Hacienda Santa Cruz Merida

What Hacienda Santa Cruz Merida does

Hacienda Santa Cruz is a historic boutique hotel located within the Cuxtal ecological reserve approximately 20-30 minutes from downtown Mérida, Yucatán, Mexico. Founded in 1640, the property operates on five hectares of gardens with centuries-old ceiba trees and an original mid-17th-century colonial chapel. The company runs 25 rooms and suites under the "Hotel Histórico" brand, serving leisure travelers, couples, families, and event clients across multiple integrated revenue streams: accommodations (Deluxe, Junior Suite, Master Suite, Suite Nupcial, and Family Room Casita at MXN 5,626.50-9,256.50 per day), two on-site restaurants (Restaurante Victoria for breakfast and Restaurante Valentina for fine dining under Chef Raúl Carrillo), Spa Muyal with temazcal bath and hydrotherapy pool, event hosting for up to 1,500 guests at the Explanada venue, and tiered Day Pass experiences (MXN 700-1,700) for non-overnight visitors.

The underlying technology stack is minimal: the property uses a standard booking engine on haciendasantacruz.com and a single WhatsApp number (+52 1 999 611 9233) for reservations across all product lines. There is no proprietary platform, no mobile app, no public API, no disclosed integrations, and no third-party OTA partnerships. The go-to-market is direct-to-consumer with marketing relying on the website, certification badges (WTTC SafeTravels, Yucatán Certificado, TravelMyth), and visual content across social media.

Hacienda Santa Cruz is a privately held Mexican business with three wholly-owned operating subsidiaries (Restaurante Victoria, Restaurante Valentina, Spa Muyal), no parent company, no disclosed funding history, no management team data, and no disclosed ownership or revenue figures. Certifications are limited to travel and tourism compliance rather than any technology or financial designations.

Name

Hacienda Santa Cruz Merida

Legal name

Hacienda Santa Cruz

Website

https://haciendasantacruz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hacienda Santa Cruz is a 25-room boutique hotel founded in 1640 in Mérida, Yucatán, within the Cuxtal ecological reserve. It serves leisure travelers, families, and event clients with accommodations, two restaurants, a spa, and venues accommodating up to 1,500 guests.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAMAA

Destination Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Boutique hotel accommodations
• Historic hacienda hospitality
• Spa and wellness services
• Social event venues
• Day pass experiences

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from overnight stays in 25 exclusive rooms and suites across various categories (Deluxe, Junior Suite, Master Suite, Suite Nupcial, Family Room). Pricing ranges from approximately $5,626.50 MXN/day for Deluxe rooms to $9,256.50 MXN/day for Family Rooms. Prices quoted in Mexican Pesos.
2. Spa and Wellness Services: Revenue from spa treatments including massages, facials, body rituals (Mousse de Miel, Kakaw, Vinotherapy, Tuukul) with prices starting from $1,850 MXN. Includes temazcal bath experiences and hydrotherapy pool access.
3. Food and Beverage: Revenue from two on-site restaurants: Restaurante Victoria (breakfasts) and Restaurante Valentina (lunches and dinners) offering haute Mexican cuisine under Chef Raúl Carrillo.
4. Event Hosting: Revenue from hosting social events including weddings, XVs, baptisms, graduations, congresses, and conventions. The Explanada can accommodate up to 1,500 guests. Includes venue rental and catering services.
5. Day Pass Experiences: Revenue from day-use experiences with tiered pricing: Silver ($700 MXN), Gold ($1,400 MXN), Diamond ($1,700 MXN), and Infant pricing ($350 MXN for children 6-12). Includes facility access, pool use, bicycle rides, and optional room access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hacienda Santa Cruz is a historic boutique hotel (founded 1640) operating 25 rooms and suites across five hectares of gardens in the Cuxtal ecological reserve near Mérida, Yucatán. The property sells overnight accommodations, two on-site restaurants (Victoria and Valentina), a full-service spa (Spa Muyal) with traditional temazcal, social and corporate event hosting for up to 1,500 guests, and tiered day pass experiences.

