Calonge offered seasonally, including summer intensive courses (July-August), Easter and autumn courses, family courses, and senior courses.
• Spanish in Ecuador (Spanisch in Ecuador) Spanish courses in Cuenca, Ecuador featuring intensive courses of 3 hours daily, small groups (max 5), cultural programs including city tours and activities, and immersion into authentic Latin American life.
• Internship in Ecuador (Praktikum in Ecuador) Internship placement services in Ecuador covering tourism, education, environmental projects, and social work, combined with business Spanish courses and visa assistance.
• Latin America Travel Support (Reiseunterstützung Lateinamerika) Travel assistance services for Ecuador, Peru, Colombia, and beyond, including route planning, safety advice, local guide contacts, accommodation booking (hostels, homestays, hotels), and transport guidance.
• Holiday Home/Residence Costa Brava (Ferienhaus/Residenz Costa Brava) Accommodation at Hablamos's holiday home in Calonge, Costa Brava, allowing students to fully immerse in Spanish daily life during their language course.

Quantifiable outcome

• Small group learning with max 4-5 participants ensures individualized attention
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• italki: Global marketplace connecting language learners with native-speaker tutors for 1:1 online lessons, including extensive Spanish coverage. Direct peer in online private/semi-private Spanish instruction, serving the same consumer and professional learners via live video.
• Preply: Online marketplace for 1:1 language tutoring with native teachers, with a large Spanish tutor base. Competes directly with Hablamos's online private lessons by offering flexible, lower-friction booking of native Spanish teachers globally.
• International House World Organisation: Network of teacher-led language schools offering group and individual language courses with teacher training. Comparable to Hablamos in its teacher-led, small-group format and its consumer/professional learner base.
• donQuijote Spanish Schools: Specialist Spanish language school chain with immersive courses in Spain and Latin America. Direct peer because it sells the same Spain/Latin America immersion experience with native teachers, group lessons, and cultural activities as Hablamos.
• Enforex Spanish Schools: Spanish-only language school network with locations across Spain and Latin America offering intensive, DELE, and cultural programs. Closely comparable to Hablamos in curriculum (DELE prep, immersion), geography (Spain/Latin America), and target learners (adults, students, professionals).
• Berlitz Corporation: Global language school chain offering private, small-group, and corporate Spanish instruction across dozens of countries. Berlitz is a direct peer because it sells the same in-person and live-online language lessons to consumers and professionals using a comparable small-group/private lesson model.
• inlingua International: Worldwide network of franchised language schools delivering face-to-face and online group and private lessons. Direct peer due to overlapping product (small-group immersion-style language training) and similar target customers (individuals, professionals, travelers).

Broad incumbents

• Duolingo: Mass-market gamified language learning app with hundreds of millions of users learning Spanish. Competes at the entry/beginner funnel for Hablamos's adult and children's segments, though it does not offer live teacher-led or immersion experiences.
• Babbel: Subscription-based online language learning platform offering Spanish among many languages. Comparable as an alternative channel for adult Spanish learners, though it competes via self-paced app content rather than live teacher-led small groups.
• EF Education First: One of the world's largest private education companies, offering language immersion, study abroad, and academic programs globally. Overlaps with Hablamos in language immersion and study abroad but operates at vastly greater scale across many languages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hablamos

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hablamos