Hacienda Guzmán

What Hacienda Guzmán does

Hacienda Guzmán is a premium Spanish extra virgin olive oil brand operated under the corporate entity Aceites del Sur-Coosur, S.A. and headquartered at a 340-hectare historic estate in La Rinconada, Andalusia. The company cultivates certified organic olives (Arbequina, Hojiblanca, Manzanilla Sevillana varieties), mills them within 24 hours in an on-site almazara using variety-specific cold extraction, and bottles manually into opaque containers. The commercial portfolio comprises four core SKUs — three monovarietals and an organic Coupage blend — plus the HG V Centenario limited edition commemorating 500 years of estate history, available in 250ml and 500ml formats and a numbered four-bottle gift set.

The business model is direct-to-consumer premium food, executed through the company's own e-commerce storefront (haciendaguzman.com) and an on-site store at the estate, supplemented by oleotourism visits, corporate events, and gala dinners. Pricing is positioned at the premium tier (€10.95–€27.95 per bottle, €47.95 gift set) and the brand ships across most of Europe and to the United States, supported by a dense international certification stack (ISO 9001/14001, IFS, BRC, USDA Organic, JAS, CAAE, Halal, Kosher). Marketing relies on content (blog, recipe library, newsletter), broad social media presence, and earned media coverage in Spanish and international outlets.

The customer base is split across three segments: individual food enthusiasts and gift buyers purchasing through DTC; corporate clients using the gift set and estate events; and tourism/hospitality visitors to the estate. Revenue is not publicly disclosed, no external funding has been raised, and the company remains privately held by the Guillén family. Operational scale signals include 430+ verified customer reviews and 45+ international awards accumulated since the brand's 2012 launch.

Name

Hacienda Guzmán

Legal name

Aceites del Sur-Coosur, S.A.

Website

https://haciendaguzman.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hacienda Guzmán is a privately held Spanish premium extra virgin olive oil brand owned by Aceites del Sur-Coosur, S.A., producing monovarietal and Coupage AOVEs from a 340-hectare certified organic estate in La Rinconada, Andalusia, and selling directly to consumers via its own e-commerce store, gift sets, and on-site oleotourism and events.

Ownership category

akta.pro rank

Product category

Premium Extra Virgin Olive Oil

NAICS

Soybean and Other Oilseed Processing (311224)

SIC

Fats & Oils (2070)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Olive Groves (Olives for Oil & Table) (AFAGACAG), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Extra virgin olive oil
• Premium olive oil
• Monovarietal olive oil
• Organic olive oil
• Oleotourism experiences

Headquarters

HQ city

La Rinconada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Extra Virgin Olive Oil Sales: Hacienda Guzmán generates revenue primarily through the direct sale of its premium extra virgin olive oil (AOVE) products, sold in formats of 250ml and 500ml bottles, gift sets, and limited-edition bottles. Products include four monovarietal oils (Arbequina, Hojiblanca, Manzanilla Sevillana) and a Coupage, plus the limited V Centenario edition. Sales are conducted through the company's own e-commerce platform and physical on-site store.
2. Oleotourism and Estate Visits: Revenue is generated from guided tours of the Hacienda's 17th-century mill, museum, olivoteca (olive tree museum), gardens, and event spaces. The company offers customized oleotourism experiences and hosts corporate events, team building, and gala dinners on the estate.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hacienda Guzmán produces and sells premium extra virgin olive oil (AOVE) from 340 hectares of certified organic olive groves at its historic Andalusian estate in La Rinconada, Seville. The portfolio includes monovarietal oils (Arbequina, Hojiblanca, Manzanilla Sevillana), an organic Coupage blend, a limited-edition HG V Centenario, and a numbered gift set, all made via manual harvesting and sub-24-hour on-site cold extraction. The company also operates oleotourism visits, estate tours, and corporate/private events at the historic 17th-century mill and estate as a complementary revenue and brand-building channel.

Product overview

Hacienda Guzmán offers a portfolio of premium extra virgin olive oils (AOVE) centered around three monovarietals—HG Reserva Familiar Arbequina (smooth and aromatic), HG Reserva Familiar Hojiblanca (balanced and fruity), and HG Reserva Familiar Manzanilla (intense and emblematic)—combined with HG Coupage (organic blend of all three varieties), and a special HG V Centenario edition commemorating 500 years of tradition. Products are sold in 250ml and 500ml formats, with a numbered gift set (Estuche) containing all four varieties. All oils are ecologically certified, artisanally produced, and sold directly through the online store.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Olive oil produced from olives harvested and milled within 24 hours, preserving maximum freshness and polyphenol content
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Frantoio Muraglia: Italian premium olive oil producer with a heritage story and distinctive ceramic packaging, selling through DTC, gourmet retail, and food service. Comparable to Hacienda Guzmán on heritage-led branding, premium pricing, and design-forward packaging.
• Brightland: California-based DTC premium olive oil brand competing for the same high-end US food enthusiast and gifting consumer. Comparable on DTC-first model, premium pricing (~$30+), gift-set positioning, and design-led packaging.
• Castillo de Canena: Spanish premium single-estate olive oil producer from Jaén selling monovarietal and early-harvest EVOOs via DTC and gourmet retail. Closely comparable to Hacienda Guzmán in provenance-led, award-winning, single-estate premium positioning and Spanish EVOO category.
• Almazaras de la Subbética: Award-winning Andalusian olive oil cooperative producer of premium organic EVOOs with strong international competition results. Comparable to Hacienda Guzmán on organic certification, Andalusian origin, and international award profile.
• Oro Bailén: Single-estate premium olive oil producer from Jaén with multiple NYIOOC and international awards, focused on early-harvest monovarietals. Comparable to Hacienda Guzmán on award accumulation, single-estate story, and premium DTC/gourmet distribution.
• Marqués de Griñón: Spanish premium olive oil brand tied to a historic estate, sold through DTC and gourmet channels with a strong narrative around terroir and limited production. Directly comparable as a heritage-driven, premium-priced Spanish EVOO.
• Lucini Italia: Premium Italian olive oil brand with strong DTC and gourmet retail presence in the US and Europe. Comparable to Hacienda Guzmán on premium price point, EVOO specialization, and focus on provenance and quality differentiation.

Emerging players

• Graza: US DTC and food-service premium olive oil brand positioned on culinary use and quality. Comparable to Hacienda Guzmán on premium DTC e-commerce and direct-to-consumer food enthusiast target, though typically uses sourced rather than estate-grown oil.

Broad incumbents

• Borges International Group: Large Spanish olive oil and food company with a broad portfolio including premium bottled EVOOs. Comparable as a Spanish olive oil operator, though Borges operates at much greater scale and broader mass-market positioning than Hacienda Guzmán's single-estate premium niche.
• California Olive Ranch: Largest US-grown olive oil producer with broad retail distribution across premium and mid-premium tiers. Comparable as a premium olive oil brand pursuing scale distribution, though much larger and broader-porter than Hacienda Guzmán's single-estate niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HaciendaGuzman
• YouTubeyoutube.com/channel/UCbaXK5ISfI13oG6J6VDf4_Q
• Facebookfacebook.com/HaciendaGuzman
• LinkedInlinkedin.com/company/hacienda-guzm%C3%A1n
• Instagraminstagram.com/hacienda.guzman
• Pinterestes.pinterest.com/haciendaguzman

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hacienda Guzmán