Product overview

Hacienda Santa Cruz is a historic boutique hotel founded in 1640, located in the Cuxtal ecological reserve near Mérida, Yucatán. The property spans 5 hectares of gardens with 25 exclusive rooms and suites. Its integrated offering comprises: accommodation (Deluxe Rooms, Junior Suite, Master Suite, Suite Nupcial, and Family Room Casita), Spa Muyal wellness center with traditional temazcal, two restaurants (Restaurante Victoria for breakfast and Restaurante Valentina for lunch/dinner fine dining under Chef Raúl Carrillo), social events and wedding venues with capacity up to 1,500 guests and a 17th-century chapel, and Day Pass experiences for visitors seeking partial access to the property's amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Rooms Standard hotel rooms available in two configurations (2 double beds or 1 Queen/King bed) with high-speed WiFi, 42-inch satellite TV, air conditioning, ceiling fan, pillow-top mattresses, and accessibility features. Includes breakfast buffet for up to 4 persons. Priced at $5,626.50 MXN per day.
• Junior Suite Spacious suite with 1 King size bed and 1 individual bed accommodating up to 3 guests. Features unique furniture, personalized decoration, minibar, rainfall shower, and accessibility features. Priced at $6,352.50 MXN per day.
• Master Suite Premium suite with 1 King size bed and 2 individual beds for up to 4 guests. Features separate bedroom, high-quality bedding, minibar, safe box, daily cleaning, rainfall shower, and wheelchair accessibility. Priced at $7,320.50 MXN per day.
• Suite Nupcial (Honeymoon Suite) Presidential-style suite designed for couples with 1 King size bed, personalized decoration, pillow-top mattress, luxury bathroom amenities, and accessibility options including connected rooms availability. Priced at $7,320.50 MXN per day.
• Family Room (Casita) Large 50 m² family accommodation with 1 King, 2 Queen, and 1 matrimonial bed, sleeping up to 6 guests. Features sitting area with sofa, air conditioning, ceiling fan, safe box, ironing facilities, and non-smoking policy. Priced at $9,256.50 MXN per day.
• Spa Muyal Full-service beauty center and spa featuring facials, deep cleansing, therapeutic massages, body exfoliation, chocolate and honey wraps, hydrotherapy pool, private massage cabins, and traditional Mayan temazcal steam bath. Signature rituals include Mousse de Miel (from $2,450 MXN), Kakaw (from $1,850 MXN), Vinotherapy (from $2,250 MXN), and Tuukul.
• Restaurante Victoria Breakfast restaurant on a sunlit terrace surrounded by gardens, offering regional ingredients, artisan bakery, seasonal fruits, and traditional recipes curated by Chef Raúl Carrillo. Open for hotel guests and outside visitors.
• Restaurante Valentina Fine dining restaurant offering high-end Mexican gastronomy with authentic regional Yucatán traditions, directed by Chef Raúl Carrillo. Features Mayan culinary techniques fused with contemporary elegance, local ingredients, and storytelling recipes. Private terrace accommodates 70 guests plus outdoor café; open for lunch and dinner.
• Social Events and Weddings Event hosting services for weddings, quinceañeras, baptisms, graduations, congresses, and conventions. Features Explanada venue (capacity 1,500 guests), century-old gardens, colonial architecture, 17th-century chapel, Adoquines zone, Cenote area, Spa area, and Historic casco. Includes venue rental and catering services.
• Day Pass Experiences Day-use access to hotel facilities including tropical gardens, swimming pools, and bicycle rides among centuries-old trees. Four tiers: Plata ($700 MXN), Oro ($1,400 MXN with hydrotherapy pool), Diamante ($1,700 MXN with Deluxe room 10am-6pm), and Infantil ($350 MXN for children ages 6-12; ages 1-5 free).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Belmond Casa de Sierra Nevada: Heritage luxury hotel complex in San Miguel de Allende operating restored colonial mansions with spa and fine dining. Comparable heritage-boutique model and luxury wedding positioning, though serving a different Mexican region.

Direct peers

• Chablé Resort & Spa: Luxury hacienda-style resort in Chocholá, Yucatán with a wellness-focused spa and destination dining. Directly comparable on hacienda aesthetic, wellness emphasis, and destination-event positioning.
• Hacienda Xcanatún (Casa de los Santos): Restored 18th-century hacienda near Mérida with full-service spa and event venues. Direct competitor for destination weddings, wellness retreats and upscale leisure stays.
• Hotel Casa Lecanda: Boutique heritage hotel in Mérida built from a restored colonial mansion. Comparable small-key heritage lodging competing for romantic escapes, honeymoons and intimate weddings in the same city.
• Hotel Hacienda Uxmal: Hacienda-style hotel adjacent to the Uxmal archaeological zone in Yucatán. Comparable heritage hacienda lodging with gardens and on-site dining, drawing similar international leisure guests.
• Hacienda Temozón (Luxury Collection by Marriott): Restored 17th-century colonial hacienda hotel in Yucatán operating as a Marriott Luxury Collection property. Most directly comparable on heritage positioning, room count scale, and wedding/event business in the same region.
• Quinta Real Mérida: Colonial hacienda-style luxury hotel in central Mérida with courtyards, pool, and event spaces. Competes for the same Mérida leisure, corporate and wedding demand and shares the historic-property positioning.
• Hacienda San Antonio Millet: Small historic hacienda hotel in Yucatán offering accommodations, dining, and event hosting. Comparable boutique-scale heritage asset competing for the same weddings and leisure guests in Mérida's orbit.

Broad incumbents

• Rosewood Mayakoba: Established luxury resort on Mexico's Riviera Maya with integrated spa, multiple restaurants and event venues. Broader luxury incumbent competing for the same international luxury traveler considering Yucatán/Mexico experiences.
• Marriott Luxury Collection (Haciendas portfolio): Broader luxury hospitality brand whose Haciendas portfolio (including Hacienda Temozón) directly competes via global distribution, loyalty programs and brand standards that an independent heritage property cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haciendasantacruz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hacienda Santa Cruz Merida